Drive Like An Idiot, Die Like An Idiot

[babymoondancer]

Number Nine, number Nine, number Nine...

[moksheebs]

Remake this with:

2 Autons in front

OR

Duke and Scarlet in front.

EPIC.

[hyperbaricchicken101]

You should do "Don't pull the fire alarm unless ther's a fire"

[EcliptorCalrissian]

Oh, MAN. Gotta love the way they don't try to be subtle at all. Forget "please slow down" or something. "Drive like an idiot, DIE like an idiot" is a REAL slogan. And of course, Chris Eccleston is just... well, "fantastic."

[babiiluvvheat]

well dummy DUH! speed doesn't impress girls at all!

[LosAngelesRaiders]

Wow! Bloody 'ell, I remember seeing this PIF years ago and I was quite intriuged by it, I never saw it again, until now! Thanks for putting this up.

[spy4863]

I like this PSA. That's what we call them here in the United States-Public Service Annoncements, or PSAs for short.  The PSAs-well, PIFs-in Europe are much more graphic than the ones here, and a alot more scarey! That's why I like them! I can't understand what the kid is saying at the end-"What a terrible waste..............of a (good motor?? Is that what he's saying?)"

[bbofun]

@spy4863 That's exactly what he's saying. "...of a decent motor" (motor meaning "car" in Great Britain). It's a really chilling ending, particularly with that Eccleston laugh (wow- imagine him as the Joker!).

[oHelmslyo]

"He is a bit of a ladykiller..." Mr. Eccleston, you are apt in a deeply frightening manner.

[smalltime0]

they should run this ad again... everywhere, it'd be very effective

[Vadergeek]

Tragic waste of a decent mower?

[Ayries]

Manages to be messed up, AND shocking, AND impactful, without being trite or over wrought. Nice one, CE.

[thesim1990]

No doubt this is too politically incorrect to be shown on today's TV...

[dontfollowtherabbit]

@thesim1990 It was shown in Cinemas for 18 movies

[devvomashup]

@dontfollowtherabbit Nope, it was shown with 15's too.

[LosAngelesRaiders]

@dontfollowtherabbit

First time I saw it was quite a few years ago, I'd say around the late 90s on one of the terrestrial channels (ITV or Channel 5, not sure which one?)

[Lunargleam2]

I wonder why my health teacher didn't show this to us.

[miniges]

Bring this guy to america, he'll clean up anything he wants to.

[LorChan1919]

Holy shit Christopher...

Kinda messed up.

But effective! Go Scotland!

[DARuz18]

god....that laugh at the end freaks me out...

[Applemask]

They really need to use this slogan. A lot. And preferably Sir Eccleston as well.

[hezbb]

I love this! Especially in view of the Top Gear Episode with Chris.

I hope it isn't so 'cool' that the message gets lost. Almost everyone is so "past It" nowadays...

[mizchris77]

Very up to the point. Chris can be so scary and brutal and rough. A good choice for this ad.

[ClassicKaraoke]

nothing gets me like the one with the lady who gets killed because her son wasn't wearing a seatbelt in the back seat =/

this one here is quite brutal though

[SDuff85]

Jesus Christ.

:(

[Applemask]

See, the Scots have the right idea! Bonus points for using Doctor Who.

[AbiH31]

Woo, Christopher Eccleston! Gets the message across, quite scary.

[Johnyboy1391]

Woah. Scary.

[Laerenlane]

Quite intense....gets the point across though, doesn't it?

[LoafOfPint]

I remember this from Tarrant On TV many years ago. I've been waiting for someone to upload it.

[stevecooganfan]

yeah me to, when they also showed the anti terrorist PIF