We're Beatrice

[tepples]

Reminds me of GE's "We bring good things to life" jingle.

[Kelski1998]

Still remember their sign over the Kennedy Expressway in Chicago!

[SRD1014]

I liked the "We're Beatrice" campaign. Beatrice came into our town and bought Tropicana O.J. (the largest employer in our county) and made many positive changes to a 30 year old company whose sales were lagging behind their competitors. It made Tropicana the world-wide brand it is today. Trop is now owned by Pepsi (it competes with Coke's brand of juice-Minute Maid)

[DA90027]

Research showed "Were Beatrice" alienated customers. Plus Beatrice dumped toxic chemicals into landwater which killed children in MASS. They had to sell off their holdings.

[flogadong]

Damm, that's Kris Kritoferson as Capt. Hook.

[TServo2049]

I actually liked the company-wide Beatrice campaign "You've Known Us All Along," which was aired during the 1984 Summer Olympics. That's the musical signature you hear at the end.

[94fordtaurus]

Interestingly enough, for a short time, Beatrice's international operations were leveraged into the largest Black-owned company in America. If Reginald Lewis, the lawyer who (with Michael Millken's help) hadn't died of brain cancer in 1993, it would have been very interesting to see how the company might have made out during the remainder of the '90s.

[Cinemax1980]

Peter Pan was better when it was owned by Beatrice,Conagra food takes it over,and boom,salmonela outbreak.

[Diskoboy1974]

I remember the "We're Beatrice" campaign. I also vividly remember this commercial.

But I just remember that everytime Beatrice ran a commercial between 1984-1985, I wanted to throw a brick at my TV. I loathed that ad campaign. I was so happy when they did away with it.

[QBCNetwork]

The next best bumper behind "NA-BIS-CO!" (Ding!)

[PreviewSubscription]

I don't remember the we're Beatrice voiceover,but I used to love Peter Pan peanut butter.

[jwallbanger]

my friends and i always thought beatrice was the new world order

[narutomustgonow]

hahahahahaha how orwellian.......orwell....1984­?......hmmmmmm

[mainmedic]

@jwallbanger What do you mean was?  Don't you mean is?

[slworking2]

Hahahaha. I remember the "We're Beatrice" thing from when I was a kid.

[loveisok]

me 2!

[1980chsm]

i remember that, i always wonderd what the beatrice had to do w/anything, and it was annoying, the nabisco jingle at the end was much better than this typical lame 80's! lol

[annietimes]

I think I just had a Rocky Horror flashback.

"We're Beatrice"...

[brittheartist]

My mom and Dad been telling me about the "We're Beatrice" commercial that I was so scared of when I was a toddler.....I finally decided to look it up....and for some reason IM STILL SCARED!!!!!....That shit is CREEPY!!!!...And when that red strip came up...its almost as if I remembered....cause my heart started to beat harder before she even said it....Im glad they dont do that anymore....LOL

[ajwrangler1977]

That is how I feel about the Emergency Broadcast System tests they used to run on TV

[Markieo]

I don't know which one was worse, Peter Pan with salmonella, or..."We're Beatrice!" Oh wait...nevermind ;)

[numbuh0]

That's probably where Animaniacs got their idea of "Salmonella's Coffee Shop" when Dot says "We're Beatrice"

[ajwrangler1977]

OMG!!!! That "We're Beatrice" tag use to freak the fuck out of me as a kid. Now, as an adult, I understand it is just a mere nod to corporate parentage... but how annoying would it be if a huge company like Procter & Gamble or UniLever did that today? It would drive me nuts!

[kevinb323]

We love that "We're Beatrice" ending... So corporate, so Esmark, So leveraged buyout!

[heine71]

Peter Pan is now made by ConAgra Foods.