Deven Rocco: Rocawear I Will Not Lose Campaign 07

[kandita7]

My eyes are watering. Thanks for sharing these inspirational clips. I think you all are doing an amazing job. Keep sharing this with the universe please!

Love

[longsu11]

Go Deven! Don't ever let other people tell you what to think of yourself. How you think of yourself is all that really matters.

[sami9481]

really inspirational......

[luftspiegelung]

well i just cant get that campaign out of my head:)

[yolanda518]

I love this one, he is a very courageous and admirable young man. This campaign is great. Cudos!

[douchebag155]

aww...how cute...this bought tears to my eyes too...i think its cool what rocawear is doing...theyre not jus focusing im hip hop and rnb stars and actually other people that most dont know about...i think its smart

[irishpride159]

thats my boy...do u dev

[Divine85nc]

Out of all these "I will not lose" campaigns, this one puts tears in my eyes. I think it's commendable that they are including stories that don't just involve mainstream celebrities...great campaign.

[478chick]

This story made me cry.... He's an awesome young man....

[luftspiegelung]

anybody who likes to know whats goin on, watch my page:P

[luftspiegelung]

I really like that Father and Son viewpoints (old Cat Stevens song also)... this is like it is in real live:)

[thedannygardnershow]

I know adult men who don't have this boy's heart. Bravery is all you need, Deven. You can have 1/10th of what other men possess, but if you have bravery, you have them all beat. You and your pops shared a lot of love with all of us, man.

Thank you.

[candyj19]

Yo, this is the best campain to come out on this line. It speak volumes about what people stand for. All of the Best to these people and their families.

[lmgtodd]

Continued

You boldly proclaimed "some day I would like to own a company and be a boss like a leader". This is the reason I have taken the time. I happen to like that kind of thinking Deven. I believe that you already are a leader and your pillar is firmly planted. Now all you need to do, is build on it. You will not lose.

Go get'em boy.

[lmgtodd]

Continued

Many times their perception of self is based on opinions of others or worse the opinions place there by themselves. I encourage you to see through that negativity Deven. To control it and turn it into the fuel that propels your engine to the greatness that awaits you. Finally Deven, I would normally never take the time to comment on such a thing. However you made a powerful statement at the end of your spot.

[lmgtodd]

Well hello Deven, I have a thing... I can tell greatness and well; you have it. As you spoke I could see an understanding unlike many. This understanding separates leader from follower. This understanding is your pillar, your promise of greatness. May I say you and you alone, can be the only one that can stop you? It's sometimes difficult for younger persons to see their own potential.

[LONGJOHN11ME]

BLESS YOU LIL MAN WE WILL NOT LOSE

[applefruits]

Deven you are very strong,handsome and smart. I feel your pain but you will be OK. You definitely will not lose.

applefruits

[lovemebabe24]

This is great, I felt his passion, you could just tell he has so much to say when he starts to cry when his dad is talking...Keep it up Deven and remember that losing is not an option !