Added: 11 months ago
From: larrymagid
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  • OMG My breath was taken away

  • Welcome to the Future. It reminds me of minority report

  • it would be nice if you didn;t have to make your own aurasma.Just point the device to something and show you augmented things.

  • ня

  • It's real I'm using it now on my Android but the ones you make yourself with the app works better.

  • it would be nice if he hand shaking would coincide with the movie on the phone.

  • aurasma does not work! newspapers and posters my ass i click on everything and nothing ever shows up

  • autonomy, not so autonomous anymore.

  • Ha it shows a newspaper. Will our children still know wat that is? :-P

  • now we can watch commercials all the time! yay!

  • I have this program and I keep hovering over all kinds of things in newspapers, magazines, even movie posters and nothing ever happens. The only one that ever worked for me was the $20 bill.

  • Reminds me of those Harry Potter newspapers. Anyone else?

  • you know, how to get pro

  • This does not work how they show in the demo. Its more to it than what they make it seem.

  • Fake? Maybe. Possible and very awesome? Heck yeah.

  • @NotStoopid0228 not fake. not awesome.

  • it's called augmented reality guys ... -__-

  • wtf??

  • Fake.

  • er, if u see carefully, it seems like the video in the phone is pre-recorded. when he removed the phone, the video does not react the same way.

  • @ha2pals You noob. It's real. Check the app store. You probably think the moon landing was a hoax too huh?

  • @lesliekwan80 I didn't say it's fake. I said the video seems pre-recorded. I'm not saying this technology cannot existing. I'm saying the app reacts so quickly as if it already knew what it was supposed to be searching for. I'm saying the video doesn't react e same way as e movement. I'm sorry u grew up not being able to accept that other people has different views and u have to insult them. It must be hard growing up knowing that the world works so differently than how ur brain can comprehend.

  • @ha2pals You are right!! These clips have to be downloaded first, before they work. What they demonstrate, in my opinion, is fraud. They give the impression that it just works when you view any item through the window, and that's NOT how it works! It involves a lot of downloads and linkings and a lot of unnecessary stuff for such a novelty app.

  • @ha2pals My opinion is that this app should be avoided until future gains in its applicability without soooo much user input!!! It's like driving a car in Bedrock, ya know, like Fred Flintstone, you have to use your feet for the engine...lol

  • COYS

  • South African...

  • no app for a bag phone... not fair

    (COYS)

  • I pull My phone all the way back so that I can grab another... lol if it were true i wouldn't be surprised. (btw chocolate rain joke just fyi)

  • Click brought me here

  • pointed my device at this demo - no reaction.

  • The video above was a fake created before the real application was built. Autonomy / Lynch are riding the backs of the industry that came before it. Besides which, their platform is totally dull, doesn't deliver on the full spectrum of augmented reality applications and is giving the industry a bad name. Good luck to them though . hahaha.

  • I've seen the demo work with my own eyes (this video is not faked) and like people say below the Android version is available also. The use case scenarios for this are endless though .. advertisement comes to mind, but also entertainment and tourism for instance .. let your imagination go wild. I dig it.

  • harry potter newspapers!

    

  • Aurasma seemed to work ok yesterday in City AM with a picture of a pterodactyl or similar flying around Nelson column on an Android HTC Desire

  • App for idiots... A big marketing campaign doesn't mean the application is worthy to be bought!

  • This is the future of ads.... sooo cool!

  • Tottenham 2011-2012 shirt brought me here

  • Android version now available. Aurasma sponsoring Spurs for 2011/2012 season... Still fake, doubters?

  • @tubemoron it could be real - but the fact is this video's fake. What he's showing on the iPhone is NOT linked to the camera because it's showing two different pictures.

  • So useless, seriously

  • It's on the app store for free but its hit and miss. Android won't see this considering it's platform is so loose and slapped together. Idc if I get 3D maps or a dual core CPU. Cause in reality no one cares. :D

  • If it actually works in needs an Android version.

  • I saw a live demo at the dallas office and it was indeed impressive

  • @petbar et al... Please watch the 6 o'clock news on the BBC tonight (31st May) for even more proof that this is real, bona fide, non-fake technology. That is if you didn't believe all the other press coverage, and the fact that you can get it on the itunes store... sheesh!

  • This is fake Aurasma dose not work

  • fantastic concept shame the iphone app does not work :(

  • nice made fake cus when he moves away the camera dont show the moving it shows still the object or the iphone is so slow that u can move it and see still the old picture

  • The product might be real. this video isn't. the image on the screen is as if the camera is coming straight to the image, where as the camera actually comes from the side.

    Fishy fishy.

  • It's like the newspapers in Harry Potter.

  • zomg god downloading now =D

  • Ok technical delivery of a single strand of image recognition - but this has been done by industry giants Total Immersion, Junaio, and a host of others, including some of Cambridge's own. This is not an AR platform/browser. There is no 3D, no location aware elements, no advance natural feature tracking, etc. Also, perhaps most importantly, there is no monetisation strategy attached. My assessment...take it or leave it

  • @lucybazooka - App is now available on UK itunes store. Your comments on is's validity now please!

  • @tubemoron @MrAgelessStranger Misappropriating assets from one corporation to another is fraud, copying IP and trade secrets and business models is illegal too. Let's hope that has not occurred. I expect the Aurasma legal team will be very busy the next few years. :) As for the technology, I will provide a full analysis on testing the product comprehensively, but what I'll say so far: this is built on third party augmented reality browsers. So my comments stand.

  • @tubemoron This is fake Aurasma dose not work

  • Aurasma is in the UK app store as of this morning, not only does it work, it works very well

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  • @FangedFreak please read the comments below. Boone is saying that it's not possible, it's just this demo video is a fake/proof of concept. If that's true about your sisters, it'd be awesome if they jump on here to comment.

  • I repeat.. this video is not fake, i've seen it myself. 2 of my sisters helpd in the creation of this App, they work for Autonomy :)

  • this is what todays Companies Such as Apple, Microsoft and google need to catch on to !

  • So the camera in the iPhone is snapping a still image and uploading it to the web...where servers "look" at the image and search to come up with the reality augmentation "hit". This video is then delivered to the device and played...as a movie. All quicker than any Youtube video has ever been downloaded in the history of mankind. Yeah, right.This is NOT a demo. It is a mock up POC. Still very cool. Once you got tired of cornflakes I suppose you are SOL. But the porn use case is awesome.

  • @subestimado Exactly dude.  And porn is the way forward... hahaha

  • What I am saying is: there is no way in hell Autonomy independently came up with their own mobile AR tech platform that is up-to-speed with all of their competitors (Total Immersion, Junaio, Layar, Wikitude, etc). If they had, they'd be showing something MUCH different than the demo above. Any developer in this field would tell you this. That's all.

  • @lucybazooka Shut up nerd

  • @gilmertthecat Touche! hahahhahah.

    

  • @MaidenFan09 I am sure you saw 'something', as in a working AR tech platform already in existence matching to images/a marker, but the demo shown above,the 'Proof of Concept' for Aurasma a 'fake' product demo. Why? It isn't unique, real, or even working correctly. If they'd been working on it since Oct 2010, the AR dev community would expect to see MUCH more than an obviously cobbled together range of existing tech. I agree it's possible, mobile AR has been around since mid 2009, so agreed!!

  • To any others who doubt this: Google for "aurasma cnet" and "aurasma nyt" - these are independent press articles that have verified the technology. The C|Net article includes a 10-minute interview with Autonomy's CEO Mike Lynch and discusses the technology in depth.

    If you doubt these demos, read the press articles.

  • @MaidenFan09 In actual fact, the author of the cnet article is the poster of this video, so there's no smoke and mirrors and no PR. It's real - FACT.

  • @MaidenFan09 Listened to all the press around this & yes, Larry admits he saw working AR tech, but without an expert developer eye, you wouldn't know you were looking at existing AR technologies thrown together to make a proof of concept'.

  • @MaidenFan09 Just to clarify, read all of these, again - same story as before: these guys did see something. But not a real demo. Endgaget even comments on it. Google it. Then look up AR basketball and total immersion's augmented reality video. You'll see what I mean. That's what folks are seeing. :)

  • To any interested stakeholders: the aurasma app demo here is truly fake: comprised of several existing AR technologies & is not even close to a full working demo. Requests for beta, or real app demos are yet to be seen by ANYONE other than a controlled group of journalists vetted by the organisation. The "tech" was also demoed at MipTV a few days before this video was released (taken down, but you can get cached version) & the reality that it doesn't really exist was even more apparent.

  • @lucybazooka believe me, this is NOT fake technology. I have seen this working independently in private, and can personally verify that it works. I am an ex-Autonomy employee (I left the company at the end of March this year).

    Autonomy as a company protect their IP very closely, much like another technology company beginning with "A" - commercial secrets are very powerful in this industry, and while what we've seen here is a "proof of concept", the concept is extremely real and very possible.

  • Will it work on page 3? :D 

  • It looks great. I hope it becomes available for the BlackBerry.

  • 1:10  Harry potter news!

  • 1:10 Harry potter news!

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  • not fake man its an app!!

  • @FangedFreak You should get her to come on then and answer the technical questions because this can't be doing any good for the company rep!

  • 这种东西离我们太远了……

  • It's not fake, my sister just told me to look up this video, she works for Autonomy :)

  • omg this is SOO fake..

    i mean, how did the iPhone camera capture the whole box at 2:00 .. just tell me..

    i u know PLEASE reply to me because this is the most fake video i have ever seen.. :/

  • @ms7m fake or not.... NY Times wrote about it. if they heard about it and said that will be launched next month, I don't think is fake: bits.blogs.nytimes.com/2011/04­/07/augmented-reality-comes-cl­oser-to-reality/

    About that box...inside your screen you see animation, so the phone could read just the name from the box and reproduce another box in the screen, exactly as you see an advertisement on tv...

  • @ms7m it would capture the whole thing from a height of about 20cm. The video makers might have recreated the effect in After Effects / Final Cut etc for convenience's sake, but the principle of the VR technology is the point of the story and that is totally possible.

  • Awesome!

  • For those doubting this technology, check out Aurasma's website and Twitter feed @aurasma. This stuff is real.

  • @MaidenFan09 IDOL is backend software, from a backend software company. Don't you find it odd that Autonomy suddenly put 2+2 together? Mobile? A first for them. Augmented Reality? A bit cutting edge for these dinosaurs.

  • @ogdini IDOL as a platform is an extremely broad bit of kit, so it's understandable that they're only now putting it into the Augmented Reality realm. I'm not that well-versed with IDOL as a platform (I was working on the back-end, ironically enough, so I didn't really have much/anything to do with it) but I know enough to have a great amount of respect for the company and what IDOL can do. Augmented Reality is a showpiece, but it can have/has got a hell of a lot more under the bonnet as well.

  • It does look totally fake, but I'll just pretend to believe it, looks pretty cool. :') 

  • As I said before, Autonomy would be in BIG trouble if they were promoting a technology that isn't real. As a PLC this kind of press release could affect share prices - an increase in share prices based on a hoax or fake technology would lead to senior execs going to jail etc... and I'm sure they're not that stupid! To the doubters - you're the kind of folk who laughed at Copernicus for saying the world isn't flat! If you still don't believe it, apply to be a beta tester...

  • Not fake. You can apply to be a beta tester...

  • I know this is fake but just imagine this in 20 years OMG 

  • for all of you ignorant dummies saying this is fake... all you gotta do is google "augmented reality" and you'll find that this technology has been around for a while. It uses the camera to capture a "marker" which then displays any media the author decides...

  • its absolutely fake , just attention the screen of movie , but great job ;)

  • The only thing I don't understand, why would I want to buy a paper instead of reading/watching straight from my phone/Ipad? and why would i want to watch advertising of the products in the supermarket?

  • It could be a fake? check this video on New York Times out and pay attention to right before he hovers over the Eminem video, the video launch is completely out of sync! Amazing hoax. Will go down in history if so ....

  • at the start he is holde the phone to close to the paper or poster. So... it is fake

  • Can also vouch for this, as I have also seen it in action. This tech is going to be massive, and much respect goes to Autonomy for developing it.

  • @MaidenFan09 The tech is going to be awesome when it arrives. Where did you see it? Did you play with it yourself?

  • @TracyFalke I was an employee at Autonomy and had this demo'd to me while I was working there. The underlying software (IDOL) is insanely clever, and I really believe they are a game-changer in the advertising industry. Those who say that this is fake - take my word for it, it's very real.

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  • Will it blend?

  • This video was supplied by Autonomy.

    Everyone, Autonomy is a FTSE 100 company, and the biggest software company in the UK, not some geek in his bedroom posting a fake video. This tech is very real - a FTSE 100 company would be ripped apart if this was fake!

  • @larrymagid Why don;t they EVER keep the handset in view between scenes? It is very strange how they take the phone away every time. Until i see that it is a demo app, not a functioning application. The technology is nothing new Junaio, Popcode, etc.

  • the movement of the video, doesn't match the movement of his hand. enough said.

  • BEST FAKE EVER

  • Fake and gay.

  • Does this actually work or is it fake

  • i doubt a picture scanner can find the video with the photos in it, because most photos are never in videos, so how can you make a picture virtual without the video?

  • I got that on my MyTouch 4G

  • it's either fake or an advanced augmented reality app with custom markers - video overlays - 3d animation - it's really the markers that make it jump out from the other AR apps out there. - now if he's doing some sort of "Google Goggles" scanning algorithm and calling up dynamic marker from a database type of stuff then that's a whole other level of coolness :) fake or kick ass - idk

  • gay and fake

  • @IRickyValentine you my friend are a fail.

  • The idea can be done, but the video and the app are not demoes they're fake :)

  • Hey, i think its fake, but i think it could be real,...only some new paper companies must make pictures and videos parallel ...

  • This is coming 2013. Too late (if you understand what i mean =D )

  • fake and gay

  • Fake and gay

  • when is this comming? :D

  • I saw this stuff with my own eyes. Nothing fake about it.

  • @larrymagid Hi Larry, we're very excited about new applications in this field as well.

    But a few questions as you are one of the few to see it face to face: Did you see the full working demo from start to finish on the handset? Where did you get this particular demo video? It's issued from Autonomy I assume, as it has their logo on the right? We'd love to chat with you about the different technologies that appear to have been implemented in this demo above.

  • @larrymagid yeah, you saw that FAKE with your own eyes...

  • @larrymagid But Larry, are you SURE of what you saw? Please tell us to put this bed. Did you see them launch the app? Were there any launch screens? Did they fiddle with the phone between? Did they have an orchestrated demo? Did you play with it yourself? When you were hovering over it and then moved the phone away, did the images/content dissolve? All very interesting forms of letting us know what the app is actually capable of!

  • @larrymagid where did you download it from mate, i cannot find it anywhere but i want it so bad :D

  • @ZzIHackzZ lool

  • @razer looool

  • @larrymagid does it work on the ipod touch 4th gen

  • @larrymagid i beg u do a tutorial plz i don't know how to use it properly and it is either my ipod or me!!

  • This video is definitely fake. Watch closely. Notice how he yanks the iphone off screen real fast every time. Note that the video doesn't reflect this movement.

    Now as a proof of concept this video demonstration is fine.

  • @upsallysskirt YOU'RE SO SO RIGHT. Fake. It's a combination of programs cobbled together to get a fast PoC out. Wonder why they had to do that? Hmmm.

  • @TracyFalke Seen it, it works and it's fast and interactive. Newspapers and advertising is just the tip of the iceberg. No codes required, and it tracks objects at different angles in real-time.

  • @benbennit Cool!!! Did you actually get to handle the app yourself? See what I asked Larry above? Very curious about advancements.

  • it's fucking magical

  • image processing..

  • i LOVE watching adverts!

  • now there is going to be advertising everywhere

  • holy damn shiiiiiit!!

  • Cool, not fake

  • Cool, but fake.

  • @RenesisII Why would you say it's fake? It's not like it's even cutting-edge technology...

  • @rulesandwisdom

    Because I'm a troll.

  • @RenesisII I got burned good.

  • I can see this being great ... for advertisers.

  • if they install that in glasses, we can see these vids EVERYWHERE

  • Harry potter news papers:p but its awesome!

  • I hope this will come out to Android too.. iOS is dying and Android is more popular already..

  • PLEASE MAKE FOR ANDROID! WHAT AN AWESOME APPLICATION!

  • when the phone is in view 100% of the time i will believe it.. 1st 2 videos.. thick black lines around indicating it's not Natural Feature Tracking (AR). THIS IS A FAKE.

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  • Great so now instead of ads being in the background where they can be ignored I can take my smartphone and sit in front of the ads and be forced to watch a video.

  • This is actually pretty cool. Though, I don't understand why you'd be reading a newspaper when you have a smartphone...or the internet for that matter.

  • that's cool.

  • Reminds me of those newspapers in Harry Potter movies!

  • Кустарный монтаж.

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  • @mouthmask Yeah i know wikipedia is up

  • junaio?

  • This came from Nintendo 3DS

  • hello future

  • tell me guys it's an april fool prank.....

  • @MrSinghsharan No this is real. You can see the entire article on Engadget's website.

  • I think we're finally in the future.

  • NOW I CAN SCAN PORN IMAGES IN TO VIDEOS !!!!!!!!

  • @amirmohamd wow man you are a genius hahahahh athats a greta idea so they can send you magazinez and you chose what to see hhahahahah nice

  • How do you get this app, i can't find it in the app store or anywhere else!!! PLEASE HELP