The end of a 1963 episode, which was sponsored by Liggett & Myers' Lark cigarettes [Bristol-Myers' Clairol division was the "alternate sponsor"], which required the stars to appear in an "integrated commercial" for the sponsor's product at the end of the episode. The sponsor's product was also prominently displayed in a corner of the screen during the closing credits (eliminated, of course, in syndicated repeats). By the fall of '65, Lark no longer referred to their filter as the "Keith Filter".
The Farmer's Daughter Comes To DVD.
GOOSEYGOOSE9 1 year ago 3
The end of a 1963 episode, which was sponsored by Liggett & Myers' Lark cigarettes [Bristol-Myers' Clairol division was the "alternate sponsor"], which required the stars to appear in an "integrated commercial" for the sponsor's product at the end of the episode. The sponsor's product was also prominently displayed in a corner of the screen during the closing credits (eliminated, of course, in syndicated repeats). By the fall of '65, Lark no longer referred to their filter as the "Keith Filter".
fromthesidelines 1 year ago