In Design, me and my Teacher were talking about all the old stuff (Gene, Morecambe and Wise, Tommy cooper, etc...) and hardly anyone knew who Gene Kelly was, so at the end of the lesson he forced everyone in the whole class to watch this :D
Thanks for your comments,I designed and executed this advert with the help of many friends,did'nt realise it was more than the just the motorcar that inspired folks,thanks again,Ruben
they used motion caption and imposed kelly's face on the dancer, i think it was the dude who did it was the same guy who did the youtube robot dance, but i could be mistaken.
Did you know that there are actually three men dancing here, all of them wearing Gene Kelly masks, although some of his features were superimposed onto the faces during close-up shots? Also, those cobblestones are actually made from rubber. I was really surpised when I learned that. By the way, does anyone know when this ad was first shown?
Yeah they put a lot of effort in to perfectly recreate the film set from the movie to make this ad to look as authentic as possible, which took a lot of effort =)
i think that is in bad taste and a little disrespectful, to use his face and put it on some dude's body just for a car advert. sure, if it was just a remix someone made of the actual jene kelly, the video wouldn't be as bad, but it's like putting michael jackson's head on some dudes body to make a car ad. i think it's wrong :/
This ad, apart from being a car ad is also an homage to the great actor, dancer, and musician that is Gene Kelly. In his time he was known for learning and mastering every type of dance style, he would even go out to observe kids (when he was in his old senior years) on the streets dancing.
He had a great passion for dancing and anything that evolved the art form of dance.
If he had been born a few generations later he would have probably studied and mastered these dance moves.
I read somewhere that he said Michael Jackson was the greatest dancer in the world. Not sure if he actually said it, but I can see where he's coming from.
VW invented the GTi in 1976. Their Mark I and Mark II GTis were superb. Their Mark III and Mark IV versions were rubbish. The Mark V was a return to form. This ad reminds everyone that they were the original GTi; that it's as good as ever, only now more relevant to modern driving; and there's also that middle class thing for the Golf - knowing, classic allusions to another great entertainer. Says a lot without preaching. Also puts a clear style marker between this car and the hot hatch herd
0:21 i find really creepy. it's an amazing man ressurected from the dead.
i'm only 11,so i didn't know about this film until today. obviously knew the song,didn't know one of the most famous films ever accompanied it. i doubt anyone in my school knows who gene kelly is. shame on them
lol, what do you mean "shame on them"? You just said yourself *you* didn't know who he was until then. A moment letter, it's "shame on" on other children your age who don't?
Absolutely awesome commercial! Gene Kelly would have appreciated it had he been alive to see it. Hell, if he was born a few generations later, he probably would have been dancing like this. Outstanding.
shit, sorry dude, i clicked thumbs down by mistake.
they rebuilt the whole set, used three different break dancers and graphed gene kellys face over the top. the excellent pop locking stuff is by a guy called david elsewhere.
can someone please cancel out my negative feedback, it was undeserved.
Fine commercial.Some people talk about the integrity of the scene being compromised,but last time I checked,the original film was still around in all it's unedited glory.Besides,this ad gives exposure to an entertainer that no one short of one or two "film purist"would have known about much less shared with the younger generation.because of this ad maybe someone will rent or buy this guys movies.
I remember people used to say this was fake- anybody who says this is a complete twat. All they've done is superempose Gene Kelly's face onto David Elsewhere and a couple of other breakdancers' bodies.
Awesome ad, I remember how much I loved it when it came out!
You do realise, that gene kelly loved dance, and if this type of dance was around when he was, he would've learnt it and mastered it, he loved to watch people dancing in the street like this when he was older :P
Just hate the selling part. It's like when they used old Fred Astaire footage to sell a Dirt Devil vaccum cleaner. His widow was given a lot of grief for selling the rights to his image, particularly from his children (most of them older than his wife).
hi if ur still doing ur project then i makes me think about gene kelly because the car if only featured for a couple of seconds where he is in all of the advert
I love this advert. I love it particularly because of the "shock, horror" responses it drew. Gene Kelly break dancing??? Well, he'd be rolling in his grave at this, right? I wonder how many realise that Gene in his prime could have done the entire sequence himself. (This one took three separate dancers, I understand.) Not knocking the talent on display here, but Gene was the man. A true athlete.
The guy in the advert dancing is called David and hes the one who does the Robot dance thats got millions of views, just type Robot dance in youtube or even google and it will come up, great dancer and hes done a lot of adverts pepsi and so on....
the scene from a clockwork orange that uses this song is a better homage to the volkswagen golf gti :)
boringvectra 1 month ago
LOL Imagine Gene Kelly actually dancing like that☻
CastinCouchnCatwalk 1 month ago
In Design, me and my Teacher were talking about all the old stuff (Gene, Morecambe and Wise, Tommy cooper, etc...) and hardly anyone knew who Gene Kelly was, so at the end of the lesson he forced everyone in the whole class to watch this :D
And THAT is why my Design teacher is amazing :D
BringMeSunshine31 1 month ago
Only just discovered the dancer for this advert is actually David "Elsewhere" from the 'robot dance' Kollaboration 2001 video! Amazing!
metalkrisi 4 months ago
his face looks too fixed
rayblack2004 7 months ago
Gene Kelly must be dancing for joy in heaven looking at this. Gene, you sir are a legend and will never be forgotten...
stuartmcloughlin 9 months ago 2
Gene Kelly must be smiling with joy right now!
jemmabond 1 year ago 8
Best advert ever? ... I think so.
dosbyyy 1 year ago 15
One of my favourite adverts, along with the Heinaken dance one.
gangsterfromdaghetto 1 year ago
i absolutely love this advert! It is based on my favorite movie ,i love the remix and i wish i know who is the dancer cause he is extraordinary..:*
Micioxxl 1 year ago
it was dave elsewhere with gene kellys face mapped onto his(digitally ofc)
darktrain1971 1 year ago
i wish those stupid forced youtube ad things should be adverts like this then people wont complain lol
1993gandy 1 year ago
fantastic ad!
moroccansunshine 1 year ago
Amazing work! Love this. R.I.P Gene Kelly xx
moroccansunshine 1 year ago 2
best advert ever
paulgallagher13 1 year ago
Thanks for your comments,I designed and executed this advert with the help of many friends,did'nt realise it was more than the just the motorcar that inspired folks,thanks again,Ruben
splitz67 1 year ago
Goosebumps!!
2BarKawi 2 years ago 2
i get it now!
aliceenmode 1 year ago
they used motion caption and imposed kelly's face on the dancer, i think it was the dude who did it was the same guy who did the youtube robot dance, but i could be mistaken.
enjoyincubus77 2 years ago
@enjoyincubus77 Yeah it was the youtube robot dance guy. I'm pretty sure.
TheKamist 2 years ago
german cars are the best
thekid00000 2 years ago 10
Greatest ad ever?? maybe!
TheKamist 2 years ago 2
@TheKamist yeeeeeeees
mdbrfc 1 year ago
greatest ad ever. nothing compares to this. period.
sonnyjimsonnjim 2 years ago
How'd they pull this off? Did they superimpose his face over another dancer?
fezmovies 2 years ago
It was pulled off with latex masks and CGI.
hotelmario510 2 years ago
"The Original, Updated". Seriously, whoever came up with the idea for this ad deserves a medal. Gene Kelly would be proud.
By the way, when the dancer climbs up the pole and hangs upside down at 0:33, he has a nice arse!
jemmabond 2 years ago 2
How does his hat stay on :O
fairygodbrother 2 years ago
That is a leg of an add!!!
Best 1 out there!!!
VW RULZZZ
ziom919 2 years ago
*whimper* This hurts my brain.
Fyreblade 2 years ago
I wish they made this a full music video, it would have been sauce-ome....
DaRantKid 2 years ago
This advert is brilliant. A great campaign all over.
PrincessAmy777 2 years ago 3
Did you know that there are actually three men dancing here, all of them wearing Gene Kelly masks, although some of his features were superimposed onto the faces during close-up shots? Also, those cobblestones are actually made from rubber. I was really surpised when I learned that. By the way, does anyone know when this ad was first shown?
jemmabond 2 years ago
came out in 2007
batterymage 2 years ago
@batterymage
Advert is late 2004 as the Golf reg is 54 -I doubt if they would show a three year old car in a 2007 advert!
Noel1971 2 years ago
now that i think bout it ur right!!
batterymage 2 years ago
Yeah they put a lot of effort in to perfectly recreate the film set from the movie to make this ad to look as authentic as possible, which took a lot of effort =)
Xehanor 2 years ago
@jemmabond you so learned that off ad of the decade lol
xXMisterJonasXx 2 years ago
You saw that show too, huh? :)
PrincessAmy777 2 years ago
@jemmabond it was Jan 2005 according to documentary and an article i read.
treen2000 2 years ago
love this! xxx
southparkbabiixx 2 years ago
Song used:
Mint Royale - "Singin' In The Rain"
You're welcome.
buggy715 2 years ago
i think i can picture the actual Gene Kelly doing this. i bet it'll look awesome. we miss you, Gene Kelly!
EvaShareevA 2 years ago 4
Was that George Sampson kid on Britain's Got Talent before or after this?
kck724 2 years ago
after
DtFishy 2 years ago
he was n britains got talent years after this maybe 5 years.
damienp1988 2 years ago
the best commercial ever!
lcxexexzxyl 2 years ago 2
I agree. VW used to make the best commercials and this one is the pinacle. I miss my vw =(
Trepidity 2 years ago
I love this SO much. Can you possibly send it to me?
nalalala 2 years ago
still best advert ever ever ever to date
BelizeHunni 2 years ago
Creepy as fuuuuck
kateFAIL 2 years ago 3
Beautiful - brings tears to my eyes
logom0 2 years ago
Love the popping here by Dave Elsewhere. I wonder who did the flips and breakdancing?
vid7up 2 years ago
Great ad
ncinsfl 2 years ago 2
absolutely fucking genius always this is my favourite advert of all time!!!
Ceejaigh 2 years ago 5
i think that is in bad taste and a little disrespectful, to use his face and put it on some dude's body just for a car advert. sure, if it was just a remix someone made of the actual jene kelly, the video wouldn't be as bad, but it's like putting michael jackson's head on some dudes body to make a car ad. i think it's wrong :/
pperdoll 2 years ago
and I think you're an idiot.
yojscrog 2 years ago
and I think you're a douche. So I guess we're even? :)
pperdoll 2 years ago
Haha... That's just fine, we're even.
yojscrog 2 years ago
'Gene' Kelly you tit.
sheltorx 2 years ago
'Loser' look it up.
cerealandtoast 2 years ago
No its not.
This ad, apart from being a car ad is also an homage to the great actor, dancer, and musician that is Gene Kelly. In his time he was known for learning and mastering every type of dance style, he would even go out to observe kids (when he was in his old senior years) on the streets dancing.
He had a great passion for dancing and anything that evolved the art form of dance.
If he had been born a few generations later he would have probably studied and mastered these dance moves.
Inferfire 2 years ago 28
I read somewhere that he said Michael Jackson was the greatest dancer in the world. Not sure if he actually said it, but I can see where he's coming from.
TwoCows23 2 years ago
@Inferfire well said
fantastibones 2 years ago
Beautiful
phi358 2 years ago
The original,updated .
Volkswagon. Das Auto.
overlookers 2 years ago
Great ad.
ReallyAmBored 2 years ago
Still remember seeing this for the first time. Great surprise, great experience. Rare to see a commercial like this, simply genius.
Rikimaru80 2 years ago
all vw are
fantastibones 2 years ago
Easily one of the best adverts shown of Tv
SoulReaper0880 2 years ago
i so need to ge tone of those
h3e44 2 years ago
the best commercial ever seen on the face of the earh
lusiferotoma 2 years ago
i agree
Usuariodeloscojones 2 years ago
who's the guy dancing?
riky3 2 years ago
Gene kelly is the superimposed face, and the guy dancing is David Elsewhere.
kayasulley 2 years ago
david elsewhere is one of the dancers.there were a few different people, but david was the main dancer.
34512356 2 years ago
my favorite commercial. thanx for this video
Brandonman2000 2 years ago
VW invented the GTi in 1976. Their Mark I and Mark II GTis were superb. Their Mark III and Mark IV versions were rubbish. The Mark V was a return to form. This ad reminds everyone that they were the original GTi; that it's as good as ever, only now more relevant to modern driving; and there's also that middle class thing for the Golf - knowing, classic allusions to another great entertainer. Says a lot without preaching. Also puts a clear style marker between this car and the hot hatch herd
tommy1971s 2 years ago
well said
Derleiter17 2 years ago
This is one of the coolest commercials I've ever seen.
WickyScratch07 2 years ago
creepy. like the evian roller babies advert. it just looks creepy and weird, imho.
schadenfrida 2 years ago
This has been flagged as spam show
Ug, I hate remixes.
skinnerburgers 2 years ago
what is the message in this ad?
desibomb 2 years ago
o no its ok i figured it out now! :D
desibomb 2 years ago
It's the old name, but 'improved' physically. I think not however :(
blueroseking 2 years ago
the original, just updated
Voice463 2 years ago
Trivia: Pop moves done by David 'Elsewhere' Bernal. Google it. Bernal collaborating with Michael Jackson on his "This is It" tour.
elpresidio 2 years ago
This is the best advert ever made.
kabogga 2 years ago 3
awesome popping and b-boying proppss
hisyu 2 years ago
Why is this creepy yet amazing at the same time?? lol
What technology can do, I tell ya.
RiotsDestiny 2 years ago
Yeah it is creepy, kinda reminds me of the scarecrow from oz.
herronfishoil 2 years ago
yea his movements just seem really unnatural
kayman92 2 years ago
horrifying. i dont know why, but it just freaks me right the hell out.
TvIsReallyBad 2 years ago
i know the song is called singing in the rain, but wht's the remix called
thevoodoonarc 2 years ago
song is Mint Royale-Singing in the rain
gangsterfromdaghetto 2 years ago
song is Mint Royale-Singing in the rain
gangsterfromdaghetto 2 years ago
song is Mint Royale-Singing in the rain
gangsterfromdaghetto 2 years ago
0:21 i find really creepy. it's an amazing man ressurected from the dead.
i'm only 11,so i didn't know about this film until today. obviously knew the song,didn't know one of the most famous films ever accompanied it. i doubt anyone in my school knows who gene kelly is. shame on them
HTprods 2 years ago
lol, what do you mean "shame on them"? You just said yourself *you* didn't know who he was until then. A moment letter, it's "shame on" on other children your age who don't?
Ahhh, you've got to laugh ...
Dabs84 2 years ago
well,but i know who he is now... sorry lol
HTprods 2 years ago
God I remember the first time I saw this in TV! I was sat there going :O for the whole thing!
bthomehub2 2 years ago 6
Same! lol
962com 2 years ago
Absolutely awesome commercial! Gene Kelly would have appreciated it had he been alive to see it. Hell, if he was born a few generations later, he probably would have been dancing like this. Outstanding.
JonMSable 2 years ago 5
i love this song and video!!
Nickjed123 3 years ago
Gene Kelly = OG breakdancer!
milkmanv1 3 years ago
nice dance at the beginning...before he gives the umbrella
mynamislegend777 3 years ago
it was dave elsewere who did the dancing,maybeliveyou is full off bull shit
lucid26 3 years ago
ofcourse not... it is remix based on old clip. all that funky moves maded by computer.
but it looks and sounds just great and a bit original.
rexalss 3 years ago
it's a real person dancing (i think there were 2-3 guys who did the commercial), they just used technology to keep gene's face over the dancers
maybeiloveyou 3 years ago
Look up David Elsewhere - he's the guy doing the funky moves!
Schmeeky455 3 years ago
best advert ive seen
BelizeHunni 3 years ago
awesome! awesome! awesome! One of the all time great adverts. Great song, great remix - timeless!
Paulsterpaul 3 years ago 2
I agree....
johanlondon 3 years ago
Is that guy really doing that? Nice advert!
cukooKAM 3 years ago
I´m going to buy one! lol this advert is epic!
Junkmast3r 3 years ago
I am commenting on this.
leloodallasmultipass 3 years ago
BREAKDANCING ZOMBIE!!! Kills with FIRE!!!
saintofkillers2 3 years ago
I love this advert!
pepablackpool 3 years ago
Bought a Golf V(Rabbit here) two years ago and love it to death.This,however,makes my skin crawl and never come back.
exeuroweenie 3 years ago
amazing in all words
lukedolby2008 3 years ago
I actually find this extremely creepy...D:
yEAiMtHATcOOL 3 years ago
Dunno why but this song reminds me of my bday!
GoInAllWays 3 years ago
maziorex: Mint Royale - Singing in the rain.
ThomasX85 3 years ago
what's the name of song?
maziorex 3 years ago
what a funny video
arshaydarna 3 years ago
absolute best advert ever!
torisse 3 years ago 4
finally, i've been able to place where i heard this song before george sampson!!!! thank you youtube!!
thisiscrazyfunny 3 years ago
I KNEW it looked slightly off!
KenonArtulii 3 years ago
How the heck did they make him dance like that? O.o computer?
musubi69 3 years ago
Same face different body, almost like the man ressurected.
kayasulley 3 years ago
shit, sorry dude, i clicked thumbs down by mistake.
they rebuilt the whole set, used three different break dancers and graphed gene kellys face over the top. the excellent pop locking stuff is by a guy called david elsewhere.
can someone please cancel out my negative feedback, it was undeserved.
providief 3 years ago 3
haha its all good thnx for explaining what they did. ;D
musubi69 3 years ago
Fine commercial.Some people talk about the integrity of the scene being compromised,but last time I checked,the original film was still around in all it's unedited glory.Besides,this ad gives exposure to an entertainer that no one short of one or two "film purist"would have known about much less shared with the younger generation.because of this ad maybe someone will rent or buy this guys movies.
grogerious 3 years ago
love that remix
gatorade350125 3 years ago 4
Fantastic ad!
nikos2188 3 years ago 5
Awesome, always get me going. Wow what a talent.
druids1977 3 years ago 4
I remember people used to say this was fake- anybody who says this is a complete twat. All they've done is superempose Gene Kelly's face onto David Elsewhere and a couple of other breakdancers' bodies.
Awesome ad, I remember how much I loved it when it came out!
digitalpunk006 3 years ago 3
best ad ive ever seen
anyone know the name of that street?
it feels so london-ish
konaldoo 3 years ago
this is class ffs, love it
spunsugar82 3 years ago
This comment has received too many negative votes show
OMG this is an insult to gene kelly. His original dance was so much better than this. Gene kelly was the best. shame, shame on u
BrokenEros 3 years ago
You do realise, that gene kelly loved dance, and if this type of dance was around when he was, he would've learnt it and mastered it, he loved to watch people dancing in the street like this when he was older :P
nithcraal 3 years ago 3
Dancing is about expressing yourself. Don't give us this self righteous bullshit, you sound like a 70 year old that can't adjust to change
OnettRage 3 years ago
This comment has received too many negative votes show
You are right. The original is a masterpiece that should have never been tampered with.
This has nothing to do with whether or not Kelly would have appreciated this type of dance, it's about respecting the integrity of the original dance.
It's like painting over a Picasso so it matches the colour of your furniture. Worse, actually, because this was used to sell a car.
If the choices are between being self-righteous or having no regard for artistic integrity, I'll take the former.
curb1510 3 years ago
or you can just see it as a tribute to gene kellys outstanding perfomance, and as proof that he is still regarded as a master of a performer nowadays
oO0STFU0Oo 3 years ago
Yup, you're right.
Just hate the selling part. It's like when they used old Fred Astaire footage to sell a Dirt Devil vaccum cleaner. His widow was given a lot of grief for selling the rights to his image, particularly from his children (most of them older than his wife).
curb1510 3 years ago
love the breakdancing kelly
mofunzone366 3 years ago
I love that advert, cool as fuck
Blatch643 3 years ago
HA!
SimCity4IE 3 years ago
David Elsewhere- what a legend
nilsgrimley 3 years ago
hi everyone i am currently doing a school project for a level media studies and was wondering whether you could help me !!!
if you could just answer this: ...
Did this advert make you think about the product on offer or did you completely discard the product and think about Gene Kelly dancing ?
do you think this advert is more memorable than other adverts such as vauxhall meriva and zafira adverts?
lohshadow91 3 years ago
this advert made me think more about gene kelly thn the car.
alvia2 3 years ago
made me think about the song and the technology used in the ad (i.e. his face "transplant") than the car tbh
PaMcDonagh 3 years ago
I found this advert to be quite effective. After it caught my attention I immediately thought, "what is this advertising?"
Also presenting a great idea and excellent entertainment means I'll give support to Volkswagen.
And to answer your other question, yes I think it's much more memorable.
ryanmckenzie 3 years ago
I agree. I find that Volkswagen tends to run advertisements that break free of the cliches that the other automobile manufacturers run. Very cool.
Falze 3 years ago
hi if ur still doing ur project then i makes me think about gene kelly because the car if only featured for a couple of seconds where he is in all of the advert
boomboombenny 3 years ago
elswhere you so good but who's the bboy
niako95 3 years ago
I love this advert. I love it particularly because of the "shock, horror" responses it drew. Gene Kelly break dancing??? Well, he'd be rolling in his grave at this, right? I wonder how many realise that Gene in his prime could have done the entire sequence himself. (This one took three separate dancers, I understand.) Not knocking the talent on display here, but Gene was the man. A true athlete.
WISEBL00D 3 years ago 3
Marvellous !
What's the name of the music ?
I know it's probably the remix specially built for that advert but if someone has the name, I'm ready to get it !
furyofoolio 3 years ago
Mint Royale - Singin' In The Rain. Check out the vid - great choreography.
ReallyAmBored 3 years ago
swoon...Farfignoogen!!!
Ca2rie59 3 years ago
The guy in the advert dancing is called David and hes the one who does the Robot dance thats got millions of views, just type Robot dance in youtube or even google and it will come up, great dancer and hes done a lot of adverts pepsi and so on....
SarahJ238 3 years ago
To give him his full name, its: "David 'Elsewhere' Bernal"
Razieluk 3 years ago
There are two other dancers used as well. Jay Walker and Bboy Crumbs. The last bit with the flip and 1990(one handed spin) is Bboy Crumbs.
girtisholland 3 years ago
i lovvee this song=]
TriplePirouette2115 3 years ago
This has got to be one of the coolest commercials ever. <3 I'll always love it.
AtomicFall 3 years ago
This advert is atleast 3 years old isn't it? anyone know when it was made? The music appears to of only become popular 2007/2008
morfphx 3 years ago
i think it was probably more like 5 or 6 years ago.
wilkyx 3 years ago
Advertising Wise: A Sure Sell
Nostalgia Wise: Sacrilege
Chlorof0rm 3 years ago
This comment has received too many negative votes show
When i first saw this advert, i thought 'wow!' only to have it messed by some smug little lad copying it.
by the way, do come and watch my vids - or, if you don't like them, check out my favourites.
SimonB198207 3 years ago
This advert is sooo good, I love it!
stardustandbeyond 3 years ago
wow amazing concept for an ad, so bloody good
Corrupt140 3 years ago
omg weneva i watch this i always think of george dancing
omgomgomg
i love that boy <3
xAshleyTisdaleRoxx 3 years ago
How cool is this advert! Really well done! Love this version of the song.
nezhead12 3 years ago
one of the greatest cover/remix's ever on one of the greatest adverts ever
Yagerin 3 years ago 2
Love this advert :D
disturbed666si 3 years ago
hey this is the proof!!!
this was george sampsons influence ( from britains got talent fame)
grahamgregson 3 years ago
not influence it's a straight copy! without this he'd be nothing
sexysamdankeschan 3 years ago
I think gene kelly would be dancing in his grave right now! :)
rentgirl 3 years ago 9
I think this may be one of the greatest ads of all time! Even better than George Sampson's Singing in The Rain!!
amberholic101 3 years ago
this is really amazing. i wonder how much it cost to make this.
SylvesterMarkus 3 years ago 3
theres a smiiiiiile on my faace
TrooperJon 3 years ago 2
yeahh the actual dancer is David Elsewhere. They then put Gene Kelly's face onto it.
really good ad, it made me stop and watch
bubba01922 3 years ago 6