That would depend on who you consider to be your competition - people targeting the keyphrase or people ranking for the keyphrase? If you want to know who is competing against you, then use quotes. If you want to know who you have to beat, then dont use quotes.
Isn't the point of putting quotes to see who is specifically targeting that phrase rather than pages that simply have both of those words in them. Presumably someone targeting the specific phrase would have a better chance of ranking for that term than pages that have those words in them. I have have thought that including the other pages in your competition analyses would give you an unrealistic indication of competition. Thoughts?
i personally wouldnt recommened you do this
rosswilliamson85 1 year ago
That would depend on who you consider to be your competition - people targeting the keyphrase or people ranking for the keyphrase? If you want to know who is competing against you, then use quotes. If you want to know who you have to beat, then dont use quotes.
sancoils 1 year ago
Isn't the point of putting quotes to see who is specifically targeting that phrase rather than pages that simply have both of those words in them. Presumably someone targeting the specific phrase would have a better chance of ranking for that term than pages that have those words in them. I have have thought that including the other pages in your competition analyses would give you an unrealistic indication of competition. Thoughts?
webmarketingadelaide 1 year ago
This seems very interesting!
Savills1 1 year ago
Thanks it's been a big help.
Serenad69 1 year ago
Interesting
ADPDirty 1 year ago