Channel 4 Ident - Hamlet Cigar Advert

[MomAndDaniel]

From 2002

[TheTechnoToast]

from 0:13 the music sounds like something out of an old Macintosh advert

[FromtheWordsofBR]

This creeps me out.

[cultofdeath79]

i remember heathcliff :) and a i remember when tv used to close down! lol actually i remember the first day of channel 4 and i was like wow! we have 4 tv channels now? lol i'm old :P

[pjamieson980]

This is Channel 4 not Channel 5.

[Skismom02]

ciger and 4 vs 2 and 02

[Chao772TheThird]

Animation production: Lambie-Nairn

Client: Benson And Hedges Ltd.

[210482fmj]

looking back i can now see how much time tv really wastes with visual garbage like logos which just waste youre time away. tv wastes so much time

[HolmespuninkSpot]

HEH-HEHHHH ~ High-pitched-laugh funny, tha' is! ;-D

[ThejhoanmanuelZone]

If Channel 5 launched on 1982 there would be a pre-launch promo with a announcer saying: "This is Channel 5, the new national television service. Channel 5 starts today on 5:45."

[jeneparlepa]

I remember this ad, it was very scary, especially that music.

[josh26220]

"Welcome to... Channel 5?! You got to be kidding me! "rewind" OK, welcome to Channel... Face I say. What the...? It's was a advertisment all along?!?"

[polbecca]

Advertising smoking on TV; aye, those were the days. I remember when all this were fields...

[97channel]

Definately one of the scariest things I ever did see.

[justanotionX]

The first tune would have matched the wave of indifference which met the launch of the real channel 5.

[shackles1000]

sick ad i remember when i was growing up but it did freak the hell out of me

[lizziespaz]

I was very young when I saw this advert once.... This advert freaked me out so much that I had to turn the TV off. I was crying from it too!! What a strange child I was!

[motzPHaragas]

"This is Channel... 5? WTF? It didn't exist until 1997... *rewinds* OK, This is Channel... WTF? Nah, forget it."

[thepod96]

The best thing about this is that it was made by the same brilliant design people as who made the actual Channel 4 logo (ident); Lambie-Nairn.

[dacrlit]

Please don't let them ban this from YouTube.

[mramo]

haha! C5 wasnt invented yet!

[rosstulaw]

Naice touch of class.

[deaconredwhiteandblu]

It feels weird watching adverts that actually promote smoking when you live in such an anti smoking nazi time now!

[muppet7680]

Oooh, I had forgotten this one, so funny.

[BadNews88]

Worthy of a Clio Award, it is!!

[Nurikane]

More of a Clio Hall of Fame Award :D

[bus140808]

Yeah seeing this gave me like a flash back cos I had actually forgotten all about this ad until now! I remember my nan laughing at it! Its weird how things are buried in your brain for so long lol

[bus140808]

OMG i remember seeing this ad at my nans when i was a little girl! it really confused and kinda freaked me out - lookin at it now i'm not too sure why it would have freaked me out lol!

[Mysterious0Bob]

You likely expecting the actual Channel 4 ident. When it turned out not to be, it messed with your expectations. If you're used to something routine from your childhood, it's likely to really knock you off your feet when it changes suddenly.

[bus140808]

Thats probably right actually. You should be a pycheologist (or however you spell it!) Sir Robert Winston would probably have some sort of answer as to why it freaked me out lol!

[creeball]

haha! a multi coloured moving block-face on ur screen? how can it NOT freak u out??

[rogerswift1983]

That's it excally it freaked me out as a child too

[anicetune]

Channel 4 used to smoke? No wonder it's wheezing and saggy these days.

[ChekhovsGun]

Ooh, burn!

[josefgiven]

Saucer of milk over here please!

[dacrlit]

Channel Five could have used that first one.

[RapierInternational]

I'm sure this makes channel four feel very happy!

[happinesscounts]

The music is Bach's Air on a G string, it's famously known because of these adverts

[hachibeach151]

Air on a G-String...Brilliant!

hb151

[GoldenEye333]

i wish they did more of this. LMAO

[pianogirlie123]

lol

[saxy007]

whats the music playing in the advert?

[limeyosu]

i remeber this very clever glad 4 let them do it

[southofchaos]

got to admit it was awesome they way they did it for back then =P

[icecurator]

I used to remember the words for that advert from so young. Its only later i fully realised what it was selling

[sj1307ssf]

I can imagine the announcer on this:

"This is Channel...5?!?! [rewind]

This is Channel.. What?? I give up!!"

[L1ZZ1771]

XD lol i pissed myself laughing when i read this

[Hoddersrevenge]

Thanks for the idea :D I've got the vid.

[grahamgregson]

yeah lol thats funny

[SimplyBen84]

haha

[fraserkatie]

LOL! I love it when they rewind the blocks! The music then is so funny!

[ame88]

Loved that. Thanks for uploading!

[la4or]

at the time, i didnt undertstand how you could be curtains it was C4, unless you heard the VO.

[la4or]

sorry, wrong comment. i was talking about the christmas ident. otherwise, this was verymuch interesting. a premeition of things to come.

[livvyluvsmuse]

I've never seen this one - it's great!

[jm01231]

Happiness Is A Cigar Called Hamlet.

The Mild Cigar.

[Hoddersrevenge]

It would so rule if someone created a parody for channel 5 using this.

[rtsf1182]

clever

[wisteela]

That is great. I think I can just about remember that one.

[L1ZZ1771]

rofl!!!

[mrslmathers]

That's brilliant - I'd forgotten about that one.

[aikonmk]

One of the best adverts ever

[leaderhans]

blimey, i've seen the blocks ident of yours to channel four.

but wow, where do you get these from, they're incredible!!!!!!!!!

[Hoddersrevenge]

Very clever, the one thing ilolgeal nowadays. The 5 thing is funny

[Wyraachur]

ROFL I don't think i have ever seen this advert before, but this is a classic!

[beerbum83]

damb I wanna cigar now

[Johnny1989a]

Shame they can't show the ad anymore due to ever increasing bans of smoking.

Great ad none the less :)

[Dantheman2funny]

Is this for real?

[la4or]

musy have been real scary for anyone watching and thinking 4 had problems.

[palaciego]

premonition for five? hehe

[Babylove333]

Incredible!

[RaphaelZ]

That's brilliant and hilarious!

[L1ZZ1771]

wow!!!

[RealRadio2]

Cool! Really Cool

[DiseaseShaker]

I thought this ad was great in the late 80s, with the old Channel 4 blocks playing silly buggers!

[Hacker2Hoaxer]

silly buggers lol that a word I've not heard for years lol

[hoaxer666]

LMFAO XD

[buckaroobanzai84]

Fantastic. What year was it? I'm guessing about 1986.

[rfitzhen]

Very Clever

[Striplight1980]

LMAO! They don't make them like they used to.

[Wimbledonwomble]

pure class