Think UK - Road Safety Ad

[FillionDollarSmile]

The creepyest Uk advert is the one where everywhere the man goes he has the Dead kid on the floor next to him that he hit and killed :S I hate that one !!

[Jackalofdeath]

okay so.. i go to europe and just run into random children at 30 mph

sounds like fun

[medley0602]

it only says you live. It doesn't say you won't be brain damaged or paralized

[hvMadlyn763]

its ok

[MqSamantha126]

good

[Tiegankenton]

theres a mistake, right when the girl goes back on the road to show before she started bleeding wheres the car? or has that been magically moved by the paranormal activity demon too?

[neversaygrace]

why is she in the middle of the road in the first place?

[MrTurdface111]

Lol the girl got dragged by the demon of paranormal activity 2! ;D

[The2000millenium]

Where did the advertisers get the % figures from?

[mikejenkinson123]

worst ad evr

[chazzet27]

@PuuurfectSushi very. DON'T HIT HER!!!

[landof101dreams]

@Madcope2k9 lol russel howard?

[HelloImAPizza]

LOL I remeber when russel brand did a parody voiceover for this

"At 37 miles an 'owwa, I get all smashed to bits. At twen'y miles an 'owwa it aint so bad... im a little girl, im going all backwards."

[purplefunk77]

SO WHAT! you shouldn't hit anyone anyway nevrmind go 30 LOOK!

[falconidaes]

So why do we build roads near the schools?

Why do we build cars that can handle Over 150km/h?

Why you let pedestrians to walk on the rads?

Cause you are f..g lazy bastard.

[TheKyle5678]

lol i was thinking she was singing a song at the end

[batterycock]

what if i hit her at 30mph, and then reverse back over her at 10mph?

[10023861]

@batterycock Sounds like algebra.

+30 + (-10) = 20MPH

[feedbackrichie]

cool i think im going now 2 hit a little girl with a car at 30 she'll live so no trouble

[Freerideboy2007]

i bet i can kill her with 20

[lolmisssadie]

awww sad ad... makes u think tho - freaks me out wen her arm clicks *shudder*

[Cocotte123321]

Accurate to 60, and leave no witnesses

[littleloonykel]

This ad used to scare the shit outta me, every time it came on, i would run and cry :P No joke xD Ahh i was such a weenie :P

[TheFusedplanet1]

if you dso not hit me at all theres 100% chance i'll let you past if you hit me theres 100% chance i'll rip your balls off when you get home XD

[SamuelFro]

This is amazing, im researching road safety videos, and I've made my own, can anyone have a look? Its for feedback, thanks :D

inthecan.org.uk/2011-entry12.h­tml

[hmfrx]

"If you hit me at 40 miles an hour, there's an 80% chance I'll die. If you hit me at 30 miles an hour there's an 80% chance I'll live. Stop trying to hit me!" - Russell Howard :')

[nAtespOOny]

This add is encouraging gambling, 80% chance, I like those odds!

[SeanTheOriginal]

Maybe this is the one thing the US has over the UK, but in the US, children aren't usually in the street. Maybe they need to focus on "Stay the fuck out of the street, stupid kids" adverts instead of that.

[MrDaiseymay]

@SeanTheOriginal Yeah thats right matey--let the lunatics do what they want on our roads, and imprison our children in their back yards----TWAT !

[fizzypopism]

American here.

Sweet Jesus, UK you scary. You so scary.

[MrDaiseymay]

@fizzypopism Just a slice of reality, some road safety ads go for this 'guilt' angle, and others like 'Embrace Life' use the Positive one, where survival is promoted.

[ThePCProfessional]

@Madcope2k9 agreed

[ThePCProfessional]

@Madcope2k9 if u steal jokes from russell howard, theres a 100% chance you will get sued.

lol...

[theconcernedbanana]

Hang on...was she going back in time? What the hell just happened?

[UlfilasUk]

New research shows that the chance of a pedestrian surviving a moderate speed accident is much higher. Just seven percent of accident victims will be killed in a 30mph crash, while 31 percent will be killed at 40mph.

[MackieDavid92]

wtf is wrong with that girl, those jackets are horrible and to wear a dark green one thats foal no wonder she got hit she's camouflaged with the english trees n what not.

[MrDaiseymay]

I can't believe the demented purves scrawling in their infantile jibberish on here. Too much self fisting for your own good.

[rojblake82]

I am naming the girl in this ad, Bethany what Bethany is trying to do is get a message across for drivers to be more careful and vigilant. Bethany is absolutely right in what, she is trying to say to the viewer think and look when driving at all times. Bethany is completely and totally right, in what she is saying. Bethany is not joking or playing mind games in any way. Bethany is completely right and sincere, in her statement. What Bethany is saying is, totally right and correct in all respects

[Paspiedreamcast]

safety should not be measured in mph

[cambalice]

hurr durr i'm gonna heal myself and go back into the street hit me at 30 plz this time

o.o

[CranberrieJuicyJuice]

Seriously that girls bout 5 why wasn't she with her parents anyway ?

[Beoy999]

this is one of the more affective English adds. all northern Ireland's are brutally real and shocking - they make you cry.

[MrDiddymandarlo]

@Madcope2k9 thats of mock of the week, ha ha

[13katikins]

AHHH when her bones went back into place i actually screamed! freeeaaaky. but good advert!

[MikeStamm1058]

This does not make an sense the UK uses KPH not MPH why would they run a campaign talking about driving 30MPH

[iRobotZombie]

@MikeStamm1058 you are obviously in the United States. The UK uses MPH

[willham95]

@MikeStamm1058 Are you silly? We're England -- the birthplace of all your measurements you laughingly claim as "US customary" or whatever BS you call it. They're called "IMPERIAL MEASURES" -- the gallon, pint, ounce, pound, inch, yard, foot, mile, are all ENGLISH. And in England, we use MPH. Next time, be a little more "international/sophisticated" before you show your ignorance ;)

[JigsawKiller1994]

0:15 Obviously a Skateboard ¬¬

[girlofgaga63]

If you just don't hit me, there's a 100% chance I'll live. Stop running me over asshole

[Remide3600]

this reminds me of the exorcist

[lordpookus]

@Remide3600 i know right. its like some damn creepy horror movie

[sociopathicregret]

The biggest fallacy of this crap is that if the driver were paying better attention, he would have avoided the accident altogether. Also, to hit someone at 30 mph, you initially were probably traveling 55+ because of the braking.

[bluebleachbarnblower]

hit me at 30 i die or cud live depends :P .... go past me at 100 and ill be so exilarated ill die!

[jk12324]

If you play it backwards you'll see that she just dies and gets dragged along to the tree, then has her arms and wrists dislocated. There isn't any car in sight throughout the whole advert. This is obviously the work of a demented phantom. We need to call in the Ghostbusters NAOW!

[12murieltrc]

why would i wanna hit you , your such a swe- hahahahahaha couldnt say that with a straight face lolz il;l be sure ill hit tou at ninety next tim sweetie !!

[attitudepark]

wouldnt have been quicker and cheaper to make if the little girl just said "OI YOU TWATS STOP TRYING TO FUCKING HIT ME!"?

[ImTooHotForMyself]

... They lost me at her arms cracking back into place

[dublinbayjack]

Just slow the fuck down!!

[erwinmotorbike]

fact......most pedestrians are impared....

[aidentheodd]

So remember people; if you see a kid on the road, make sure you slow down to 30 before ploughing them into the tarmac :)

[DJLee1993Pride]

@aidentheodd LOL

[babiiluvvheat]

:'[ aww!! she'z so cute!! she dont deserve 2 die....aht all.....and REALLY REALISTIC!

[alternativegirlohyea]

ugh seen her wrist unbreaking

[RMLMACKIE]

@alternativegirlohyea reminded me of evil dead when the mooses head started moving! hahahahaha

[l337pwnage]

The lesson here is that as long as you are doing 30, you don't have to hit your brakes. :)

[FLASHvasper]

Where's the advert for swerving??

[JStanleySWFC91]

hit me at 200 please

[kingdoodle2]

I don't get it...is she saying she wants to be hit at 30 mph by a van?

[TheBluey111]

@kingdoodle2 its an advertisement for slowing down on roads in case someone does get hit

[YouthForRoadSafety]

very realistic video..check out our road safety movement!

[Miztammik]

gosh this used to come on tv all the time

[amberdixon]

it's when she cracks her hand into place......eeeugh

[mroovax]

this shit is creepy O_o but I have to admit, it works... 5*

[jman280292]

one of the best Think adverts ever made. The difference 10mph can make is fucked and seeing her fix herself was chilling. i always find think adverts with little kids invovled ecspecially little girls kinda scary. When ever i am watching tv with my family and this comes on were always silent for about 10mins after. truly creepy stuff

[bestamerica]

'

30 mph is still kill a person,,,

depend on person body weight and vehicle weight

[IssyKnowsYourSecrets]

"If you hit me at 30 mph, 10 points."

"If you hit me at 40 mph 20 points."

[lollipwop703]

"if you hit me at around 40mph theres around 80% chance ill die"

and "if you hit me at around 30 mph theres around 80% chance ill live"

IF YOU THINK THIS IS A GOOD LESSON A PEOPLE SHOULD THINK BEFORE DRIVING THEN THUMBS UP (comment and the vid)

[LonesomePine369]

"stop trying to hit me"

[BallistiX09]

Anyone else think she sounds like the red queen hologram thing out of the first resident evil movie?

[NoctourneWonderland]

This...is bloody traumatising.

[barneybrabazon]

i was waiting for a punchline

[sociopathicregret]

Stupid ad. There is nothing wrong with exceeding the posted limit if the limit is too low for conditions. Well, except that the misinformed police and nanny state will get you for it. Driving too fast for conditions is whats wrong.

[SilentWalk18]

That is why you drive fast, instant kill, why drive slow and end up making someone a handicap, right guys?

[heinygore2]

i used to be fucking scared of this ad, the music is very creepy

[EminemFan202]

THE DEAD LIVE!!!!!!!!

[OneWomenProductions]

this scares the shit out of me.. but the mock the week versions jokes "please stop hitting me" :L

[tolokoko]

Back to the future references are :D

[JordanianPride80]

so when the speed limit is above 30 ..then you have the O.K to kill someone..

[vijit164]

I nearly fell asleep behind the wheel the other day but i had my anti sleep alarm on and it sounded so i pulled over and had a break. They are not that expensive and i got mine from NO NAP

[Jcolinsol]

The government using scare tactics to coerce peoples behavior? Unheard of!

[GuitarMasterGraeme]

@Jcolinsol Haha.... Love it... I know exactly what your talking about buddy ;-)

[123thevideoman]

that video is so weird.

[smallandsweety]

it was gross when you hear her bones click

[cdoftx]

How come every time I hear of some stupid safety regulation its from the UK?

[GlenDamBo100]

@cdoftx

stupid? okay......

[redpink99]

Russell Howard quote: "Stop trying to hit me!"

[bobknowsall]

I was able to laugh at the other speeding PSAs, but not this one. :S

[ivliuscaesar1865]

what the shit!!! her arm was bent at 0:09

[carocarotho]

@ivliuscaesar1865 well it was obviously snapped in half from when she hit the kerb

[aidy202]

I got hit by a motor bike when I was only 10. The ambulance man told me that if it had of been a regular smoker I would have died.

[avitech77]

This is a nice Ad.

[6SixtyNinee9]

My comment below was aimed at Shozzy6996

[TheShiv101]

this advert scares the hell outta me and gives me nightmares shit

[shozzy6996]

or she could be in the kitchen where she belongs and you can do 90.. then she'll live unless she makes me a shitty tasting pie...

[6SixtyNinee9]

Fuck thats funny, haha!

Heres a joke: A women is hit by a car, now all we need to do is find out how. Or the better question is, how did a car get in the kitchen?

2) Why are Women's feet smaller than mens? To get closer to the stove!

[shozzy6996]

lol both are true

[6SixtyNinee9]

Lol :P

[josefiSnch]

@6SixtyNinee9

And I can still drive better.

[ivliuscaesar1865]

wtf

[sgjustinbieber]

just drags my itself i think we shoul bumb 30 to 95 haha

[SH4LLOWGR4VE925]

wooo!!! 0:17

[VVicklow]

I think the whole point of this ad, is hit her at 70.

[gjwarrior]

One of the most effective road safety ads I saw during my time in the UK. Built on insight and very cleverly crafted on every level

[ununhexium]

wait they use mph in the uk?

[88durham]

what else are we going to use? we dont want to have the european standerd

[satchelllucy]

wheres the ad about swirving

[Totaltwist]

swirving is just as dangerous. General rule is hit the breaks and stop.

[MelisaSMITHx]

but your natural instinct is to swerve. some just cant help it.

[Totaltwist]

Oh I know. I am not saying people don't swirve, I am just saying swirving is dangerous and is an instinct we, overall, need to fight so as to minimize the damage. I mean if this girl was an animal on the road the rule would be to hit it and not to stop or swirve. (stoping ubruptly could cause the car behind you to hit you and the one behind him and so on).

[MarkMck1994]

Me and My Mum where in the car, and a Kid Run Out From between two Parked Cars. My Mum Manages to Brake in time, and Stop. Another Person Ran into the back of us. At the End of the Day. Cars Can be Fixed, People Cant.

[satchelllucy]

and if i drive at 40mph and you ran at 10mph thats about 30mph

[guarana80]

"And hit me at 100 and i'm well and truly fucked "

[xEastendersx]

i know its terrible to laugh but that was really funny mate

[WeThePeopleRleaders]

@guarana80 omg thats horrible and funny at the same time.

[Backin1985]

If you don't have Anti Lock Breaking system in your car and conditions are wet, your best sticking to the speed limit regulations, if you do have the Anti Lock System and with good tyres one should be able to stop in time.

[foemi]

Anti-lock brakes increase the braking distance. By preventing the front tyres from locking, ABS simply enables the driver to continue steering even under heavy braking in slippery conditions. ABS does NOT magically create more traction.

[nissanrb30]

so what this is saying is that its ok to hit people only at a certain speed? lol

[RobinScott93]

In future, if I'm going at 20mph I'll speed to up to 30. I wouldn't won't to kill her. :P

I'm sorry, that was a tasteless joke...

[HoldALoverClose14]

omg thats really creepy!

[predstoric]

sorry but it is i agrey with holdloverclose14 i no the stop people from killing other people the point is they come on at night and seeing that would scary little children i am ok i was on about little children great video 5/5

[darkrai90210]

Creepy

[ovsdud]

eah drive at 40 get the job done properly and put your foot down

[gorillaz308]

comment of the year ovsdud

[footbalplayer101]

we had to c this in theatre arts for r sfatey plays

[mtsoccer35]

ok great ill start hitting kids at 30 mph if i dnt like them

[x3JordanJubilantx3]

If she learns to look before she crosses the road, there's a 100% both her and the driver will live happily ever after.

[predstoric]

hey i bet the driver was drunk so he ran her over

[imanglo]

the speed of a car is not the problem,idiots who dont look out for themselves is !

[sexigurl112]

shes not telling nybody to hit her, she said ''if you hit me at 40mph, theres an 80% chanceI will die, but if you hit me at 30 mph theres an 80% chance ill live'' MEANING stick to the freking speed limits because they are there for a REASON

[poprzvn]

oo rly? o_O

[fratboyfrat]

well, i guess i'll make sure to hit little girls at 30 mph from now on so i can kidnap them and fuck them later.

[sawaugust]

so she told us to hit her at 30mph RETARD!!!

[honestpatriot09]

noo

she told us to drive slower incase we hit someone

[tolokoko]

Hit me at 88mph and I'll go back tot he future

[Myrtone]

@tolokoko This isn't funny!

[mashhh]

@tolokoko

fuck you I am going to hell now for laughing at that! :P

[oipbhakeld]

@tolokoko Hit me at 88mph and ur gonna see some serious shit.

[061575292]

@tolokoko best comment ever.

[ClythiaMystica]

@tolokoko Clever

[thepissflap]

@tolokoko you'll definately see some serious shit..

[pivotkid85]

her rists break but her legs are fine

[kurtsean]

WTF

[masterpiraka]

It is very effective.

[Batner112]

what is the rest of that 80% ?

[fratboyfrat]

20 % retart.

[sniperpistol50]

80plus 80 equals 100

[xkaishax]

160.

[BlackHawkNor]

What the hell?

Wouldn't it be better with something like "Don't fucking hit me at all."?

[drinopatri92]

it's something you can't stop, or prevent when it's too late..someday it just can happen and thats it

[LecteurVlad]

this doesn't take to be somehow connected with your nation - either you are american or indian or someone else. laughing at something like this means you're just stupid animals. that's it guys.

[PaulJones202718]

Here's a thought; let a six year old child wander around unaccompanied and unsupervised and there's an eighty percent chance she'll get hit by a car.

[MUNIMARA]

Fellow troper there?

[nidaros1112]

PaulJones, your comment seems rather strange to me.

In my Northern European country children walk to school alone from the age of seven. No bus, no mom. Maybe other kids though. They survive just fine, there are very few accidents and no kidnappings.

You North Americans are just paranoid and spoil your children. Give them a chance to become responsible adults!

[PaulJones202718]

We'd love to; the problem is that life here is slightly LESS organized here than where you live. There's a thing called an Amber alert that explains why we hover; look it up on Wikipedia and you'll see what I mean.

[catchthewave91]

this is a British ad, the UK is a Northern European country according to the EU. but it also has 62 million people, over 20 million cars, and an urban population running at about 90%, but we still manage to maintain the 3rd lowest in the world, but in such a densely populated nation it seems irresponsibly to let a child wander to school on their own at 7, you cant make a comparison between small nations and highly industrialised ones

[nidaros1112]

Stating the obvious are we, catchthewave91?

What on Earth are you on about? What does "small" nations have to do with this? All large cities have the same problems, even in "small" countries.

[nidaros1112]

@catchthewave91

It's all about the attitude Americans have to children and safety. Most British people I know have no problems with children walking to school. Paranoia has not struck yet.

I'm from a Northern European country, Norway, far larger than the entire UK but with a fraction of the population. However our cities have the exact same problems as yours. Our children still manage to walk safely to school even in the cities...

[gabynew1]

@nidaros1112 true data mate. i was doing cross town bus rides from 3rd grade.

this ad scared me when i was 8