2009's topline summaries were weird for a couple of reasons:
Firstly, your 2008 and H1 2010 summaries, give figures for total UK Adspend, and what percentage all internet adspend was within that, yet this 2009 report doesn't state total UK adspend for 2009, nor say what percentage of total adspend the £3,541.1m was. I'd be interested to know.
Secondly, your H1 2009 topline summary states H1 2009 internet adspend as £1752.1m on the piechart, yet £1749m in the blurb.
2009's topline summaries were weird for a couple of reasons:
Firstly, your 2008 and H1 2010 summaries, give figures for total UK Adspend, and what percentage all internet adspend was within that, yet this 2009 report doesn't state total UK adspend for 2009, nor say what percentage of total adspend the £3,541.1m was. I'd be interested to know.
Secondly, your H1 2009 topline summary states H1 2009 internet adspend as £1752.1m on the piechart, yet £1749m in the blurb.
ajmetz82 1 year ago