I'm still surprised that the damn argument over this video being racist is still being had. Knock it the Hell off, you ruin this video for those that actually like watching it. If you wanna keep it up, do it via message.
...Now's when I recommend that their comments be deleted.
@WhiteThunder14 It's called the first amendment: Freedom of Speech. If you don't like it, don't read it and go mind your own business. No one is forcing you to read it, so shut up and stop telling people what to do. Seriously, U MAD BRO!? LOL
@WhiteThunder14 Though I understand your frustration I would suggest that these comments not be removed as this is commentary that many people don't see. I know many people Iike the video heck I think it is ascetically pleasing myself but that doesn't mean it doesn't have some things in it that can be changed. No one likes to talk about racial discrimination in media unless they are defending it as we see with VonNietzsche and in my opinion I think it is healthy these things are addressed openly
@WhiteThunder14 If this commentary ruins the video for those who like it I would say that is in a way is a good thing. I could just send the guy inbox messages but that would negate the point of drawing attention to how this ad like many others is deficient when it comes to representation of people of color in media. I am not doing this to make my case to him but rather to have an open visible discussion about race others can see not to just sweep it under the rug.
@WhiteThunder14 If talk about racism makes people uncomfortable its doing its job because people who have to experience racism are uncomfortable everyday by being subjected to it. My intention is to create a dialogue where there normally isn't any even & perhaps in a small way make others reconsider the things they are consuming from the media. If you just want to enjoy the video your free to, but I don't think that my comments should be removed. I'm just trying to express my perspective.
@BabyGirlGoddess If you notice, this ad is targeted for the people in America & Europe. Those white women shown in Shanghai, India, etc are supposed to be American or European tourists enjoying the city or country in a fancy dramatic representation. They don't necessarily portray the "local". I hope I clear out some confusion in your mind.
@kentaokabe "If you notice, this ad is targeted for the people in America & Europe. Those white women shown in Shanghai, India, etc are supposed to be American or European tourists enjoying the city or country in a fancy dramatic representation. They don't necessarily portray the "local".
And thats the problem, the international tourism in this ad is only acceptable for whites, even if they were looking for foreign people to represent those countries why no people of color? We don't fly?
@rocklee1116 If you're implying that this ad is being racist, I think it's a very arguable subject. For example, Native Americans/Asians/Mexicans (the majority of American minority aside from people of color) aren't shown in this commercial either. Because racism would be extremely inconducive for good business for an airline, IMO they were trying to keep a theme. I thought this was very stylish!
I love this commercial because it reminds me of my trip to Beijing, Xi'An, Shanghai, and Hong Kong that I took last year. All the history is so interesting. I wanna go back so badly so I can run on the great wall some more. I definately reccommend going to China.
@WhiteThunder14 Everywhere we went was beautiful. I felt like the Karate Kid when I was on the wall. We went the hard way so it was almost vertical in some spots on slippery limestone. I loved China, especially at night. Neon lights and the bustle of late night bars (we went during the world cup so bars were packed with people watching soccer). Man, I wish I was back over there right now.
I'd just like to add to my previous comment....dam that babe for India Is hot,woof! woof!.....I've been playing this commercial for about an hour over and over again and now Its time for me to eat dinner.
Wow I just saw this commercial on tv and the song Is what brought me here. The song Is good plus The girls look so good, especially like that India chick.
@DrJohnBecker I don't think that's the point. The commercial doesn't promote the message one needs to be Asian to travel to those places at all, but rather one needs to be white.
I mean there was no other person of color in the commercial besides the stewardess including the people who were representing places that have people of color. For Hong Kong, Shanghai, Vietnam and India they used a European model what's with that? They could have used more diversity, it is an ad for an airline =)
@rocklee1116 Actually this ad/ marketing campaign is for white European and American customers, that's why its for America/Europe region circulation. Target market and marketing segmentation. Look it up. This ad is perfect.
@rocklee1116 Actually you aren't aware of reality or marketing.. you must be a liberal. I'm sure the airline would go broke marketing their expensive services to non target market individuals aka blacks in this case. The primary customers for these airlines are white/Europeans especially since the region is EUROPE AND AMERICA. No reason to market toward South Africans or Indians here. I counted close to 4-5 different ethnic models, so its pretty diverse.
@VonNietzsche Oh I guess your right since people of color don't live in America or Europe so clearly it would have been totally ridiculous to try and market to... Oh wait! People of color DO live in those countries and DO travel abroad. There is no need to retort with unnecessary insults, I have stated my reasoning & it's clear your interested in defending and upholding discrimination in media so I am going to leave this be. Hopefully you will come to understand discrimination in media someday.
@rocklee1116 Doesn't change the fact that the primary customers for air travel to Korea are white and/or Europeans especially in Europe or America. Do you really think a company will be profitable going after the few blacks who travel to Korea? After spending millions in ads/marketing? I'm stating reality and facts, while you continue to play the liberal guilt racism card like a typical pinko communist. Again go read marketing segmentation and target markets instead of being an ignorant broad
@VonNietzsche Lol,calling me an "ignorant broad" who even says "broad" anymore? Seriously where are you from the 20's? Sir your just making me laugh now. This wasn't about exclusion of African Americans specifically but people of color in general which includes AA's. I understand you have no interest in promoting cultural diversity but please don't retort with once again unnecessary insults, it really just makes you look silly. Good day sir.
@rocklee1116 Perhaps you should go graduate high school before commenting, since you clearly don't know that the 20's is not a location but a time period. You make no sense, if this isn't the exclusion of blacks from the commercial, what are you complaining about? This ad is for Americans and Europeans primarily since ads are marketed to a broad audience such as yourself. At least you got one thing right, which is calling me "sir". Now go read about market segmentation and target markets.
"This ad is for Americans and Europeans primarily since ads are marketed to a broad audience such as yourself." If this was trying to market to someone like me why would they not put someone like me in the commercial i.e a person of color? Are we to assume that white is the default for all things American? I know about target markets and market segmentation and that is why this ad is deficient, it plays into those concepts negatively. I stated this in a past comment that somehow got removed.
@VonNietzsche The thing is that this commercial is perfect going by current target marking and marketing segmentation standards but because both of those concepts are flawed to begin with you end up with a flawed ad. Using a white person as the default for everyone is the center of those marketing concepts & that needs to go. All it does is encourage white washing, discrimination, & marginalization of non-whites in media. It is clear your interested in upholding this flawed system. So sad.
@VonNietzsche "if this isn't the exclusion of blacks from the commercial, what are you complaining about?" This is about the exclusion of people of color not just African Americans. People of color includes Hispanics, Asians, Native Americans, Southeast Asians (Indian) Arab,& people of any ethnicities that aren't white.The marketing world needs to understand that to appeal to everyone you need to use people of different walks of life. A mountain of one does not mean a grain of the other.
@VonNietzsche You don't appeal to a American audiences by using one type of person because your audience is diverse thus your appeal should accommodate that. If it doesn't it fails as an appeal to a broad audience. Its like using one guy in every commercial no matter what the product is thinking that everyone will identify with this one guy. Its a strategy used to promote whiteness and make it the standard for everything thus excluding all that which isn't white; it fails to appeal to everyone.
@rocklee1116 Can you even count? The commercial had at least 12 different models in it or are you stereotyping that all those models look the same? Aren't you a hypocrite? It's marketed to Americans and Europeans. Also Asians and Americanized Asians love Anglo models, which is another reason for hiring those models. What is "whiteness"? It's funny that you already have prejudices and stereotypes, it's called reverse racism. This ad appeals again to primary target demo, which you clearly are not.
@VonNietzsche Firstly Reverse racism is something that those interested in upholding the discrimination of people of color pull out of their hats when people of color stand up and want to be recognized. Racism can only work when with power, how in the world can a POC have the power enact racism if we can't even make it into ads? Even if you claim reverse racism exists (which I don't) it is in no way akin to the more powerful, dangerous and more prevalent racism that is pitted against POC's.
@VonNietzsche I am not stereotyping those women, they could be different Eurocentric backgrounds but at the end of the day they all represent one type of person, an Anglo. If "Americanized Asians love Anglo models" as you claim It's because Anglo is all that gets seen thus it is all they are allowed to "love." What is "whiteness?" it is basically the constant upholding and defending of White privilege and white supremacy. If you don't know what those are you are probably benefiting from them.
@VonNietzsche Your basically telling me there is something wrong with people of color wanting equal representation in media & to want such a thing is against "target marketing &marketing segmentation." Guess what those structures are exactly what is holding back better marketing to people overall. Constantly presenting people with the same old "default consumer" is just not going to make other people feel welcome and apart of the fabric of society. You feel that is ok thats part of the problem.
@rocklee1116 No dumb ass, going after a small non target customer base isn't going to make the company any money. Here's an example say a company sells houses in France, what good will it do for the company to market/advertise to Amazonian hunters? Seriously your frame of reference is biased and you are unable to logically weigh the cost vs benefit of ads. You're also racist for assuming that white people are the default customer since it clearly depends on location.
@VonNietzsche Name calling is a sign of a person who needs to use appeal to ridicules because they have no real argument. I understand that your interested in upholding current discriminatory trends in marketing but to call me names is quite unnecessary. I suppose it just shows that some people would go to quite negative lengths to protect their privilege. Quite sad indeed.
@rocklee1116 Stating the truth is necessary, especially since you're a typical broad that can't spell, use proper English nor have any logic to comprehend the facts/reality. You're the one who keeps repeating the same lame material without any counter points. Who the fuck are you to judge which ad is discriminatory? Because you're black? Again this ad features 15 different models of various ethnicity, how do u know that all of them aren't black? What privilege are you talking about?
@VonNietzsche Well I think I have said enough already, I may have made some grammatical errors but I am human, so that happens. To say that I am repeating the same material isn't totally wrong but that is because you are doing the same. If you think you are not I think that telling me that I should look up target marketing and marketing segmentation several times suffices to prove that point.
@VonNietzsche And now your trying to tell me that one of them could be black, ok if you say so lol. Now it isn't impossible but they aren't coding as black if any of them are African American they aren't trying to represent that. They are passing for Anglo, really I think the issue here is you don't like when people want to see more than just Anglo looking folks in media why because that dismantles your privilege. If you don't know what white privilege google it =)
@rocklee1116 Knew you were a pinko communist liberal. It's funny how blacks are doing so abysmal in everything compared to Asians aka model minorities. Why do you think that is? Are you going to blame white privilege for the success that Asian immigrants have here too? Stop blaming other people and take responsibility, white privilege is a totally bunk concept. Just go look at the state of Africa, what a failure.
@rocklee1116 As a typical moronic liberal you are always synonymous with pinko socialist communist. You're so delusional that you believe the world should be an utopia (look it up) of total egalitarianism (look it up) you imbecile.
@rocklee1116 You really like to repeat yourself. How about you go learn the distinction between "your" and "you're"? Again you can't debate me, I'm way out of your league.
@rocklee1116 You're filled with cliches, not surprising since you don't have an ounce of originality nor wit. It's "whatever" and your mother helps me sleep at night, she actually tucks me in. Aren't I so original making mama jokes? Again feel free to shut up anytime now. Bye.
@rocklee1116 It's bigoted moron and "clowning" isn't a word, unless you consider Ebonics an official language. Here's an idea! If you want a good laugh everyday... just look in the mirror. People like you shouldn't be able to vote.
@VonNietzsche To ask who and my to judge this ad as discriminatory is just like asking who are you to claim it isn't. Who am I? I am a person of color tired of the lack of and sometimes complete erasing of other POC's in media, thus I challenge it. I am engaging in this because I have a bit of time to and I think it is something that should be talked about openly. Thats all, if that is a problem for you its because your part of the problem =)
@rocklee1116 You have no idea how advertisement work, especially target markets and market segmentation. I don't see discrimination lawsuit pending against this company or advertisement campaign, so clearly you are making an issue out of nothing and the real professionals or lawyers are not on your side. If you want a real issue to complain about go complain about Affirmative Action and how they add 100 points to black applicants for doing nothing. They should totally get rid of it.
@rocklee1116 What a dumb statement. I can play this game too. See... if you weren't a raging feminist pinko liberal that had any commonsense, you would have shut up by now, but again its hard for dumb women like you to STFU cuz you believe that you win arguments by repeating the same BS until the other side gives up up realizing that you can't comprehend simple facts with your pea sized brain. Go to a library read about how marketing works then bitch about it.. oh wait you can't read. Blame Bush
@VonNietzsche However I am growing quite board of this, I have achieved my goal in voicing my perspective so I think I'm done educating for today. Anything you say will just be more white privilege rhetoric and there is enough of that openly seen online anyway lol. But if you wish to continue the convo you can inbox me. Though I don't mind commenting on the vid I would like more space to respond if you want to continue.
@rocklee1116 It's "bored" again your constant grammatical and spelling errors adds so much credibility and weight to anything you say. You must be a special ed teacher. It's quite funny reading a delusional pinko liberal who blames other people for non issues since you clearly think that every commercial is RACIST and promotes white privilege if it doesn't have a black person.
@VonNietzsche I did use the wrong term for bored, it was a grammatical error that happens when people make mistakes. I never claimed to be perfect. Its not just about black people its about people of color over all which includes African Americans. People of color includes Hispanics,Asians, Indigenous and Native peoples, Africans, Southeast Asians and lots of other ethnicities that get over looked. Like the ones that COULD have represented Shanghai, Hong Kong, India, Australia in this ad.
@rocklee1116 Actually you probably made more mistakes than making any factual points, hence reflecting your moronic stance. You're probably the antithesis of perfect, hence adopted liberal values. People of color means black, don't expand its definition. Southeast Asians are Asians, why did you repeat it? Hispanics are not a race, they are merely people who speak Spanish. Again go read target markets and primary customers, if companies followed your advice they would all go bankrupt.
@VonNietzsche That is if I am still interested in accommodating you, this has been quite a good exercise in dealing with people who want to uphold racial oppression for me, so maybe if I am not to busy perhaps I can make time to respond to your little comments in the future. But just inbox me from now on, lord knows there is isn't enough space here to really get into this so you can take the invitation if you like if not then bye bye =)
@rocklee1116 Actually I'm done wasting my time on you, since you clearly aren't on my level of discourse and repeat the same tactics that liberal women always use, which is to keep repeating the same delusional BS without making any valid points. If you hate white privilege so much why don't you just move back to Africa or somewhere there isn't any? This conversation is over, you should probably go read a book so that in the future you won't embarrass yourself.
Several giantesses have left a trail of destruction across Asia and Oceania, leaving hundreds of millions dead, and billions of dollars in damage. Survivors however, have confirmed the following:
I luv korea i luv seoul i love u korea i want to go to korea i luv korea hahaha i cant stop sayong i luv korea hahahaha i luv korea vietnam and i luv busan and seoul and inchneon airport hahahahahahaha i luv korea (:
Beautiful visuals,one down fall.All the "beautiful" flyers are white and the "help" is Asian.Come to the front of the bus Korean Air.There's a seat for you.
Great ad campaign! I honestly get a itch to board a plane to Asia every time I see one of their commercials. No other ad campaign has had anywhere near the same effect. I think I will start planning my vacation.
@yonschnee16 Actually the Pepsi logo looks like the Korean Air logo. Korean Air has been using this logo much longer than Pepsi was using their original globe logo. Korean Air's logo is suppose to resemble the South Korean Flag.
Is there a full version to this song? I find the music so relaxing! (The young guys aren't too hard on the eyes, either!) Thanks to anyone who can answer this for me! GBU all!
very nicely done! congrats!
cheeeses 3 weeks ago
whats with the Western supremacy in this ad? small Asian menial worker, pouty, glamorous white elite...??????
How is a consumer supposed to believe in a product that lacks confidence in what its selling?
skyciele 3 weeks ago 6
@skyciele I know right?! You hit the nail right on the head.
rocklee1116 3 weeks ago
@skyciele Because clearly the ad isn't marketed towards you.
VonNietzsche 3 weeks ago
I'm still surprised that the damn argument over this video being racist is still being had. Knock it the Hell off, you ruin this video for those that actually like watching it. If you wanna keep it up, do it via message.
...Now's when I recommend that their comments be deleted.
WhiteThunder14 3 weeks ago
@WhiteThunder14 It's called the first amendment: Freedom of Speech. If you don't like it, don't read it and go mind your own business. No one is forcing you to read it, so shut up and stop telling people what to do. Seriously, U MAD BRO!? LOL
VonNietzsche 3 weeks ago
@WhiteThunder14 Though I understand your frustration I would suggest that these comments not be removed as this is commentary that many people don't see. I know many people Iike the video heck I think it is ascetically pleasing myself but that doesn't mean it doesn't have some things in it that can be changed. No one likes to talk about racial discrimination in media unless they are defending it as we see with VonNietzsche and in my opinion I think it is healthy these things are addressed openly
rocklee1116 3 weeks ago
@WhiteThunder14 If this commentary ruins the video for those who like it I would say that is in a way is a good thing. I could just send the guy inbox messages but that would negate the point of drawing attention to how this ad like many others is deficient when it comes to representation of people of color in media. I am not doing this to make my case to him but rather to have an open visible discussion about race others can see not to just sweep it under the rug.
rocklee1116 3 weeks ago
@WhiteThunder14 If talk about racism makes people uncomfortable its doing its job because people who have to experience racism are uncomfortable everyday by being subjected to it. My intention is to create a dialogue where there normally isn't any even & perhaps in a small way make others reconsider the things they are consuming from the media. If you just want to enjoy the video your free to, but I don't think that my comments should be removed. I'm just trying to express my perspective.
rocklee1116 3 weeks ago
superb music , superb design, super motto ! I love Korean air !!!!!! too bad we can't have a long version voiceless of this music !!!!!! ;)
cleopatrehoney 4 weeks ago
Korean airlines don't pay their models properly.. boycott korean air.
madites 1 month ago 5
WOW...LOVED IT! THT'S VERY CLASSY!
RIZZAEL 2 months ago
.. The ad is targeted for people in Europe and America. Most of the people in Europe and America are white..
I'm pretty sure its more of a "imagine yourself as that person in _____ country"
Stop over-thinking things like this so much and just enjoy it :l
CongoLime503 2 months ago
This has been flagged as spam show
whats the name of the song?
aviator147 2 months ago
This is a great commercial!
cshazzard 2 months ago
the lyrics really sound as if they are saying "set yourself on fire" at around :15
ups427 2 months ago
i would sit by the 1st floor window in that building and just look up....
fsxmaniac12 2 months ago
I'd like to have korean air in my country T_T
rasmusera01 3 months ago
this commercial relaxes me
SHW97 3 months ago
I love the girls in this commercial
xvizionsx 3 months ago
I prefer "the color of perfection" one.
That one is much more sophisticated.
catworship1 3 months ago
Fabulous commercial. Everything about it is awesome. If I'm ever lucky enough to go to the Orient, I'll take Korean just because of this ad.
melbourne1945 3 months ago 2
This has been flagged as spam show
@hobjt GO SUCK A KOREAN AIR PILOT'S FAT CUNT!
awesomeguy529 4 months ago
my favorite part is when they show the attendants walking, so admirable...
xxMarluxiaxxx 4 months ago
@xxMarluxiaxxx agreed
ggaytan7 4 months ago
Does anyone know the designer and the sunglasses worn by the lady at 0:03 ? It looks like Gucci but the logo seems a bit blurred...
praetorianc130 4 months ago
what's the name of the song?
l33tcpu 4 months ago
Korean Air sucks! Cathay Pacific is sooo much better!!
awesomeguy529 4 months ago
@awesomeguy529 shut up chink
hobjt 4 months ago
this commercial is freakin weird.
trechan 4 months ago
@babygirlgoddess- i know right, it would have fit the commercial better
madisandra8908 4 months ago
I'm not really the type of person who pulls out the race card, but why couldn't they use women of color in this ad.
Is it really hard to find an Indian, Chinese, etc. person to be in this ad.
BabyGirlGoddess 4 months ago
@BabyGirlGoddess Except that you are that type of person.
Maelfyn 4 months ago
@Maelfyn guess I am.
BabyGirlGoddess 4 months ago
@BabyGirlGoddess If you notice, this ad is targeted for the people in America & Europe. Those white women shown in Shanghai, India, etc are supposed to be American or European tourists enjoying the city or country in a fancy dramatic representation. They don't necessarily portray the "local". I hope I clear out some confusion in your mind.
kentaokabe 4 months ago
@kentaokabe "If you notice, this ad is targeted for the people in America & Europe. Those white women shown in Shanghai, India, etc are supposed to be American or European tourists enjoying the city or country in a fancy dramatic representation. They don't necessarily portray the "local".
And thats the problem, the international tourism in this ad is only acceptable for whites, even if they were looking for foreign people to represent those countries why no people of color? We don't fly?
rocklee1116 3 months ago 20
@rocklee1116 I have to wonder what ad agency was hired for this....
swellh2o 2 weeks ago 2
@rocklee1116 If you're implying that this ad is being racist, I think it's a very arguable subject. For example, Native Americans/Asians/Mexicans (the majority of American minority aside from people of color) aren't shown in this commercial either. Because racism would be extremely inconducive for good business for an airline, IMO they were trying to keep a theme. I thought this was very stylish!
chrohn95 18 hours ago
bad ass commercial
punanibuzzed 4 months ago
now this is fancy
AudubonBallroom 5 months ago
Best airline commercial I have ever seen. So beautiful and elegant. I want to visit all those places.
Pepsilova 5 months ago
who needs to fly? just hop on one of these hot giantess' an she'll take you where you wanna go...i wanna go to Shanghai, or Hong Kong
DAIBIJINCATCHER50 5 months ago in playlist giantess
I love this commercial because it reminds me of my trip to Beijing, Xi'An, Shanghai, and Hong Kong that I took last year. All the history is so interesting. I wanna go back so badly so I can run on the great wall some more. I definately reccommend going to China.
grgzrgzrg 5 months ago
@grgzrgzrg That sounds so fun, running on the Great Wall. :D
WhiteThunder14 5 months ago in playlist WhiteThunder14's Favorited Videos
@WhiteThunder14 Everywhere we went was beautiful. I felt like the Karate Kid when I was on the wall. We went the hard way so it was almost vertical in some spots on slippery limestone. I loved China, especially at night. Neon lights and the bustle of late night bars (we went during the world cup so bars were packed with people watching soccer). Man, I wish I was back over there right now.
grgzrgzrg 5 months ago
The legs on the girl at the end of the commercial, in the window, have to be CGI.
Dblspace 5 months ago in playlist More videos from KoreanAirChannel
I have to admit. This is one of the best Airport commercials ever.
SuperHushPuppy 5 months ago
What is the music??
SuperMargaretti 5 months ago
One of the classiest commercials, and one of my personally favorite, out there.
WhiteThunder14 5 months ago
The girl in Australia is pretty
MoveToAugusta 5 months ago
This is honestly the beat commercial on television.
mermaidbsh 5 months ago
I'd just like to add to my previous comment....dam that babe for India Is hot,woof! woof!.....I've been playing this commercial for about an hour over and over again and now Its time for me to eat dinner.
1983bleach 5 months ago
Wow I just saw this commercial on tv and the song Is what brought me here. The song Is good plus The girls look so good, especially like that India chick.
1983bleach 5 months ago
Unintentional accurate portrayal of white advantage.
JUST SAYIN'.
FuDgEBuBbLeZ 5 months ago 4
@FuDgEBuBbLeZ +1
nizdolls 5 months ago
@FuDgEBuBbLeZ "white privilege".. my anthropology class actually brought me here..
FadoDeo4444 5 months ago 2
Comment removed
FuDgEBuBbLeZ 5 months ago
tacky as hell
JulinhaCroix 6 months ago
FUCK I WISH N/A COMMERCIALS WERE LIKE THIS!!!
StandardStarcraft 6 months ago
Korea airline commercials is so beautiful so are their girls. DAMN
genestarwindjf80 6 months ago
I only came here to see the New Zealand girl again and again =P
Nivag38 6 months ago
the chicks in the commercial are really hot!
TheGuyfromEurope 6 months ago
That chick @ the end looks like Natassia Malthe. She's sexy!
iYEMTheGreatest 6 months ago
honkey worship
Terrapinfan2007 6 months ago
Does anyone but me feel like having kimchi or bimbimbap now?
Teletubbiez 6 months ago
This has been flagged as spam show
Thumbs up if you can watch this over and over.
DrJohnBecker 6 months ago
한국어 공기는 이상의 160 개 도시의 월드 와이드 서비스와 함께 승리 그랜드 슬램 상을입니다!
tommy8556277 7 months ago
I love the Hong Kong lady !
Anime5666 7 months ago
Comment removed
LiquidJello090 7 months ago
This has been flagged as spam show
Asian women are the most beautiful women on the planet.
holyinpure 7 months ago
This was trippy Ahaha
rccarrillo1 7 months ago
Trippy, man...
radudeATL 7 months ago
This is seriously my favorite commercial ever.
misslaughytaffe 7 months ago 2
@misslaughytaffe It's the most relaxing commercial I have ever come across. Makes you want to hop on a flight and just fly away...
nomad6886 7 months ago 3
no one was asian except for one girl -_-
jac93 7 months ago 7
@jac93 Implying you have to be Asian to travel to these places? This is a commercial for an airliner after all. Idiot.
DrJohnBecker 7 months ago 3
@DrJohnBecker I don't think that's the point. The commercial doesn't promote the message one needs to be Asian to travel to those places at all, but rather one needs to be white.
I mean there was no other person of color in the commercial besides the stewardess including the people who were representing places that have people of color. For Hong Kong, Shanghai, Vietnam and India they used a European model what's with that? They could have used more diversity, it is an ad for an airline =)
rocklee1116 6 months ago 22
@rocklee1116 IT'S BECAUSE THEY ARE THE MASTER RACE
mackuss 3 months ago
@mackuss There is no such thing as a "master race" your clearly trolling go back under your bridge.
rocklee1116 3 months ago 16
@rocklee1116 Actually this ad/ marketing campaign is for white European and American customers, that's why its for America/Europe region circulation. Target market and marketing segmentation. Look it up. This ad is perfect.
VonNietzsche 1 month ago
Comment removed
rocklee1116 1 month ago 2
@rocklee1116 Actually you aren't aware of reality or marketing.. you must be a liberal. I'm sure the airline would go broke marketing their expensive services to non target market individuals aka blacks in this case. The primary customers for these airlines are white/Europeans especially since the region is EUROPE AND AMERICA. No reason to market toward South Africans or Indians here. I counted close to 4-5 different ethnic models, so its pretty diverse.
VonNietzsche 1 month ago
Comment removed
rocklee1116 1 month ago
Comment removed
rocklee1116 1 month ago
This has been flagged as spam show
@VonNietzsche Oh I guess your right since people of color don't live in America or Europe so clearly it would have been totally ridiculous to try and market to... Oh wait! People of color DO live in those countries and DO travel abroad. There is no need to retort with unnecessary insults, I have stated my reasoning & it's clear your interested in defending and upholding discrimination in media so I am going to leave this be. Hopefully you will come to understand discrimination in media someday.
rocklee1116 1 month ago 5
@rocklee1116 Doesn't change the fact that the primary customers for air travel to Korea are white and/or Europeans especially in Europe or America. Do you really think a company will be profitable going after the few blacks who travel to Korea? After spending millions in ads/marketing? I'm stating reality and facts, while you continue to play the liberal guilt racism card like a typical pinko communist. Again go read marketing segmentation and target markets instead of being an ignorant broad
VonNietzsche 1 month ago
@VonNietzsche Lol,calling me an "ignorant broad" who even says "broad" anymore? Seriously where are you from the 20's? Sir your just making me laugh now. This wasn't about exclusion of African Americans specifically but people of color in general which includes AA's. I understand you have no interest in promoting cultural diversity but please don't retort with once again unnecessary insults, it really just makes you look silly. Good day sir.
rocklee1116 1 month ago 4
@rocklee1116 Perhaps you should go graduate high school before commenting, since you clearly don't know that the 20's is not a location but a time period. You make no sense, if this isn't the exclusion of blacks from the commercial, what are you complaining about? This ad is for Americans and Europeans primarily since ads are marketed to a broad audience such as yourself. At least you got one thing right, which is calling me "sir". Now go read about market segmentation and target markets.
VonNietzsche 4 weeks ago
"This ad is for Americans and Europeans primarily since ads are marketed to a broad audience such as yourself." If this was trying to market to someone like me why would they not put someone like me in the commercial i.e a person of color? Are we to assume that white is the default for all things American? I know about target markets and market segmentation and that is why this ad is deficient, it plays into those concepts negatively. I stated this in a past comment that somehow got removed.
rocklee1116 4 weeks ago
@VonNietzsche The thing is that this commercial is perfect going by current target marking and marketing segmentation standards but because both of those concepts are flawed to begin with you end up with a flawed ad. Using a white person as the default for everyone is the center of those marketing concepts & that needs to go. All it does is encourage white washing, discrimination, & marginalization of non-whites in media. It is clear your interested in upholding this flawed system. So sad.
rocklee1116 4 weeks ago
@VonNietzsche "if this isn't the exclusion of blacks from the commercial, what are you complaining about?" This is about the exclusion of people of color not just African Americans. People of color includes Hispanics, Asians, Native Americans, Southeast Asians (Indian) Arab,& people of any ethnicities that aren't white.The marketing world needs to understand that to appeal to everyone you need to use people of different walks of life. A mountain of one does not mean a grain of the other.
rocklee1116 4 weeks ago
@VonNietzsche You don't appeal to a American audiences by using one type of person because your audience is diverse thus your appeal should accommodate that. If it doesn't it fails as an appeal to a broad audience. Its like using one guy in every commercial no matter what the product is thinking that everyone will identify with this one guy. Its a strategy used to promote whiteness and make it the standard for everything thus excluding all that which isn't white; it fails to appeal to everyone.
rocklee1116 4 weeks ago
@rocklee1116 Can you even count? The commercial had at least 12 different models in it or are you stereotyping that all those models look the same? Aren't you a hypocrite? It's marketed to Americans and Europeans. Also Asians and Americanized Asians love Anglo models, which is another reason for hiring those models. What is "whiteness"? It's funny that you already have prejudices and stereotypes, it's called reverse racism. This ad appeals again to primary target demo, which you clearly are not.
VonNietzsche 3 weeks ago
Comment removed
rocklee1116 3 weeks ago
Comment removed
rocklee1116 3 weeks ago
This has been flagged as spam show
@VonNietzsche Firstly Reverse racism is something that those interested in upholding the discrimination of people of color pull out of their hats when people of color stand up and want to be recognized. Racism can only work when with power, how in the world can a POC have the power enact racism if we can't even make it into ads? Even if you claim reverse racism exists (which I don't) it is in no way akin to the more powerful, dangerous and more prevalent racism that is pitted against POC's.
rocklee1116 3 weeks ago
@VonNietzsche I am not stereotyping those women, they could be different Eurocentric backgrounds but at the end of the day they all represent one type of person, an Anglo. If "Americanized Asians love Anglo models" as you claim It's because Anglo is all that gets seen thus it is all they are allowed to "love." What is "whiteness?" it is basically the constant upholding and defending of White privilege and white supremacy. If you don't know what those are you are probably benefiting from them.
rocklee1116 3 weeks ago
@VonNietzsche Your basically telling me there is something wrong with people of color wanting equal representation in media & to want such a thing is against "target marketing &marketing segmentation." Guess what those structures are exactly what is holding back better marketing to people overall. Constantly presenting people with the same old "default consumer" is just not going to make other people feel welcome and apart of the fabric of society. You feel that is ok thats part of the problem.
rocklee1116 3 weeks ago
@rocklee1116 No dumb ass, going after a small non target customer base isn't going to make the company any money. Here's an example say a company sells houses in France, what good will it do for the company to market/advertise to Amazonian hunters? Seriously your frame of reference is biased and you are unable to logically weigh the cost vs benefit of ads. You're also racist for assuming that white people are the default customer since it clearly depends on location.
VonNietzsche 3 weeks ago
@VonNietzsche Name calling is a sign of a person who needs to use appeal to ridicules because they have no real argument. I understand that your interested in upholding current discriminatory trends in marketing but to call me names is quite unnecessary. I suppose it just shows that some people would go to quite negative lengths to protect their privilege. Quite sad indeed.
rocklee1116 3 weeks ago
@rocklee1116 Stating the truth is necessary, especially since you're a typical broad that can't spell, use proper English nor have any logic to comprehend the facts/reality. You're the one who keeps repeating the same lame material without any counter points. Who the fuck are you to judge which ad is discriminatory? Because you're black? Again this ad features 15 different models of various ethnicity, how do u know that all of them aren't black? What privilege are you talking about?
VonNietzsche 3 weeks ago
@VonNietzsche Well I think I have said enough already, I may have made some grammatical errors but I am human, so that happens. To say that I am repeating the same material isn't totally wrong but that is because you are doing the same. If you think you are not I think that telling me that I should look up target marketing and marketing segmentation several times suffices to prove that point.
rocklee1116 3 weeks ago
@VonNietzsche And now your trying to tell me that one of them could be black, ok if you say so lol. Now it isn't impossible but they aren't coding as black if any of them are African American they aren't trying to represent that. They are passing for Anglo, really I think the issue here is you don't like when people want to see more than just Anglo looking folks in media why because that dismantles your privilege. If you don't know what white privilege google it =)
rocklee1116 3 weeks ago
@rocklee1116 Knew you were a pinko communist liberal. It's funny how blacks are doing so abysmal in everything compared to Asians aka model minorities. Why do you think that is? Are you going to blame white privilege for the success that Asian immigrants have here too? Stop blaming other people and take responsibility, white privilege is a totally bunk concept. Just go look at the state of Africa, what a failure.
VonNietzsche 3 weeks ago
@VonNietzsche I never said I was a communist, and in fact I am not one if I was I would have stated that.
rocklee1116 3 weeks ago
@rocklee1116 As a typical moronic liberal you are always synonymous with pinko socialist communist. You're so delusional that you believe the world should be an utopia (look it up) of total egalitarianism (look it up) you imbecile.
VonNietzsche 3 weeks ago
@VonNietzsche Sir please take a seat your wearing yourself thin. Ok? Bye bye now =)
rocklee1116 3 weeks ago
@rocklee1116 You really like to repeat yourself. How about you go learn the distinction between "your" and "you're"? Again you can't debate me, I'm way out of your league.
VonNietzsche 3 weeks ago
@VonNietzsche Lmao, sure man if that makes you feel better, what ever helps you sleep at night. Take care now bye bye =)
rocklee1116 2 weeks ago
@rocklee1116 You're filled with cliches, not surprising since you don't have an ounce of originality nor wit. It's "whatever" and your mother helps me sleep at night, she actually tucks me in. Aren't I so original making mama jokes? Again feel free to shut up anytime now. Bye.
VonNietzsche 2 weeks ago
@VonNietzsche Lmao, and the bigot clown keeps clowning! Lol I needed a good laugh today thanks, bye bye now =)
rocklee1116 2 weeks ago
@rocklee1116 It's bigoted moron and "clowning" isn't a word, unless you consider Ebonics an official language. Here's an idea! If you want a good laugh everyday... just look in the mirror. People like you shouldn't be able to vote.
VonNietzsche 2 weeks ago
@VonNietzsche Lmao still sending in the clowns I see, thanks again for my daily chuckle! Bye bye =)
rocklee1116 2 weeks ago
@rocklee1116 WTF do u mean clowns? It's singular... clown. Dumb ass go back to the kitchen.
VonNietzsche 2 weeks ago
This has been flagged as spam show
@rocklee1116 WTF do u mean clowns? It's singular... clown. Dumb ass go back to the kitchen.
VonNietzsche 2 weeks ago
@rocklee1116 WTF its clown singular moron. Get back in the kitchen. HAHAHA
VonNietzsche 2 weeks ago
This has been flagged as spam show
@rocklee1116 WTF its clown singular moron. Get back in the kitchen. HAHAHA
VonNietzsche 2 weeks ago
@VonNietzsche To ask who and my to judge this ad as discriminatory is just like asking who are you to claim it isn't. Who am I? I am a person of color tired of the lack of and sometimes complete erasing of other POC's in media, thus I challenge it. I am engaging in this because I have a bit of time to and I think it is something that should be talked about openly. Thats all, if that is a problem for you its because your part of the problem =)
rocklee1116 3 weeks ago
@rocklee1116 You have no idea how advertisement work, especially target markets and market segmentation. I don't see discrimination lawsuit pending against this company or advertisement campaign, so clearly you are making an issue out of nothing and the real professionals or lawyers are not on your side. If you want a real issue to complain about go complain about Affirmative Action and how they add 100 points to black applicants for doing nothing. They should totally get rid of it.
VonNietzsche 3 weeks ago
@VonNietzsche If this wasn't a real issue would won't have worked so hard to defend it =)
rocklee1116 3 weeks ago
@rocklee1116 What a dumb statement. I can play this game too. See... if you weren't a raging feminist pinko liberal that had any commonsense, you would have shut up by now, but again its hard for dumb women like you to STFU cuz you believe that you win arguments by repeating the same BS until the other side gives up up realizing that you can't comprehend simple facts with your pea sized brain. Go to a library read about how marketing works then bitch about it.. oh wait you can't read. Blame Bush
VonNietzsche 3 weeks ago
@VonNietzsche Ok then bye bye now =)
rocklee1116 3 weeks ago
@VonNietzsche However I am growing quite board of this, I have achieved my goal in voicing my perspective so I think I'm done educating for today. Anything you say will just be more white privilege rhetoric and there is enough of that openly seen online anyway lol. But if you wish to continue the convo you can inbox me. Though I don't mind commenting on the vid I would like more space to respond if you want to continue.
rocklee1116 3 weeks ago
@rocklee1116 It's "bored" again your constant grammatical and spelling errors adds so much credibility and weight to anything you say. You must be a special ed teacher. It's quite funny reading a delusional pinko liberal who blames other people for non issues since you clearly think that every commercial is RACIST and promotes white privilege if it doesn't have a black person.
VonNietzsche 3 weeks ago
@VonNietzsche I did use the wrong term for bored, it was a grammatical error that happens when people make mistakes. I never claimed to be perfect. Its not just about black people its about people of color over all which includes African Americans. People of color includes Hispanics,Asians, Indigenous and Native peoples, Africans, Southeast Asians and lots of other ethnicities that get over looked. Like the ones that COULD have represented Shanghai, Hong Kong, India, Australia in this ad.
rocklee1116 3 weeks ago 4
@rocklee1116 Actually you probably made more mistakes than making any factual points, hence reflecting your moronic stance. You're probably the antithesis of perfect, hence adopted liberal values. People of color means black, don't expand its definition. Southeast Asians are Asians, why did you repeat it? Hispanics are not a race, they are merely people who speak Spanish. Again go read target markets and primary customers, if companies followed your advice they would all go bankrupt.
VonNietzsche 3 weeks ago
@VonNietzsche Ok bye bye =)
rocklee1116 3 weeks ago
@VonNietzsche That is if I am still interested in accommodating you, this has been quite a good exercise in dealing with people who want to uphold racial oppression for me, so maybe if I am not to busy perhaps I can make time to respond to your little comments in the future. But just inbox me from now on, lord knows there is isn't enough space here to really get into this so you can take the invitation if you like if not then bye bye =)
rocklee1116 3 weeks ago
@rocklee1116 Actually I'm done wasting my time on you, since you clearly aren't on my level of discourse and repeat the same tactics that liberal women always use, which is to keep repeating the same delusional BS without making any valid points. If you hate white privilege so much why don't you just move back to Africa or somewhere there isn't any? This conversation is over, you should probably go read a book so that in the future you won't embarrass yourself.
VonNietzsche 3 weeks ago
@VonNietzsche Ok then bye bye =)
rocklee1116 3 weeks ago
Comment removed
VonNietzsche 4 weeks ago
Comment removed
VonNietzsche 4 weeks ago
@jac93
And she didn't even look Korean =_=
SoshiCollaborations 6 months ago 3
I think this is the best KE commercial so far. It's concise and informative! Love it!
Njoyflying 7 months ago in playlist stuff
Several giantesses have left a trail of destruction across Asia and Oceania, leaving hundreds of millions dead, and billions of dollars in damage. Survivors however, have confirmed the following:
The giantesses were really freaking hot.
CinnabonChan 7 months ago 7
I luv korea i luv seoul i love u korea i want to go to korea i luv korea hahaha i cant stop sayong i luv korea hahahaha i luv korea vietnam and i luv busan and seoul and inchneon airport hahahahahahaha i luv korea (:
kevindiaz301 7 months ago
That looks a lot like the Pepsi logo.
CPFSF 7 months ago
@CPFSF a Nuth Uhh!
kevindiaz301 7 months ago
Korean Air, excellence in advertising!
wickedwheezel 7 months ago
Beautiful visuals,one down fall.All the "beautiful" flyers are white and the "help" is Asian.Come to the front of the bus Korean Air.There's a seat for you.
Supermmann1981 7 months ago 4
This is certainly one of the best ad-campaigns I've seen in a long time.
xxDarkXOmegaxDragonX 7 months ago 2
Great ad campaign! I honestly get a itch to board a plane to Asia every time I see one of their commercials. No other ad campaign has had anywhere near the same effect. I think I will start planning my vacation.
jmr809 8 months ago
Remember when you could watch a video without having to sit through commercials?
Remember when music videos were uploaded by users and not vevo?
Remember when all the info was to the right of the video?
Remember when you could rate a video 1-5 stars?
Remeber the famous yellow subscribe button?
Remeber when the users controlled the site and corporations?
Post this in every video and lets start a youtube revolution!
lkooe 8 months ago
Why are the models who represent Asian places white?
TearInTheirHands 8 months ago 5
@TearInTheirHands because this comercial is marketing in all over the world....that's was why they were showing other countries.
wlgy16392 8 months ago
@TearInTheirHands I guess they're urging Europeans to travel in Asia.
tJyNchoo 8 months ago 4
@tJyNchoo Indeed I would like to go to Korea but this commercial seems to say "Come to Korea! (if your european)"
rocklee1116 6 months ago 42
What is the name of the song? it's so serene.
creamcolouredroses 8 months ago
This has been flagged as spam show
I LOVE these commercials !!!
jetset7071 8 months ago
Fringe event occurrences in all the places above?
pk123db456 8 months ago
LET'S GO TO KOREA!!!
YrusTrulli 8 months ago
@YrusTrulli beautiful country!
jmr809 8 months ago
0:20 is the best part.
bgtsoi 8 months ago 2
This has been flagged as spam show
I like that cup. Anyone recognize that pattern?
miloseabiscuit 8 months ago
I like that cup. Anyone recognize that pattern?
miloseabiscuit 8 months ago
Has anyone noticed that the "O" in Korean Air looks like the Pepsi logo?
yonschnee16 8 months ago
@yonschnee16 But it's not. It taegeuk...
girolle01 8 months ago
@girolle01 taegeuk shmaegeuk
yonschnee16 8 months ago
@yonschnee16 Actually the Pepsi logo looks like the Korean Air logo. Korean Air has been using this logo much longer than Pepsi was using their original globe logo. Korean Air's logo is suppose to resemble the South Korean Flag.
ak5504 8 months ago
Triggers memories of my trip home, because I heard/ saw this a million times on the plane.
TheRoaringNacho 8 months ago
Is there a full version to this song? I find the music so relaxing! (The young guys aren't too hard on the eyes, either!) Thanks to anyone who can answer this for me! GBU all!
AngelsEarnWings 8 months ago
TeachingsofEvil u ain't even Lyin !! ;)
indiasuites 9 months ago
its korean air but theres only one woman of asian decent
fullyfagbag 9 months ago
@fullyfagbag ur right
attv09 8 months ago
I like the Shanghai lady.
jjaguila 9 months ago
I like the Shanghai lady. Can't wait to travel again.
jjaguila 9 months ago
Go Australia! And WTF is up with the HK woman????
yoshisturt 9 months ago
song name is titled "Compassion" by Luna Seeds
85arsalan 9 months ago 30