B.C. Clark Christmas Jingle History

[Rokansas1]

It is Al Fiegel. He was my advertising instructor at Central State University in the 80s. A great old guy. Really old school advertising. Zowie! Wow! Whooooie!!

[Frisco2005]

Ray Ackerman once told me he co-wrote the jingle.

[quantumdave]

@Frisco2005 That is true. He co-wrote it in 1956 (when I was one years old) with a guy named . . . I CAN'T REMEMBER!! The name is escaping me for some reason. I'm wanting to say Al Fiegel. Wait, that's it! I produced, (reproduced really) played piano and the bells, and went to Dallas to do the singers from a transcription I did of the original. It is the version that has been playing since 1977.

[y0nd3r]

Dam, can't find the original with the extra verse: the christmas wish of b.c. clark is to keep on pleasing youuu. (so give the gift you know won't fail)

[amber8bo8bamber]

i have lived in oklahoma all my life and have never heard this song until today.

[relyingonhim]

You're kidding! I've only lived here since 1997 & have heard it every year. Remember it when I came to visit my Aunt for Thanksgiving years before that.

[MightyMousetoo]

@amber8bo8bamber Then you must live under a rock!

[saxcmbl48]

Who wrote this tune?

[DarkSoldier712]

According to my research, this piece of advertising genius was the product of Al Fiegel of the Ackerman Advertising Agency.

[saxcmbl48]

Thanks for your response. Ackerman represented a copy I used to work for in 1978, and they did a wonderful job then, too. I can't remember a Christmas season without hearing this commercial.

[saxcmbl48]

Oops -- meant to say ... represented a "company" I used to work for ...