This trailer is about 10x scarier than the movie (although it's still pretty good). The fact that it's rated PG should tell you something about the shock factor.
I'd be watching Monty python re-runs at 12am at age 10(creepy in itself) then the trailer for this, beyond the door or magic would come n and I would be messed up for the rest of the night.
OMG!!! Thank you for posting. This was a trailer that made you WANT to go and see the movie. You know it was scary, you know your parents wouldn't let you, you know you were like 7 years old, but it was so ominous! PG-13? I thought it was R but I still wasn't allowed to see it! It has the best advertising tag line ever: "There is only one thing wrong with the Davis baby: It's Alive". Boy, the good old B-movie days!!!
I used to hide behind the couch whenever this commercial came on. But I remember seeing the claw much clearer and it dropping. Maybe my mind exaggerated it.
Oh, how funny! I remember this movie poster from when I was a kid. I was 8 years old and IT FRIGHTENED ME TO DEATH. It seems to me, though, that the poster showed a clawed arm hanging over the side of the crib. Does anyone remember if that's correct? Or was that just my imagination? Anyway, thanks for putting this up. When I watched it, I swear, a wave came over me. Not a deja vu feeling, but definitely a physical rememberance. Funny how something from childhood can so affect you.
They would play this commercial in 74 during the daytime soaps. I remember the hand was more visable too. I did not see this in theatres till the rerelease in 77
See this is genuinely scary. Why are all horror films nowadays so... not scary? The trailers are all so repetitive, cliche and overdramatised, and the films use way too many effects. I wish more people would make tacky films like this, with scary trailers (even though the film isn't scary atall). It's just tragic
Wow. I am not the only one who was terrified by this. My parents went away for a week and left us 3 boys in the house. My older brothers would make me go downstairs then shut the lights off and yell. "It's Alive...the baby is in the basement." It was scary but sort of fun in a psychologically damaging way. I did however make the best time in reaching the top of the stairs.
@gspendlove I was not overly eager to see this movie(after see "The Exorcist). My nerves were shattered enough. And my parents rubbed it in by having us watch "Night of the Living Dead". I was jumping at every sound and shadow...
I think just about eveyone who grew up in the 70's remembers this commercial. Still creepy after all these years, and I still havn't seen this picture.
This scared the crap out of me when this commercial came on TV when I was a kid. My brothers and sisters would antagonize me and scare me more. Then, I'd get in trouble for being scared. This is scarier than the movie; the movie is actually quite silly.
Man, they just don't make trailers that have any impact anymore. This trailer itself is chilling on it's own, without even seeing the movie. It's a shame that they don't put genuine thought and creativity and emotion into movie trailers like they used to.
This TV spot scared me that I would run to my mother and bury my face up against her and plug my ears.
Now, 37 years later, I have finally confronted my fears and decided to watch this movie. I thought it was cheesy. I guess your perspectives do change once you're an adult.
OH MY GOD - How scary was this friggin' trailer. It's funny though, as I got older and remember seeing the movie for the first time, I remember it as actually being sad.
Anyone below 35 years old probably thinks this spot is silly, but believe me it was REALLY scary back in 1974-75. I would usually be in the middle of enjoying a Bugs Bunny or Casper cartoon, when all of the sudden this commercial would come on - yikes! I pulled the plug on the tv set a few times.
Kids today are so spoiled by graphic, in your face special effects. They have become desensitized.
Same here. The old horror trailers were the scariest because they left the worst to your own imagination. Between this trailer and the ones for Magic and Suspiria (i.e. the one with the 'skull lady') I'm amazed I got any sleep at all as a kid!
@TypicalJAFO I know what you mean. That little dummy for 'Magic' scared the hell out of me when I was a kid. It got to the point that every time there was a commercial, on I would run upstairs to the kitchen; listening to it was okay, but watching it...? NO WAY!!!
Well back in the '70s, those times (in a certain sense) were "innocent". Or I will say audiences then aren't as sophisticated as audiences now in terms of special effects, advertising etc. You now have the "this is how it's was done" and "behind the scenes" films that expose EVERYTHING to you. No mystery. No secrets.
Horror movies were still evolving back then, and I believe the "evil baby" idea was new (back in 1974) also, so to some, back then, it was scary.
@00fateo0 its not the stroller or the fog ... its THE BABY WITH THE SHARP FINGERS! that gonna cut ya up that scared us ... with the RRRRRRRRRRRRRRRRRR from little demon baybe ... boy, those baby boomers really hated gen-x, huh.... those bastards.
I remember playing at my grandma's house on a Sunday night and my whole family was there kind of catatonic on the couch and I was standing in front of the console TV when this ad came on. I froze in terror. I think it was the first time anything on TV did that to me. It's weird because that image was burned into my memory for the past 30 years or so. The ads were so much scarier than the movies!!!
I could hear this comercial from my bedroom while I lay alone in the dark upstairs. SCARED me to death. I think they eventually banned the commercial till after "familyhour.. 9pm...started about a year of difficulty sleeping for me....that film of Bigfoot walking on the edge of that forest when he turns and looks at the camera scared me to death too..about the time....now I have the heebie jeebies!
Thanks 4 posting this tv spot. Even till this day, I still think it's creepy [more so than the movie]; They should charge admission just 4 the tv spot alone.
I recall this TV spot when I was about 7 or so...it looked chilling yet at the same time I thought it must be a awesomely cool film (along with Beyond the Door).
Now I don't think there's a horror flick out there that scares me...too bad.
Holy crap! I remember this trailer like it was yesterday. I was 8 when this movie came out in 1974...the trailer scrared me to death. Of course, back then, we were able to see movies lik ethis with just our friends (before the PG-13). Although, I'm shocked that this was PG? That freaky scream still gives me the chills. I remember the milkman going into the back of his truck and the broken bottles of milk running out the back and then turning a strawberry color. Gross and scary for an 8 year old.
From wiki: The film was a financial failure in its initial 1974 release. Three years after its original release, it was reissued with a new advertisement campaign. The new 1977 TV advertisement showed a baby carriage with the music "Rock-a-bye Baby" playing, then a claw came out and a voiceover said, "There is only one thing wrong with the Davis baby. It's alive". The new ad drew people into theaters, ultimately earning Warner Brothers $7.1 million in U.S. domestic rentals.
Back in the days R was sometimes pg. Hell i recall rosemarys baby being rated G (For those who dont know its a movie about a woman who gets inpregnated by satan)
@coleboy44 They didn't have PG 13 in the 70's. Today's PG is considered a family rating by most people. The PG was for adults in the 70's. In the 70's a G rating was simply "general audiences" which were often made for adults. Over time the "G" rating became associated with kiddie pictures and the adult G moved up to PG and adult PG evolved into PG-13. Now even kids films are rated PG, which was unheard of in the 70's.
Manoman I remember seeing this ad on tv in gr. 6 in '76 and the hairs on the back of my neck standing up! Then finally seeing the film during a gr. 7 student exchange trip to Portland, Or in a trashed-out station wagon full of newspapers (dad delivered) in a drive-in double bill with "Legend of Hell House". Also: I remember seeing that fucking pig in the sky during Pink Floyd's stopover for their "Animals" tour, earlier that day!
I saw the sequel "It Lives Again" before seeing this one. I don't think I've ever been more scared in my life. Mind you 40 now (saw the flick when it first came out in the 70s, and I still get chills thinking about it. Music is so effective and the baby's crying is so horrifying. Just saw the remake. Pretty good for a direct to video.
When this stuff was out, it was as terrifying as you could get.
I remember becoming part of the couch as I sunk into the cushions, a blanket over one eye! LOL We lived on the end of a dark dead end street, in the oldest house still standing in town, (built 1866) beside a swampy marsh and bush and that did nothing for the old sleep patterns. It had the old fashioned attic. It wasn't on top of the house, it was a small doorway you walked by when going upstairs. I'm still fucked up to this day.
As someone who lived thru the 70's and to the ripe old age of 45, I can tell you that one cool thing was that at night, when horror movies played on TV, the commercial spots for many horror movies played during the movie breaks.
WPIX 11 had Chiller Theatre, and WNEW 5 had Creature Features, and WOR 9 had Fright Night. All of them showed late night spots for horror movies currently in the theatres.
The 1978 Dawn Of The Dead and "Zombie" come to mind. They had a LOT of TV spots for them.
it was between 1978 or 77 this trailer was on tv on day and i too was scared. 10 years later i saw the movie on cbs late night it wasn't all that scary.
I remember this little TV spot frightened the Hell out of me when I was a kid, but when I finally watched the film, a few years later, I was very disappointed. The trailer builds it up to be very horrifying, but the actual film is a major letdown.
Yes. I distinctly remember this commercial scaring the hell out of me. I was about 9 years old when this came out. In retrospect it's not too bad now...
Scared me too. Think I around 7 years old when they ran this clip on tv.
Anyone remember "Trilogy of Terror" with Karen Black? It was aired on television around '75 or '76. The last story called "Amelia" messed me up for months. It's funny to watch now, but Karen's last shot is still frightening.
I've never seen that, but I really want to. I remember seeing that last shot of her you mentioned, but can't remember where (maybe on here?). I think she was possessed by the Zuni doll. Anyhow, I DID see the rather lame sequel "Trilogy Of Terror 2" with Lysette Anthony, where they used the same Zuni doll story.
I was 10 or 11 when Trilogy Of Terror hit the ABC airwaves, and yes, Karen Black with those long, sharp teeth and the butcher knife at the story's end was a true fright.
I'll do ya' one better-remember when ABC ran "Don't be Afraid Of The Dark"? Those little coconut head creatures calling out Sally's name all the time...
"Sally.....Sally...we want you". Now THAT was scary.
And yes, Movieluver81, the remake of Trilogy Of Terror was LAME. A +1 to you.
i tried like hell to find the "live tv spot". i came across it as a kid by accident in a darkened room when i was 5 or 6...alone...it sucks you closer into the set and then sends you off screaming into the night only to be revisited in future nightmares.
Man, I don't feel so bad anymore about how this commercial freaked me out when I was 12... Sounds like some others had the same experience. I'd have to leave the room every time it came on. And deciding to confront my fears and go to the movie only made things worse! Not a good movie at all, but something about it got to me...
This trailer and the one for "Magic" terrified me as a kid... but not so much that I didn't go see both flicks at the theatre. Both were good, but the concept of a monster baby was a new one for me. This movies seemed so... WRONG, but it was put together quite well and the cast was wonderful, expecially John P. Ryan.. This one, "Magic" and "Town That Dreaded Sundown" scared the heck out of me in the 70's. Only "sundown" doesn't hold up at this point.
Why were we all seven when this came out? I was seven when I saw this commercial right before bed time. It scared the hhhhhhheck out of me. However, years later when I finally saw the movie I was very disappointed. Man what a dumb movie that was. The commercial is way scarier than the movie.
What is it about parents who take their young children to see this stuff. I don't remember ever asking my Dad to take me to this. He just did it. Scarred me for life.
I was seven when this film came out. For some reason it didn't scare me much. I distinctly remember asking my mom what was so scary, because all babies are born alive. Now the commercial for "Magic," with that scary looking dummy scared the life out of me! I don't think I can even watch it on YouTube!!
Back then PG meant a lot more than it does now. Jaws was PG for God's sake! Jaws! Severed heads and legs. Little kid getting devoured. A man crushed in the shark's jaws at the end of the movie! I saw THAT in the theater when I was FIVE YEARS OLD! I didn't know what hit me! So yeah, it might be tame now but back then the MPAA wasn't as restrictive as it is now. They let some things through that were pretty intense. And filmmakers knew how to screw up your head without major gore back then.
however, that's because there was no pg-13 rating back then. The pg-13 rating wasn't introduced til the 80's after Gremlins and Temple of Doom created controversy =p
Well I can tell you, at the time, this advertisement worked for me! I was very intrigued by this ad (which I have remembered all these years) and it made me want to see this movie so badly. I hadn't seen Rosemary's Baby, so the concept of this film was something new to me: the thought of something as innocent as a baby becoming a monster blew my mind.
When we were kids in the seventies, we were all much more naive than you guys today. You're so used to seeing all kinds of special effects and crazy monsters on 500 channels and the internet that you don't even know what it's like to be freaked out by simple creepy things. This ad effectively told us that something awful was inside that basket without actually saying so - and a whole generation was totally creeped out by that.
I was 7 years old and that tv preview totally freaked me out!! It's safe to say that this trailer was one of my scariest memories of childhood!! I'm glad I'm not alone
@scrutewb I dont think the 70s were simple at all ... more complex today in away. I remember watching this trailer on TV in the 70s ... scared the hell out of me. I would scare my little brother saying that the baby with the sharp fingers is coming to get you. :))
In my opinion, kids are so much completely inundated with graphic images and frightful concepts coming from hundreds of sources on a screen in every room, the massive amount of print media, and 3 times as many theatrical releases per week - not to mention they're more aware of the true horrors of the world. I may be exaggerating a bit, but I would think an 8 or 9 yr old today is the very definition of desensitized.
@scrutewb I also am glad that I grew up back then. We have our memories. You can keep today. I'm really glad I'm only going around once. Can't imagine society 10 or 20 years from now.
At least by then I'll just be sitting watching the world go by!
Kinda. My 5 year old (i know i know) watched Starship Troopers with me and didn't blink at 99% of it. He couldn't handle 5 minutes of The Raven, and that's a COMEDY.
There's no way he could even watch a trailer for IT'S ALIVE, nevertheless the film. He'd have nightmares. People don't make creepy films anymore.
I was a kid when this trailer aired on t v. I was eight and it scared me s-less. The movie turned out to be really hokie and silly when I finally saw it as an adult. The trailer was more scarier.
This trailer scared the S**T out of me when I was a kid...Then I saw it a few years later on video...It was more stupid than scary...but the trailer was more scarier.
Oh yeah, now THIS is more like it. I guess I saw this on TV or something and it scared the living crap out of me. Classic teaser trailer. Of course, the trailer with clips from the movie reveals that it's about as scary as "Billy Jack", but it's probably for the best that the movie doesn't live up to the subtlety of this teaser.
This scared me REALLY bad as a kid, enough that I had a bit of cold sweat just now when I watched it. Of course I was able to notice how stupid it is. Another childhood trauma purged. Thanks, Youtube!
All three of you are right, JB5466,bubbaali021 and you!!!
The rating system in 1974, when this came out, they diddnt have PG-13 they only had G PG R and X. Rarely they would have the phrase"may be to intense for yonger children" witch was said for Jaws and Jaws 2. I know what your saying and more! I kow everything on the rating system and movies so if you have any ? on it tell me!!
This moive was made years before ALIEN. In fact the this ad concept was done years later after it's original limited release (that trailer is also posted here - it keeps stating, "It's Alive!" This ad won awards and made the film a hit.
This trailer is about 10x scarier than the movie (although it's still pretty good). The fact that it's rated PG should tell you something about the shock factor.
lurch321 3 weeks ago
@zenmachinefilms...You are so right! Nothing compares to Fats....."magic is FUN.....you're dead-"
LBraunhaus 1 month ago
Along with the teaser trailer for Magic, this was one of the most effective, pee-your-pants chilling trailers from the past.
zenmachinefilms 1 month ago
...that horrible scream-
LBraunhaus 1 month ago
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What will happen if you see it(It's Alive) alone why are they telling us don,t see it alone. Will the Davis baby come and get you if you do? LOL
johnny10301968 2 months ago
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johnny10301968 2 months ago
I'd be watching Monty python re-runs at 12am at age 10(creepy in itself) then the trailer for this, beyond the door or magic would come n and I would be messed up for the rest of the night.
bfixvidz 2 months ago
@bfixvidz
Amen to that. LooooooL
HaligonianType1 2 months ago
OMG!!! Thank you for posting. This was a trailer that made you WANT to go and see the movie. You know it was scary, you know your parents wouldn't let you, you know you were like 7 years old, but it was so ominous! PG-13? I thought it was R but I still wasn't allowed to see it! It has the best advertising tag line ever: "There is only one thing wrong with the Davis baby: It's Alive". Boy, the good old B-movie days!!!
Mandi7882 3 months ago
I remember a horrible scream in this clip, ... I was moritified by this as a kid, it was beyond terrifying
tedcantu1 3 months ago
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awwq89 3 months ago
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awwq89 3 months ago
This trailer use to play all the time back when I was 10 years old. It did not frighten me, but it did shock me.
awwq89 3 months ago
I used to hide behind the couch whenever this commercial came on. But I remember seeing the claw much clearer and it dropping. Maybe my mind exaggerated it.
slowcloud 3 months ago
"There's only one thing wrong with the Davis baby: It's Alive."
WHAT. BABIES ARE USUALLY DEAD
SergeantLuke 4 months ago
That was the scariest part of the movie.
Adventurestud 4 months ago
5 yr olds were horrified by this ad.
Love4SK 4 months ago
Sorry, Mr. Voiceover, but I DID see this movie alone (in my apt., that is). Thanks for the advice, though!
lurch321 4 months ago
dont see alone,please...RATED PG ;))))))))
ADVENTURE138 4 months ago 2
I remember this from being so small. We lived semi rural, and our next door neighbors were the DAVISES!
brionity 4 months ago
Oh, how funny! I remember this movie poster from when I was a kid. I was 8 years old and IT FRIGHTENED ME TO DEATH. It seems to me, though, that the poster showed a clawed arm hanging over the side of the crib. Does anyone remember if that's correct? Or was that just my imagination? Anyway, thanks for putting this up. When I watched it, I swear, a wave came over me. Not a deja vu feeling, but definitely a physical rememberance. Funny how something from childhood can so affect you.
66912280 4 months ago
@66912280 I remember the arm thing too. This ad scared the hell out of me when I was a little kid.
STONATO 4 months ago
They would play this commercial in 74 during the daytime soaps. I remember the hand was more visable too. I did not see this in theatres till the rerelease in 77
clintbronson5 5 months ago
so what, the baby's alive.
wait....wait a minute...THAT...WAS AWESOME...hm, i personally find this cooler than scary.
facecheek 6 months ago
See this is genuinely scary. Why are all horror films nowadays so... not scary? The trailers are all so repetitive, cliche and overdramatised, and the films use way too many effects. I wish more people would make tacky films like this, with scary trailers (even though the film isn't scary atall). It's just tragic
CapnKirkus 6 months ago
I'm 46 and this STILL scares the shit outta me.
ANGUSYOUNGISMYGOD 7 months ago
Rated PG LMFAO XD AHAHHAHAHHAHAAHHHAHAHHAHAHA
jaxblade07 7 months ago
Great movie!
TheAltair4 8 months ago
Back in the day this was frightening.
DominusLuna 8 months ago
I find the flickering screen 0:02 the most creepy part D:
Johanproducties 8 months ago
Wow. I am not the only one who was terrified by this. My parents went away for a week and left us 3 boys in the house. My older brothers would make me go downstairs then shut the lights off and yell. "It's Alive...the baby is in the basement." It was scary but sort of fun in a psychologically damaging way. I did however make the best time in reaching the top of the stairs.
spayro65 9 months ago
How could you post this? Don't you know some of us have to go to sleep tonight alone, in a dark bedroom?
gspendlove 9 months ago
@gspendlove I was not overly eager to see this movie(after see "The Exorcist). My nerves were shattered enough. And my parents rubbed it in by having us watch "Night of the Living Dead". I was jumping at every sound and shadow...
oldrocker74 5 months ago
Man, they knew how to make trailers back then.
Snoopies622 9 months ago
I think just about eveyone who grew up in the 70's remembers this commercial. Still creepy after all these years, and I still havn't seen this picture.
patrick9648 9 months ago
This commercial single-handedly fucked me up as a child. I'm serious.
DirtyEdgar42 10 months ago
This scared the crap out of me when this commercial came on TV when I was a kid. My brothers and sisters would antagonize me and scare me more. Then, I'd get in trouble for being scared. This is scarier than the movie; the movie is actually quite silly.
stevenmcintosh 10 months ago
Man, they just don't make trailers that have any impact anymore. This trailer itself is chilling on it's own, without even seeing the movie. It's a shame that they don't put genuine thought and creativity and emotion into movie trailers like they used to.
GlitterySpleen 11 months ago
This TV spot scared me that I would run to my mother and bury my face up against her and plug my ears.
Now, 37 years later, I have finally confronted my fears and decided to watch this movie. I thought it was cheesy. I guess your perspectives do change once you're an adult.
bigpopparamma 1 year ago
@bigpopparamma I thought I was the only one, but I missed my mom and ran straight into the wall. I still have the scar on my forehead !
dmc31400 1 year ago
When I saw this in the 1970s, I was in my living room alone with the lights out and this scared the crap out of me.
misharyutubbee 1 year ago
OH MY GOD - How scary was this friggin' trailer. It's funny though, as I got older and remember seeing the movie for the first time, I remember it as actually being sad.
x60hz 1 year ago 2
I will never forget seeing this the first time. I was in my Uncle's basement ALONE !!!
I never ran so fast in my life.. I ran out the damm house with my family chasing after me..
skinsman3 1 year ago
Anyone below 35 years old probably thinks this spot is silly, but believe me it was REALLY scary back in 1974-75. I would usually be in the middle of enjoying a Bugs Bunny or Casper cartoon, when all of the sudden this commercial would come on - yikes! I pulled the plug on the tv set a few times.
Kids today are so spoiled by graphic, in your face special effects. They have become desensitized.
JP5466 1 year ago
This is the most advertisement for a PG movie I've ever seen.
JoshRA 1 year ago
Oh god, I was TERRIFIED of this commercial when I was a little kid! It still gives me chills. TERRIFIED, I tell you!!!!
spershall 1 year ago
@spershall
Same here. The old horror trailers were the scariest because they left the worst to your own imagination. Between this trailer and the ones for Magic and Suspiria (i.e. the one with the 'skull lady') I'm amazed I got any sleep at all as a kid!
TypicalJAFO 1 year ago
@TypicalJAFO I know what you mean. That little dummy for 'Magic' scared the hell out of me when I was a kid. It got to the point that every time there was a commercial, on I would run upstairs to the kitchen; listening to it was okay, but watching it...? NO WAY!!!
kittylass5 1 year ago
This trailer used to scare the DAYLIGHTS out of me as a youngin'!
When it would come on, sometimes I would run and hide under my bed or run into the living room to my mother (don't laugh!).
It SUCKS this specific trailer wasn't on the It's Alive dvd! At lease not my copy.
Good to see it again, though.
mwhite36 1 year ago
Ok, Seriously. What the fuck is so scary about a spinning stroller with a fog machine?
00fateo0 1 year ago
@00fateo0
Well back in the '70s, those times (in a certain sense) were "innocent". Or I will say audiences then aren't as sophisticated as audiences now in terms of special effects, advertising etc. You now have the "this is how it's was done" and "behind the scenes" films that expose EVERYTHING to you. No mystery. No secrets.
Horror movies were still evolving back then, and I believe the "evil baby" idea was new (back in 1974) also, so to some, back then, it was scary.
mwhite36 1 year ago
@00fateo0 whats scary is you've been brain-damaged by so much gratuity and you cant think for yourself and how scary the seemingly innocuous can be.
yeh go get a dictionary for that.
its a big book with alphabetized words...
yuckfooie 1 year ago
@00fateo0 its not the stroller or the fog ... its THE BABY WITH THE SHARP FINGERS! that gonna cut ya up that scared us ... with the RRRRRRRRRRRRRRRRRR from little demon baybe ... boy, those baby boomers really hated gen-x, huh.... those bastards.
robfergusonjr 1 year ago
rated pg? lol
crazyface22 1 year ago
I hate babies that are alive.
Leatherbubba 1 year ago
I remember playing at my grandma's house on a Sunday night and my whole family was there kind of catatonic on the couch and I was standing in front of the console TV when this ad came on. I froze in terror. I think it was the first time anything on TV did that to me. It's weird because that image was burned into my memory for the past 30 years or so. The ads were so much scarier than the movies!!!
The intro to Night Gallery may have been worse!
ChristopherJacques 1 year ago
@ChristopherJacques I know! this commercial terrified me as a kid(I was 7 at the time)
Briq824 1 year ago
pg my ass it was epic time baby lol
holy3 1 year ago
All American Baby Alive!!!
chazzmother 1 year ago
This was only rated PG?????
NosferatuD 1 year ago
@NosferatuD Yeah amazing isn't it?
I think the MPAA was more liberal with their ratings system
back in the 1970s than might be the case today.
cha5 1 year ago
I could hear this comercial from my bedroom while I lay alone in the dark upstairs. SCARED me to death. I think they eventually banned the commercial till after "familyhour.. 9pm...started about a year of difficulty sleeping for me....that film of Bigfoot walking on the edge of that forest when he turns and looks at the camera scared me to death too..about the time....now I have the heebie jeebies!
discott75 1 year ago
This commercial traumatized me as a seven year old.
daredevilpre 1 year ago
Thanks 4 posting this tv spot. Even till this day, I still think it's creepy [more so than the movie]; They should charge admission just 4 the tv spot alone.
leelahut 1 year ago
This TV spot absolutely terrified me...this and the twin girls from the Shinning..
spymasterxxx 1 year ago
@spymasterxxx Don't you mean "The SHINING", Groundskeeper Willie? :)
DoctorPretorious616 1 year ago
I recall this TV spot when I was about 7 or so...it looked chilling yet at the same time I thought it must be a awesomely cool film (along with Beyond the Door).
Now I don't think there's a horror flick out there that scares me...too bad.
jpowell180 1 year ago
yeah this commercial scared the shit out of my when i was a kid in the 70's.....great to see it again.....
BobbyCrispy 1 year ago
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cantankerouslandlord 1 year ago
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Back in the 70s, Trilogy of Terror scared me alot more than this movie.
EvilFingers 1 year ago
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EvilFingers 1 year ago
This trailer SO scared me when I was 8, because I usually saw it on after dark.
benjiletta1969 2 years ago 2
@benjiletta1969 I too was a child scared to death by that spot. They don't sell movies as well in this day and age.
DavidFullam 1 year ago
Holy crap! I remember this trailer like it was yesterday. I was 8 when this movie came out in 1974...the trailer scrared me to death. Of course, back then, we were able to see movies lik ethis with just our friends (before the PG-13). Although, I'm shocked that this was PG? That freaky scream still gives me the chills. I remember the milkman going into the back of his truck and the broken bottles of milk running out the back and then turning a strawberry color. Gross and scary for an 8 year old.
lidoplace 2 years ago
Very effective commercial. Scared the crap out of me when I was a kid. Now THAT'S how to sell a movie.
devtrev 2 years ago
@devtrev
From wiki: The film was a financial failure in its initial 1974 release. Three years after its original release, it was reissued with a new advertisement campaign. The new 1977 TV advertisement showed a baby carriage with the music "Rock-a-bye Baby" playing, then a claw came out and a voiceover said, "There is only one thing wrong with the Davis baby. It's alive". The new ad drew people into theaters, ultimately earning Warner Brothers $7.1 million in U.S. domestic rentals.
DeusExMachina1111 1 year ago
Wait! It was this version I remember. Not the 1974 one. Yes, the 1977 version of the trailer was scarier than the 1974 one.
cantankerouslandlord 1 year ago
RATED PG ????????
coleboy44 2 years ago
Back in the days R was sometimes pg. Hell i recall rosemarys baby being rated G (For those who dont know its a movie about a woman who gets inpregnated by satan)
DCshirley 1 year ago
@coleboy44 They didn't have PG 13 in the 70's. Today's PG is considered a family rating by most people. The PG was for adults in the 70's. In the 70's a G rating was simply "general audiences" which were often made for adults. Over time the "G" rating became associated with kiddie pictures and the adult G moved up to PG and adult PG evolved into PG-13. Now even kids films are rated PG, which was unheard of in the 70's.
patrick9648 9 months ago
the fucking scream Sacares me ^^
hernyxxx 2 years ago
Comment removed
amandaschraudt 2 years ago
Manoman I remember seeing this ad on tv in gr. 6 in '76 and the hairs on the back of my neck standing up! Then finally seeing the film during a gr. 7 student exchange trip to Portland, Or in a trashed-out station wagon full of newspapers (dad delivered) in a drive-in double bill with "Legend of Hell House". Also: I remember seeing that fucking pig in the sky during Pink Floyd's stopover for their "Animals" tour, earlier that day!
jealouscardinal 2 years ago
I saw the sequel "It Lives Again" before seeing this one. I don't think I've ever been more scared in my life. Mind you 40 now (saw the flick when it first came out in the 70s, and I still get chills thinking about it. Music is so effective and the baby's crying is so horrifying. Just saw the remake. Pretty good for a direct to video.
samsonx511 2 years ago
This movie was rated PG???
The TV trailer alone was enough to scare the bejeezus out of a kid. Much like the trailer for "Magic" in '78.
alwrig 2 years ago
@alwrig We must be around the same age. Both trailers gave me nightmares as a kid. First time seeing them both since then.
berto1169 2 years ago
These movies scared me so bad when I was a kid
Piratejenny25 2 years ago
When this stuff was out, it was as terrifying as you could get.
I remember becoming part of the couch as I sunk into the cushions, a blanket over one eye! LOL We lived on the end of a dark dead end street, in the oldest house still standing in town, (built 1866) beside a swampy marsh and bush and that did nothing for the old sleep patterns. It had the old fashioned attic. It wasn't on top of the house, it was a small doorway you walked by when going upstairs. I'm still fucked up to this day.
here4family 2 years ago 23
As someone who lived thru the 70's and to the ripe old age of 45, I can tell you that one cool thing was that at night, when horror movies played on TV, the commercial spots for many horror movies played during the movie breaks.
WPIX 11 had Chiller Theatre, and WNEW 5 had Creature Features, and WOR 9 had Fright Night. All of them showed late night spots for horror movies currently in the theatres.
The 1978 Dawn Of The Dead and "Zombie" come to mind. They had a LOT of TV spots for them.
Shawnster65 2 years ago
"There's only one thing about the Davis' baby....It's Alive"....AREN'T ALL BABIES SUPPOSED TO BE ALIVE?!?!?!?
Haha in my drama class we did a skit similar to this movie (mother giving birth to a mutant child; topic was nightmares)
Anyways, someone said it reminded them of this movie, and YouTubed it, and got this.
RJT94 2 years ago
I seen the movie magic its kinda scary except the endings gay
THEPUNISHER4059 2 years ago
Can anyone tell me where I can see this whole movie?
Free online that is, I have checked every movie site, and nothing.
Its ether the wrong movie, or the ad for it like this.
Please tell me, I haven't seen it in years.
I know its not the greatest horror movie, but it brings back good memories of my childhood watching a old movie from back then.
claraj1968 2 years ago
"Most new parents are a litle bit frightend,... well the Davidsons are TERRIFIED!!"
Skulldini 2 years ago 2
rated PG...OMG.
maybeyourtheonexxx3 2 years ago
I love the little "Rated PG" towards the end.
Traino6490 2 years ago 2
it was between 1978 or 77 this trailer was on tv on day and i too was scared. 10 years later i saw the movie on cbs late night it wasn't all that scary.
meterman432110 2 years ago
it scared me too!
TwinkleSpaceGirl 2 years ago
I remember this little TV spot frightened the Hell out of me when I was a kid, but when I finally watched the film, a few years later, I was very disappointed. The trailer builds it up to be very horrifying, but the actual film is a major letdown.
movieluver81 2 years ago 10
Yes. I distinctly remember this commercial scaring the hell out of me. I was about 9 years old when this came out. In retrospect it's not too bad now...
maur64 2 years ago
Scared me too. Think I around 7 years old when they ran this clip on tv.
Anyone remember "Trilogy of Terror" with Karen Black? It was aired on television around '75 or '76. The last story called "Amelia" messed me up for months. It's funny to watch now, but Karen's last shot is still frightening.
Don1970 2 years ago 2
I've never seen that, but I really want to. I remember seeing that last shot of her you mentioned, but can't remember where (maybe on here?). I think she was possessed by the Zuni doll. Anyhow, I DID see the rather lame sequel "Trilogy Of Terror 2" with Lysette Anthony, where they used the same Zuni doll story.
movieluver81 2 years ago 2
I'm your man, mate.
I was 10 or 11 when Trilogy Of Terror hit the ABC airwaves, and yes, Karen Black with those long, sharp teeth and the butcher knife at the story's end was a true fright.
I'll do ya' one better-remember when ABC ran "Don't be Afraid Of The Dark"? Those little coconut head creatures calling out Sally's name all the time...
"Sally.....Sally...we want you". Now THAT was scary.
And yes, Movieluver81, the remake of Trilogy Of Terror was LAME. A +1 to you.
Shawnster65 2 years ago
Netflix has Trilogy of Terror
artrock101 2 years ago
It's alive...please...don't see it alone.
pokepinzon 2 years ago 2
"Theres only one thing wrong with the Davis' baby...it's alive." Yea...as opposed to the rest of us who haul around dead babies.
Writersblock39 2 years ago 3
I saw this when I was 13. It scared the crap outta me and I didn't want to ever have kids.
RevAlChitlin 2 years ago
I took the advice and went to see it with a friend.
ws9ca 2 years ago
I remember this. I went and seen it at the movies. I was scared to death.
pookeeeee 2 years ago 2
This commercial absolutely terrified me as a child.
owadave 2 years ago 4
i tried like hell to find the "live tv spot". i came across it as a kid by accident in a darkened room when i was 5 or 6...alone...it sucks you closer into the set and then sends you off screaming into the night only to be revisited in future nightmares.
bad times
sharpasaneraser 2 years ago 2
How the hell did this movie get by with only a PG rating?
gootchie 2 years ago
Did you know that JAWS is rated PG. Shows how really screwed the rating system. Back then and now. Jack Valenti was the devil
samsonx511 2 years ago
Man, I don't feel so bad anymore about how this commercial freaked me out when I was 12... Sounds like some others had the same experience. I'd have to leave the room every time it came on. And deciding to confront my fears and go to the movie only made things worse! Not a good movie at all, but something about it got to me...
darkedge11 2 years ago
WTF!!! There's not enough explicit details of the film. Anyone who's seen this,is it good?
WETNWILD85 2 years ago
See it in the dark, alone, and get back to us... if you dare. Sequel is even scarier.
samsonx511 2 years ago
This trailer and the one for "Magic" terrified me as a kid... but not so much that I didn't go see both flicks at the theatre. Both were good, but the concept of a monster baby was a new one for me. This movies seemed so... WRONG, but it was put together quite well and the cast was wonderful, expecially John P. Ryan.. This one, "Magic" and "Town That Dreaded Sundown" scared the heck out of me in the 70's. Only "sundown" doesn't hold up at this point.
notredamehesamighty 2 years ago 2
What is that. A bunch of overly ripe bannanas hanging over the edge of the crib?
tun875 2 years ago
actuall thats it's hand
Shanethefilmmaker 2 years ago
I know. I was just being silly.
tun875 2 years ago
Why were we all seven when this came out? I was seven when I saw this commercial right before bed time. It scared the hhhhhhheck out of me. However, years later when I finally saw the movie I was very disappointed. Man what a dumb movie that was. The commercial is way scarier than the movie.
tun875 2 years ago
What is it about parents who take their young children to see this stuff. I don't remember ever asking my Dad to take me to this. He just did it. Scarred me for life.
samsonx511 2 years ago
I was seven when this film came out. For some reason it didn't scare me much. I distinctly remember asking my mom what was so scary, because all babies are born alive. Now the commercial for "Magic," with that scary looking dummy scared the life out of me! I don't think I can even watch it on YouTube!!
kittylass5 2 years ago
hah and i love the last seconds preview thing. that's how grindhouse got the idea of the title cards in btw fake trailers
JVilla1009 2 years ago
That trailer used to scare the shite out of me too! They
used to play it while Gilligan was on. WTF?
mahler2112 2 years ago 3
Check out the trailer for the original "Alien". One of the most terrifying trailers ever made. It freaked me out as a kid!
mindstormsabrewin 2 years ago 4
This was a fun movie.
mrmurph81 2 years ago 2
lol...I remember this trailer!
Armdrz007 2 years ago
Somebody told me about this film back in 1976. I eventually saw it in the 1990s and I couldn't believe just how bad a film could be.
alanstarkie2001 2 years ago
PG???!!! Come on!!!
clownyclownclown 2 years ago
Back then PG meant a lot more than it does now. Jaws was PG for God's sake! Jaws! Severed heads and legs. Little kid getting devoured. A man crushed in the shark's jaws at the end of the movie! I saw THAT in the theater when I was FIVE YEARS OLD! I didn't know what hit me! So yeah, it might be tame now but back then the MPAA wasn't as restrictive as it is now. They let some things through that were pretty intense. And filmmakers knew how to screw up your head without major gore back then.
mindstormsabrewin 2 years ago 6
haha
these days that sure does sound lame.
however, that's because there was no pg-13 rating back then. The pg-13 rating wasn't introduced til the 80's after Gremlins and Temple of Doom created controversy =p
SpazticJ 2 years ago
lol the guy talking about the movie sounds so bored...they should've had somebody else do it or insist on more enthusiasm or something from him
k24601 2 years ago
ummm, can somebody awnser my question? how is this trailer scary. its just a guy talking and a stroller spinning around
Zooroonies 2 years ago
You've clearly never had to run for your life from a psychopathic carnivorous murderous baby stroller before, have you? Hmm? Have you????
jjobie 2 years ago
no. but this trailer just wasnt scary for me
Zooroonies 2 years ago
Well I can tell you, at the time, this advertisement worked for me! I was very intrigued by this ad (which I have remembered all these years) and it made me want to see this movie so badly. I hadn't seen Rosemary's Baby, so the concept of this film was something new to me: the thought of something as innocent as a baby becoming a monster blew my mind.
rachelazw 2 years ago
If you look closely, as the bassinet turns around there's a huge CLAW hanging out of it.
cynthiacher 2 years ago
When we were kids in the seventies, we were all much more naive than you guys today. You're so used to seeing all kinds of special effects and crazy monsters on 500 channels and the internet that you don't even know what it's like to be freaked out by simple creepy things. This ad effectively told us that something awful was inside that basket without actually saying so - and a whole generation was totally creeped out by that.
I'm quite glad I grew up in a simpler time!
scrutewb 2 years ago 27
Well said! I completely agree!
jackiescanlon 2 years ago
I was 7 years old and that tv preview totally freaked me out!! It's safe to say that this trailer was one of my scariest memories of childhood!! I'm glad I'm not alone
sebrian 2 years ago 3
@scrutewb agreed.
dontbeapunk1 1 year ago
@scrutewb Well said.
mwhite36 1 year ago
@scrutewb I dont think the 70s were simple at all ... more complex today in away. I remember watching this trailer on TV in the 70s ... scared the hell out of me. I would scare my little brother saying that the baby with the sharp fingers is coming to get you. :))
robfergusonjr 1 year ago
@robfergusonjr
In my opinion, kids are so much completely inundated with graphic images and frightful concepts coming from hundreds of sources on a screen in every room, the massive amount of print media, and 3 times as many theatrical releases per week - not to mention they're more aware of the true horrors of the world. I may be exaggerating a bit, but I would think an 8 or 9 yr old today is the very definition of desensitized.
scrutewb 1 year ago
@scrutewb I also am glad that I grew up back then. We have our memories. You can keep today. I'm really glad I'm only going around once. Can't imagine society 10 or 20 years from now.
At least by then I'll just be sitting watching the world go by!
Thebearcat66 1 year ago
@scrutewb
Kinda. My 5 year old (i know i know) watched Starship Troopers with me and didn't blink at 99% of it. He couldn't handle 5 minutes of The Raven, and that's a COMEDY.
There's no way he could even watch a trailer for IT'S ALIVE, nevertheless the film. He'd have nightmares. People don't make creepy films anymore.
pavelb1 1 year ago
I saw this on TV when I was like 5 and it scared the ever loving shit out of me too!!!
It took me till now to figure out what it was a commercial for.
GrigoriPechenka 2 years ago
"It's Alive It's Alive It's Alive" so its not frankenstein lol
Brianuk85 2 years ago
I was a kid when this trailer aired on t v. I was eight and it scared me s-less. The movie turned out to be really hokie and silly when I finally saw it as an adult. The trailer was more scarier.
sltayo 2 years ago
This trailer scared the S**T out of me when I was a kid...Then I saw it a few years later on video...It was more stupid than scary...but the trailer was more scarier.
trexx65 2 years ago
Wow, it seems like only yesterday. Remember this tv ad vividly. Well done.
LearningToCrawl 2 years ago
LOL...
They made it seem like the scariest movie on the face of the planet. Then they beg us not to see it alone before giving the rating: PG...
XD
Lorenzio88 2 years ago 2
Ditto!
marlarice 2 years ago
AHHH! it pg? omg i saw that on some movie channel when i was ten and it scared the crap out of me!
XxringvirusxX 2 years ago
I love this movie! DDAADDYYY
belle077 3 years ago
Oh yeah, now THIS is more like it. I guess I saw this on TV or something and it scared the living crap out of me. Classic teaser trailer. Of course, the trailer with clips from the movie reveals that it's about as scary as "Billy Jack", but it's probably for the best that the movie doesn't live up to the subtlety of this teaser.
steveasat2 3 years ago
how is the baby being alive bad,lol did they wont it dead?
LOLmagee 3 years ago
This scared me REALLY bad as a kid, enough that I had a bit of cold sweat just now when I watched it. Of course I was able to notice how stupid it is. Another childhood trauma purged. Thanks, Youtube!
kirkenbunken 3 years ago 3
I was 2 in 1974 and still remember this it scared me so bad I would cover my ears and scream every time it came on tv....lol
Now I am a horror movie junkie but have still never seen this one.
distorted1 3 years ago
I was 9 at the time this came out. Still havent seen it to this day. But I did get to see Texas Chainsaw that year.
kzfive 2 years ago
The first split second shot is is part of the vintage "coming attractions" titlecard Quintein Tarantino used for "Kill Bill Vol. 1"
hiimaaronwutsup 3 years ago
I remember seeing this at the cinema...thanks for posting
ilovepepe2 3 years ago
The fingers hanging out of the stroller freaked me out as a kid!!!
scrapfoo 3 years ago
Fingers!? Thems CLAWS man.
tun875 2 years ago
"You see, there's only one thing wrong with the Davis baby. It's alive!" Planned Parenthood at work in the newly aborting seventies.
xistntial 3 years ago
"Don't see it alone..PLEASE." Somewhat freaky.
SilverBullit67 3 years ago 3
I clearly remember this TV spot, even though I was only five. Wow, thanks for posting this!
myriadworld 3 years ago
Rated PG?... huh? There were many movies in the 70's that were rated PG, but should've been rated R. Jaws comes to mind.
These commercials were more scary than the actual movies! ... Absolutely terrifing for young kids watching late afternoon/evening television.
JP5466 3 years ago 3
the other 2 it's alive movies is rated R
bubbaali021 3 years ago
This was before they had PG-13.
erploco 3 years ago
All three of you are right, JB5466,bubbaali021 and you!!!
The rating system in 1974, when this came out, they diddnt have PG-13 they only had G PG R and X. Rarely they would have the phrase"may be to intense for yonger children" witch was said for Jaws and Jaws 2. I know what your saying and more! I kow everything on the rating system and movies so if you have any ? on it tell me!!
moviedudeinc 3 years ago
I love the phrase: "May be too intense for younger children"
All that did was bring more people in to see the movie.
JP5466 2 years ago 2
Shit, dude, I was around 15 or 16 when this movie came out and this TV spot scared ME to death.
Oh yeah, about phrases-remember this one?
"This film contains scenes of violence whoch may be considered shocking. NOONE under 17 will be admitted"?
Dawn Of The Dead, Zombie, as well as some of the Euro slashers all carried that phrase. Those were the days...
Shawnster65 2 years ago
lol I slept on my top bunk for a year after I saw this movie :P
tlc10175 3 years ago
DON'T SEE IT ALONE...rated PG
LOL
seldomseenstan 3 years ago 5
My thoughts exactly!
FantasmaLuna 3 years ago
This moive was made years before ALIEN. In fact the this ad concept was done years later after it's original limited release (that trailer is also posted here - it keeps stating, "It's Alive!" This ad won awards and made the film a hit.
digthetman 3 years ago
I loooooooove this trailer. I found this movie on DVD and I own it. VERY creepy, I