Idea Cellular Language Barrier Ad Campaign

[payneb95]

Great work! Love your video production!

[mukuinibm]

and bravo....wasn't it a genius who created this ad...??....!!

[meritrank]

This commercial is not for any revolutionary idea...you have to understand that all the players in telecom sector are having virtually the same pricing and features package...they cannot undercut each other.....in advertisement there is a concept called "top of mind"....in simple hindi....."jo dhikta hai wo bikta hai" 

[timepass012345]

Can you tell me what the IDEA here was? I think i'm missing something. I don't see any mention of a Language software or Call center or anything. Was the whole --idea-- calling up friends ALL DAY... EVERYDAY when you are on work, and you dont know a single word in their language... and hope the --BECHARA-- will keep answering everyday? WOWOWWW THATS SUCH A BIG BIG BIG BIG BIG IDEA MAN.

What the * are they advertising? Using a friends help all day long on work? ......... most ridiculous ad ever

[ilikechess1]

@timepass012345 the big idea here is that you don't have to speak a language to talk you can get around language barriers

[timepass012345]

@ilikechess1 And my question is, HOW THE **** DO THEY GET AROUND? By praying to god their friends will help them 12 hours a day to get around a town? I would hope Abhishek does a Android/Iphone Apps Advert. that ACTUALLY solves a language barrier by translating words on your phone INSTANTLY.

[akampro]

@timepass012345, well they are focussing at an important issue here about the racism going around in India (Marathi, Punjabi, Gujarati..etc.)

[akampro]

Bhaasha ki zaroorat nahin hoti

[erasmus96]

@timepass012345 campaign is to make the 'concept' popular. in the following ad they would(if not yet) show the call centre and langauge plans et al as you mentioned... that's a great advertisement campaign

[timepass012345]

@erasmus96 Thats what im trying to say, the Advertisement is INCOMPLETE, THERE IS NO INFORMATION ATTACHED. WHAT SERVICE=TRANSLATION, HOW=??? WASTE PEOPLES TIME. HIRE A TRANSLATOR TO MOBILE YOU ALL DAY.

[timepass012345]

Can anyone tell me, what the * was the idea????? Except wasting money and calling a friend, which you would do anyways? Whats the *ing Idea for gods sake?

[ruddinfhd]

@timepass012345 I guess you need to understand the tag line! That language is not a barrier while communicating! :)

[kmcrocks1]

really show the current situation of india and really we need to fight this problem by all means

[anuraag9190]

what an idea sir ji

[niroopn]

who is the girl in this video...? i guess she worked in lafangey parindey too..?

[jemajos]

Great innovation

[ansuman29]

If you send any language people to Bengaluru and you dont need to use IDEA cellular. The veera kannadigas understand all languages.

[gaganrv]

@ansuman29 I totally agree.,,Im a Kanndiga in Hyd...

[375robinho]

this is anti indian ad..his ad is setting rong example our our countrys unity to the world..marathi not getin seat unless he sings bengali song..bengali not getin room in malayalam house till she lies she is malayali ans so on..dats not correct

[gaganrv]

@375robinho But...this is reality..look around..the biggest racist are not the gora's, its we Indians. We need to have a much clearer definition of UNITY!!..Jai Hind!

[1foolishboy]

What an idea Sirjee

[keeerthii]

what an idea sirjee

[NECROPIONEERS]

how true bolne ke liye kisi bhasha ki zaroorat nahi hoti

great ad

abhishek has come a long long way

[pinkpinkesh]

tht's multilinguistic n cosmopolitian:-)

Language of Kindness is the only Language a dumb can speak, a deaf can hear n a blind can read; wht n idea SirJee..!!!

[zing20405252]

this is the best idea ads for this year

[timepass012345]

Hello Sir? Can you tell me what the IDEA here was? I think i'm missing something. I don't see any mention of a Language software or Call center or anything. Was the whole --idea-- calling up friends ALL DAY... EVERYDAY when you are on work, and you dont know a single word in their language... and hope the --BECHARA-- will keep answering everyday? WOWOWWW THATS SUCH A BIG BIG BIG BIG BIG IDEA MAN. *wish Abhishek was in the other Ad. showing Android and its clear use of technology to solve this*

[amit1975dey25]

what's n idea sir jiiiiiiiiiiiiiiiiiiiiiiiiiiiii­iiiiiiiiiiiiii

[shubhamsaxena91]

Its truly awesome.



[rwitwika]

Phenomenal! All the idea commercials integrate social messages so amazingly well!!

[kuramsai]

fantastic AD.....

[meenaxiraja]

best perfamence abhi doing good

[DustuRahul]

What an Idea Sirji......this is the best ad of this year...3 cheers to Idea cellular

[shinestarsurya]

fantastic ad

[MrTyagi1]

what an add sir ji....good

Ram Ram Tau!! lol

[meetdesimunda]

what an idea sir ji.....

[meetdesimunda]

abhishek rocks!