The Last Advertising Agency on Earth

[spicaxacips]

Advertising agency isn't about just making another TV commercial. It about strategy the brand, understand consumer, shape the way brand should interact with consumer. And Twitter or Facebook is just another tools for us. :)

[dayspeace]

I think what the person in the video is trying to say is that if advertising agencies will not change from their conventional ideas it will surely fail. especially now with the new development in information technology, it is likely needed for advertising agencies to adopt new methods and ideas.

[mattfaulkner]

Shit! Missed it!

[mcwail007]

2:04 Is that a bong? :D

[bellydeer]

Sculptures of a clown, a hippo, and a giant baby bottle... what exactly did mps+c advertise, anyway?

[kombLV]

Stop adoring this social bullcrap. Facepuke will die faster than a classic TV. With the help of spam agencies, of course.

[michaelquintos]

you should add a QR code at then end

[EICAGENCY]

The montage of employees running wild is so funny! We don't behave like that at EIC. Most of the time.

[BaronDeHawkesville]

Great!

[grildoncrispy]

0:50 :)

[DotBrandEvangelist]

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[DaZeClanOfficial]

bong at the end of the vid?

[Forsaken0u812]

this advertising agency tricked you into watching their commercial on the Internet by having you select to watch it!

[bitWolfy]

I wish this actually happened. Seriously.

[isaaccasado]

who knows what is the name of the soundtrack please? Is great! :)

Quien sabe cual es el nombre de la musica de fondo porfa?

[cydewayss]

@fonfonfonfon "There were people once in this advertising agency.. and then one day, there weren't".

[RBatteate]

Batads . com

The #1 Online Marketplace for buying and selling advertising space online.

Check it out guys :)

[Zelufty]

pixelinsanity . com... just saying :) advertise be happy buwhahaha

[snip1843]

lol got to love the bong at the end funnest part of the hole movie

[fonfonfonfon]

what did he say exactly in the last sentence?

[viv3k]

@fonfonfonfon There were once people in this advertising agency ..and they worked

[RusselSHarris]

You can say the same about PR agencies. Dead.

[bendvir]

Great

[enbdavies]

kinda of like flipping to the back page of wired and taking a peek into the future.. great creative mockery.. ;0

[enbdavies]

kinda of like flipping to the back page of wired and taking a peek into the future.. great creative mockery.. ;0

[enbdavies]

kinda of like flipping to the back page of wired and taking a peek into the future.. great creative mockery.. ;0

[GoesWithLobster]

Pretty brilliant. Wonder who created the concept, wrote the script, produced and shot it? Hope to God it wasn't and advertising agency.

[Whitehorze]

Exactly...

[realvisionhomes]

Brilliant!!! i've used this video in an article I'd done a while back. "why AD agencies need a Think tank" (google it)

[Angelophiliac]

BOOOOOOOONG!

[BPLMarketing]

This is LOL

[tyronbache]

Brilliant vid! Could create a similar story about newspaper companies.

[yaHARmeMATEY]

2:07 the bong in the background is the real reason the agency fucked up........for a good cause too

[yodlingvideos]

submitdirect.webs.com

[ianmcgrady]

yes. agreed. 

[TonyLamarInSanDiego]

Although fiction, a good realistic point. We are in the new age of internet marketing now! It's 2010 not 197, so we should heed the warning and

start using modern society driven techniques, don't you think?

Give me your opinion on my YouTube channel.

Contact me for more free biz info.

-Tony Lamar in San Diego

[adriatic111]

very good and very true. In my long-term experience with agencies it has shown all mistakes mentioned in this spot. They are mostly ignorant to changes and feel indestructible. This is same mistake commited by recording industry and now media & newspaper industry. Now they are all destiend to fail.

As old adage goes, fundamental (paradigm) change in any industry cannot be lead by representatives of old establishment. It has to be lead by totally new ventures.

[AntiVot]

nice hearts shape bong ! 2:00

[BerggreenDK]

awesome, true, funny, good quality - RIGHT ON SPOT... THUMBS UP PEOPLE!

[bonzai29]

great TV ad

[rwt001]

I wonder what "MPS+C" stands for?

[Bolamoza]

Prophecy or advert... you choose

[SupanaturalEvents]

So - they went and made a video commercial advocating change from - behold - a video commercial....

[renekirova]

In which world?

[Nyamzz01]

I dont get it.

[clammy19]

Well done. Here's why: first, the guy has a British accent, so you know he's really smart. Second, they adhered tightly to a great way to communicate — use old, boring, obvious cliches. Like drinking coffee and filling out timesheets. Perfect. Third, they put a bong into the last frame. Get it? A bong! 'Cause, you know, ad agency folks smoke pot! Brilliant. Fourth: the problems were clearly and concisely outlined yet they offered no solutions. Again, really smart.

[emilianozet]

well, Saatchi Canada sure won't be among last agencies on Earth, that's for sure...

[kgeiger]

Is that guy's name Nostradamus?

[Loki11467]

I think this was ridiculous. I guess the 17,000 views was worth the money spent.

[NomadDCLXVI]

Unless all the people will transform to some digital form of live offline communication will not fade or vanish. This is another case of "video killed a radio star" exaggeration.

At the same time I agree, that changing the focus from TV broadcast to other channels would be more efficient. Video commercials also are not going to die, as people just switch form TV to different web tubes. Only these "IVC's" will have to be more entertaining for people to watch them. I would say it's a cool change

[joeyballz321]

did anyone see the smoking device towards the end of the vid? LOLZ

[yodlingvideos]

@joeyballz321

i did

[MrPhotoMatt]

@joeyballz321 It's called a bong ;)

[carmensteri]

I totally agree plus sustain plus share this message and I must add: online will never work without offline in advertising

[billleonard1969]

This should be quite the eye opener for agencies.

[mpicchibr]

wonkyback,

You've just seen this video on youtube, which gives the users something TV does not - the possibility to respond, contribute and participate.

I agree that the good idea is the starting point for everything.

But this idea must reach the consumer through the media channels that are most convenient/powerful to him, not the ones that give the agencies more profit.

That's why people insist on TV although we have better alternatives in terms of ROI nowadays.

[wonkyback]

TV a dead duck? How have we just viewed this commercial? On screen, via a film. Nothing changes. Digital has gifted us with wonderful tools to micro target customers but there is still one absolute constant from a classic 80s TV ad for Hamlet through to Subservient Chicken through to an online petition to stop Simon Cowell getting to No.1...and that is a good idea. Lose the good idea and we can have all the new media channels in the world to explore, ultimately they'll be worthless.

[simonconlin]

Dear migswandive,

29.9 % of U.S. households U.S. have +4 TV's

Nielson has its flaws. The antiquated diary system still exists. Viewing is measured by meters. While meters are more, accurate what they really show us is the number of sets turned on, not the number of people actively watching. Commercial television cannot prove active viewing. Besides ... its just a joke dude. And according to Neilson 97% of youtube viewers can tell the difference between a humorous joke video and a sycophant

:)

[migswandive]

Why, then, did Nielsen just report that 99% of all commercials are viewed via television and that television has its highest viewership ratings ever? What a complete crock of shit this video is. Made by sycophants whose manic wishes bear no reality to the real world.

[simonconlin]

if only the employees of m p s+c knew what the HYPE framework was ..... it could have saved them

[UberEgnaro24]

Ha! If I "designed" it I would have made it randomly generate using the HYPE framework.

[simonconlin]

rumour has it ....that Hoss Gifford and Rick Mason designed the amazing "m p s+c" logo ... can anyone confirm this?