WNEV-TV promo 1982

[jhshifris1]

How long was WHDH with CBS for?

[charlie8575]

I remember the "feel good about that," and still can see the ads in my head. I vaguely remember this campagin but I certainly remember that logo. I thought it was neat. Thanks for putting this up.

[kimberlyKfnOphiEAGLE]

There's one of the station's cameras in this video, what make and model is it? What equipment does Seven use now, since becoming WHDH? What kind of high-definition equipment do they have now?

[Kargaroc286]

what kind of tapes are those? (i am talikug about the ones u see in the begining)

[kimberlyKfnOphiEAGLE]

They're 'quad' or Quadruplex tapes, 2-inch, that were used on VTR's like RCA's TR-70 or Ampex' VR-2000.

[kimberlyKfnOphiEAGLE]

If you want to see the type of machines that used those tapes, look at '2-Inch Quad Editing', 'WBZ Eyewitness News 1970' or 'BBC vt'

[kimberlyKfnOphiEAGLE]

The BBC started using one-inch helical scan machines in the 1980's.

[mrmatchgame]

No, those are Type C 1 inch open reel tape. I know, I own one, and its a 34 min tape.

[kimberlyKfnOphiEAGLE]

To me, they looked like 2-inch Quad tapes. Thanks for giving me the heads-up. The station could have had Quad equipment, though, because there were still programs recorded using the Quad format.

[Boulton26]

"You don't build a shining new day overnight." Boy is that true. It took another 11 years before the real turnaround began when Sunbeam took over.

[VaultMasterDBT]

..but do you really think it was for the better? Well, no matter your point of view regarding sensational tabloid news, Channel 7 certainly has seen long-term ratings success under Sunbeam.

[kbirdusa]

I'd argue it was two years after that, when 7 gained the NBC affiliation. NBC was always a stronger network in Boston, while CBS was traditionally weaker. Once the affiliation switch happened, WBZ fell into third place, and HDH became competitive.

[VaultMasterDBT]

Well, I didn't say the ratings shot up when the station immediately became Sunbeam-owned, but there has been a long-standing theory that NBC has brought guaranteed ratings success to whatever station had it. Although, consider the fact that WHDH didn't premiere the tabloid format officially until early 1994; the ratings already started to rise because of it, even during the last months of CBS affiliation.

[kbirdusa]

@VaultMasterDBT They were still in third place until the affiliation switch.

[VaultMasterDBT]

Revision: the Sunbeam format launched on 11/1/93, so there was a 14-month period with both CBS affiliation and the tabloid news product. The ratings, indeed, did start to rise during this time. The Winter Olympics in early 1994 helped local viewers watching CBS in being introduced to the new WHDH news product, and the station's 11 pm news came in first place that February (something NETV ownership could not achieve in '92). After that sweeps month, 'HDH held on to second place at 11 pm.

[VaultMasterDBT]

By spring 1994, the early evening (5pm) newscasts began to overtake WBZ, and the 6pm came in second to 'CVB. Until the NBC affiliation, it was most likely the noon newscast that remained in third (although probably not a distant third, as more people were being attracted to the station now). This resurgence on 'HDH's part caused 'CVB to program additional news at 5pm in September 1994, in which 7 now overtook both 4 and 5. Overall, 7 ranked a close second in most newscasts, pre-NBC.

[cjrinme]

great promo... any material from LOOK, the 2 hour show that took over the 4 - 6pm slot?  It turned out to be a ratings disaster and hurt the

6pm News SE7EN... I remember it started out live, then repeats and scrapped for music videos

[JIMMASTERSTV]

Always thought that was a great image campaign and the song was memorable. Good beat, exciting wording. Love TV promotion (back then). It had a different feel than it does now. Warmer perhaps, yet energetic.

JimMastersTV

[VaultMasterDBT]

Wow, you're awesome. Proof that there was a major marketing campaign by WNEV besides "Feel Good About That", which began the NETV years. Do you have any material from the WNAC years?