Honda Accord - Cog

[FoolioXD]

Mr BARAN sent me

[HU8261]

@FoolioXD Why would he?

[FoolioXD]

@HU8261 shut up dumbahss

[HU8261]

@FoolioXD Young bahss, you need to 'ntrol your 'anguage, eh?

[FoolioXD]

@HU8261 u be makin' outrageous comments, to be true.

[hassandhoomkhan]

599 trials!!!

[expected4unexpected]

Hi if you're from 7-7 reply :)

[limelemon71399]

@expected4unexpected yo

[expected4unexpected]

@limelemon71399 Who are you :O

[cookieee27]

@expected4unexpected Sup Kid. (:

AHAHAHA. <3

[Doxyh]

@expected4unexpected hii

[Doxyh]

@expected4unexpected sry im not from 7-7 im from 7-8

[Yarxov]

All this without video editing is amazing.

[JStockton16]

Thats a long hallway



[thesallygurl1]

say this yesterday in class it was funny

[FlorangeRizzle76]

Just an fyi, they only used parts from this model of the accord

[CupStackingRulez]

So cool!

[britblacktwifan]

wow this is amazing :-)

[aahkeyno]

I love the Accord and this ad! Too bad this accord isnt available in North America. D;

[gslink]

In 1:30, what is knocking down the shield looking part? Wind?

[FlorangeRizzle76]

@gslink the windows that are being swung around, the air blew over it and it fell flat

[Jourell1]

Real and straight.

Troll.

[MoonEyes2k]

And once again, it's time to make the notes. :)

So: 605 failed takes, before success. Two continuous shots, mated in the middle, each 1 minute long, since the largest studio found couldn't fit the entire sequence, and a movie set was too expensive(remember, it's an ADVERT). The entire ad campaign cost £6 million. But that included several other ads, both tv, radio and newspaper.

Yes, the wheels do roll upwards, due to them being weighted. And there is no CGI anywhere in the sequence.

[Jourell1]

Good notes. though if you want to be strictly technical, there is a couple of seconds of CGI at the one minute mark to blend the two takes together but yes there is no CGI that affects either take

[MoonEyes2k]

And yet you took the time to comment on it? Ummmm....yeah.

[silentDD]

troll xD

[MrStarvy]

sumthing to do with force my teacher told me

[fbelard]

There are weights inside the tires.

[ziggybam]

It isn't fake, watch the making of. It took about 200 takes to get it right.

[silentDD]

i know that now just dodnt know that they put weight in the tires

[sonikkuffffff]

A totally unnecessary use of what I'm pretty sure most people know as the beat to Rapper's Delight.

The audio is definitely amped, because everyone in the industry knows that you can't have pre-processed audio in a final production. The microphone on the camera changes position changes the tones of the sine waves being captured, making a strange unaesthetic affect. There is a chance that the music they used there was possibly not even Rapper's Delight.

[soarer205]

yah there was no music while doing it, everyone was cheering in the background haha

[CountdownCrispy]

Just to confirm, whilst this isn't CGI per se - it actually happened and isn't computer generated - there is a small degree of editing used to keep the reaction going.

The dissolve from the first shot to the second is plainly visible at 0:57 - if you look closely, whilst the movement of the exhaust is absolutely seamless the floor fades/dissolves from the first to the second - i.e., the wood grain pattern from the first shot changes to that of the second shot.

[soarer205]

wrong, that part actually happened, theres a video of behind the sceans and that part was one of the easer ones that happened on that take

[CountdownCrispy]

I didn't say that it didn't actually happen. I simply highlighted that this represents the join between the two takes (required as the room in which they filmed the sequence wasn't long enough to house the entire Rube Goldberg). If you actually try watching the floor at 0:57, as I said, then you will see with your own eyes that the floor changes texture as the first shot dissolves into the second.

[smoothninja666]

uhhh maybe its the quality of the video that make is seem like the floor changes texture...This video is scaled so the resolution of the video has to be lowered.

But that's just a maybe, think what you will...I just enjoyed watching it :]

[jacoobb1]

this is awesome

[knightrider4567]

This is a cool rube goldberg

[yeungx]

It is all real, the Wheel are top weighted to make a quarter to a turn up hill. It took 4 straight day of trying to get the perfect shot. There are some reports that this is really two shots. but still impressive none the less.

[eagereagle7]

About the wheels, they could have used strings or something, that's not computer but it would make them roll

[TheAnim8rArtist]

Yes, but that would be cheating even though it wouldn't be computer.

[driftnslide45]

some people have way to much time on their hards.

[DaveStrife1]

It's their job to do it and to be fair, you'd probably spend 6 months doing this for the amount of money they were paid.

[cajean1]

amazing

[vicatstillwater]

the tires are top weighted, it's all real.

[Bunnokazooie]

I read on snopes that no computer editing was used.

[diginote]

I read the same thing. xD is that true? cause though it's hard to believe.. I think I believe it. :P

[yahoochatter]

snopes tells the truth

[pinguinkip0]

gay vid

[OsamaBinSPARTAN]

lol, 1 success and 605 fails

[alucardlubu]

this ad copied the film the way things go

you should check it out

[robotwarsfan03]

pure genius

[sam0318]

brilliant commercial!! It must have taken some real physics and a lot of trials to get this right.

[smileycarroll100]

@sam0318 It took 607 trials! Sweet!

[d14d]

Reason why it was so expensive the rental of a loft to film, filming payroll, payroll for everything else.

This spot does not feature any special effects, everything you see is real.

[tubemaster2701]

I saw this somewhere else before (can't remember exact link) and they said special effects were involved.

[squishy3000]

It wasn't special effects per se, the just didn't do it in one long shot. They would split the shots when there wasn't a very interesting chain-reaction bit (e.g. whell rolling)

[jthtx832yt]

yea i didnt get that part about the wheels either

there wasnt much force applied to those wheels on the incline for them to push each other like that....had to be fake..

and plus the ones were just sitting there on the incline....come on honda

[squishy3000]

I think they must have paused the shooting and given the wheels some sort of force because there's no way that they would roll UP the way...

[meatballspear]

there are weights in the wheels on the right side that make them roll up hill

[squishy3000]

Ohhhh, right! That makes more sense

[thisismymoniker]

The weighted tyres rolling up hill...they got sued by some German artists who had made a much longer, messier film out of household objects and corrosive or flammable materials in a wearhouse. The point Honda's lawyers finally admitted nicking was the wheels rolling up hill!

[jthtx832yt]

mmm not really , look at my other comment

[Doulatron]

Actually, the wheels were perfectly weighted so that when they were tapped they appeared to defy gravity by rolling up a slope.

[jthtx832yt]

that doesnt make any sense , just cause the wheels are ' perfectly weighted ' , they cant go up a slope when tapped so lightly, i mean just look at the wheel in the middle of the ramp, first it goes slowly then speeds up, then hits the last wheel and goes backwards, then goes forwards again??? cant be real, that pretty much defies the laws of physics.

[jonnotantan]

what Doulatron means is that they are weighted at the top - so they continue to roll. once hit, into a (technically) downwards facing position

[murphicus]

They used bags of bolts inside the tires to weight them - and it makes perfect sense - as the bag goes further forward from the top center point of equilibrium, the weight causes the wheel to roll.

It would do the same if it were on a flat surface - after being nudged, it would roll forward faster, then slow as the weight reached the bottom of the wheel, then it would roll backwards, with the weight eventually resting at the bottom of the tire.

[murphicus]

If you roll a basketball into another basketball, the one being hit gets the momentum of the rolled ball transferred to it, the springiness of the balls (rubber) pushes the thrown ball back a bit and it does not stop after the momentum is transferred.

Balls on a pool table; If the cue ball hits another perfectly on center, it moves very little after transferring the momentum, it does not bounce back because the material is not elastic.

See "Hooke's law of elasticity" in mechanics, and physics

[murphicus]

Just like the gears that hit one another at the start they do not roll back even though they are on a flat plane because the steel is not elastic and they are balanced with no "weighted" part of the wheel, so the momentum is all transferred to the next cog.

The reasons that the tire went up the incline then back, then forward again:

1. It had the momentum of another tire to move it forward.

2, It was weighted to movie up the incline.

3. It bounced backwards.

5. The weight moved it back up.

[d14d]

6 months of filming, $6 Million spent, the most expensive car commercial ever done.

[arandomperson123321]

It's great how everyone is so certain about the price and time...

1 trillion dollars, 4 years...

200 thousand dollars, 10 years...

500 thousand dollars, 2 years...

still, it's a pretty good ad.

[SuckMyCurry]

duckwithnukes this isnt fake, but your mums whooping tits are however.

[duckwithnukes]

please stop trying to insult me...

the simple fact that you did that shows that you somehow get joy out of trying whatever pathetic insult comes your way on some random person.

Seriously.

Shut up.

[SuckMyCurry]

I will shut up when your gran stops boning me, i think her hips joint are fake coz she is fiiiesty for an oldie.

[duckwithnukes]

Wow, another cheap shot.

you're really desperate for any insult, no matter how pathetic it is.

really, get a life.

[anyname13579]

rofl, just ignore him. he's obviously trolling. you gave him more bait by commenting back

[duckwithnukes]

Yes, but I have a philosophy about SuckMyCurry:

An asshole... who has always been an asshole... will always be an asshole.

Applause?! (cricket)

[duckwithnukes]

By the way... you're an asshole.

...just wanted to let you know.

[jamasianjimmy]

what is the thing called on 1:34 when it goes down a circular thing?

[1beeatnu1]

The thing on top of the front pannel of glass is part of the cars supension system

[duckwithnukes]

sorry, but it's fake. Look at the part with the wheels. The second-to-last wheel hits the last wheel, bounces downwards, and rolls back up.

It's cool, but still fake.

[ArchbishopZ]

It's not fake. The wheel are just weighted inside so they move up. There is however one break where the two halves are linked together. Apparently the hardest part was getting the windscreen wipers to walk. :D

[duckwithnukes]

I'll go with the assumption that you were trying to insult me...

Are you sorry that you don't look carefully? That you're an idiot?

Please, do the YouTube community a favor and shut up.

[40ozofbadfish]

This isnt fake though, but no your not an idiot lol, i was highly skeptical too.

[F50futbol07kc]

its because its weighted in the wheel so the weight thats inside the tire on the top allows it to roll back up.......noob

[xRuBbErDuCkYRaInBoWx]

that is cool.

[glaked23]

Yeah its real, and every thing in the video is part of the Honda Accord

[hotfuzzo911]

i heard it took six months

[firehotbanana]

rofl i bet that took months!

[TSRAA]

It actually took 4 years with over 600 tries and 1 million dollars.

[SuomiElk]

NO it took 4 days

[TSRAA]

It actually took 4 years from start (beginning of plan written on piece of paper) all the way to finish (having everything completed and sitting down to eat a doughnut).

[SuomiElk]

well it took 4 days to film

[TSRAA]

Maybe longer.

[MicrowavedHamster]

The filming took 4 days, The total time spend on the project is over 4 years.

[richerman900]

cool but I looked this up THIS IS 100% real no editing

[bluebirdsine]

I looked it up THIS IS 100% real no editing

[procyclist1988]

...and Garrison Keillor to boot, this commercial has everything.

[iThinkSoKnow]

This was a lot better than the "Super Bowl" commercials; And the half-time show!

[OMGITSMONDO]

WRAestyfkuyglhkjlgn/jdsdh.fgsd­ghcdvfjbgk.jk.lght

htrjayr (:

[xXsardisXx]

the only part that doesn't seem real is the tires rolling up the ramp, they seem to roll farther up than the simple bump they get should cause

[BtC4ntH1d3]

i know it doesnt look real but i can remember watching a documentary about this advert and i think they put water in the wheels to make them roll better... im pretty sure thts what they said. :-)

[B3lkanWar]

yea they did something like that...i think they used weights tho. i created a rube goldberg design in high school. it was awesome

[murphicus]

The "Making of Honda Cog" is on google videos

[untix94]

it rolls up the ramp because there are weights on the right side inside the wheel so when it gets hit then just the little force will make it go up.

[drsmoothe123]

I read that it took 606 takes to get it right

[KrisWales3]

I know it had a car company and an advertising agency behind it. But that has to be one of, if not the best Goldberg Machines out there.. brilliant.

I'd be doubly impressed to find out it was done by Honda engineers, but I recon it war more likely the advertising people.

[ookami93527]

I <3 Rube Goldberg!

[Sexybre987]

weird video!!! Talk about the video!! And spelling wrong is so fun!!!!! V

[joethearachnid]

You wanna go check the Wikipedia article? It did take 605 takes, and the only CG used was to add lighting effects and slow down some sections.

The only tainting factor is that this is actually two separate takes stitched together at the muffler bit. The producers said it was a 'damage limiting factor', to prevent too many takes and therefore more expenses.

[MyJudgement]

Has anyone noticed that there are no citations directly from Honda, from the makers of that advert, or from any other direct source? There are four citations from outside sources, none explicitly saying "Honda officials said: "Lorem Ipsum"

[BubsSubaru360]

Yeah, because American companies are doing SO WELL, you close-minded ignorant jackass.

[thetailsdoll67]

it didnt take 605 times it only took 2

[szaboszabo7]

lolz. the spank the monkey song!

[MikeysCrazy]

Rappers delight?

[sportfamily15]

my tech ed teacher said this cost 3 mil to make...

[aoriodoragon]

6 mil

[Mercer414]

amazing.

[ultimatefetish]

Whoever said this was fake is a retard! They must not know anything about physics!

[sensoryhouse]

fake or not someone hits the brakes in the car at the end.

also

the muffler seams to role farther than it should

[MrRocket2008]

the muffler was real coz if u watch closely u can see at the end that would have been its last role anyway. But yea there is some1 in the car (which has been edited out) coz u see it turn and them brake slightly at the end.

[MikeysCrazy]

Spell roll correctly then make stupid comments.

[Aurini]

Could I what? Learn to spell, you embarrassment.

[Kovitlac]

Agreed.

[thomals]

embarrassment is a genius insult.

[raceface119]

wts the song

[honeybee92x]

The song is called Rapper's Delight and its by The Sugar Hill Gang

Hope I've helped! :)

[scotchtapedude]

616 tries,,, truley amazing !!!!

[insideoutdbq]

its not fake it took them 3 months to do

[Crazy4baseballl3]

its not fake its a real commercial!!!!!!

[Emery098]

omfg, fake, you can see the speakers, are sooooo fake

[ruggie01]

it gota be fake because the tires going up that ramp .... i find it hard 2 belive that or that all that would happend out first try sorry but i enjoyed even though i new i was fake ;P

[maximonti]

Its not fake, the tires going up the ramp work because the tires have weights in them. Try it with a toilet paper roll put a weight in it then put it on a ramp and push. Its not fake.

[TDWinn]

How do the tires stay sitting on the ramp?

[Jagstog666]

They're weighted more to the top

[theuberdood]

Snopes has checked it. It is real, with no computer generated images at all. Better yet, all of the parts used to make this are parts of several Honda Accords. It took 606 takes, because of something very minor.

[mehavdatudont]

that was cool

[Narflz]

Fantastic commercial, especially considering the extremely minor amount of CG used

[emotionshu]

Just for those of you who liked the music: Rapper's delight by The Sugarhill Gang is based on Good Times from Chic - both 1979. Without any vocals you couldn't really tell which one it is. The intro makes me think it's Rapper's delight.

[UntoldSecrets1]

this is computer generated you can tell....

[insertcreativename2]

No, it is not.

[starwars486isapenis]

fag

[lolatu81]

OMG EPIC

[redecember]

man that was AWESOME!!! at first i actually thought that i was 3D com graphics lol but i looked closer than realised it wasnt so its srsly cool!!!

and looking at the whole thing, im REALLY not surprised that they took SOOOOOOOOOOOOOOOOOOOOOO many tries lol

and omg they disembled the cars lol

[katiebubowicz]

My advertising professor knows the people who made this - it is 100% real! No computer generating. Took 606 takes to get it right!

Also - the song is by the Sugar Hill Gang and it's called "Rapper's Delight"

[marosgar]

awesome!! only a question, what's the name of the song??

[nicoptere]

I'd say it's a fake: too precise + too smooth camera moves + too long a space & too few radiosity & partial reflections = this 'looks' fake ie there is a lot of post-prod, if it's not full 3D

[truth736]

Nope, the entire thing is completely real. It took them two separate takes (actually because they didn't have a long enough space to do it all in one take) and four months to complete it. Everything they used were spare parts taken from two Hondas.

I don't see how the camera being smooth or it being precise would make it look not real. They had professionals working on it.

[Coleman914]

Its not fake. I saw a Behind-the-scenes kind of thing of the people making this. It was trial and error from start to finish.

[jnr1989]

why the tyres went up? they climb that, but why?

[wakemygame13]

Counter weights on the top of the tire

When it gets hit it moves it just enough for gravity to pull it around the wheel creating a torque so it can go up the incline

[colonel693]

hahaah love that word phrase

[hunteronastick1]

they used absolutely no computer graphics

[DJSINGH1]

the best video ever created in my view

[maritafaso]

very good

[rockchic21]

now this is COOL

[Eihort]

I think they lose points for editing the reflective surfaces to remove the stuio, lights, camera crew, etc. But that's like two points out of a billion for getting it done. Check out snopes. It's real.

[miyu1960]

omg!!!

i remember seeing this in my science class!!!

good times, good times...

[lectrickmusic]

Beautiful Car - As always - Honda POWER ! :)

[soiledshortz]

MOUSETRAP!!!!!

[sjfox87]

i think I detected CGI at the end

[TayBay016]

lol what?

[lancer2140]

just awesome, i wonder how long it took to just set that up?

[Samhodkin2]

No idea but to get take 606 right it ook 6 months.

[Davidthetree]

they put weights in the top of those three tires and then balanced them so that, once bumped slightly, the weight would force them to roll in one direction. Also, you can see the tube rolling onto the mechanism that controls the window.

[videovader101]

and how could the tube make the car window go down

[WackyHacky]

theres two wires not conntcted and the metal tube rolls over them, connecting the wires and allowing and electric curency to pass through them, hence, hte window going down

iono about the tires thou