Cultural Hegemony by Antonio Gramsci

[simlaurel]

No, it's strawberry milk

[MagaCow]

it is white?

[christianz2010]

hahah this is retarded

[moonspellord]

This is rather the process of containmenet between mainstream culture and subculture ! i don't see where hegemony is round here ??

[xx1994xxversion2]

Am I seriously hearing an explanation of cultural hegemony that sounds more like a conservative's take on society and culture? Fail.

[MrDwillink]

haha this is bulshit, not cultural hegemony at all

[CincinnatusUSA]

Ah, yes...well, as Aunt Augusta said, "Never speak disrespectfully of Society, Algernon. Only people who can't get into it do that."

[swimindiansun]

good analogy but funny

[swimindiansun]

funny but good analogy

[OfGreatLakes]

The lady should get an award for her story telling nonetheless, I appreciated the foray into visual analogy--great delivery even if it's providing misleading content as the comments are suggesting. To the video creator(s):  are you familiar with David Gauntlett from the University of Westminster? He's got a lot of interesting stuff on media and identity theory--might make for worthwhile collaboration in the future.

[GeneralKlaas]

That's not cultural hegemony, cultural hegemony is the theory that explains how the ruling class changes the morals, values and beliefs of the majority of the society through the access they have to means of propaganda. This way the people of the working class can't achieve class consciousness and can't have a revolution.

[38james38]

"Hi, I went to a lecture on Cultural Hegemony today."

"That's interesting, what did you learn?"

"How to make pink milk."

[awombatlives]

So hegemony creates homogenised milk. Or milkshake.

[01hugo91]

This just seems like racism to me.

[shosh90001]

לא בוצע בהכרה מלאה

[guitargoddessbec]

the worst explaination of cultural hegemony i have ever heard! WTF!

[rascic]

what a stupid way to explain cultural hegemony.

[hibobslay]

Anyone else notice she used 4 things to explain it (however misguiding and incorrect), and not 3.

[XTruth]

shes explaining the conservative concern of hegemony not the liberal side.

[arilovegillesforever]

this is NOT what i learnt

[Phenominus]

It's obvious this girl spends more time in a kitchen than in any intellectual arena.

[sazunaki]

uhhhh... who else got scared....

[emvi89]

FREAK!!!!

[lelamose]

This is stupid! I hope no lecturer is explaining it the way she does :(((

I agree with ExWizard..instead of watching it people go to libraries.. or check online there are numerous proper sources to learn about 'cultural hegemony' or any other concept..

[mrfloppyjoe]

im still going to fucking fail my assignment due in 11 hours.. Thanks for nothing you cock arse

[momolinamedia]

im lactose intolerant and this lady is a milf

[socialcognition]

Yikes. PLEASE DON'T ACCEPT THIS EXPLANATION OF HEGEMEONY

[jwickert3]

This has got to be a joke. Not even close to what Gramsci describes as hegemony.

[Soulflytribe04]

We are fucked

[revolt1492]

Is this for real?

[anonomousjason]

this is awful...

[GodOfTheInternets]

LOL "reality TV, punk, pop, porno is dangerous", how? If porn was unavailable tomorrow world war 3 would become reality.

[samsonlovesyou]

What the hell? That's 'NOT' cultural hegemony.

[pUnkoOy]

wow... this woman doesn't know what the hell she's talking about.

[ExWizard]

This is more of an explanation of 'Transformismo' then Gramsci's notion of Hegemony (rather, one of the three modes of hegemony as explicated by Anderson). It also seems weird to call him a political scientist. He was a revolutionary, a journalist, and then a, above all else, a theorist.

As a graduate student doing work on Gramsci I would advise anyone who thinks they got what 'cultural hegemony' is out of this video to head down to the library and be ready to read a lot.

[GodOfTheInternets]

@ExWizard

Yeah, political scientist indeed sound weird, it implies he studied political science which he did not. Political theorist sounds better.

[idontunderstandthis]

@ExWizard Hooray!! 

[leradicieleali]

@ExWizard

Well, Gramsci's tought is included in most Political Science university courses, therefore, we can consider "il nostro geniale compagno" as a political scientist.

Anyway, Gtamsci spent his life in the effort of turning the milk red, not pink!

[jwickert3]

@ExWizard you are so right (this coming from a fellow grad student as well)! Unfortunately, Gramsci's work is not so easy to read. For someone just welcoming themselves to the conversation of Gramsci, you would be better off reading another person's review of hegemony. Might I recommend Chantal Mouffe "Hegemony and Ideology in Gramsci" in Gramsci and Marxist Theory 1979.

[eightbitriot]

@ExWizard Word, this isn't anywhere close. I would suggest looking up any videos by Peter Thomas on Gramsci and hegemony to get an idea of Gramsci's thought on culture, hegemony and philosophy. Also, I wouldn't call him a political scientist either, he was most consistently a philosopher of revolutionary socialism.

[iamdavidchavez]

@ExWizard just curious if you have ever stumbled across the work of Subcomandante Marcos and his work in Mexico. He, and a lot of other Mexicans, is said to be influenced by Gramsci. Do you have any thoughts on this?

[doobersmanster]

@ExWizard Don't forget a piece of crap, Oh I mean a Marxist, and a Prisoner. If a concept cannot be easily understood than it is ussually foolishness or there is simply not enough info to understand the concept. Can you please tell me in 250 characters what Cultural Hedegmony is, all i have is the Patrick Buchannan version..:) Give me the short version, I could not stand to read Gramsci..or Marcusa:) I would then have to gouge my eyes out an mail them to Sardinia.:) DTT Thank you!

[chapero1]

That was really interesting.

[solveigwilder]

How is that "a bit pinker?" It's pinko big time. This makes no sense.