"Drive your Volvo like you hate it" - 1963 Volvo ad

[MercuryMorrison1]

25mpg was actually easier to attain the 1950's and 1960's...Back then the goverment and EPA didn't mandate that cars have all of the emissions/smog equipment on them, that they do today...With todays technology (Minus smog equipment) We could probably have fullsize V8 powered none/hybrid Pickups that got 30mpg.

[creamcheesedeluxe]

@MercuryMorrison1, how is that? I am still amazed at how many old cars get good mileage, but in my experience and to my knowledge this is due to the significant weight added to newer cars by e.g. safety equipment. A Volvo station wagon of today weighs easily >1/3 more than one from the 1960s.

[MercuryMorrison1]

@creamcheesedeluxe Lower overall curb weights in older model cars certianly played a role in their good fuel econmy. But when speaking about modern vehicles, let me use 3/4 and 1-ton diesel trucks as my example. Ten years ago, your avarage Ford F-250 with a 7.3L diesel and 4-speed automatic was capable of over 20mpg, also keep in mind this was a 7500lb truck...Today modern diesels, use DPF and other goverment required smog control devices, this in-turn causes newer diesels to be less efficent.

[MercuryMorrison1]

@creamcheesedeluxe ...(Continued)...Modern 3/4 and 1-ton diesel powered trucks generally avarage 15mpg or less out of the factory...Anyone who tells you they are getting better mileage than that has either altered their truck in some way or has a tuner on it. But the fact is...With all the engine and transmission technology we have advaced over the years, much of it is negated (when speaking in MPG terms) because of excessive use of smog equipment.

[creamcheesedeluxe]

@MercuryMorrison1, thank you for your replies. I am still a bit doubtful of the resistance to exhaust fumes added by a DPF. The engine runs on better oils and better fuel, all the parts work together in a much smoother way - which should go a long way on balancing the smog equipments negative impact. Still, here you got the 33% weight gain again! Check out this real world (European) mileage: tiny . cc / V70DrivE - Unbeatable with old Diesels, except maybe with Citroën AX etc

[willzer808]

how much spontaneity does the cow insert add at 0:43..?

[MrsBrownsBoysFeck]

I'm 19 and really want an old Volvo, especially a Volvo Amazon. They are beautiful!

[MrsBrownsBoysFeck]

PS the old adverts are the best, as are the old Volvos.

[MrsBrownsBoysFeck]

Drive it like you're a true Glaswegian!

[Illousion1]

These sure as hell don't get 25MPG.

[creamcheesedeluxe]

@Illousion1, hell has been known to be wrong. I've had a heavier, boxier Volvo 145 that essentially is a Volvo Amazon with new looks. It averaged 25mpg over 11000 miles, with best fuelings well above 30mpg. It depends on your driving style, obviously. But the engines have a rather small displacement and when you use the car's momentum they beat everything America had to offer at the same time.

[whattheheck1000]

Further research suggests this is a circa 1963 ad campaign.

November 27, 2011 2:32 am

[creamcheesedeluxe]

@whattheheck1000, thanks for the info! How did you find out?

[whattheheck1000]

@creamcheesedeluxe Google searching "Drive your Volvo like you hate it" - results come in magazines circa 1963, and all webpages, etc, suggest this is circa 1963 ad campaign. Still, I'm not ragging on you for saying 1950s; I thought it looked late '50s myself until I looked it up out of curiosity.

December 12, 2011 7:41 am

[creamcheesedeluxe]

@whattheheck1000 Thanks again. I updated the video info. :)

[Lumotaku]

@whattheheck1000

Funny how they switched to safety ads lol

[whattheheck1000]

Definitely 1958 or later, probably 1958-1961 sometime.

November 25, 2011 4:13 am

[djkasdjkasdjdjdj]

yup drive it like its your ex's car!

[Infinityl33t]

tire screech on dirt :D

[torso99]

drive it like you stole it