Homage to Martin Block---Radio Hall of Fame Announcer

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Martin Block came to epitomize the powerful radio DJ. Not only did he sell products for the shows

advertisers, but if Block played a record on the radio, it became an instant hit. As he told Billboard

magazine in 1942, when he played a record on the air, If the platter is a good one, the most effective

type of direct marketing has just taken place.