that was amazing. i agree with the things she is saying. The reason why many people do not against this kind of stuff is because they feel alone. But one by one we can change this! If we all stand up against such insolent behavior, we can change this stereotype!!!!!!!
Seeing what these adverts (that we accept and think are fine) really mean saddens me so much, I actually cried watching this. It makes me not want to live in this world, where women, and of course men, are subject to objectification, self-hatred, constant images of impossible perfection in terms of looks, attitude, relationships, the products we use and more. We need tighter regulation on advertisements and teach children and young people that it is okay to not be how the adverts want us to be.
It would be good if this was the kind of information that was given to both girls and boys at sex education. This is the kind of information that could really help them better understand their sexuality.
Hey you; yes you, the one reading this right now. I don't care what size or race you are, you are beautiful and absolutely perfect just the way you are. Let no one tell you different.
@NightAtTheOpera3 Listen up! You dont have a say in what others think or say. You have a say in what you yourself CHOOSE to DO! If you listen to people claiming otherwise, saying you are brainwashed and telling you nothing is your fault. Then thats your choice and your responsibility!
“Much of the traditional psychological emphasis on the pervasiveness of bias and self-fulfilling prophecies is distorted, oversold, and overblown” — Lee Jussim
How would you explain fashion, why do people genuinely "like" a certain look one moment and find it abhorrent the next. It's not peer pressure, as that implies that its not a choice, but people do seem to make a choice. The answer is that, of course, they only "think" its thier choice.
@Mollari42 Fashion is very easy! Women survived through centuries by belonging to social groups (men survived by EXCELLING above them). Fashion is a statement of belonging to a certain kind of high-status group of rich people. It doesnt differ i any way from having a T-shirt with Che Guevara showing belonging to a group of leftwing rebels wanting to overthrow the goverment through means of revolution. Also men dont care about fashion, Men prefer women WITHOUT clothes in case you missed it.XXX
Oh please come on. The cultural functionalism that you promote is to social scientists what racial biology is to biologists: An emarrasing part of scientific history that no one wants to be associated with anymore. Because it's utter crap, and it's evident to anyone whith a brain. It's so funny that you don't even seem to be aware that you're only making a fool of yourself.
@vittoriavitti You are confused big time! History and nazis is a MORAL argument, not a SCIENTIFIC one - get it? If any social scientist would actually be stupid enough to make that claim it would not even BE a scienctific argument, it would be a moral claim comparable with a priest scaring children to obedience with "otherwise you go to hell" Thus what is utter crap is how you motivate your claim. - Btw any idiot could conter by comparing Social Science to Communist-Russia - forgot that one?
You just confirm what I've been saying. Racial biology was a "fake" science based on ideology and so is cultural functionalism. You should read some philosophy of science. I'm definately not saying that scientifically motivated explanations are bad, just that some "scientific" proof are rooted in an ideology that for exampel aims to justify the subjugation of anywhone who's not a straight white male? Sounds familiar, right?
@vittoriavitti You dont get it do you? Racial Biology was fake not cause nazis were evil but cause the claims were EMPIRICALLY wrong! However nothing you have said disproved that culture is man-made! In fact one would be hard pressed to even find a real argument among your nonsense about "embarrassing history" and "this is evident" I also wanna know if you think you should have to defend the social science of communist-russia? How come biology is the ONLY history you mention?
I don't think you got what I meant in the first place with the historical comparison, because you don't respond to what I was trying to say. But however, I totally agree that culture is man made, otherwise being a sociologist would be pretty useless. What i strongly disagree with is that culture would have a UNIVERSAL FUNCTION, for all members of a certain culture...
@vittoriavitti We were talking about stereotypes, I would suggest you google Stereotype Accuracy (Lee jussim, Clark mccauley and Yueh-Ting Lee), then you would know people having a stereotype did not believe it was true for every single member of that stereotype.The universal function of a culture is to find what works best for MOST people in that culture competing against RIVAL cultures! Russia tried a different method and that did not work at all, 1989 the Berlin Wall crumbled!
...Hence, here is always a conflict dimension to a culture, and always some power struggle within. The empirical evidence to this is everywhere, especially shown in this video lecture. This is why people should not think that a specific culture works for "everyone's best" or that it serves a purpose that in some way works for a common goal. It tends to be in the interest to maintain cultures by the people allready privileged by it.
@vittoriavitti Everyone´s best do not exist in the real world. Not reaching a fairy-tale goal is not even a real argument against a culture. Thats like attacking USAIN BOLT for not reaching higher speeds - as if anyone else is!.And if nobody else is doing it better in the real world - on what basis would you attack the one doing good? What basis would you have for any of your claims without an actual example (Country) doing better?
@vittoriavitti History? Hardly, In case you dont know, a book on the subject (Social perception and Social stereotypes - Why Accuracy dominates bias) by Lee Jussim will be released 1st of April 2012, is that recent enough for you?
I'd very much like you to tell me though how you think people come to "like" certain things and "dislike" others. Perhaps you think its genetically programed into them, if so how do you explain why my mother wouldn't be seen dead in a pair of flared trousers now when she used to love wearing them.
@Mollari42 People come to like certain EMOTIONS associated with certain things (sugar, fertility, health etc) that has helped the human race to survive and multiply for centuries. There is no "off-button" for these emotions regardless what Sociology-professors think - they are just stupid! People still crave sugar, Men still like women who have signs of being young and fertile, Women still like men who have signs of strength and ability to kill stuff. Whining over what made us survive is STUPID
...Perhaps we need to step back though, how do you define culture? What what is it? Where does it come from? Can you pick it up? Well of course not, its an "emergent property". By which I mean it is an idea which only has substance because of those other smaller systems - people, buildings, food, climate etc etc. It is only real because we believe it to be though...
@Mollari42 Culture is a social system humans create as a tool to do things for them that they themselves cannot do as good on their own (Roy Baumeister) Basically Culture works as any tool you have in your home. You MIGHT do ok without them however you will most of time choose to use them anyway cause clearly with them you do the task more effective and other people using tools will out-compete you if you dont. For humans culture is what fangs are to certain animals. A survival-helping-tool!
@TheCultureCommentary culture is not that simple. culture is also what we grow up with and we perceive everything through our own culture - like a filter. we can't just ignore it and only choose to use when we want to.
@cobrastern Culture is created, it doesnt just happen, it is in fact man-made.The same as fashion-trends. No company can force millions of people (girls) to buy certain kinds of clothing (thats impossible!!!), they can just OFFER for SALE and then off course the real culture is created by lots of people choosing to buy one thing over another because they liked one thing more than another. Both things were advertised, so I ask you WHO DECICED which kind of advertising worked best?
@TheCultureCommentary I'm not American either (Brit) but I guess to answer that It's important to define "successful" and since our definitions would no doubt differ I'll leave that there. I am a fan of the Matrix Trilogy and to be honest I saw the film in a much deeper way than just machines controlling humans (more a comment on existentialism etc)...
I hate to admit this, but I as a woman can really relate to much of this. The low self esteem, the depression, the self loathing.. And expected to perform sexually without getting anything in return (also the fear of rape when going outside). It saddens me to think this is going on in the lives of pretty much all the girls in the world..
@Rainy333 yeah i know. performing, acting, dressing slutty, all that. feeling hatred towards oneself, depression, self-esteem issues, and all that. Its not worth it at the end.
...Of course we are products of our environment, it can even be thought of on the same lines as adaptation in biology. We cannot, as individuals, remove ourselves from the effects of our culture any more than we can from the effects of our biosphere, so long as we are physically present in it.
....Would you assert that people have the same likes and dislikes whatever their cultural upbringing? Is a person who is simply born in a Costa Rican slum but brought up in a middle class family really going to prefer to wear clothes found in a rubbish dump rather than in "insert posh high street brand"?....
@Mollari42 I would assert that regardless of being in arabia eating cows or being in India eating pigs there would be a culture where you are worshipping an object and eating a creature for proteins. All culture really effected was which animal was which..... regardless where you went the need (VALUE) to worship and eat would be the same. Human Cultures are arbitrary different, but in deptht the same everywhere: And this happened during an age they did not even communicate with eachother!
...In other words, when the effect of a cause creates more of the cause, and thus more of the effect. Of course you are right that people seek those things they specifically "like", but I maintain that people only like those things as a.result of both nature and nurture...
@Mollari42 Actually, people "LIKED" certain things before culture existed. They CREATED the cultures to get more of what they liked and the reason people move from other countries TO certain countries is cause some cultures are way better at doing this exact thing! Now, I am not an American but perhaps you can explain to me why some people laugh at the idea USA is one of the most successful cultures?
@TheCultureCommentary Please explain why, just because people affect culture, culture cannot affect people, you would have to do better than to just state it as a fact in order to prove it. Have you heard of positive feedback? OED defines it as "feedback that tends to enhance the effect by which it is produced"...
@Mollari42 Have you seen The Matrix Trilogy? If yes, did you conclude humans control machines or do you agree with the movie-world claim machines are in fact controlling people? Do you CHOOSE to use your refrigerator or are you in fact the victim of effect by the existance of your refrigerator? Unless you think Jean Baudrillard has a point you should by now realize the control culture have on you is less than 0% since every time culture "effects" you its the same as you using a refrigerator!
The solution to advertisments being this way is simple: BUY DIFFERENT! Awareness and talking solves nothing! Its not about words, its not about values, its about wallets.
@TheCultureCommentary Well, people are not going to "buy diffierent", or change their values if they aren't aware of these problems.
What's frustrating about this whole issue is it seems that the people that care are already aware of this, and the mass majority that are not aware don't care at all.
This still needs to be talked about, it can't be dismissed yet. And it is causing change.
@Swampertdude56 You dont get it do you? You are as ignorant as Kilbourne doing this wrong in 40 years and still NOT changing method (science my ass!). Real Life People change values only when given VALID and RELEVANT reasons for doing so. They do not change values cause you tell them to change! They do not have to obey you, They do not have to listen to you. YOU ARE NOT A GENIUS! Every cult is preaching for the choir and feeling people in general are stupid or uninformed. "They need to change"!
Blaming other cultures for bad behavior is racism.
Blaming own culture for bad behavior is downright stupid
Culture is a tool for survival and replication - The best tool is simply more popular and the only reason these things are discussed today is technology was not advanced enough to do these things earlier.
.....But its the fact that advertising takes our free will out of the equation that makes it so dangerous, especially when it adds these artificial aspirations so obviously designed to decrease our self worth. Be always loved and love always.
@Mollari42 Takes free will out of the equation? Where would you get such a stupid idea? If lots of people dont buy shit, the product company do not hire the ads-company again. They can put the gun in your hand BUT they cant force you to pull the trigger. However YOU can pull the trigger motivated by the safety of the knowledge it wasnt your fault - if you truly believe free will was out of the equation - Thus ads companies WANT you to beleive that cause it excuses the actual action taken.
After some thought I'd like to clarify my last statement. You must accept that advertising works because of what it tells people on a subconscious level and that most people believe that they are unaffected only because of this. If indeed advertising worked only on a conscious level then, I for one, wouldn't be wary of it....
@TheCultureCommentary I think that culture is affected by people AND people are affected by culture. This should be pretty obvious to you as you clearly think advertising works! If people were as unaffected as you seem to assert by the culture around them, then how could they be manipulated by ads?
@Mollari42 Culture is CREATED by people, it cant affect shit untill it already is there and it would not even BE there unless people (human beings) PUT IT THERE in the first place! Also its not static but dynamic, which means constantly in flux with how those people act, choose and buy stuff in the real world - Off course NOT decided by culture itself but by peoples own preferences and motivations for personal evolutionary success!
@Mollari42 People are not very affected by culture cause people create and constanly change culture proving culture controls nothing! When advertising works it simply shows us what we wanted to see more of in the first place! We prefer some things more, other things less and advertising showing what we do not like does not make us like it more and would simply result in us choosing to buy less. Thus the reason for advertising looking this way is our wallet-preferences
To put it in simple terms, All Kilbournce really is doing is attacking people imitating the most successful cultural strategy! Thus she is basically teaching you the exact same thing she is critizing. She is teaching you to hate yourself - hate your culture - hate what is successful. Its an ideology where "first shall be last" And since American Culture is one of the most successful cultures on the planet guess which culture she sees as the problem? Not any of the losers, no always the winner!
@mefano I am not sure whether you are stupid or just historically challenged but USA happen to be the country everyone went to when they were in trouble with dictatorships. Ask Southern Korea where they would be without America. Ask France what they would do with nazis if USA werent around. Ask Eastern Europe how they would hande Stalin without American help. Also you do know this internet-thing was invented for american military right? Ooops!
@cobrastern Well let me explain something to you then. If your view cant handle a different view - that in itself proves its a very weak view! Science is not a democracy, the popularity of a certain theory has nothing to do with scientific validity. The only people who cant handle competition in ideas are political hacks and religious nuts!
@TheCultureCommentary Sounds to me like YOU are the one who can't handle a different view. Why all the anger and know-it-all you're spewing here? You're quoting theories like you're some kind of expert. If you don't like the video and the discussion it's attracting you can simply go away and let people see consequenses of our culture if they want to.
@cobrastern Why the anger u say? Lovely, while vittoriavitti use the MORAL bullshit-argument you try the EMOTIONAL (equal bullshit)-argument. Congratulation, you could not prove I am right more even if you tried. You cant even try a scientific reasoning för everything boils down to the fact that social science never made empirical studies regarding stereotypes - you just assume sterotypes are bad and so did they.- Assumptions however cant not be PROVED or REASONED - thus the moral/emotional bs!
@cobrastern My logic is simple, lets say you have 2 fashion companies, both sell trendy clothes, both advertise their products, one of them have lousy sales, the other have great sales, Who do you think decided which of these both fashion companys would succeed? Vem bestämde vilket av företagen som blev en framgång och vilket som gick i konkurs?
@TheCultureCommentary Ja, men. Menar du att sex säljer, och det företaget som gjorde bättre av sig lyckades utnyttja det bättre? Hur hänger det ihop med videon och det som föreläsaren försöker säga?
Så som jag uppfattade det handlar det ju inte så mycket om kultur på det sättet som du nämnde tidigare, utan mer som hur kvinnor redan i en tidig ålder påverkas (på ett negativt sätt) av allt det som syns i media idag. Klart, företagen kan vara framgångsrika och få en hel värld att tro att kvinnor ska se ut som i deras reklam med den följden att s.k. riktiga kvinnor mår illa.
@cobrastern Vad spelar det för roll hur tidig ålder företagen börjar i? Det är fortfarande flera företag som tävlar med VARANDRA, vissa av företagen säljer bra, andra säljer mindre bra, min fråga till dig är vem/vilka har makten där och bestämmer vilka företag som går bättre och säljer bra och vilka företag som går sämre och får gå i konkurs? Vem gör den bestämmelsen? Vem har den makten?
@TheCultureCommentary Det är vi som kvinnor som blir utsatta från en tidig ålder att konstans eftersträva vissa ouppnåeliga ideal. Vi blir hjärntvättade av media. Det handlar inte om hur bra företagen gör ifrån sig, det handlar om vår psykiska och fysiska hälsa.
@cobrastern: Det är vetenskaplitgt helt fel att påstå ni kvinnor blir hjärntvättade av media, Ni kvinnor blir hjärntvättade av varandra! (alltså av andra kvinnor) Ifall du missat det så heter min blogg AKTIVARUM och jag har skrivit om sådant här i flera år. Ni kvinnor har kvinnovetenskap (genus etc) ni har kvinnopolitik (s-kvinnorna etc) Kort sagt ni har lärt er ni skall klara er själva och att det är dåligt att lyssna på MÄN! Ovan ser jag åter kvinnlig separatism och du undrar mitt ogillande???
@TheCultureCommentary du kanske har en poäng, men tror inte de flesta kvinnor analyserar så djupt.vi är bara medvetna om den värld som omger oss redan från små barn där kvinnor ska vara och se ut på ett visst sätt.vi kan ju inte låta bli att bli påverkade - vi efterapar onåbara mål utan ett ens vara medvetna om det. och så tror vi inte på att vi egentligen är vackra - oberoende av vem som försöker säga det.vi måste inse det själva och DÄR kommer denna video in. medvetenhet.
@cobrastern Vadå "egentligen vackra"? Det finns inget som heter egentligen vacker! Olika killar tycker bäst om olika tjejer! Vad massmedia tycker skiter väl jag i. Om tjejen har relation med mig är det vad jag tycker är vackert som räknas - massmedia kan fara och flyga! Om tjejen väljer skit som massmedia gillar framför vad jag gillar har hon ju valt att prioritera massmedia och gjort deras åsikt viktigare. Hur smart är det då att klaga på resultatet? Det är ju hon som väljer!
@cobrastern Jag vill ställa en direkt fråga till dig: Är du medveten om att vetenskapen har bevisat att människor som får höra människan saknar fri vilja och styrs av strukturer får sämre karaktär än personer som får höra de har fri vilja? Alltså personer som tror de är manipulerade har bevisats mycket mer benägna att fuska, missköta sig och skylla på andra. Med detta sagt VAD SÄGER OVAN VIDEO OM FRI VILJA?
@TheCultureCommentary jag tycker inte det är en frågan om fri vilja utan om att inse fakta - att dagens sexualiserande och kvinnobjektifierande marknadsföring stör vår kroppsbild. vi pratar fortfarande om vitt olika saker.
@cobrastern Vadå tycker? Det är klart det är frågan om fri vilja. Du kan å ena sidan lyssna på killen du gillar, å andra sidan kan du VÄLJA (fri vilja) att tycka det är viktigare vad massmedia säger än vad han säger. Antingen har du relation med killen eller så har du relation med massmedia. Det finns inte plats för bägge i sängen! Vidare så kan du inte klaga på massmedia om du bestämmer av fri vilja att prioritera massmedia. Man får nämligen mer av vad man väljer att belöna i livet.
@cobrastern Hur kan man å ena sidan välja att göra någonting så viktigt (bland annat genom att betala pengar och lägga timmar av uppmärksamhet där) och å andra sidan mena att man vill ha MINDRE av det? Får man inte lära sig i skolan att i en markandsekonomi kommer vad än man belönar att öka i omfattning?
@cobrastern Du har inte svarat på min fråga än. Svaret på min fråga styr förutsättningarna för din fråga. Jag har frågat dig, när dessa två företag i modebranschen tävlar om marknadsandelar VEM bestämmer vilket av företagen som säljer bra och vilket av dem som säljer dåligt? Vem bestämmer VILKEN reklam som fungerade bra och vilken reklam som fungerade mindre bra? Vem har den makten?
@TheCultureCommentary Jag antog att det var menat som en retorisk fråga. Det är vi som konsumenter som har makten, är det det som du vill att jag ska svara på din fråga? Och visst har vi en viss makt, men vi blir manipulerade och påverkade av samhället omkring oss att tro att vi som kvinnor inte duger om vi inte ser ut som i reklamerna, något som är svårt att inse om någon inte påpekar det precis som föreläsaren i videon. Därför förstår jag inte riktigt ditt ogillande.
@cobrastern Jag pratade om vem som bestämmer vilken sorts reklam som är bra och vilken sorts kläder som säljer bra (som vi får mer av), och svaret är alltså konsumenterna (kvinnor). Och nej vi MÄN är inte "manipulerade" att tro kvinnor inte duger om de inte ser ut som i reklamerna. Vi män har regelbundet romantiska relationer med kvinnor som inte ser ut som de som i reklamerna. Så hur kan kvinnor tro de inte duger bara för att kvinnor i reklamen säger det? Lyssnar de aldrig på männen?
Thus we do not have ideals cause of advertisement. We have a certain advertisement cause of our pre-existing ideals (preferences or to put it simple, TASTE). Those human ideals are shaped by our need to survive, replicate and out-compete other societies at those things! Since everything doesnt work as good as everything else - some things gets more POPULAR (Thus the name popular-culture) And the more popular something is - TADAAAAA- the better it SELLS stuff cause of rewarding EMOTIONS!
Listen up people and listen good! Human beings are not cultural constructs (regardless what your sociology professor gets paid to say), Culture is a HUMAN construct following human needs. Whatever needs humans have culture fulfills. Culture is then spread by people imitating the more SUCCESSFUL strategies. Also TECHNOLOGICAL advances makes it possible for the culture to be even better fulfilling the pre-existing needs. Culture as well as Technology are just evolutionary tools.
@mefano Actually science is all I used., I am among many things student of the field intercultural communication (hofstede, moffat etc) and ln case you dont know it... evolutionary psychology (pinker) IS a scientific field. Blaming culture however is not - Doin the same thing towards afroamerican culture or latinoculture would - in case you missed it - be called racism. However for some reason dumb people think racism against white culture is "different"
This video was full of fallacious arguments, unfounded assumptions, bad theory, and ridiculous statements. Also she did this bullshit in 40 years, everything went worse and still she keeps doing the same thing. Thats not research or science - its arrogance and ignorance! People need to WAKE UP and realize what she really talks about is TECHNOLOGICAL changes, not changes in attitude! Its not a values thing, she just ASSUMES it is cause it fits the theory!
@skinsrgod How is it ironic? really, please explain. Because after reading your comment I'm not really sure what irony is and what it has to do at all with this video.
She says that men, especially white ones aren't subjected to rape. WRONG, men also get subjected to sexual crimes. People don't dare to challenge women's emotional abuse and sexual harassment.
If you liked this, you should check out the documentary Miss Representation, which goes into more detail on the mainstream media's representation of women (not just advertising) and how this affects both men and women.
This is so important. I'm soo sad when i'm at school and watching girl eating barly nothing and saying to their friends about the regrets about eating this and that much candy and how they HAVE to work out because of that. It feels so bad inside of me and I try to tell them that starvations is not the way and they are beautiful just the way they are. But because of this industry they keep ignoring my words... This is why I hate fasion.
The best antidote for the obsessive doll-ification of women in advertizing is ridicule, which is served cold by a blog called psdisasters. It's about the unforeseen (and unfortunate) consequences that occur when Photoshop is used to, say, make someone's leg(s) longer.
I'd say the most positive thing you can do if you have a daughter is to make sure you have no fashion magazines in your house. Replace them with books.
@zammmerjammer I get your point. But they don't only see these kind of ideals in fashionmagazines, they are everywhere. The problem isn't the interest in fashion but what the fashionindustry (amongst others) illustrate by putting sick and retouched women as models.
I'm naturally slim, so I would be sad if that was seen as ugly or bad. However, wanting to be thin isn't good. Health is good and should be paramount!
Your beauty should not come from outward adornment, such as elaborate hairstyles and the wearing of gold jewelry or fine clothes. Rather, it should be that of your inner self, the unfading beauty of a gentle and quiet spirit
To continue the thought from the first video in the series, If advertisers, magazine publishers, ad agencies discover they are not making money using the techniques Kilbourne is criticizing, they will stop. It's as basic as that because that is the motivation.
Second part has only half of the views the first part has, which means most of the people were bored while watching this. Its not as interesting as the harmful ads. This is so sad...
WOW that was so enlightening. To even create awareness about this unfortunate and horrible truth of media is an amazing step to creating positive change. Thanks for uploading this! I'm going to think about this stuff a lot more when getting ready in the morning and how I want to portray myself to the world.
allso these subtitles are really ruining the movie i cant concentrate on the ad + what she's saying while some asshole yellow text keeps coming up on the screen
Totally agree with everything she says. Although I think it would be a shame if any of the women in the audience had low self esteem. Almost every one of them the camera cut to during the video I considered to be attractive.
@AngieLove141 The fashion industry does promote an unhealthy body image in some sense and girls might feel depressed that they cannot look like the models are made to look in the advertisements but Kilbourne is ignoring all other aspects of media. What about Disney promoting an unhealthy & unrealistic ideal of love or courtship. Sports athletes making their fans upset that they will never be as good as them so they feel insufficient. Fast food adverts ...
To all of those, that argue about objectivism here, I can just tell You, that I've been working in advertising for the last 8 years. I still do. Not in the USA though, but in EU. We are "a bit" different, but we still follow the example from the US. Yep. It's all DELIBERATE. My clients WANT people to be unhappy and ashamed of themselves, so that the product seems more ASPIRATIONAL:) . This is not the way we put it on the meetings, but on this side of the screen everybody knows that's the truth.
Great presentation. Reminds me of why I got rid of my tv ten years ago. Best decision ever. I know if I ever had kids (especially a daughter) I'd make sure not to have a tv. You could argue that it'd be sheltering them but I'd keep them away from pop culture as much as possible.
She's wrong and misinformed about much in this talk but most especially about the causes of obesity. It's the result of changes in our diet, not changes in our attitudes. We evolved to eat a hunter gatherer diet, not a diet of processed grains and sugars. Hence the epidemics of diabetes and obesity. If people paid as much attention to the science of metabolism as to diet gurus and other crackpots like the lady in this video they would know this.
@outsidemendham Why? I thought Objectivism was all about using reason and enlightened self-interest to find your own way and avoiding whim-worshipping (eg. gluttony, mindless sex, coasting on whatever's popular nowadays). If you're a rational Objectivist with an open mind, you should have no problem with this.
On the other hand, Rand was pretty much a rape apologist, so in that sense I'm not surprised that a follower of hers would find this...
Well said. This is a lecture or presentation that I will not fall asleep on. Really informative and gives you something to think about for the public. More people really needs to see this.
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Unfortunately, it is women who fantacize about rape. There has always been an erotic connection between sex and force- S & M have been around since people have been around. To imply that ads create bondage is silly. They simply mirror the darkest sexual forces within us. The ads, unfortunately, mirror us- not the other way around. I don't know ANY man afraid to condemn rape or violence against women. I don't know ANY men afraid to show emotions. This is just silly.
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Advertising has nothing to do with power, wealth & prestige for women in America. We are the most educated, wealthiest and most powerful women in the WORLD. How can this fact jibe with the fact that we are also the most objectified in advertising? While I agree that these ads can cause unhappiness in women (and men), I do not believe it has an impact on our success. Most of us understand these ads and their attempt to push product.
@shortlittlerebel It always makes me laugh the fact that american feel like the center of the world, in almost everything. well, you're not. I'm not assuming you may not be educated, wealthy and powerful but just quote the table where it's written american women are the most educated, wealthiest and most powerful in the world. and evetually, of course ads have impact on succes, because you're pushed to think you can make it only through your body and sexuality
does anyone know where i can find or even just the product/designer of the ad that reads "let the adventure begin"? where she talks about the "romantic stranger" would be so so helpful if anyone knows, could post. Much appreciated :) xxx
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It is so funny, to see feminists complain about sexualisation in the media, when it was mostly feminist ideology that led to the "sexual revolution" and the "deconstruction of the traditional tabus and family structures". They won the battle..the western culture dramatically changed...but now they change sides? It does not make any sense...
@AustrianAtheist you're so wrong. there's a world of difference between sexual empowerment and sexual objectification. not only have the battles NOT been won, the rules of engagement have changed. women's oppression is one area where americans are truly brilliant.
good reminder, it's easy to get swept up in trying to be the best you & subconsciously start trying to be like the perfect girls from fashion magazines
This is the sick reality. The sexualization of children has never before been as mainstream as it is now. Modern society is sick in so many ways. The adoration of thinness is one reason. Thin women appear easily more child/teen-like. What is wrong with people today?
@gaianish whats sad is that even if some people did stop buying the polluted products, there will always be enough brain washed people to buy the rest.
I kinda get annoyed when it seems like she's trying to sweep men in the media under the rug. Yes, women are scrutinized, and I agree it's terrible, but I feel like we don't acknowledge men being scrutinized enough. Just because men are shown as powerful doesn't mean they have it easier. They have to strive to be impossible alpha males the same way women must submit. A lanky, pale, blemished teen boy has as much internal strife as an overweight teen girl. Face it, the media is screwing us all.
@AndriaDarling I get the impression moreso that you'd rather it be portrayed as EQUAL when it is not. The reality is that men and women do not live in the same reality, do not have the same standards, and do not have the same consequences for subjecting to or deviating from those standards. For men, to be empowered is to be big, strong, influential, intellectual, and powerful; for women, it is to be small, thin, quiet, unintelligent, and powerless.
@OmorosePanya What this woman is doing is great, but I feel like the media needs to leave everyone alone. If it isn't equal, that doesn't mean that we shouldn't stop it from happening to men, too. I think the young boys who get beat up or called names for deviating from the stereotypical alpha male mold need someone fighting for them, too. The portrayal of each sex is different, but the consequences are equally severe in my opinion. I assumed it was being implied that men have it easier.
No wonder, the free will of women to eat enough, never be portrayed as objects for sex or anything, and her right to look the natural way she looks being preserved a s a pearl in an oyster is what God teaches and thats how muslims live, even in their old age you find a Muslim woman happy and not underestimated through out her life!! Peace!
All this made me remember what i felt when i suddenly had a huge urge to eat something, when my boyfriend was over. Weirdly to myself, I found myself feeling ashamed, as if i was going to do something criminal. At the same time, when he's eating a lot, it's nothing special. Strange. I guess , I, an ex-bulimic, am a product of all this media age. But it doesn't mean i am not fighting against it. I am!
that was amazing. i agree with the things she is saying. The reason why many people do not against this kind of stuff is because they feel alone. But one by one we can change this! If we all stand up against such insolent behavior, we can change this stereotype!!!!!!!
blanksonnet 6 hours ago
Seeing what these adverts (that we accept and think are fine) really mean saddens me so much, I actually cried watching this. It makes me not want to live in this world, where women, and of course men, are subject to objectification, self-hatred, constant images of impossible perfection in terms of looks, attitude, relationships, the products we use and more. We need tighter regulation on advertisements and teach children and young people that it is okay to not be how the adverts want us to be.
omlayx 1 day ago
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bubblingbolster 3 days ago
The Divine feminine has been Disrespected for too long and is coming to claim her Daughters.
Ribcagehacksaw 3 days ago
Great video's, she's saying nothing but the truth. Our way of advertising needs to stop, to better the nation we live in.
Jswivv 6 days ago
It is notable that as male objectifcation increases so does the amount of men suffering from eating disorders.
SkyStained 6 days ago
It would be good if this was the kind of information that was given to both girls and boys at sex education. This is the kind of information that could really help them better understand their sexuality.
acatonahottinroof 1 week ago 6
Thumbs up for this. Rarely do people see the big picture nowadays
CoOkieXbuBblEgUM 1 week ago
Hey you; yes you, the one reading this right now. I don't care what size or race you are, you are beautiful and absolutely perfect just the way you are. Let no one tell you different.
NightAtTheOpera3 1 week ago 46
@NightAtTheOpera3 Listen up! You dont have a say in what others think or say. You have a say in what you yourself CHOOSE to DO! If you listen to people claiming otherwise, saying you are brainwashed and telling you nothing is your fault. Then thats your choice and your responsibility!
TheCultureCommentary 1 week ago
at 05:04..... Anyone else notice that its Faye Reagan the porn star?
Manbeast0 1 week ago
“Much of the traditional psychological emphasis on the pervasiveness of bias and self-fulfilling prophecies is distorted, oversold, and overblown” — Lee Jussim
TheCultureCommentary 1 week ago
"what is going on here? This is a cookie?!" lmao
CrystalSnowfire 1 week ago
This is a great presentation. Thank you so much.
adorablebelle 1 week ago
It is a shame, an unspeakable shame, that this video does not have more views. We care more about Bieber than our health.
Broodsugar 2 weeks ago 3
I don´t know if i should dislike or like. The vidoe is great, but the content is horrific. Sorry for bad english...
PalleKuling3546 2 weeks ago
Comment removed
momokuri13 2 weeks ago
This has been flagged as spam show
@PalleKuling3546 The content is horrific because the reality is so horrific and cruel...
momokuri13 2 weeks ago
Amazing presentation!
argadarja 2 weeks ago
Great presentation. Clear, no unreasonable or unnecessary observations. Quite enlightening really - much more so than I had expected.
staninjapan07 2 weeks ago
How would you explain fashion, why do people genuinely "like" a certain look one moment and find it abhorrent the next. It's not peer pressure, as that implies that its not a choice, but people do seem to make a choice. The answer is that, of course, they only "think" its thier choice.
Mollari42 2 weeks ago
@Mollari42 Fashion is very easy! Women survived through centuries by belonging to social groups (men survived by EXCELLING above them). Fashion is a statement of belonging to a certain kind of high-status group of rich people. It doesnt differ i any way from having a T-shirt with Che Guevara showing belonging to a group of leftwing rebels wanting to overthrow the goverment through means of revolution. Also men dont care about fashion, Men prefer women WITHOUT clothes in case you missed it.XXX
TheCultureCommentary 2 weeks ago
@TheCultureCommentary
Oh please come on. The cultural functionalism that you promote is to social scientists what racial biology is to biologists: An emarrasing part of scientific history that no one wants to be associated with anymore. Because it's utter crap, and it's evident to anyone whith a brain. It's so funny that you don't even seem to be aware that you're only making a fool of yourself.
vittoriavitti 2 weeks ago
@vittoriavitti You are confused big time! History and nazis is a MORAL argument, not a SCIENTIFIC one - get it? If any social scientist would actually be stupid enough to make that claim it would not even BE a scienctific argument, it would be a moral claim comparable with a priest scaring children to obedience with "otherwise you go to hell" Thus what is utter crap is how you motivate your claim. - Btw any idiot could conter by comparing Social Science to Communist-Russia - forgot that one?
TheCultureCommentary 1 week ago
@TheCultureCommentary
You just confirm what I've been saying. Racial biology was a "fake" science based on ideology and so is cultural functionalism. You should read some philosophy of science. I'm definately not saying that scientifically motivated explanations are bad, just that some "scientific" proof are rooted in an ideology that for exampel aims to justify the subjugation of anywhone who's not a straight white male? Sounds familiar, right?
vittoriavitti 1 week ago
@vittoriavitti You dont get it do you? Racial Biology was fake not cause nazis were evil but cause the claims were EMPIRICALLY wrong! However nothing you have said disproved that culture is man-made! In fact one would be hard pressed to even find a real argument among your nonsense about "embarrassing history" and "this is evident" I also wanna know if you think you should have to defend the social science of communist-russia? How come biology is the ONLY history you mention?
TheCultureCommentary 1 week ago
@TheCultureCommentary
I don't think you got what I meant in the first place with the historical comparison, because you don't respond to what I was trying to say. But however, I totally agree that culture is man made, otherwise being a sociologist would be pretty useless. What i strongly disagree with is that culture would have a UNIVERSAL FUNCTION, for all members of a certain culture...
vittoriavitti 1 week ago
@vittoriavitti We were talking about stereotypes, I would suggest you google Stereotype Accuracy (Lee jussim, Clark mccauley and Yueh-Ting Lee), then you would know people having a stereotype did not believe it was true for every single member of that stereotype.The universal function of a culture is to find what works best for MOST people in that culture competing against RIVAL cultures! Russia tried a different method and that did not work at all, 1989 the Berlin Wall crumbled!
TheCultureCommentary 1 week ago
@TheCultureCommentary
...Hence, here is always a conflict dimension to a culture, and always some power struggle within. The empirical evidence to this is everywhere, especially shown in this video lecture. This is why people should not think that a specific culture works for "everyone's best" or that it serves a purpose that in some way works for a common goal. It tends to be in the interest to maintain cultures by the people allready privileged by it.
vittoriavitti 1 week ago
@vittoriavitti Everyone´s best do not exist in the real world. Not reaching a fairy-tale goal is not even a real argument against a culture. Thats like attacking USAIN BOLT for not reaching higher speeds - as if anyone else is!.And if nobody else is doing it better in the real world - on what basis would you attack the one doing good? What basis would you have for any of your claims without an actual example (Country) doing better?
TheCultureCommentary 1 week ago
@vittoriavitti History? Hardly, In case you dont know, a book on the subject (Social perception and Social stereotypes - Why Accuracy dominates bias) by Lee Jussim will be released 1st of April 2012, is that recent enough for you?
TheCultureCommentary 1 week ago
I'd very much like you to tell me though how you think people come to "like" certain things and "dislike" others. Perhaps you think its genetically programed into them, if so how do you explain why my mother wouldn't be seen dead in a pair of flared trousers now when she used to love wearing them.
Mollari42 2 weeks ago
@Mollari42 People come to like certain EMOTIONS associated with certain things (sugar, fertility, health etc) that has helped the human race to survive and multiply for centuries. There is no "off-button" for these emotions regardless what Sociology-professors think - they are just stupid! People still crave sugar, Men still like women who have signs of being young and fertile, Women still like men who have signs of strength and ability to kill stuff. Whining over what made us survive is STUPID
TheCultureCommentary 2 weeks ago
...Perhaps we need to step back though, how do you define culture? What what is it? Where does it come from? Can you pick it up? Well of course not, its an "emergent property". By which I mean it is an idea which only has substance because of those other smaller systems - people, buildings, food, climate etc etc. It is only real because we believe it to be though...
Mollari42 2 weeks ago
@Mollari42 Culture is a social system humans create as a tool to do things for them that they themselves cannot do as good on their own (Roy Baumeister) Basically Culture works as any tool you have in your home. You MIGHT do ok without them however you will most of time choose to use them anyway cause clearly with them you do the task more effective and other people using tools will out-compete you if you dont. For humans culture is what fangs are to certain animals. A survival-helping-tool!
TheCultureCommentary 2 weeks ago
@TheCultureCommentary culture is not that simple. culture is also what we grow up with and we perceive everything through our own culture - like a filter. we can't just ignore it and only choose to use when we want to.
cobrastern 2 weeks ago
@cobrastern Culture is created, it doesnt just happen, it is in fact man-made.The same as fashion-trends. No company can force millions of people (girls) to buy certain kinds of clothing (thats impossible!!!), they can just OFFER for SALE and then off course the real culture is created by lots of people choosing to buy one thing over another because they liked one thing more than another. Both things were advertised, so I ask you WHO DECICED which kind of advertising worked best?
TheCultureCommentary 1 week ago
@TheCultureCommentary I'm not American either (Brit) but I guess to answer that It's important to define "successful" and since our definitions would no doubt differ I'll leave that there. I am a fan of the Matrix Trilogy and to be honest I saw the film in a much deeper way than just machines controlling humans (more a comment on existentialism etc)...
Mollari42 2 weeks ago
I hate to admit this, but I as a woman can really relate to much of this. The low self esteem, the depression, the self loathing.. And expected to perform sexually without getting anything in return (also the fear of rape when going outside). It saddens me to think this is going on in the lives of pretty much all the girls in the world..
Rainy333 2 weeks ago 22
@Rainy333 yeah i know. performing, acting, dressing slutty, all that. feeling hatred towards oneself, depression, self-esteem issues, and all that. Its not worth it at the end.
akawhippy 2 hours ago
...Of course we are products of our environment, it can even be thought of on the same lines as adaptation in biology. We cannot, as individuals, remove ourselves from the effects of our culture any more than we can from the effects of our biosphere, so long as we are physically present in it.
Mollari42 2 weeks ago
....Would you assert that people have the same likes and dislikes whatever their cultural upbringing? Is a person who is simply born in a Costa Rican slum but brought up in a middle class family really going to prefer to wear clothes found in a rubbish dump rather than in "insert posh high street brand"?....
Mollari42 2 weeks ago
@Mollari42 I would assert that regardless of being in arabia eating cows or being in India eating pigs there would be a culture where you are worshipping an object and eating a creature for proteins. All culture really effected was which animal was which..... regardless where you went the need (VALUE) to worship and eat would be the same. Human Cultures are arbitrary different, but in deptht the same everywhere: And this happened during an age they did not even communicate with eachother!
TheCultureCommentary 2 weeks ago
I'm disappointed in padma.
previouslyadjetive 2 weeks ago
...In other words, when the effect of a cause creates more of the cause, and thus more of the effect. Of course you are right that people seek those things they specifically "like", but I maintain that people only like those things as a.result of both nature and nurture...
Mollari42 2 weeks ago
@Mollari42 Actually, people "LIKED" certain things before culture existed. They CREATED the cultures to get more of what they liked and the reason people move from other countries TO certain countries is cause some cultures are way better at doing this exact thing! Now, I am not an American but perhaps you can explain to me why some people laugh at the idea USA is one of the most successful cultures?
TheCultureCommentary 2 weeks ago
@TheCultureCommentary Please explain why, just because people affect culture, culture cannot affect people, you would have to do better than to just state it as a fact in order to prove it. Have you heard of positive feedback? OED defines it as "feedback that tends to enhance the effect by which it is produced"...
Mollari42 2 weeks ago
@Mollari42 Have you seen The Matrix Trilogy? If yes, did you conclude humans control machines or do you agree with the movie-world claim machines are in fact controlling people? Do you CHOOSE to use your refrigerator or are you in fact the victim of effect by the existance of your refrigerator? Unless you think Jean Baudrillard has a point you should by now realize the control culture have on you is less than 0% since every time culture "effects" you its the same as you using a refrigerator!
TheCultureCommentary 2 weeks ago
99.99% of people will not see this documentary.
SirArghPirate 2 weeks ago
The solution to advertisments being this way is simple: BUY DIFFERENT! Awareness and talking solves nothing! Its not about words, its not about values, its about wallets.
TheCultureCommentary 2 weeks ago
@TheCultureCommentary Well, people are not going to "buy diffierent", or change their values if they aren't aware of these problems.
What's frustrating about this whole issue is it seems that the people that care are already aware of this, and the mass majority that are not aware don't care at all.
This still needs to be talked about, it can't be dismissed yet. And it is causing change.
Swampertdude56 2 weeks ago
@Swampertdude56 You dont get it do you? You are as ignorant as Kilbourne doing this wrong in 40 years and still NOT changing method (science my ass!). Real Life People change values only when given VALID and RELEVANT reasons for doing so. They do not change values cause you tell them to change! They do not have to obey you, They do not have to listen to you. YOU ARE NOT A GENIUS! Every cult is preaching for the choir and feeling people in general are stupid or uninformed. "They need to change"!
TheCultureCommentary 2 weeks ago
Blaming other cultures for bad behavior is racism.
Blaming own culture for bad behavior is downright stupid
Culture is a tool for survival and replication - The best tool is simply more popular and the only reason these things are discussed today is technology was not advanced enough to do these things earlier.
TheCultureCommentary 2 weeks ago
.....But its the fact that advertising takes our free will out of the equation that makes it so dangerous, especially when it adds these artificial aspirations so obviously designed to decrease our self worth. Be always loved and love always.
Mollari42 2 weeks ago
@Mollari42 Takes free will out of the equation? Where would you get such a stupid idea? If lots of people dont buy shit, the product company do not hire the ads-company again. They can put the gun in your hand BUT they cant force you to pull the trigger. However YOU can pull the trigger motivated by the safety of the knowledge it wasnt your fault - if you truly believe free will was out of the equation - Thus ads companies WANT you to beleive that cause it excuses the actual action taken.
TheCultureCommentary 2 weeks ago
After some thought I'd like to clarify my last statement. You must accept that advertising works because of what it tells people on a subconscious level and that most people believe that they are unaffected only because of this. If indeed advertising worked only on a conscious level then, I for one, wouldn't be wary of it....
Mollari42 2 weeks ago
By the way, this woman is talking a great deal of sense, great vid. I weep for humanity, May God help us.
Mollari42 2 weeks ago
@TheCultureCommentary I think that culture is affected by people AND people are affected by culture. This should be pretty obvious to you as you clearly think advertising works! If people were as unaffected as you seem to assert by the culture around them, then how could they be manipulated by ads?
Mollari42 2 weeks ago
@Mollari42 Culture is CREATED by people, it cant affect shit untill it already is there and it would not even BE there unless people (human beings) PUT IT THERE in the first place! Also its not static but dynamic, which means constantly in flux with how those people act, choose and buy stuff in the real world - Off course NOT decided by culture itself but by peoples own preferences and motivations for personal evolutionary success!
TheCultureCommentary 2 weeks ago
@Mollari42 People are not very affected by culture cause people create and constanly change culture proving culture controls nothing! When advertising works it simply shows us what we wanted to see more of in the first place! We prefer some things more, other things less and advertising showing what we do not like does not make us like it more and would simply result in us choosing to buy less. Thus the reason for advertising looking this way is our wallet-preferences
TheCultureCommentary 2 weeks ago
To put it in simple terms, All Kilbournce really is doing is attacking people imitating the most successful cultural strategy! Thus she is basically teaching you the exact same thing she is critizing. She is teaching you to hate yourself - hate your culture - hate what is successful. Its an ideology where "first shall be last" And since American Culture is one of the most successful cultures on the planet guess which culture she sees as the problem? Not any of the losers, no always the winner!
TheCultureCommentary 2 weeks ago
@TheCultureCommentary Ashushuashuashaushaua, "American Culture is one of the most successful cultures on the planet" TROLOLOLOLOLO
mefano 2 weeks ago
@mefano I am not sure whether you are stupid or just historically challenged but USA happen to be the country everyone went to when they were in trouble with dictatorships. Ask Southern Korea where they would be without America. Ask France what they would do with nazis if USA werent around. Ask Eastern Europe how they would hande Stalin without American help. Also you do know this internet-thing was invented for american military right? Ooops!
TheCultureCommentary 2 weeks ago
@TheCultureCommentar Let people spread awereness and change the world for the better. Go troll somewhere else.
cobrastern 2 weeks ago
@cobrastern Well let me explain something to you then. If your view cant handle a different view - that in itself proves its a very weak view! Science is not a democracy, the popularity of a certain theory has nothing to do with scientific validity. The only people who cant handle competition in ideas are political hacks and religious nuts!
TheCultureCommentary 2 weeks ago
@TheCultureCommentary Sounds to me like YOU are the one who can't handle a different view. Why all the anger and know-it-all you're spewing here? You're quoting theories like you're some kind of expert. If you don't like the video and the discussion it's attracting you can simply go away and let people see consequenses of our culture if they want to.
cobrastern 2 weeks ago
@cobrastern Why the anger u say? Lovely, while vittoriavitti use the MORAL bullshit-argument you try the EMOTIONAL (equal bullshit)-argument. Congratulation, you could not prove I am right more even if you tried. You cant even try a scientific reasoning för everything boils down to the fact that social science never made empirical studies regarding stereotypes - you just assume sterotypes are bad and so did they.- Assumptions however cant not be PROVED or REASONED - thus the moral/emotional bs!
TheCultureCommentary 1 week ago
@TheCultureCommentary I'm sorry, but I don't follow your logic one bit. Jag fattar bara inte.
cobrastern 1 week ago
@cobrastern My logic is simple, lets say you have 2 fashion companies, both sell trendy clothes, both advertise their products, one of them have lousy sales, the other have great sales, Who do you think decided which of these both fashion companys would succeed? Vem bestämde vilket av företagen som blev en framgång och vilket som gick i konkurs?
TheCultureCommentary 1 week ago
@TheCultureCommentary Ja, men. Menar du att sex säljer, och det företaget som gjorde bättre av sig lyckades utnyttja det bättre? Hur hänger det ihop med videon och det som föreläsaren försöker säga?
cobrastern 1 week ago
Så som jag uppfattade det handlar det ju inte så mycket om kultur på det sättet som du nämnde tidigare, utan mer som hur kvinnor redan i en tidig ålder påverkas (på ett negativt sätt) av allt det som syns i media idag. Klart, företagen kan vara framgångsrika och få en hel värld att tro att kvinnor ska se ut som i deras reklam med den följden att s.k. riktiga kvinnor mår illa.
cobrastern 1 week ago
@cobrastern Vad spelar det för roll hur tidig ålder företagen börjar i? Det är fortfarande flera företag som tävlar med VARANDRA, vissa av företagen säljer bra, andra säljer mindre bra, min fråga till dig är vem/vilka har makten där och bestämmer vilka företag som går bättre och säljer bra och vilka företag som går sämre och får gå i konkurs? Vem gör den bestämmelsen? Vem har den makten?
TheCultureCommentary 1 week ago
@TheCultureCommentary Det är vi som kvinnor som blir utsatta från en tidig ålder att konstans eftersträva vissa ouppnåeliga ideal. Vi blir hjärntvättade av media. Det handlar inte om hur bra företagen gör ifrån sig, det handlar om vår psykiska och fysiska hälsa.
cobrastern 1 week ago
@cobrastern: Det är vetenskaplitgt helt fel att påstå ni kvinnor blir hjärntvättade av media, Ni kvinnor blir hjärntvättade av varandra! (alltså av andra kvinnor) Ifall du missat det så heter min blogg AKTIVARUM och jag har skrivit om sådant här i flera år. Ni kvinnor har kvinnovetenskap (genus etc) ni har kvinnopolitik (s-kvinnorna etc) Kort sagt ni har lärt er ni skall klara er själva och att det är dåligt att lyssna på MÄN! Ovan ser jag åter kvinnlig separatism och du undrar mitt ogillande???
TheCultureCommentary 1 week ago
@TheCultureCommentary du kanske har en poäng, men tror inte de flesta kvinnor analyserar så djupt.vi är bara medvetna om den värld som omger oss redan från små barn där kvinnor ska vara och se ut på ett visst sätt.vi kan ju inte låta bli att bli påverkade - vi efterapar onåbara mål utan ett ens vara medvetna om det. och så tror vi inte på att vi egentligen är vackra - oberoende av vem som försöker säga det.vi måste inse det själva och DÄR kommer denna video in. medvetenhet.
cobrastern 4 days ago
@cobrastern Vadå "egentligen vackra"? Det finns inget som heter egentligen vacker! Olika killar tycker bäst om olika tjejer! Vad massmedia tycker skiter väl jag i. Om tjejen har relation med mig är det vad jag tycker är vackert som räknas - massmedia kan fara och flyga! Om tjejen väljer skit som massmedia gillar framför vad jag gillar har hon ju valt att prioritera massmedia och gjort deras åsikt viktigare. Hur smart är det då att klaga på resultatet? Det är ju hon som väljer!
TheCultureCommentary 4 days ago
@cobrastern Jag vill ställa en direkt fråga till dig: Är du medveten om att vetenskapen har bevisat att människor som får höra människan saknar fri vilja och styrs av strukturer får sämre karaktär än personer som får höra de har fri vilja? Alltså personer som tror de är manipulerade har bevisats mycket mer benägna att fuska, missköta sig och skylla på andra. Med detta sagt VAD SÄGER OVAN VIDEO OM FRI VILJA?
TheCultureCommentary 1 week ago
@TheCultureCommentary jag tycker inte det är en frågan om fri vilja utan om att inse fakta - att dagens sexualiserande och kvinnobjektifierande marknadsföring stör vår kroppsbild. vi pratar fortfarande om vitt olika saker.
cobrastern 4 days ago
@cobrastern Vadå tycker? Det är klart det är frågan om fri vilja. Du kan å ena sidan lyssna på killen du gillar, å andra sidan kan du VÄLJA (fri vilja) att tycka det är viktigare vad massmedia säger än vad han säger. Antingen har du relation med killen eller så har du relation med massmedia. Det finns inte plats för bägge i sängen! Vidare så kan du inte klaga på massmedia om du bestämmer av fri vilja att prioritera massmedia. Man får nämligen mer av vad man väljer att belöna i livet.
TheCultureCommentary 4 days ago
@cobrastern Hur kan man å ena sidan välja att göra någonting så viktigt (bland annat genom att betala pengar och lägga timmar av uppmärksamhet där) och å andra sidan mena att man vill ha MINDRE av det? Får man inte lära sig i skolan att i en markandsekonomi kommer vad än man belönar att öka i omfattning?
TheCultureCommentary 4 days ago
@cobrastern Du har inte svarat på min fråga än. Svaret på min fråga styr förutsättningarna för din fråga. Jag har frågat dig, när dessa två företag i modebranschen tävlar om marknadsandelar VEM bestämmer vilket av företagen som säljer bra och vilket av dem som säljer dåligt? Vem bestämmer VILKEN reklam som fungerade bra och vilken reklam som fungerade mindre bra? Vem har den makten?
TheCultureCommentary 1 week ago
@TheCultureCommentary Jag antog att det var menat som en retorisk fråga. Det är vi som konsumenter som har makten, är det det som du vill att jag ska svara på din fråga? Och visst har vi en viss makt, men vi blir manipulerade och påverkade av samhället omkring oss att tro att vi som kvinnor inte duger om vi inte ser ut som i reklamerna, något som är svårt att inse om någon inte påpekar det precis som föreläsaren i videon. Därför förstår jag inte riktigt ditt ogillande.
cobrastern 1 week ago
@cobrastern Jag pratade om vem som bestämmer vilken sorts reklam som är bra och vilken sorts kläder som säljer bra (som vi får mer av), och svaret är alltså konsumenterna (kvinnor). Och nej vi MÄN är inte "manipulerade" att tro kvinnor inte duger om de inte ser ut som i reklamerna. Vi män har regelbundet romantiska relationer med kvinnor som inte ser ut som de som i reklamerna. Så hur kan kvinnor tro de inte duger bara för att kvinnor i reklamen säger det? Lyssnar de aldrig på männen?
TheCultureCommentary 1 week ago
Thus we do not have ideals cause of advertisement. We have a certain advertisement cause of our pre-existing ideals (preferences or to put it simple, TASTE). Those human ideals are shaped by our need to survive, replicate and out-compete other societies at those things! Since everything doesnt work as good as everything else - some things gets more POPULAR (Thus the name popular-culture) And the more popular something is - TADAAAAA- the better it SELLS stuff cause of rewarding EMOTIONS!
TheCultureCommentary 2 weeks ago
Listen up people and listen good! Human beings are not cultural constructs (regardless what your sociology professor gets paid to say), Culture is a HUMAN construct following human needs. Whatever needs humans have culture fulfills. Culture is then spread by people imitating the more SUCCESSFUL strategies. Also TECHNOLOGICAL advances makes it possible for the culture to be even better fulfilling the pre-existing needs. Culture as well as Technology are just evolutionary tools.
TheCultureCommentary 2 weeks ago
@TheCultureCommentary Funny that you don't use any research or science to prove your claims ^^
mefano 2 weeks ago
@mefano Actually science is all I used., I am among many things student of the field intercultural communication (hofstede, moffat etc) and ln case you dont know it... evolutionary psychology (pinker) IS a scientific field. Blaming culture however is not - Doin the same thing towards afroamerican culture or latinoculture would - in case you missed it - be called racism. However for some reason dumb people think racism against white culture is "different"
TheCultureCommentary 2 weeks ago
This video was full of fallacious arguments, unfounded assumptions, bad theory, and ridiculous statements. Also she did this bullshit in 40 years, everything went worse and still she keeps doing the same thing. Thats not research or science - its arrogance and ignorance! People need to WAKE UP and realize what she really talks about is TECHNOLOGICAL changes, not changes in attitude! Its not a values thing, she just ASSUMES it is cause it fits the theory!
TheCultureCommentary 2 weeks ago
This is such an important subject that needs attention!
86jonis 2 weeks ago 18
She is amaziiing!
MizzMichea 2 weeks ago 10
Fresh look? I saw this great documentary about 10 years ago, its basically the same except for the last 10 minutes
jb2lk 2 weeks ago
pretty ironic that she died her hair in order to look better
skinsrgod 2 weeks ago
@skinsrgod pretty ironic that you haven't heard a word she's said
MyManHolden 2 weeks ago
@skinsrgod How is it ironic? really, please explain. Because after reading your comment I'm not really sure what irony is and what it has to do at all with this video.
mefano 2 weeks ago
She says that men, especially white ones aren't subjected to rape. WRONG, men also get subjected to sexual crimes. People don't dare to challenge women's emotional abuse and sexual harassment.
Axlena 2 weeks ago
why isnt she in the...
oerbaa 2 weeks ago
If you liked this, you should check out the documentary Miss Representation, which goes into more detail on the mainstream media's representation of women (not just advertising) and how this affects both men and women.
Loopachu 2 weeks ago
This is so important. I'm soo sad when i'm at school and watching girl eating barly nothing and saying to their friends about the regrets about eating this and that much candy and how they HAVE to work out because of that. It feels so bad inside of me and I try to tell them that starvations is not the way and they are beautiful just the way they are. But because of this industry they keep ignoring my words... This is why I hate fasion.
GGGtrance 2 weeks ago 6
I love this woman.
MiserableDalmatians 2 weeks ago 5
The best antidote for the obsessive doll-ification of women in advertizing is ridicule, which is served cold by a blog called psdisasters. It's about the unforeseen (and unfortunate) consequences that occur when Photoshop is used to, say, make someone's leg(s) longer.
aresres 3 weeks ago
Awesome presentation! eveyrone should see this, it should be played instead of commercials
SpamAnn 3 weeks ago 58
eat healthy and excercise for your health and mentality! thats what i say
swedishbutcher 4 weeks ago 17
When Jesus is white and Blue where Africans and Asians are asked to worshipo this white Jesus... Maybe Christianity needs such scrutiny
Citabria007 4 weeks ago
I'd say the most positive thing you can do if you have a daughter is to make sure you have no fashion magazines in your house. Replace them with books.
zammmerjammer 4 weeks ago 5
@zammmerjammer I get your point. But they don't only see these kind of ideals in fashionmagazines, they are everywhere. The problem isn't the interest in fashion but what the fashionindustry (amongst others) illustrate by putting sick and retouched women as models.
4LG0TFR3NZ3R 2 weeks ago
Thank you, Jean! It was a pleasure to watch this with my 16 year-old daughter. I encourage everyone to share this with the children they love.
hoersfacekillah 1 month ago 4
I'm naturally slim, so I would be sad if that was seen as ugly or bad. However, wanting to be thin isn't good. Health is good and should be paramount!
LexLClarkKLuver 1 month ago in playlist Must see 3
She looks a bit like Elisabeth Sladen to me. Does anyone else think so?
SopranoOfTheNight 1 month ago 2
:)
Your beauty should not come from outward adornment, such as elaborate hairstyles and the wearing of gold jewelry or fine clothes. Rather, it should be that of your inner self, the unfading beauty of a gentle and quiet spirit
Kinglovesyoutodeath 1 month ago
How is that 11 persons don't like this video!!
tukito101 1 month ago
Just look at those disney "princess" they're all thin
tukito101 1 month ago
To continue the thought from the first video in the series, If advertisers, magazine publishers, ad agencies discover they are not making money using the techniques Kilbourne is criticizing, they will stop. It's as basic as that because that is the motivation.
penpusher 1 month ago 2
Second part has only half of the views the first part has, which means most of the people were bored while watching this. Its not as interesting as the harmful ads. This is so sad...
SandVoop 1 month ago
WOW that was so enlightening. To even create awareness about this unfortunate and horrible truth of media is an amazing step to creating positive change. Thanks for uploading this! I'm going to think about this stuff a lot more when getting ready in the morning and how I want to portray myself to the world.
kiran000g 1 month ago 4
allso these subtitles are really ruining the movie i cant concentrate on the ad + what she's saying while some asshole yellow text keeps coming up on the screen
KvltKommando 1 month ago
What a role model!
collegemuse 1 month ago
Totally agree with everything she says. Although I think it would be a shame if any of the women in the audience had low self esteem. Almost every one of them the camera cut to during the video I considered to be attractive.
beefwaterfall 1 month ago 2
can anyone tell me what this movie is rated please...
dkittiel 1 month ago
omg, so good, its so true all she says
anothercitygirl 1 month ago 2
There is so much wrong with this film!
matkomitka1 1 month ago
@matkomitka1 how???????
AngieLove141 1 month ago
@AngieLove141 The fashion industry does promote an unhealthy body image in some sense and girls might feel depressed that they cannot look like the models are made to look in the advertisements but Kilbourne is ignoring all other aspects of media. What about Disney promoting an unhealthy & unrealistic ideal of love or courtship. Sports athletes making their fans upset that they will never be as good as them so they feel insufficient. Fast food adverts ...
matkomitka1 1 month ago
To all of those, that argue about objectivism here, I can just tell You, that I've been working in advertising for the last 8 years. I still do. Not in the USA though, but in EU. We are "a bit" different, but we still follow the example from the US. Yep. It's all DELIBERATE. My clients WANT people to be unhappy and ashamed of themselves, so that the product seems more ASPIRATIONAL:) . This is not the way we put it on the meetings, but on this side of the screen everybody knows that's the truth.
Antkoff 1 month ago 6
Great presentation. Reminds me of why I got rid of my tv ten years ago. Best decision ever. I know if I ever had kids (especially a daughter) I'd make sure not to have a tv. You could argue that it'd be sheltering them but I'd keep them away from pop culture as much as possible.
Arikiel 1 month ago
Amazingly powerful message. Thank you so much. This is meant to be shared with the world.
ReiRaine 1 month ago 5
She speaks so beautifully! Thank God there are people like her in the world...I had almost lost hope.
metalheadlass 1 month ago 3
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She's wrong and misinformed about much in this talk but most especially about the causes of obesity. It's the result of changes in our diet, not changes in our attitudes. We evolved to eat a hunter gatherer diet, not a diet of processed grains and sugars. Hence the epidemics of diabetes and obesity. If people paid as much attention to the science of metabolism as to diet gurus and other crackpots like the lady in this video they would know this.
rooleybbq 1 month ago
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rooleybbq 1 month ago
Really? People can't differentiate between objectivism and objectification? They are not the same. Oxford online.
salome0431 1 month ago
this is very well put.
horseridinggrl54 1 month ago
very smart open minded woman....i can agree....mos def....
chocobro77 1 month ago
This is just sad. Shame on you American advertising.
darkangelgurl1316 1 month ago 5
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What this woman says is incompatible with objectivism. I'll be on my way and recommend you to turn away from this video as well.
outsidemendham 1 month ago
@outsidemendham Why? I thought Objectivism was all about using reason and enlightened self-interest to find your own way and avoiding whim-worshipping (eg. gluttony, mindless sex, coasting on whatever's popular nowadays). If you're a rational Objectivist with an open mind, you should have no problem with this.
On the other hand, Rand was pretty much a rape apologist, so in that sense I'm not surprised that a follower of hers would find this...
*puts on shades*
...objectionable. YEAAAAAAAAAH
ConscientiousMind 1 month ago
Remember that you are you no matter how hard you try. You are the perfect version of yourself. Never let anyone tell you how to be you.
foxfaith24 1 month ago 4
Well said. This is a lecture or presentation that I will not fall asleep on. Really informative and gives you something to think about for the public. More people really needs to see this.
TheMostObliviousGirl 1 month ago 4
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Unfortunately, it is women who fantacize about rape. There has always been an erotic connection between sex and force- S & M have been around since people have been around. To imply that ads create bondage is silly. They simply mirror the darkest sexual forces within us. The ads, unfortunately, mirror us- not the other way around. I don't know ANY man afraid to condemn rape or violence against women. I don't know ANY men afraid to show emotions. This is just silly.
shortlittlerebel 1 month ago
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Advertising has nothing to do with power, wealth & prestige for women in America. We are the most educated, wealthiest and most powerful women in the WORLD. How can this fact jibe with the fact that we are also the most objectified in advertising? While I agree that these ads can cause unhappiness in women (and men), I do not believe it has an impact on our success. Most of us understand these ads and their attempt to push product.
shortlittlerebel 1 month ago
@shortlittlerebel It always makes me laugh the fact that american feel like the center of the world, in almost everything. well, you're not. I'm not assuming you may not be educated, wealthy and powerful but just quote the table where it's written american women are the most educated, wealthiest and most powerful in the world. and evetually, of course ads have impact on succes, because you're pushed to think you can make it only through your body and sexuality
FioreWithLove 1 month ago
does anyone know where i can find or even just the product/designer of the ad that reads "let the adventure begin"? where she talks about the "romantic stranger" would be so so helpful if anyone knows, could post. Much appreciated :) xxx
harrrietty92 2 months ago
At least someone understands why I do not watch TV, read magazines or even listen to radio. Yeah, I don't mis it.
cyclenut 2 months ago 2
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It is so funny, to see feminists complain about sexualisation in the media, when it was mostly feminist ideology that led to the "sexual revolution" and the "deconstruction of the traditional tabus and family structures". They won the battle..the western culture dramatically changed...but now they change sides? It does not make any sense...
AustrianAtheist 2 months ago
@AustrianAtheist you're so wrong. there's a world of difference between sexual empowerment and sexual objectification. not only have the battles NOT been won, the rules of engagement have changed. women's oppression is one area where americans are truly brilliant.
hoersfacekillah 1 month ago
This woman is a brilliant speaker and really intelligent. What a good role model.
yesn0maybes0 2 months ago 264
so the choices are Fear or Love
chaser107 2 months ago
all this lucidity turns me on
chaser107 2 months ago
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@chaser107 "all this lucidity turns me on" - chaser107
If that's the case, you may be a sapiosexual.
themediocrenontheist 1 month ago
good reminder, it's easy to get swept up in trying to be the best you & subconsciously start trying to be like the perfect girls from fashion magazines
fatimoose 2 months ago
This is the sick reality. The sexualization of children has never before been as mainstream as it is now. Modern society is sick in so many ways. The adoration of thinness is one reason. Thin women appear easily more child/teen-like. What is wrong with people today?
Greensery 2 months ago 86
@Greensery Adults are the one that sexualies that, children r just playing around like they always have.
Axlena 2 weeks ago
This is great; but I just wanted to point out the dead eyes of the models. Like at 8:39 for instance.
msgeerings 2 months ago
@msgeerings I totally agree. smiles are beautiful, but advertisers hide them behind "pouty" looks.
ThisFutureAuthor 1 month ago
Stop buying SHIT, stop buying this polluted magazines, products... If they don´t get money they can´t continue with this violence
gaianish 2 months ago 4
@gaianish whats sad is that even if some people did stop buying the polluted products, there will always be enough brain washed people to buy the rest.
ThisFutureAuthor 1 month ago
Bravo! This brave and tenacious woman deserves a standing ovation!! Fascinating stuff.
TealEyedTiger 2 months ago
I kinda get annoyed when it seems like she's trying to sweep men in the media under the rug. Yes, women are scrutinized, and I agree it's terrible, but I feel like we don't acknowledge men being scrutinized enough. Just because men are shown as powerful doesn't mean they have it easier. They have to strive to be impossible alpha males the same way women must submit. A lanky, pale, blemished teen boy has as much internal strife as an overweight teen girl. Face it, the media is screwing us all.
AndriaDarling 2 months ago 6
@AndriaDarling I get the impression moreso that you'd rather it be portrayed as EQUAL when it is not. The reality is that men and women do not live in the same reality, do not have the same standards, and do not have the same consequences for subjecting to or deviating from those standards. For men, to be empowered is to be big, strong, influential, intellectual, and powerful; for women, it is to be small, thin, quiet, unintelligent, and powerless.
And who claimed that men have it "easier?"
OmorosePanya 2 months ago 6
@OmorosePanya What this woman is doing is great, but I feel like the media needs to leave everyone alone. If it isn't equal, that doesn't mean that we shouldn't stop it from happening to men, too. I think the young boys who get beat up or called names for deviating from the stereotypical alpha male mold need someone fighting for them, too. The portrayal of each sex is different, but the consequences are equally severe in my opinion. I assumed it was being implied that men have it easier.
AndriaDarling 2 months ago
@AndriaDarling She isn't trying to sweep men under the rug. If you want to see how men are treated you need to see "Tough Guise" by Jackson Katz .
dhibba52 2 months ago 3
@dhibba52 Awesome. I'm gonna check it out, now that I know it's there.
AndriaDarling 2 months ago
No wonder, the free will of women to eat enough, never be portrayed as objects for sex or anything, and her right to look the natural way she looks being preserved a s a pearl in an oyster is what God teaches and thats how muslims live, even in their old age you find a Muslim woman happy and not underestimated through out her life!! Peace!
leenaamoureux 2 months ago
All this made me remember what i felt when i suddenly had a huge urge to eat something, when my boyfriend was over. Weirdly to myself, I found myself feeling ashamed, as if i was going to do something criminal. At the same time, when he's eating a lot, it's nothing special. Strange. I guess , I, an ex-bulimic, am a product of all this media age. But it doesn't mean i am not fighting against it. I am!
eimirianne 3 months ago 5
@eimirianne I used to be exactly the same, I wouldn't eat in front of guys at all, I think it gets easier the better you get to know somebody xx
thebirdisblue 2 months ago