Simon Middleton, conference keynote speaker, The Brand Strategy Guru on strategy

[abigailbaker48]

Glad I found this! I really like your video :)

[corporatekeynote]

You are making a good contribution with your efforts. You should know that. Keep it up.

[ThePurposer]

Dear enquirer,

The danger in 'strategic planning' is that it confuses strategy with tactics. Wellington's strategy was to stop Napoleon in one decisive battle. That doesn't describe his tactics. The point about strategy is that it describes desired outcomes, which are often on a macro scale. What it shouldn't do is spell out the detail of how to achieve those outcomes (which is tactics). If you mix them up, when difficulties arise, they will become confused and you won't know which to change.

[brainchild123]

I disagree. Strategy is not about where you want to go, (your vision etc). Strategy is about HOW you are going to get there. Strategic planning is about planning your strategy, so what's wrong with that?