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'An expert in every aspect of Business'
No really cannot believe this was said. A business coach is not that, but they are an external 'agent' who can provide business experience to a business. I prefer the term Business Mentor as I think that the term coach applies to a person really. I am not sure you can really 'coach' a business, you can 'coach' an owner. You can however, mentor a business just as a Non Executive Director provides that kind of service to a large corporate.
kevinhardern 10 months ago