ITV 1989 Generic Idents

[TheDIETRy]

i remeber the old itv back in the day in the 90s it was great like in 1989 1990 1991 and 1992

[FRANKIESHANOWSKIY2K0]

these tv companies were great on thier own

because each had thier own unique ident until the mid 90's

when itv got thier fingures in far too many tv neworking pies

yorkshire tv lost it's identity and became itv yorkshire lwt went under

themes tv is now called talkback themes with granada and anglia tv

also got took over by itv and carlton tv also went after had a short lived

movie channel called carlton cinema and lastly granada plus chan also

went under and became men and motors.

[HarvestmanMan]

@cupcakefairy87 One was made but never used.

[cupcakefairy87]

How come Anglia didn't have a generic ident?

[jasongunning2468]

This Should've Been The 2010 Gneric Idents If ATV Still Was Here ToDay!

[davieboy27]

Noticed that the V in ITV identifies which region is broadcasting. Somehow the one for Scottish Television just doesn't look right/familiar.

[JPOK1000]

Forgot all about this one.

[dacrlit]

The HTV and Border look kind of similar.

[wuzzlevideos]

"TVS Television" is redundant. I think they changed it to say Television South West didn't they?

[Xxfancythat79xX]

@wuzzlevideos no...TVS was Television South which was taken over by Meridian in the early 90s. Television South West (TSW) was taken over by Westcountry Television at the same time.

[wuzzlevideos]

@Xxfancythat79xX Sorry, a criminally bad error on my part. I was getting majorly confused.

[jane1975]

TVS didn't use the corporate logo and I think Granada only used it for about a year.

[DJTLI]

BOO! HISS! TSW & TVS Have Bad Quality! Oh, SO DOES GRANADA!

[MattWindsor91]

I for one really like these idents, along with the 1991 BBC 1/2 set.

[donjabroni]

I like the way they did the logo, it was quite good for its time.

[sikinder0341948]

Memories.....

[skc1uk]

Every time ITV attempted generic branding another nail went in the coffin. The once media powerhouse is a sick dying old woman. RIP ITV.

[superlast]

Nicely done - bring back LWT now! :)

[k5uk]

I'm middling with this.

[David315842]

Good times. ^_^

[harpsichordman123]

TO ITV,

ITV was once a great broadcaster, and still is to certain degrees. But, if you want the company to be saved, please return to this format. This was great. It showed the corporation was professional. Stop broadcasting chavy, patronising rubbish on ITV 2 and sometimes on one and become ITV, the company to be proud of. After all, do we really need 4 ITV channels?

[martman53]

I would debate whether we even need one, given some of the stuff broadcast on it.

[Rsrocks412]

there the same Dantheman2funnys region is Tyne Tees

[CrazyTobster]

I think was a great move for the Network at last ITV truely had a Network feel to it and started acting like a Television Network.. No offense I think that us British can sometimes be to British with comments like yours... This is just my view...

[rolfmanuk]

Just the start of the sanitised ITV network we now have. The Granada one was never used. I guess someone in charge didn't like the idea. They stuck to their own idents.

[badfex]

I find old idents strangely interesting. Am I odd or just sick to the teeth of the pure irrelevant BULLSHIT that TV pumps out today? (excluding BBC1's and C4's new idents 'cos they're cool)

[eszettfromhell]

It was a tragic day when ITV moved to this nonsense.

[racrmimbpsvc]

It wasn't all that bad. To be honest, I like dual branding the best. Regional branding is good, but sometimes, because it is just one tiny company, the idents can look cheap (take a look at the CTV idents from the 90's) however, the Central idents were always good, and Yorkshire. Nationalized is boring, samey, cheap and crap, like the chav ITV1 we have today.

But with dual branding, you can have the regional branding and the stations name, telling you where you are and what channel it is.

[eszettfromhell]

Yeah, my problem isn't with dual branding per se but it's that the ITV logo takes such massive precedence and it's just a "nod" to the region. Ideally it should be the other way around, the region given precedence and "Part of the ITV Family" or "X, From ITV" could be used instead of "HEY GUYS THIS IS ITV (oh btw thames is involved too, kinda)". See what I mean? :)

[christianmesmar]

I agree

[strunway]

am i right in saying these didnt last

I CAN REMEMBER from about 1984-5

[pratt68]

They started in September 1989 but not across the whole ITV network - some regional stations such as TSW refused to use them. Within a year the other regions started to move away from the generic look to reintroduce their own idents.

[jane1975]

TVS decided not to use this ident. TV ark is a good site, they have Central using its own music for the Generic ident. I think it is a shame they changed all that regional stuff too.

[Cyburn2005]

theres a facebook group which appericeties these logo.

its called the 1989-1998 ITV logo Apperication group

[unicentre]

stv has it's own ident along with utv,channel tv has it's own continuity announcer & promotes itself as a local station at every opportunity,the rest of the network falls into line with "big brother" or itv productions as it likes to be called,for this year at least,cutbacks are due soon for regional news in the border & tyne tees regions,shareholders come before the customer as in ANY company.shame.

[shirleygibson]

Only Grampian Television generic ident runs

between 1989 untill early October 1998.

[Babe5677]

I remember this. The one I got was the Yorkshire Television one. I wish I could've recived them all. But never mind. YTV RULES.

[jsmall147]

woah! it so wierd watching the same ident (sort of) again and again!

[RJWooller]

This is so old but I feel old because I remember when ITV used to present itself like this. The one I would recieve is the Yorkshire one.

[CrazyTobster]

The problem was that it was not true Interdependent TV because during the 50's the Government put a load of restrictions on ITV and a more then a few stations lost there licence. After the legislation on ITV. The Network suffered poor ratings. Times have changed and so have Government views and those old restrictions have been dropped - Thank god!

[snowdonmark]

Ooh where did you get these from TV Ark, TV Room, TVA oe TV Forum?

[rajaboy]

I've still got the LWT one recorded somewhere when the pilot episode of Beverly Hills 90210 started in 1991 on a Saturday as I remember very well. ITV was FAB in those days unlike now where there's nothing cool

[THELEICESTERFOX]

Thats Because this ITV (1989) actually regonised Regional Idenitiy unlike the ones that ruined ITV 2002-2006.

[THELEICESTERFOX]

The 1989 Anglia ITV Ident was never shown and no-one as seen it..not even TMF, who have made mocks with this ident!

[bidanton]

On this 1989 ident each ITV companies' logo was put at the top right hand corner at the end of the sequence.

[1218174]

When ITV identity was great. They were branding the company and still having a regional identity. I hope in 10 years time ITV improves and realizes it made a big mistake by ditching regional branding. The trouble is, is that they never listen to their viewers anymore!!

[tpirrules19]

What is with that ORACLE 888 that appears under the Thames TV Ident?

[ThisIsLiloMania]

Oracle is what you will now know as Teletext

[cwilliams1976]

@tpirrules19 Thames carried this on as in 1988 all in-vision announcing in the daytime stopped across the network and also it would have been useful if each company had placed this under the ident in the same way that others do to alert people that programmes were being subtitled.

[TheDoctor001]

Does anyone have the channel Generic Ident. I have a couple of still pics from it but would love to see the ident.

[TheDoctor001]

Does anyone have the Channel version of this. I have a couple of stills from it, but would love to see the actual ident.

[jellobabe123456]

Clock tower Ballets.

[martinquested]

TVS *did* use theirs at least twice because a friend saw it and described it (correctly) to me including the bizarre use of "TVS Television" underneath.

A quite high-up person at Channel Television wasn't even aware of the ident's existence, in about 1992.

[martinquested]

There were at least three different versions of the music if you listen carefully - here, listen and compare Thames, Central and Granada. Thames had a smooth end without the "tinkles", and it always sounded very flat compared to LWT who (mostly - although not here) used a more upbeat sounding version with the "tinkles" at the end. Seems like the third variant was coincidentally put on the idents that remained largely or wholly unused.

[martinquested]

The very beginning and end of each ident contains the unique parts with regional colour and symbol, so it's a shame so many of the edits in this video chop off the very start and end of the ident.

[astonmartin06]

Can anybody show the full generic ident for London Weekend Television.

[kraftneu]

Wow I remember this, back when I was a very little boy.

I live in the Harlech region (Cymru Wales)

I remember HTV had a face on screen reading out the upcoming programmes etc, Dilwyn Young Jones often did this and some woman with blonde hair, forgotten her name, Prichard is her surname I think.

I agree with you guys bring back the regions, give us HTV back, I was horrified in 2003 to see HTV Wales turn into ITV 1 Wales.

[Azzeyon]

Hate the end of the tune. The Swoosh sounds so out of place

[scandic69]

I live in a part of Nottingham where we could receive broadcast from Central on Waltham and Yorkshire on Belmont and I have to say I never ever remember Central doing the generic thing but Yorkshire used to use it all the time! I think Central were way past there time and had there own thing going on. BRING BACK REGIONALITY!!!

[orryverducci]

Central did use it, but I don't think they made much use of it. I also think they modified it at one point.

[deselmes]

Indeed they did, they combined it with their existing cake idents.

[superlast]

Ah! ITV when it had a strong regional and national identity. Bring back Thames TV!

[KevCityboy]

Totally agree mate. Loved Thames TV and LWT. TV at its best.

[LORDBRAITHWAITEMBEDA]

I am in the Granada region.

I can happily say our generic ident was rarely used, mainly because it was incorrect!

The Granada ident had a bar going from the G logo at the bottom to the apex arms at the top, the Generic ident missed this off so the top was suspended in mid air!

Have a look, its near the end of the video.

[marbles333]

I have made a mock of the one for Anglia using the clean ITV generic one, but I'm not sure how the copyrights work when you've edited something for review.

[videonut33]

i could name all the regions in that vid as follows: Grampian Television Television South West Scottish Television Television South Border Harlech Tyne Tees Thames Television Yorkshire Television London Weekend Television Granda Central Independent Televison

[donaldianstoddard]

The best idents ITV ever had. Not like other woman obsessed crap ITV have now. No wonder their ratings have halved.

[granadagreg]

Idents were made for ALL regions inc. Anglia & Channel.

[marilynewilcox]

Can't get that tune out of my head now..doodle doodle doo doo swoosh...THANKS A LOT!!

[potsmoker2006]

each region had an ident made, some chose not to use them (TVS / Anglia / Ulster / TSW), Granada and Central used theirs sparingly as did Scottish

[spagettidonegalboy]

not every region is covered ulster isnt der dey didnt use the generic logo but one was still made for them...

[euanofscotland]

Thank You.... I Thought I Had Forgotten One!

[euanofscotland]

I Have Now Made A Compilation Of The 1999 Hearts Idents At

http://www.youtube.com/watch?v­=I5B11Wn_BI0