Why do women lower themselves to this standard? Women cannot even change a lightbulb let alone clean the oven. if they do clean an oven, they really let everybody know just how "hard" they have worked. Women are becoming their own worse enemies.
This is the most sexist horseshit I have seen in my life. If it was the reverse, this advert would be pulled off of the fucking air. We'd be crying for these men's heads on sticks for fuck's sake.
I want to physically burn at the stake everyone who made this advert. There is a special rung in hell for the people who made this advert. And I want to burn all those who like this advert because of it's anti-male jokes.
All feminists who disagree with me can go home and fuck their lesbian partners.
@NSCLord I agree 100% with you. This commercial was never banned but Burger King's "I am man" commercial was. For some reason the little giggle at the end of this commercial is what p'ed me off the most
This is the most insulting advert I have ever seen. I even complained to the ASA about (and I had never done that before). However the complaint was not upheld. I cannot understand that. I mean if the advert had said; "so easy a black could do it" Or "so easy a gay could do it" The advert would be of course banned. But men bashing is now the norm as it supposedly empowers women and therefore they will be more likely to part money to buy the crap that's advertised.
It's disturbing how the man's facial expressions and mannerisms are similar to an ape's. Look at the woman's expression. She's filled with anger and disgust as she watches him. I'm a woman and this commercial makes me feel a little sick at the blatant misandry.
Men dont clean. This company is retarded...the only reason men act like they cant do it is because they dont WANT to. Women get to have the fun of doing laundry, cleaning the kitchen, making sandwhichs...
I love how youtube clips of commercials that say bad things about men have high rated comments that say "This commercial is sexist! It's not funny!" But youtube clips of commercials that say bad things about women have high rated comments that say "This ad isn't sexist! Well, maybe it is, but it's just a joke! Don't take it so seriously!"
@CanadianQueer i love how you defend the sexism of the commercial with sexist comments toward men. seriously, it's supposed to be a good thing when people defend themselves against sexism. and this was most certainly sexist.
@8bitsurrender I never defended this commercial, it's horrible and never should have been aired. I was only commenting on on how people are very quick to denounce sexism against men and rant and rave about how horribly sexist women are to men, and yet they seem to think that sexism against women is hilarious and we should all have a good laugh at it. People who make sexist ads about men = horrible! People who make sexist ads about women = no big deal! Don't take it so seriously!
@CanadianQueer Sorry...which commercials are sexist against women? Can you think of a commercial that has been made in the past 20 years that very specifically implies that women are stupid? Or depicting women being launched off a sofa, out a window (like the "Feminax" commercial does to a man)? Or depicting women being of no use any further (as the Netflix "Netbaby" commercial does with men)? Or depicting a woman being slapped by a man (as with "Trop 50," where a woman slaps a man)?
@CanadianQueer How about that Blackberry commercial, where two office guys hide a woman's phone as a joke, and she assaults them? Could you imagine the uproar if a woman hid a man's phone, and then in the next scene, she was holding ice against the side of her head, while he was texting that she's going to be a little late? Or the Doritos commercial, where a woman is heatbutting men...imagine if it were a man headbutting women...do you really think people would be okay with that?
@CanadianQueer What we do know, for instance, is that a Mercades commercial depicting a pretty woman going into a library to order a burger, fries and a milk shake was banned for making the point that "beauty is nothing without brains," but a series of "so easy, a man can do it" (for a product likely invented by men) is okay?
No doubt, you don't take female on male violence seriously, do you? BTW, which commercials out there depict women as stupid, useless or deserving of abuse?
I can't believe how sexist Rikku2250 is! What she is in fact saying is that men aren't allowed to complain if something is shown as sexist towards them. I indeed know many men on here who complain about things that are sexist to women aswell as men as we are not sexist. But her comments that men shouldn't be allowed to make complaints is blatant sexism. She is doing just what she is complaining about. How strange!
All of you who say this is sexist are the sexist are the sexist ones. Almost EVERY SINGLE cleaning, kitchen or home advert has a WOMAN in the kitchen, doing the cooking and cleaning, or the vacuuming, while the man is at work (or coming home from work).
However as soon as an advert that is sexist against MEN is shown, you all insult that and not the many more that are sexist against woman!
@Rikku2250 How does that make anyone who complains sexist? Unless they are responsible for making the adverts you complain about, it's not their fault. For all you know they might equally hate both adverts. Clearly, you are of limited intelligence, and should probably refrain from talking shit in the future.
@lozzaF19this advert is sick. the suffragettes didn't die just so that some fucking feminazis could insult mens intelligence. at 16 i am on an almost straight A* average, the other two are A's. we are as intelligent and capable as women. if the ad was reversed you'd hate it, so delete it!
this is blatant sexism. how in the hell of it did the advertising standards agency let this one slip. the idea that men are mindless is pathetic and quite frankly hypocritical. The suffragettes wanted equality, not superiority. This is shameless and should be taken off youtube, as should all the other sexist videos (unless the person that posted them is doing so to show up the comments made) this is sick
Almost EVERY SINGLE cleaning, kitchen or home advert has a WOMAN in the kitchen, doing the cooking and cleaning, or the vacuuming, while the man is at work (or coming home from work).
However, as soon as an advert that is sexist against MEN is shown, you all insult that and not the many more that are sexist against woman!
Almost EVERY SINGLE cleaning, kitchen or home advert has a WOMAN in the kitchen, doing the cooking and cleaning, or the vacuuming, while the man is at work (or coming home from work).
However as soon as an advert that is sexist against MEN is shown, you all insult that and not the many more that are sexist against woman!
I will be saying this until people likeyo get the message.
@Rikku2250 I think you have missed something. While the adverts you have spoken of may be sexist against women (I don't have a television myself so cannot comment) in portraying them as being in the kitchen, here, and this is the difference, men are being portrayed as more than being someone in a kitchen, rather, someone who is stupid and unable to do the most simple task that is washing up. Adverts can be sexist against both women, and, revelation, men as well.
@Rikku2250 The difference is women are generally shown as knowing what they are doing wherever they appear. Men are usually shown as idiots in the kitchen, the home generally or virtually anywhere outside. If there is a joke to be made then a man is nearly always the butt of the joke, with a woman laughing at him. At least that's what it's been like in the UK for decades now. I have complained to the ASA who have never done anything. I call them the Advertising Double Standards Authority.
What? Woman have been treated like crap by men for hundreds of years, always made to be in the kitchen or waiting on her husband coming home from work in advert while she does the housework. This disgustingly sexist ‘traditional’ view is still maintained in Morden Day adverts.
@Rikku2250 Even if what you say wasn't a grossly oversimplified and bigotted view of history, you are saying that the sins of the past should be visited on men for hundreds of years into the future without treating people equally? I had nothing to do with advertising in the past, which stereotyped women and patronised them, but didn't ridicule or treat them with hate like men now are. In actual fact I remember ads in the 60s where women got the better of men, contrary to popular prejudice.
Well, I did not hate men, most lf my friends are male, and one does tend to be say sexist things, like "woman can't drive".
I just think men should see what it was like. I am not saying men are stupid, I think they are perfectly able to do the housework, and I hate hoe some men are criticized for choosing to stay at home and do the housework or look after the children. If it was a woman that is acceptable, with is unfair in men.
@Rikku2250 I wasn't saying you hate men, but rather the advertising industry and to an extent the media in general try to belittle and ridicule men. Look at the ad we are talking about and imagine the roles reversed, i.e. a woman portrayed as a gibbering moron with a man looking on. How would you feel about that?
@IntoxicatedZombehh Exactly, men have been stereotyped for centuries too, as wage slaves, canon fodder and brawn. Working class men at the bottom of the heap led lives every bit as powerless and miserable as women.
so men can do more? really? its probably his house that he payed for by woking a high stress job all day, the least she could do is clean the oven.... i do think its really funny that she's preggers tho.
Just more rights the "average" male has to put up with losing! This is BS. If it was the other way round - sexist, or with another race - racist. I would boycott their product if I knew how to shop, my wife does that...
glad you find that ad funny hope you dont have any son`s as i wonder if you will be laughing when he is treated as a joke just because he is born male.
Ok, as a woman I think this is the primo example of double standards. Switch the gender roles and you'd have equal rights groups screaming.
My man does the laundry and mows the lawn. I do the bathroom and cook. He vacuums, I mop. At no point do I ever try to imply he's a freakin' pussy-whipped moron who doesn't have enough braincells to clean an oven.
@madanchi08 But on freeview and Sky up until 2008 there was a channel called Men and Motors. I never heard of any women complaining that men had an entire channel dedicated to them.
P.S. i'm a guy, and I find this advert completely dispicable, I also agree with what you're saying, I just wanted to play devil's advocate.
Yet if there was a car advert that said "so easy to drive a woman can do it!" there would be an uproar from women's groups crying about how sexist it was. Or how about a DIY toolkit that was "so easy to use a woman could do it!", nope that would be sexist wouldn't it?
Perfect example of how today we are conditioned to believe that only women can be the victims of sexism or discriminated against.
0:30-0:35 he's having an orgasm! lol What kind of actor appears in an advert where he's just going to be abused and made to look like a pathetic heap of shit?
@TeamHeavySuck i think that about every advert that annoys me. Annoying heaps of shit! if i saw him id abuse him. That face at 0.34 needs a cricket bat to it! along with the Frosties Kid!
@10stokesy I remember the frosties kid! That advert was so bad it was funny! I laughed so hard at that! lol yeah his face at 0:34 I'd love to smack it!
Sexist, pointless crap. If this advert was the other way round it would'nt have got past it's first bloody showing without being pulled due to the amount of complaints.
Sexist, pointless crap. If this advert was the other way round it would'nt have got past it's first bloody showing without being pulled due to the amount of complaints.
just used this last night.. first time. Will never use anythng ever again other than this.... Absolutely brillant ... My oven and racks are like brand new.. no smoking over at 250 degrees anymore.. As for the advert. very sexist... my mrs wouldn't where to start cleaning an oven, We aren't useless after all.. baaa...
Lol, when he shakes the bag he has an orgasm! lol this is a pathetic sexist advert. To all the women and girls out there, most men aren't as pathetic as this guy. :)
I do think it is absolute rubbish that this can be shrugged off as a joke but if it were the other way around there would be huge backlash. That's only because it used to be women who were being discriminated. 30-40 years later a lot of women are still pretty sensitive about it.
I would accept that this advert COULD be shrugged off as a joke.... if it was funny.
Is this what women's liberation has come to? The fact people think this is OK shows what a bunch of sexist feminist dinosaurs you have all become. Pathetic.
This comment has received too many negative votesshow
G1OverThere-finally some1 sensible who admits that it is intended as a joke! Exactly! The company doesn't think men are useless - it is purposely playing on the non-serious 'joke' that men don't like doing kitchen tasks.
It is just a pinch of salt comment mimicking what women say in jest to men. Many of you wouldn't be posting on a light hearted site which joked women can't fix engines.
I know that this is indended as a joke, but... men aren't useless, simpering buffoons that can't clean. We CAN do it, we just choose not to. >_>
Plus, I feel that if the roles were reversed in this ad, there would be serious backlash. If it said women should clean, that's just sexist, and would have serious implifications for Oven Pride. But if they say men are useless, it's just a joke! That's crazy!
Oh, and the "No men were harmed" joke at the end doesn't help either.
@G1OverThere The woman shoves the cleaner in his face and looks on with disgust even when he is doing the cleaning. I wouldn't call her portrayal very fair either. And that's the point... it is an over-the-top PARODY. Relax. You're sitting here discussing it just like the company wanted, and one day when you forget about the ad you'll see a can of Oven Clean in the store and buy it because the name seems familiar. So give the rhetoric it a rest and worry about stuff in the real world.
It's more a scathing satire meant to spark controversy, more than "just a joke." And you seem to be missing the point. I'll spell it out for you: men can clean just as well, but choose not to. Hence why domestic duties marketing never targets you, because you tend to be useless because you do choose to be. The advert is mocking both men like you and commercials that avoid attempting to appeal to you because you'll automatically reject "effeminate" cleaning products.
@gorgeconowitz Another idea for an advert - Irons, they switch on, heat up and iron clothes on an ironing board - so easy, even a woman could do it, he he he.
This comment has received too many negative votesshow
The ASA concluded most viewers would see the advert for what it is - a bit of light-hearted fun. The advert is liked by most people.
This controversy is in fact no doubt adding to the attractiveness of the product given sales trends. For all of you getting irate about such a small issue in this world, you are in fact making the product more appealing to other intrigued people.
Indeed if you buy it, you wouldn't go back - it doesn't compare to other products on the market.
There would be such an uproar if this was the other way round and the catch phrase for a car maintenance kit was 'so easy a woman could do it'...
Doesn't this just show how prejudices have turned the other way? Sexism is so far gone that its ok for women to be sexist to men. I also believe this is true of racism, black people discriminating against white people in a passive - aggressive way. Bah.
@FlippaGreg How right you are. But it fits in with Harriet Harperson's marxist anti-male policies.
I even heard some appalling female author on Radio 5 live, Mothering Sunday morning saying that she has often dreamt of killing men, who hasn't and it's quite acceptable. She was not challenged on this at all.
Could you imagine if that was the other way round - a man would be denounced as some sort of sexist, domestic wife-beater ! But because it was some awful version of MillieTant it's ok.
I think this ad is awful. completely pisses me off. just takes the piss all the way. and the looks shes giving him, and the giggle at the end its just arrrgggghhhhhhhhh
Nice one Home Pride. This campaign has single handedly made sure I never buy a single one of your products again. You've managed to insult the intelligence of both sexes and your complete demographic in less than 30 seconds.
That parting giggle is going to give me nightmares.
I like this advert except for the fucking stupid giggle at the end. It ruins the entire "pissed off woman" feel of the advert. Whoever added it needs sacking from the advertising industry and possibly from humanity.
I know "Oven Pride" isn't a big brand or anything, but could they not have spent a bit more money on the advert? It looks like it was made for a college project! And yeah, it is impossibly sexist! If this was the other way round, and it was the women being made to do this, everyone would be up in arms! And I'm not saying anything about sexism towards women being more noticed than sexism towards men, but what the hell is going on?!
Thanks for posting, I was looking to embed this on a forum adressing the sexism in media (inc. ads like this) and how it's always the men who are "supposed" to be oafs in the kitchen etc.
More like gets no cleaning duties... They go nuts if they can't clean their home, most of the time. If I offer to clean something, the female in question goes apeshizzle and fumes about how I'd not be able to do it right!
Then when you DON'T offer to help, they call you a laze-about! Bah!!
Maybe we need to speak to the oil company like Castrol and request a revenge advert with the line: "So easy even a woman can figure out how to use it"
The problem with this advert is that it would be pertinent if made in the late 1960's but is there a woman alive that can remember a time when ads of this nature used the term 'so easy a woman can do it?'. I think not.
And, by the way, as an person who worked in advertising, I'd say no agency would touch this as it just isn't good enough. If women want to get their own back (yawn), I suggest getting someone capable of producing a worthwhile commercial.
I saw this on TV the other day and was pretty shocked that it's still being shown. I had forgotten how much it disgusted and saddened me the first time around.
The thing that got me this time was the vindication in her voice "a MAN could do it!". It's like they've transitioned from just laughing at a percieved incompotence in men to promoting hatred.
There's one word for this, poisonous. A lot of young boys are growing up being exposed to this stuff, imagine what it's doing to them.
@gammaray0wn I think it's very much poisonous to young men to be exposed to this kind of material.
Basically what this is saying to them, subliminally or overtly I'm not sure, is that their role models are feckless morons that can't do anything right. If their role models (i.e their fathers, uncles and older brothers) are persistently presented as being inferior and reprehensable in comparison with the other sex what will that do to them?
And yes it is quite a poor effort apart from that.
This ad is sexist towards both women AND men. Women because it insinuates that only women normally clean ovens because they're obviously the only ones in the kitchen, and men because any self-respecting man would never belittle himself to do lowly housework, and if they try to, they're completely incompetent .
I completely agree and if you start a group for it on facebook I'll certainly join. Us men need to point out to the powers that be that equality regardless of sex, religion and colour should apply to everyone and not exclude. Seems like in the UK that if you are a white, healthy, abled, heterosexual male then you are a second class citizen.
Have you ever seen anything that bad aimed a woman then? I remember ads in the 60s and they were patronising to women but nothing that bad. In fact I remember ads where women got the better of men.
In terms of representation, our entire society is sexist towards women, how ideologically women are objectified, there for the pleasure of men and inferior to men, just look at the media where there is a male protagonist i.e. james bond or doctor who where he has to save the helpless female or most modern music videos, where practically naked women perform for the camera. But like i said it doesn't matter who prejudice is aimed at, it is still wrong
i think you misunderstood what i was saying, im not condoning the advert, like i said it too makes me incredibly angry. All i was trying to point out was that prejudice exists for both genders (which it shouldn't), i completely agree with you that men are shown in a negative way but you should remember, women are also
I think you misunderstand what I'm saying! I appreciate we both agree that sexism is wrong whoever it is directed at. What I'm saying is that if the genders in this and many other ads were reversed, they wouldn't be allowed. So men are in a far worse position than women, because they have no protection. Misandry is permissible, misogyny isn't.
I wish more women were like you and had the imagination to wonder how they would feel if a particular advert was done to them instead of men. Most don't seem to care.
This isn't the only advert where men are immasculated, made to look fools, patronised etc the whole advertising world needs to stop and realise they are alienating a heck of a lot of people. We should maybe start with the oven cleaner company and tell them that because of their advert we are all going to go out and buy Mr Muscle.
I have complained to the ASA many times for many years. The fact is they don't care about men's opinions. Probably why some refer to them as the Advertising Double Standards Authority.
This is sexist to both genders.
I didn't even think that was possible.
purplebananafish 2 weeks ago
it is one or those strange ads that are sexist to everybody..... and that's terrible
Dazwar4 1 month ago
I think I lost I.Q points while watching this sexist smut :P
WegraX 1 month ago
Comment removed
harryshimmin 1 month ago
I complained to the ASA about this advert. The response I got was that it was clearly meant in good humour. lol... I guess?
MrJCSheffield 2 months ago
Why do women lower themselves to this standard? Women cannot even change a lightbulb let alone clean the oven. if they do clean an oven, they really let everybody know just how "hard" they have worked. Women are becoming their own worse enemies.
hoarse01 3 months ago
This is the most sexist horseshit I have seen in my life. If it was the reverse, this advert would be pulled off of the fucking air. We'd be crying for these men's heads on sticks for fuck's sake.
I want to physically burn at the stake everyone who made this advert. There is a special rung in hell for the people who made this advert. And I want to burn all those who like this advert because of it's anti-male jokes.
All feminists who disagree with me can go home and fuck their lesbian partners.
NSCLord 3 months ago
@NSCLord I agree 100% with you. This commercial was never banned but Burger King's "I am man" commercial was. For some reason the little giggle at the end of this commercial is what p'ed me off the most
BrandonS4510 3 months ago
This is just misandry.
flakelorenz02 3 months ago
Sexist shit
This isn't even subtle, it's branding men as useless morons
Draenix572 4 months ago
This is the most insulting advert I have ever seen. I even complained to the ASA about (and I had never done that before). However the complaint was not upheld. I cannot understand that. I mean if the advert had said; "so easy a black could do it" Or "so easy a gay could do it" The advert would be of course banned. But men bashing is now the norm as it supposedly empowers women and therefore they will be more likely to part money to buy the crap that's advertised.
blueknightuk 5 months ago
It's disturbing how the man's facial expressions and mannerisms are similar to an ape's. Look at the woman's expression. She's filled with anger and disgust as she watches him. I'm a woman and this commercial makes me feel a little sick at the blatant misandry.
knittin4u 6 months ago 3
Men dont clean. This company is retarded...the only reason men act like they cant do it is because they dont WANT to. Women get to have the fun of doing laundry, cleaning the kitchen, making sandwhichs...
fluffheadish 6 months ago
Women enjoy a nice double standard when it comes to sexism these days.
LoneRookRS1 7 months ago
I love how youtube clips of commercials that say bad things about men have high rated comments that say "This commercial is sexist! It's not funny!" But youtube clips of commercials that say bad things about women have high rated comments that say "This ad isn't sexist! Well, maybe it is, but it's just a joke! Don't take it so seriously!"
CanadianQueer 8 months ago
@CanadianQueer i love how you defend the sexism of the commercial with sexist comments toward men. seriously, it's supposed to be a good thing when people defend themselves against sexism. and this was most certainly sexist.
8bitsurrender 4 months ago
@8bitsurrender I never defended this commercial, it's horrible and never should have been aired. I was only commenting on on how people are very quick to denounce sexism against men and rant and rave about how horribly sexist women are to men, and yet they seem to think that sexism against women is hilarious and we should all have a good laugh at it. People who make sexist ads about men = horrible! People who make sexist ads about women = no big deal! Don't take it so seriously!
CanadianQueer 4 months ago
@CanadianQueer Sorry...which commercials are sexist against women? Can you think of a commercial that has been made in the past 20 years that very specifically implies that women are stupid? Or depicting women being launched off a sofa, out a window (like the "Feminax" commercial does to a man)? Or depicting women being of no use any further (as the Netflix "Netbaby" commercial does with men)? Or depicting a woman being slapped by a man (as with "Trop 50," where a woman slaps a man)?
andell1 4 months ago
@CanadianQueer How about that Blackberry commercial, where two office guys hide a woman's phone as a joke, and she assaults them? Could you imagine the uproar if a woman hid a man's phone, and then in the next scene, she was holding ice against the side of her head, while he was texting that she's going to be a little late? Or the Doritos commercial, where a woman is heatbutting men...imagine if it were a man headbutting women...do you really think people would be okay with that?
andell1 4 months ago
@CanadianQueer What we do know, for instance, is that a Mercades commercial depicting a pretty woman going into a library to order a burger, fries and a milk shake was banned for making the point that "beauty is nothing without brains," but a series of "so easy, a man can do it" (for a product likely invented by men) is okay?
No doubt, you don't take female on male violence seriously, do you? BTW, which commercials out there depict women as stupid, useless or deserving of abuse?
andell1 4 months ago
Thumbs up for any of the following
-You were sent here from burgerkings i am man ad
-You dont understand why women can be sexist but men cant (by there definiton anyways)
-The women both standing in the ad and narrarating it should be pushed in the oven on full blast!
This comments totally getting removed...
BrandonS4510 8 months ago
This is a legit promo? It made it somewhere? It seems so parody and poorly made..
ACluelessKid 9 months ago
lool find it funny when it says "even a man can do it". It was most definately invented by a man!
cssadiction 9 months ago
Is it 1960? This advert is surely a wind-up.
Catandthespoon 9 months ago
im a man and the reason i don't clean ovens is i dont care how clean the inside is
eggtube 9 months ago
As shes not busy why isn't she making a sandwich?
itspetebruv 9 months ago 28
@itspetebruv
we have men for that.
AirForceGirl05 4 months ago
I can't believe how sexist Rikku2250 is! What she is in fact saying is that men aren't allowed to complain if something is shown as sexist towards them. I indeed know many men on here who complain about things that are sexist to women aswell as men as we are not sexist. But her comments that men shouldn't be allowed to make complaints is blatant sexism. She is doing just what she is complaining about. How strange!
blueeyessonny 9 months ago
If you look back in history, nearly everything has been pioneered and invented by men, Virtually nothing has ever been designed by a women.
SuperNicky25 9 months ago
Men have been treated like idiots at least since the late '50s: youtube.com/watch?v=bGr5y2tNoqM
banginghats2 10 months ago
This advert can be turned around into being sexist against woman, as it suggests only woman know how to be domestic.
The new advert is also sexist against woman.
Rikku2250 11 months ago
All of you who say this is sexist are the sexist are the sexist ones. Almost EVERY SINGLE cleaning, kitchen or home advert has a WOMAN in the kitchen, doing the cooking and cleaning, or the vacuuming, while the man is at work (or coming home from work).
However as soon as an advert that is sexist against MEN is shown, you all insult that and not the many more that are sexist against woman!
Rikku2250 11 months ago
@Rikku2250 How does that make anyone who complains sexist? Unless they are responsible for making the adverts you complain about, it's not their fault. For all you know they might equally hate both adverts. Clearly, you are of limited intelligence, and should probably refrain from talking shit in the future.
stefanarak 10 months ago
Comment removed
MrDave2191 11 months ago
Can't be racist unless it's against whites.
Can't be anti-religion unless it's Christianity.
Can't be offensive unless it's against fat people.
Can't be sexist unless it's against men.
DragonNexus 11 months ago 2
@DragonNexus LOL that's an awesome comment, very true all those sentences.
OLDSCHOOL6239 11 months ago
if the tables were turned and it was "so easy a woman could do it", nazi germany would be unleashed.
UltimateVenom 11 months ago
this shit is retarded my mom and sister dont clean shit its always me and my dad
and they say men dont clean
th4tevilburrito 11 months ago
I was kinda hoping the sexist advertisments would end by the time the 1960's ended, not reverse. :-\
ElPayasoMalo 11 months ago
@lozzaF19this advert is sick. the suffragettes didn't die just so that some fucking feminazis could insult mens intelligence. at 16 i am on an almost straight A* average, the other two are A's. we are as intelligent and capable as women. if the ad was reversed you'd hate it, so delete it!
YootahEspio 1 year ago
this is blatant sexism. how in the hell of it did the advertising standards agency let this one slip. the idea that men are mindless is pathetic and quite frankly hypocritical. The suffragettes wanted equality, not superiority. This is shameless and should be taken off youtube, as should all the other sexist videos (unless the person that posted them is doing so to show up the comments made) this is sick
YootahEspio 1 year ago
@YootahEspio
What an overreaction.
Rikku2250 11 months ago
This has been flagged as spam show
@YootahEspio
YOU are sexist.
Almost EVERY SINGLE cleaning, kitchen or home advert has a WOMAN in the kitchen, doing the cooking and cleaning, or the vacuuming, while the man is at work (or coming home from work).
However, as soon as an advert that is sexist against MEN is shown, you all insult that and not the many more that are sexist against woman!
Rikku2250 11 months ago
Comment removed
blueeyessonny 1 year ago
@blueeyessonny
*Is laughing at how stupid your comment is.
Almost EVERY SINGLE cleaning, kitchen or home advert has a WOMAN in the kitchen, doing the cooking and cleaning, or the vacuuming, while the man is at work (or coming home from work).
However as soon as an advert that is sexist against MEN is shown, you all insult that and not the many more that are sexist against woman!
I will be saying this until people likeyo get the message.
Rikku2250 11 months ago
@Rikku2250 I think you have missed something. While the adverts you have spoken of may be sexist against women (I don't have a television myself so cannot comment) in portraying them as being in the kitchen, here, and this is the difference, men are being portrayed as more than being someone in a kitchen, rather, someone who is stupid and unable to do the most simple task that is washing up. Adverts can be sexist against both women, and, revelation, men as well.
IanM1984 10 months ago
@Rikku2250 The difference is women are generally shown as knowing what they are doing wherever they appear. Men are usually shown as idiots in the kitchen, the home generally or virtually anywhere outside. If there is a joke to be made then a man is nearly always the butt of the joke, with a woman laughing at him. At least that's what it's been like in the UK for decades now. I have complained to the ASA who have never done anything. I call them the Advertising Double Standards Authority.
banginghats2 10 months ago
@banginghats2
What? Woman have been treated like crap by men for hundreds of years, always made to be in the kitchen or waiting on her husband coming home from work in advert while she does the housework. This disgustingly sexist ‘traditional’ view is still maintained in Morden Day adverts.
and THIS is what you complain about?
Rikku2250 10 months ago
@Rikku2250 Even if what you say wasn't a grossly oversimplified and bigotted view of history, you are saying that the sins of the past should be visited on men for hundreds of years into the future without treating people equally? I had nothing to do with advertising in the past, which stereotyped women and patronised them, but didn't ridicule or treat them with hate like men now are. In actual fact I remember ads in the 60s where women got the better of men, contrary to popular prejudice.
banginghats2 10 months ago
@banginghats2
Well, I did not hate men, most lf my friends are male, and one does tend to be say sexist things, like "woman can't drive".
I just think men should see what it was like. I am not saying men are stupid, I think they are perfectly able to do the housework, and I hate hoe some men are criticized for choosing to stay at home and do the housework or look after the children. If it was a woman that is acceptable, with is unfair in men.
Rikku2250 10 months ago
@Rikku2250 I wasn't saying you hate men, but rather the advertising industry and to an extent the media in general try to belittle and ridicule men. Look at the ad we are talking about and imagine the roles reversed, i.e. a woman portrayed as a gibbering moron with a man looking on. How would you feel about that?
banginghats2 10 months ago
@banginghats2
Silly male, Shut the fuck up and go back outside. That wood isn't going to chop itself.
IntoxicatedZombehh 10 months ago
@IntoxicatedZombehh Exactly, men have been stereotyped for centuries too, as wage slaves, canon fodder and brawn. Working class men at the bottom of the heap led lives every bit as powerless and miserable as women.
banginghats2 10 months ago
If you don't think their only aim was "let's get all the stupid Sun readers to complain about it being sexist" by trolling you hard, you are a moron!
ifedthehorse 1 year ago
@ifedthehorse shut up. i hate the sun as well, and that was not these guys aim
YootahEspio 1 year ago
@YootahEspio
Whoa... back up.. you DON'T think they intended to get a knee jerk in order to drum up some attention? It's blatant button pushing.
ifedthehorse 1 year ago
....Is blatant sexism supposed to be funny?
epicfailnou 1 year ago
so men can do more? really? its probably his house that he payed for by woking a high stress job all day, the least she could do is clean the oven.... i do think its really funny that she's preggers tho.
polofiend 1 year ago
@polofiend
Now that is sexist.
Rikku2250 11 months ago
Did they think they were funny for making this?
LordVader30000 1 year ago
How is this allowed to be broadcast yet Andy Gray is sacked for an off-air joke?
VidsFromMe 1 year ago
I hate everything about this advert, accept the guys face at 0:34!
karcusprankster 1 year ago
Sexist fucking bullshit. Sexism, like racism, only works one fucking way.
rbhu7 1 year ago
Just more rights the "average" male has to put up with losing! This is BS. If it was the other way round - sexist, or with another race - racist. I would boycott their product if I knew how to shop, my wife does that...
wwatzinger 1 year ago 3
this looks like an advert the contestants from the apprentice would make.
in fact it probably is!
milllybob 1 year ago
lozzaf19
glad you find that ad funny hope you dont have any son`s as i wonder if you will be laughing when he is treated as a joke just because he is born male.
masterzune 1 year ago
Ok, as a woman I think this is the primo example of double standards. Switch the gender roles and you'd have equal rights groups screaming.
My man does the laundry and mows the lawn. I do the bathroom and cook. He vacuums, I mop. At no point do I ever try to imply he's a freakin' pussy-whipped moron who doesn't have enough braincells to clean an oven.
Lhyllis 1 year ago 18
@Lhyllis You are a good woman then. You two have an truly equal relationship. At least in my opinion anyway.
Jumpybeaver 1 year ago
In the wise wise words in Batman Beyond,"Get back to the fucking kitchen Oven Pride!!!!!"
Xephon0930 1 year ago
She should shut up and make us real women a sammich.
MissMysterics 1 year ago
Comment removed
MissMysterics 1 year ago
She's kinda butch...
EmperorChupacabra 1 year ago
so easy a retard can do it
killyh 1 year ago
@madanchi08 But on freeview and Sky up until 2008 there was a channel called Men and Motors. I never heard of any women complaining that men had an entire channel dedicated to them.
P.S. i'm a guy, and I find this advert completely dispicable, I also agree with what you're saying, I just wanted to play devil's advocate.
sandmandj 1 year ago
Yet if there was a car advert that said "so easy to drive a woman can do it!" there would be an uproar from women's groups crying about how sexist it was. Or how about a DIY toolkit that was "so easy to use a woman could do it!", nope that would be sexist wouldn't it?
Perfect example of how today we are conditioned to believe that only women can be the victims of sexism or discriminated against.
userdetails1 1 year ago 4
Is that woman upset because her husband is retarded or something?
Zoroark50 1 year ago
So easy, me mam can do it.
daveshoegaze 1 year ago 3
rape is an enhanced seduction technique
edd77 1 year ago
If this was the other way round there'd be women calling it sexist yet because it features a man it's acceptable, joke.
Shrimper92 1 year ago
It's so ridiculously sexist that it's not offensive, like the old spice commercials.
daganliberal 1 year ago
The absolutely disgusting thing is that this advert was cleared as 'not sexist' by the Advertising Standards Authority.
BGH122 1 year ago 4
0:30-0:35 he's having an orgasm! lol What kind of actor appears in an advert where he's just going to be abused and made to look like a pathetic heap of shit?
TeamHeavySuck 1 year ago 5
@TeamHeavySuck i think that about every advert that annoys me. Annoying heaps of shit! if i saw him id abuse him. That face at 0.34 needs a cricket bat to it! along with the Frosties Kid!
10stokesy 1 year ago
@10stokesy I remember the frosties kid! That advert was so bad it was funny! I laughed so hard at that! lol yeah his face at 0:34 I'd love to smack it!
TeamHeavySuck 1 year ago
Sexist, pointless crap. If this advert was the other way round it would'nt have got past it's first bloody showing without being pulled due to the amount of complaints.
edithlikeseggs 1 year ago
Sexist, pointless crap. If this advert was the other way round it would'nt have got past it's first bloody showing without being pulled due to the amount of complaints.
edithlikeseggs 1 year ago
just used this last night.. first time. Will never use anythng ever again other than this.... Absolutely brillant ... My oven and racks are like brand new.. no smoking over at 250 degrees anymore.. As for the advert. very sexist... my mrs wouldn't where to start cleaning an oven, We aren't useless after all.. baaa...
Murdo132 1 year ago
This advert would be fine - and in a similar league as the old Mr Muscle adverts - it it weren't for that fucking annoying giggle at the end.
Whoever laughs like that needs kicking in the ovaries.
PowerThirteen 1 year ago
Lol, when he shakes the bag he has an orgasm! lol this is a pathetic sexist advert. To all the women and girls out there, most men aren't as pathetic as this guy. :)
TeamHeavySuck 1 year ago
I do think it is absolute rubbish that this can be shrugged off as a joke but if it were the other way around there would be huge backlash. That's only because it used to be women who were being discriminated. 30-40 years later a lot of women are still pretty sensitive about it.
I would accept that this advert COULD be shrugged off as a joke.... if it was funny.
BlueRush 1 year ago 5
Worst. Commercial. Ever.
PaperMario15 1 year ago 2
This is bad advertising. So fkin daft, so fkin easy... the client can do it.
theshelman 1 year ago
this looks like one of those terrible ads they have have to come up with on The Apprentice
givemethevalium 1 year ago 6
HUHU-HU-HUH!
Silly advert.
MajoraMozza 1 year ago
i for one have grown to love this ad, single handedly put women lib back years, quickly BURN MORE BRA'S ;)
tomfoolery57 1 year ago
Is this what women's liberation has come to? The fact people think this is OK shows what a bunch of sexist feminist dinosaurs you have all become. Pathetic.
kellyda517 1 year ago
@kellyda517 yaaay
utubedeletedmy1st 1 year ago
This comment has received too many negative votes show
G1OverThere-finally some1 sensible who admits that it is intended as a joke! Exactly! The company doesn't think men are useless - it is purposely playing on the non-serious 'joke' that men don't like doing kitchen tasks.
It is just a pinch of salt comment mimicking what women say in jest to men. Many of you wouldn't be posting on a light hearted site which joked women can't fix engines.
SuperJules12345 1 year ago
@SuperJules12345 Shut up and get back to your crappy job at oven pride you obviously work for them!!
jondarren85 1 year ago 4
She makes me embarrassed to be female
DynamicScherzo 1 year ago 9
@DynamicScherzo lol yeah he makes me embarrassed to be male! :)
TeamHeavySuck 1 year ago
shut up bitch you are a disgrace to women, we're not all stupid cunts like her. The giggle at the end makes me want to find her and chop her up.
deadstarlinz 1 year ago 7
I know that this is indended as a joke, but... men aren't useless, simpering buffoons that can't clean. We CAN do it, we just choose not to. >_>
Plus, I feel that if the roles were reversed in this ad, there would be serious backlash. If it said women should clean, that's just sexist, and would have serious implifications for Oven Pride. But if they say men are useless, it's just a joke! That's crazy!
Oh, and the "No men were harmed" joke at the end doesn't help either.
G1OverThere 1 year ago 70
@G1OverThere The woman shoves the cleaner in his face and looks on with disgust even when he is doing the cleaning. I wouldn't call her portrayal very fair either. And that's the point... it is an over-the-top PARODY. Relax. You're sitting here discussing it just like the company wanted, and one day when you forget about the ad you'll see a can of Oven Clean in the store and buy it because the name seems familiar. So give the rhetoric it a rest and worry about stuff in the real world.
icemachine79 1 year ago
@icemachine79 thats not the point
utubedeletedmy1st 1 year ago
@G1OverThere I think if women are going to be sexist they should be making me a sandwich! at the same time
Olirap 1 year ago
@G1OverThere
Not to mention the other implication is that the woman is generally considered to be the one who cleans, according to this advert.
The whole wicked wife putting up with her stupid husband stereotype in adverts is getting beyond tired now.
DragonNexus 11 months ago
@G1OverThere
It's more a scathing satire meant to spark controversy, more than "just a joke." And you seem to be missing the point. I'll spell it out for you: men can clean just as well, but choose not to. Hence why domestic duties marketing never targets you, because you tend to be useless because you do choose to be. The advert is mocking both men like you and commercials that avoid attempting to appeal to you because you'll automatically reject "effeminate" cleaning products.
flauterfli 10 months ago
@G1OverThere ahhh, the world *feminists* is full of hypocritical things...
ethioman123 9 months ago
I never take sexism seriously because its just stupid, like this advert
swannage999 1 year ago
This comment has received too many negative votes show
Everyone should lighten up! The giggle at the end shows it is a bit of fun and harmless.
SuperJules12345 1 year ago
@SuperJules12345 yeah, but what would happen if the genders were reversed, would it be a joke then? Would it fuck.
rbhu7 1 year ago 2
Alienate your customers what a good marketing idea!!
jondarren85 1 year ago 50
of course they ruled it being legal in the terms of all in good fun because she giggles at the end. heres my idea for a commercial,
makin sammiches, so easy, a woman can do it. HAHAHAHA! you see? i laughed at the end so its ok!
gorgeconowitz 1 year ago 3
@gorgeconowitz Another idea for an advert - Irons, they switch on, heat up and iron clothes on an ironing board - so easy, even a woman could do it, he he he.
Perfectly acceptable advertising....
MrDORSETBOY 1 year ago 3
This comment has received too many negative votes show
The ASA concluded most viewers would see the advert for what it is - a bit of light-hearted fun. The advert is liked by most people.
This controversy is in fact no doubt adding to the attractiveness of the product given sales trends. For all of you getting irate about such a small issue in this world, you are in fact making the product more appealing to other intrigued people.
Indeed if you buy it, you wouldn't go back - it doesn't compare to other products on the market.
SuperJules12345 1 year ago
So if we're unhappy about something we should just keep quiet about it?!
Kinda like an unhappy wife! she should just shut up or it'll be worse for her? HEEHEE!
It's ok to say that I laffed at the end!
troytheboy86 1 year ago 2
There would be such an uproar if this was the other way round and the catch phrase for a car maintenance kit was 'so easy a woman could do it'...
Doesn't this just show how prejudices have turned the other way? Sexism is so far gone that its ok for women to be sexist to men. I also believe this is true of racism, black people discriminating against white people in a passive - aggressive way. Bah.
FlippaGreg 1 year ago 3
@FlippaGreg How right you are. But it fits in with Harriet Harperson's marxist anti-male policies.
I even heard some appalling female author on Radio 5 live, Mothering Sunday morning saying that she has often dreamt of killing men, who hasn't and it's quite acceptable. She was not challenged on this at all.
Could you imagine if that was the other way round - a man would be denounced as some sort of sexist, domestic wife-beater ! But because it was some awful version of MillieTant it's ok.
MrDORSETBOY 1 year ago 4
I think this ad is awful. completely pisses me off. just takes the piss all the way. and the looks shes giving him, and the giggle at the end its just arrrgggghhhhhhhhh
ellis200602 1 year ago 2
Nice one Home Pride. This campaign has single handedly made sure I never buy a single one of your products again. You've managed to insult the intelligence of both sexes and your complete demographic in less than 30 seconds.
That parting giggle is going to give me nightmares.
mrcoggy 1 year ago 4
Pause at 0:34.
She is penetrating his anus with her mindbeam.
Geeowj 1 year ago
I like this advert except for the fucking stupid giggle at the end. It ruins the entire "pissed off woman" feel of the advert. Whoever added it needs sacking from the advertising industry and possibly from humanity.
PowerThirteen 1 year ago
All that talk of men not doing washing... and it ends with needing to be washed with water...
Now if men couldn't do that, then how is it so easy that a man can do it?
buzzycomics 1 year ago
Good point
ellis200602 1 year ago
I know "Oven Pride" isn't a big brand or anything, but could they not have spent a bit more money on the advert? It looks like it was made for a college project! And yeah, it is impossibly sexist! If this was the other way round, and it was the women being made to do this, everyone would be up in arms! And I'm not saying anything about sexism towards women being more noticed than sexism towards men, but what the hell is going on?!
Furagata 1 year ago
So it portrays a man as being useless in the kitchen...
And basically implies women are better in the kitchen?
It's like TWO sexist things in one commercial!
VideoNoob22 1 year ago
Oh, and did you guys notice the women only smiles when the man looks horrified?
VideoNoob22 1 year ago
Why on earth would a man be cleaning things in the kitchen?
parkovanbasten 1 year ago 2
Thanks for posting, I was looking to embed this on a forum adressing the sexism in media (inc. ads like this) and how it's always the men who are "supposed" to be oafs in the kitchen etc.
Complete bollocks.
OliverRandCompany 1 year ago 3
What the hell is the womans problem in this advert she has a face like a slapped arse
At least the bloke is having a giggle. Speaking of giggles...why that stupid giggle at the end?!?! I hope people stop buying this
dan101uk 1 year ago 4
Sexist BS the women in this commercial should be punished. I say she gets no sex for the next year.
Weather130 1 year ago
More like gets no cleaning duties... They go nuts if they can't clean their home, most of the time. If I offer to clean something, the female in question goes apeshizzle and fumes about how I'd not be able to do it right!
Then when you DON'T offer to help, they call you a laze-about! Bah!!
azkanan 1 year ago
Maybe we need to speak to the oil company like Castrol and request a revenge advert with the line: "So easy even a woman can figure out how to use it"
Then we can be PROPERLY EQUAL!
EAElemental 1 year ago
does everyone really care that much
i make this point daily that the world seems to have lost any form of dream it once had
there are lot bigger things to worry about than a couple of mongs in some oven cleaner advert
armedtripod 1 year ago
@armedtripod I think it's mainly the principle of the whole advert.
if it was the other way round and said "new drill, so easy a woman can use it" would cause outrage and no doubt be banned.
but because its the other form of sexism its deemed ok.
its just a bit annoying
thompson888 1 year ago
Husband needs to get a grip and give his wife a good slapping. Cheeky Biatch.
mbga9pgf 1 year ago
The problem with this advert is that it would be pertinent if made in the late 1960's but is there a woman alive that can remember a time when ads of this nature used the term 'so easy a woman can do it?'. I think not.
And, by the way, as an person who worked in advertising, I'd say no agency would touch this as it just isn't good enough. If women want to get their own back (yawn), I suggest getting someone capable of producing a worthwhile commercial.
faliklunj 1 year ago
Thats just sexist bs
GJTFL 1 year ago
I don't think this is funny at all. Its OK to moan about sexism when it suits you eh ladies?
G0rm0g0n 1 year ago 2
I saw this on TV the other day and was pretty shocked that it's still being shown. I had forgotten how much it disgusted and saddened me the first time around.
The thing that got me this time was the vindication in her voice "a MAN could do it!". It's like they've transitioned from just laughing at a percieved incompotence in men to promoting hatred.
There's one word for this, poisonous. A lot of young boys are growing up being exposed to this stuff, imagine what it's doing to them.
mrjimbles84 1 year ago
@mrjimbles84 I doubt it's doing anything whatsoever to them. In what way is it poisonous?
No, I am not a woman, I just think that it is not a very good advert - but I don't see anything wrong beyond it being a bit shit.
gammaray0wn 1 year ago
@gammaray0wn I think it's very much poisonous to young men to be exposed to this kind of material.
Basically what this is saying to them, subliminally or overtly I'm not sure, is that their role models are feckless morons that can't do anything right. If their role models (i.e their fathers, uncles and older brothers) are persistently presented as being inferior and reprehensable in comparison with the other sex what will that do to them?
And yes it is quite a poor effort apart from that.
mrjimbles84 1 year ago
This ad is sexist towards both women AND men. Women because it insinuates that only women normally clean ovens because they're obviously the only ones in the kitchen, and men because any self-respecting man would never belittle himself to do lowly housework, and if they try to, they're completely incompetent .
This ad manages to be derogatory to EVERYONE.
KotoKokopelli 1 year ago
But at least the woman isn't a sniveling idiot.
banginghats2 1 year ago
I am outraged at this advert i thought the women marches where for EQUAL rights WTF!!!! is this crap on about :(:(:((:(:
Mrprawn2 1 year ago 2
Have a look at this book:
"Spreading misandry: the teaching of contempt for men in popular culture"
This ad ISN'T an isolated incident.
banginghats2 1 year ago
I completely agree and if you start a group for it on facebook I'll certainly join. Us men need to point out to the powers that be that equality regardless of sex, religion and colour should apply to everyone and not exclude. Seems like in the UK that if you are a white, healthy, abled, heterosexual male then you are a second class citizen.
cmdfarsight 1 year ago 2
erhhh. its no Kitchen gun
/watch?v=--dmLwKs_Ww
Generic32Name 1 year ago
You've got to give it credit for being the most staggeringly patronising advert ever.
scottydogification 1 year ago
Every time I see this advert, it makes me rage. So fucking much.
MrSmegheneghan 2 years ago 3
i know..
that bitch needs a slap ;D
KAHLUT 2 years ago
I'm a girl and this advert is so sexist it makes me shout at the tv, sexism is bad no matter who it is aimed at
snowman9513 2 years ago 2
Have you ever seen anything that bad aimed a woman then? I remember ads in the 60s and they were patronising to women but nothing that bad. In fact I remember ads where women got the better of men.
banginghats2 1 year ago
Comment removed
snowman9513 1 year ago
This has been flagged as spam show
In terms of representation, our entire society is sexist towards women, how ideologically women are objectified, there for the pleasure of men and inferior to men, just look at the media where there is a male protagonist i.e. james bond or doctor who where he has to save the helpless female or most modern music videos, where practically naked women perform for the camera. But like i said it doesn't matter who prejudice is aimed at, it is still wrong
snowman9513 1 year ago
i think you misunderstood what i was saying, im not condoning the advert, like i said it too makes me incredibly angry. All i was trying to point out was that prejudice exists for both genders (which it shouldn't), i completely agree with you that men are shown in a negative way but you should remember, women are also
snowman9513 1 year ago
I think you misunderstand what I'm saying! I appreciate we both agree that sexism is wrong whoever it is directed at. What I'm saying is that if the genders in this and many other ads were reversed, they wouldn't be allowed. So men are in a far worse position than women, because they have no protection. Misandry is permissible, misogyny isn't.
banginghats2 1 year ago
Touché!
snowman9513 1 year ago
I wish more women were like you and had the imagination to wonder how they would feel if a particular advert was done to them instead of men. Most don't seem to care.
banginghats2 1 year ago
This isn't the only advert where men are immasculated, made to look fools, patronised etc the whole advertising world needs to stop and realise they are alienating a heck of a lot of people. We should maybe start with the oven cleaner company and tell them that because of their advert we are all going to go out and buy Mr Muscle.
cmdfarsight 1 year ago
Comment removed
banginghats2 1 year ago
'so easy a man can do it' cos the womans too busy washing the dishes
RosstAntics 2 years ago
If we made a car advert saying "so easy to drive, even a woman can park it" we'd be crucified as being sexist pigs.
Sexism seems to only work one way.
dynamup 2 years ago 2
suggest you complain to ASA
Jodaphone90210 2 years ago
I have complained to the ASA many times for many years. The fact is they don't care about men's opinions. Probably why some refer to them as the Advertising Double Standards Authority.
banginghats2 2 years ago
If its so easy, do it your fuckin' self bitch. FUCK this advert is so SHIT on so many levels
ssnaress 2 years ago 2