Lee Clow and Alex Bogusky

[Attract2IMPACT]

Love it. Branding is complex. Very Complex. This simplifies it for me.

[chelilandia]

PEOPLE GET IT : ADVERTISERS DONT' T GIVE A DAM ABOUT THE PEOPLE. THEY CARE ABOUT THE NUMBERS AND HOW MUCH MONEY THEY CAN TAKE FROM A CLIENT. ADVERTISERS MAKE POSSIBLE THAT BRANDS CAN TELL LIES IN A BEAUTIFUL WAY. WHY/? BECAUSE BRANDS HAVE THE MONEY. IF THERE WAS A BUDGET FOR A CAMPAIGN PROMOTING HEALTH THE WOULD DO IT TO THE PERFECTION, but if there's no money...Forget about it.

[cloweston]

i love clow

[puertousbmonkey]

wow so many freaks in the crowd

[jebsievers]

At least the thief who stole my $16,000 Lee Clow-stume is putting it to good use and attending lectures.

[MrFrankBullitt]

@ 20:50 - What a coward.

Admit that you do things for money. Advertisers do what they're paid to do.

[differently]

Simply put, it's not his job to do what that lady is asking.

It would be like if someone said, "hey Lee Clow, great job on that car campaign, but did you know people die in car accidents? What are you doing to stop car accidents or increase road safety?" -- how would that be relevant to what he does? It really isn't his job to worry about that.

These guys work on tons of different products. Some things aren't healthy. Navigating the terrain of who should eat hamburgers, that's not his job.

[augustthorn]

I see your point, but the "not my job" mentality is akin to "just following orders". The future for people is going to have to have a heightened level of community mindedness. Moral laziness just isn't going to cut it anymore.

[augustthorn]

Not that these guys are morally lazy...CP + B did a great job on "truth".

[differently]

I was going to address that, but ran out of space.

We're talking about hamburgers, here. This isn't a moral issue. Nutrition and health are the responsibility of the individual, not the community. If someone eats french fries for every meal and gets fat because of it, that's their own fault, they made a bad choice. Alex Bogusky didn't force feed them, he made a game with a mascot riding a bike. It's not a "just following orders" excuse, it's "I never said that, and you should know better."

[differently]

Y'know what, though, you do have a good point. It's not responsible to say that people 'should know better' without an answer to where they should learn these better habits from. People choose for themselves, but only at the mercy of the information that's been provided to them. Without full disclosure they're helpless to make the right choices. So, responsible marketing for fast food really should include some instruction on what is and isn't a proper diet. How else are people to know?

[augustthorn]

OK, I agree with a lot of what you said too. I guess this turned into a boring debate?

Sadly, there are a lot of people who just don't know, but at the same time, no one is force feeding anyone.

I guess, for me, it was the "I guess kids play video games" line that got me started.

Anyway, Everything you said was well said. Nice to see a disagreement on the web not turn into mindless name calling.

[fepe09]

they cant answer questions for their life. bogusky thinks he is funny, but he is not!

[augustthorn]

I'm in AIGA, and anytime I, or anyone else asks a similar question about responsabilty or sustainability, we get the same treatment. That's why I hated Alex's "yeah, I guess kids play video games"

Checked your site...Love everything about your mission. Great look too. I used to work for a brand shop just like yours. I miss it deeply. Sadly they closed due to personal conflicts at the top.

Maybe if we all keeping working hard, we can eliminate the constitutive other, and be a family again.

[augustthorn]

Yeah...I guess kids play video games....

what?

[augustthorn]

Could you expand on why?

[edugaran2k]

wow. real legends!