This ad is so ridiculous in hindsight, but for an eleven-year-old at the time, it seemed perfectly natural to advertise beer with lightning, ice, mystical ruins and natural selection. It's like a Bathory video where the mead has been replaced with malt liquor.
Funny story - five years after this spot aired, two of these bastards gave a 17-year-old me my first taste of alcohol poisoning. It tasted like puke and blood.
OMG Michael Ironside did this commercial??!!! I saw this commercial and the Wisk Detergent THE BIG CLEAN commercial when I was a kid and he scared the hell out of me!!!
I once met him while I was at a conference at a hotel, my friend went up and asked him if he was Michael Ironside, and he was like "Yes, Yes I am", he seemed like a real cool dude. He was awesome in V: The Final Battle and Visiting Hours
The one with the Smiths song had the blonde dude from Die Hard in it. This one's better, though...I got drunk on this swill a few times, but who knew it had DARK POWERS?!?!?
He's so sexy with the long hair!!!
Rolff112 1 month ago
I liked Max Ice. Too bad they stopped making it
Gord488 3 months ago
Gotta love Mike.
Hot80s 4 months ago
This ad is so ridiculous in hindsight, but for an eleven-year-old at the time, it seemed perfectly natural to advertise beer with lightning, ice, mystical ruins and natural selection. It's like a Bathory video where the mead has been replaced with malt liquor.
Funny story - five years after this spot aired, two of these bastards gave a 17-year-old me my first taste of alcohol poisoning. It tasted like puke and blood.
WalterSlovak 4 months ago
Ugh why is it only in the left speaker?
Granpire 4 months ago
I am surprised that he didn't melt that ice, mmmmmmm.
MadameKrueger 11 months ago
Happy Late b-day Michael Ironside
ZDLR221 1 year ago
You know this beer is good when you have Michael Ironside promoting it.
RobertoJMartinezJr 1 year ago 2
i am many things kal-ell, you couldnt begin to imagine half of them. but for now, i shall take the role of beer promoter.
-darksied
commander144 1 year ago
fucking badass beer, 1.18litres of fucking amazingness
Tedericoe 1 year ago
SEE YOU AT THE PARTY, RICHTER!!!!!!!!
prestigo 1 year ago 7
@prestigo Watch your mooth captain!!
tommyt1971 3 weeks ago
His daugther Adrienne Ironside work at LA Ink
curtis12399 1 year ago
@curtis12399 noooo. his daughter is named sarah fisher.
Nighthawk42493 1 year ago
MYES!!!!!!!
ThatMetalDude100 1 year ago
Greatest thing ever ! A friend of mine worked with Ironside before and said he was a really cool guy =)
MovieCreep96 1 year ago
Ironside + Max Ice = Greatest beer ad ever
666death4life666 1 year ago
Probably been said but the song is Ministry's 'New World Order'.
higgy04 2 years ago 2
Hey, he didn't say "if it's not ice brewed, it's not ice beer."
I actually drew a single page comic based on these stupid ads. Haha. Only people viewing this page would get it, I'm sure.
Ripplin 2 years ago
OMG Michael Ironside did this commercial??!!! I saw this commercial and the Wisk Detergent THE BIG CLEAN commercial when I was a kid and he scared the hell out of me!!!
worldeyeview 2 years ago
Watch the wig..the torch almost caught it.
kommandok 2 years ago
Labatt's is awesome but I didn't know it was ths awesome thanks!
DEP717 2 years ago
N.W.O.!
srb1369 3 years ago
I been looking for this commercial forever...thanks
Spoffy2 3 years ago
WAIT!
That's not his real hair!
I once met him while I was at a conference at a hotel, my friend went up and asked him if he was Michael Ironside, and he was like "Yes, Yes I am", he seemed like a real cool dude. He was awesome in V: The Final Battle and Visiting Hours
noblegentleman 3 years ago
If you can find it somewhere, Michael Ironside also did a Ontario "Boys & Girls Club" commercial in the 80's.
Canadiantalentshines 3 years ago
The one with the Smiths song had the blonde dude from Die Hard in it. This one's better, though...I got drunk on this swill a few times, but who knew it had DARK POWERS?!?!?
yvesperret 3 years ago
omfg ministry, michael ironside, and beer. it's like the best beer commercial i've ever seen!
chxstfamine 3 years ago 7