Hulu Experimenting with Interactive Ad Formats, CTO Tells...

[petexii]

I would say satisfying the advertisers is the hardest part online. He says that online interactivity allows for more capabilities for advertising, but it also allows the user more capability to stop the ad and just skip it. I think sites like Hulu are going to have to go a lot more for product placement-like systems within an interactive setting if they want people to pay any attention. It's just too easy online to go do something in another browser tab while the ad finishes, or just pause it.

[Ryguy1450]

with Hulu you can't skip the ad. Just can't. Volume may get turned down but the ad is there.