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  • We put links in our header and footer on most sites. We do that so that people can have access to all pages on any page of the website. We actually put a lot on our footers including images, phone numbers, and an address. The footer is a powerful piece of your website... don't waste the space.

  • I am a bit confused in what the answer really is. He didn't sat yes nor no.

  • @agapitoflores001 if u listened he says they reserve the right, in other words, if they see the need to treat it differently they can

  • looks like a cloaked "yes" to me

  • The links in the footer are primarily for structure purposes and do not do hold as much significance as the links within the content on the page. As part of proper on page optimization, this is not only for allowing the user to navigate the website easier, but it links your pages internally. While most links within your content use a magnitude of anchor text allowing you to link with multiple types of keywords to other pages the footer usually contains navigational links. Out of space...

  • im still not being wiser, it sonds like paragraph links are a lot better than footer links

    or what?

  • im starting to give up on seo im convinced know body knows the real way how to do it !

  • Good video, tip to be noted

  • Comment removed

  • as far as i can tell ive seen pages rankin high for new keywords with 5, 7 footer or blogrolls from huge related sites. so u can figure whats the truth

  • Yes Matt, i agreed that the links in the content has more value than the links in the footer or in the header menu. most of the visitor, who is going to read content definitely they will click the link in the content, if the content is very informative. But the site should have the links in the footer also. Thanks for the Video.

  • It seems to me that the question was about link credit, not the distribution of PR. Since contextual placement matters, I.E. "Headers" matter and where they appear matters, one can assume that the placement of links matters too. There are over 200 algo's right? How many can you imagine?

  • Good God its yes or no Matt! As usual vague.....much more sophisticated.....reserve the right to treat differnt....may, it might not.....You never simply say YES we do treat it different...but disclaimer we reserve the right....you never say anything honestly, yet we have to get our sites found and u want us to be honest.....where is the clear answers they never exist? reserve the right??? come on!

  • +1

    Thats true

  • @DadsonFireORG If he gave out clear cut yes or no answers in every video, every viewer would take it as gospel and exploit his tips. So, should Matt say "Yes, links in paragraphs are more valuable than in footers", many people would stuff the links that were in footers, into their paragaphs and look junk.

  • @DadsonFireORG But you would still moan if he did just say "Yes"

  • Interesting video. It's about what I'd figured.

    I remember someone else who does SEO telling me about his SEO "silver bullet" being footer links and apparently how great it was. Maybe not so great?

  • bosduvarlar - Incontent links hold more editorial weight than footer links because the vast majority of incontent links over the web are much more relevant to the sites they point to than footer links.

    Matt pretty much just reiterated the fact that getting incontent links from niche related websites hold a lot more weight than blogroll links on unrelated websites.

  • That's not at all what he said. He's never going to tell us something that specific. He said they reserve the right to weight paragraph links differently than links on other parts of the page that might not be as relevant to the content on that page.

    He did NOT say: "Blogroll links that appear on 200 different pages of 1 site are less valuable than "incontent" links from another site."

    His statement was relative to the two different types of links on the same page, see the difference?

  • Agreed DirtyMonkey815 !

    Site wide links, footer links, menus are not useful as links inside a paragraph.

    Also, Link exchanges can take a back seat now.

  • if you don't want to watch the video - the answer is 'yes'

  • I still did not understand from the video which of these links are better? Footer links or links in main content. And how do google classify links as footer and main content links?? Video would be more explanotory..

  • How do you determine what a footer link actually is? is it a link with no surrounding text that is repeated across the site? if so, wouldn't menus also fall prey to this pagerank reduction?

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