If I wanted to find out if you like the deckvest more than the baltic ultimate and didn't want to buy the magazine, then I'd go into Smiths, open up page whatever and see for myself.
I buy YM, not because I can't get the content elsewhere, but to be entertained for a couple of hours a month.
As far as I can see, these videos (from a business perspective atleast) serve 2 functions:
1. Establishing brand credibility and talking to the quality of the magazine content.
2. The possiblity for embedded advertising in the future if the medium becomes successful.Hobbling the content elimitates those two benefits for the future.
Please don't getg me wrong, I love that you're producing the videos, but they're like reading an issue of Sailing Today. :)
If you're intending this to be an accompaniment to the magazine article and aimed at those who have read it, then a bit of talking head at the beginning to set the scene would be ideal. This would also guide those that have not read the article.
Please don't think that I'm trying to bad mouth your efforts as I think the quality is good, just making a suggestion.
All suggestions taken on board. The videos are extra to the article, not everyone has internet access, and we are primarily a print based media, but there are things we can show in moving images far better than stills.
Our writers are writers, they aren't TV presenters (with the exception of Tom Cunliffe, who is good in front of the camera) we'd rather we do what we can, than undermine the brand by a terrible job.
It was a great test, but the Video doesn't draw any conclusions, leaving me to believe that this isn't content rahter than an advert for the magazine.
I'm actually a subscriber of YM and PBO. :)
If I wanted to find out if you like the deckvest more than the baltic ultimate and didn't want to buy the magazine, then I'd go into Smiths, open up page whatever and see for myself.
I buy YM, not because I can't get the content elsewhere, but to be entertained for a couple of hours a month.
geoffcollins1980 2 years ago
As far as I can see, these videos (from a business perspective atleast) serve 2 functions:
1. Establishing brand credibility and talking to the quality of the magazine content.
2. The possiblity for embedded advertising in the future if the medium becomes successful.Hobbling the content elimitates those two benefits for the future.
Please don't getg me wrong, I love that you're producing the videos, but they're like reading an issue of Sailing Today. :)
geoffcollins1980 2 years ago
If you're intending this to be an accompaniment to the magazine article and aimed at those who have read it, then a bit of talking head at the beginning to set the scene would be ideal. This would also guide those that have not read the article.
Please don't think that I'm trying to bad mouth your efforts as I think the quality is good, just making a suggestion.
geoffcollins1980 2 years ago
Hi Geoff,
All suggestions taken on board. The videos are extra to the article, not everyone has internet access, and we are primarily a print based media, but there are things we can show in moving images far better than stills.
Our writers are writers, they aren't TV presenters (with the exception of Tom Cunliffe, who is good in front of the camera) we'd rather we do what we can, than undermine the brand by a terrible job.
YachtingMonthly 2 years ago
It was a great test, but the Video doesn't draw any conclusions, leaving me to believe that this isn't content rahter than an advert for the magazine.
geoffcollins1980 2 years ago
If we told you which one was best, you wouldn't have to buy the magazine....would you? :0)
Seeing the moving images of the lifejackets inflate and show the times they take, is something we can't show with still images.
The video also shows how big the waves in the pool are, and what Chris was experiencing
YachtingMonthly 2 years ago
Great test!! The one with the hood is really cool!!
Thanks!!
Worlogha 2 years ago