Is Google Analytics data a factor in a page's ranking?

[hellmind]

I dont trust that.

How do we know thats truth. how do we know if our analytics id is being used to link our pages by google search :S

[tomwoods491]

cute .. like your clip .. keep it up =)

[agapitoflores001]

Is page rank really that important to webmasters. It seems like it is a big deal for them.

[HunterDigi]

What google analytics gather are personal user stuff that the user is doing on that site, those are not relevant to the site's actual ranking so it's no wonder google doesn't use that data.

Also, if google were to use that data... wouldn't there be a big hole in the site ranking systems of those who use versus those who don't use ? Because google can't collect any data if the script it's not in the site and a user isn't actualyl running that script... basically: unreliable.

[webseoranking]

The rumors won't stop about using analytics in [insert whatever you want]. I've seen so many discussions about that, and google always denies it.

[amfikz]

is this official site of google webmasters ???

i don't believe that google analytics is not used for search result ranking. cause it's quite illogical - u have on analytics probably the most valuable data of the quality of all pages in the site and u don't use it?

[TrafficIsGold]

I gave this video 5 stars for the answer = "No"

[takeallfree]

What about the gmail data, do u use Gmail data to track spammer. may they user gmail service for registering.

[RafaelMinuesa]

Hard to believe but probably true.

I would rather rephrase the question:

Would the data used in Google Analytics help to create more accurate algorithms used for "Search Quality"?

[incrediblehelp]

HUH??????

Sure the data itself from GA is not used, but some how your counting clicks from desktops because that is essentially how personalization works.

I think some true transparency needs to come soon on how much analytics data (doesnt matter if it is not coming from GA) is used to help decide what sties rank above others.

[hollowtube76]

@incrediblehelp Huh is right. What do you mean clicks from desktops? Clicks from Google's search results can be tracked with cookies and it's the cookie info that's used for personalization. If they were using GA for personalization then GA would have to be installed on every single website which obviously isn't the case.

[indexsite]

Because we can cheat Google Analytics very easily!

[seanybyne1982]

Does anyone know how to submit a question to Matt?

[Junije1]

@seanybyne1982 He lives close to my street, I can ask him a question if you really want to...

[ahset]

that's great to hear Matt but we, the end user, are going to have to take your word for it. There's no way for us to know if that is true.

[5998b]

Matt! Come to TEDX Monterey. They are looking for speakers.

[daftglow]

Thank you! This helps me

[peppeddu]

Because if the word ever comes out that they use it, people would flees Analytics like crazy.

[bacKbam2000]

Thx for the video

[DirtWorks2008]

What a great video series. Nice work Google!

If only we can get the user interface design people for GMail to work a little harder! :-)

[sayweb]

thanks.

[UploadUplink]

Thank you.

[ipostjunk]

Thanks Matt!

[cedivad]

can't belive this, anyway thanks :)

[Robbertbiz]

Should be weird to use Google Analytics data for the ranking of a website. If that was the case, then you should force people to use Google Analytics, because of the impact on the rankings.

[TheAceManHimself]

1st

[andruha11234]

First!

oh and thanks for the info