Betty Hutton - Annie Get Your Gun Radio Show (1950) Part 3

[isuckaman]

Betty Hutton was an American treasure.

[fromthesidelines]

Note that announcer Frank Barton doesn't sign off at 10:29 with the network's traditional I.D., "This is NBC- the National Broadcasting Company"; he says instead, "This is America's #1 advertising medium- NBC". And the reason WHY he said that, is because their radio network was beginning to face a major challenge from a competing medium...TELEVISION. Most advertisers were starting to place the majority of their ad dollars into the small screen instead of "the big loudspeaker"....

[fromthesidelines]

...and NBC wanted to remind both sponsors AND listeners that their network was still reaching the majority of radio listeners. However, "THE BIG SHOW", with Tallulah Bankhead as hostess, was launched the following season on early Sunday evenings [6-7:30pm(et)]...but only ONE half-hour segment out of the entire 90 minutes was fully sponsored [under three different advertisers], and the series was cancelled after two years because NBC lost money on the "sustained" portions of the program.

[Kind67]

Betty's wonderful and it's great to hear George Sidney as well. Thank you so much for posting this!