Lewis Pinault, LEGO Senior Director and General Manager, LEGO Serious Play for Business and Mark Hansen, Senior Director, LEGO Digital Play Studio

[LewisPinault]

LP 1/5 Given the number of comments I get about the first comment here I thought I should comment! When this video was made I was on a fixed-term contract with Lego, while concurrently continuing to run my own innovation research business, Box - a rickety arrangement that just about lasted a year, following our first steps toward a joint venture. There were certainly differences and I can credit that (L) ego was one of them (there was just a bit of it on the Zeitgeist stage :- )

[LewisPinault]

LP 2/5 Brought in to build business applications and lead a number of initiatives counter-instinctive to Lego’s culture of thoughtful consensus building, my unpopular tasks included dismantling an external partner network that I had helped to put together. In short, Lego continues to produce superb construction toys, but our effort to overlay a professional services business atop it, drawing away digital assets from children’s games for business problem-solving as seen here: a non-starter.

[LewisPinault]

LP 3/5 Lego closed the short-lived business unit and has moved back to supplying brick elements to anyone on an ‘open-source’ basis – they no longer license and train partners in ‘Lego Serious Play.’ This actually brings many benefits and all is not lost! There are many competent partners in the network who continue to practice and improve our original techniques for building teams and competitive landscapes in bricks.

[LewisPinault]

LP 4/5 The 3D digital work, to capture & animate models also continues in non-official Lego spaces, with richer functionality, in large part thanks to the Lego Fan community. We started key initiatives in robotics, including the Google Moonbot programme, which I hope one day fulfils my dream of tele-operated lunar surface experiments designed by anyone on earth, and uploaded to the moon, for assembly & re-assembly of 1000’s of experiments from a single kit of (radiation-hardened!) bricks.

[LewisPinault]

LP 5/5 Here on earth it’s not hard to envisage the day that high-resolution Kinect-like tracking allows real-time collaborative model-building and 3D complex problem-solving to be shared across an online game environment, with fabricating printers handy to re-produce the resulting hands-on models at any co-builder’s station. There is something special in the making here and there is a world of creators out there ready to help!

[feaurel]

pinault got kicked out of lego for being the snobbish egocentric man he is. self enrichment was of more importance to him than network expansion....pitty, because the seriousplay methodology is simply put: brilliant.

[IdontlikeusingLOL]

@feaurel lol I had no idea who this man was until now.