Apple Ad vs The Postal Service "Such Great Heights" video

[OMFGgennypotter]

Well, Apple is full of shit anyways, so...

[phat989]

aapl makes chips, postal service dont. nuff said.

[conroyfan22]

@phat989 Apple does not make chips...they use Intel chips. nuff said.

[IAmSomeoneOrOther]

@conroyfan22 Well, they do, but the chip they make serves only one purpose, and that is letting the OS X install DVD "know" that the machine is a Mac so it will install.

[oooolalaable]

Rip off!!!

[RebornPeople]

The process of making the computer chips is all the same. Look-a-like or not, the same thing is happening in both videos. (If anyone gets what I mean.)

[geeksnguitars]

Look at 0:06 on this video and 0:36 on "Such Great Heights." They are exactly the same.

[geeksnguitars]

Look at 0:07 on this video and 0:36 on "Such Great Heights." They are exactly the same.

[geeksnguitars]

Look at 0:07 on this video and 0:36 on "Such Great Heights." They are exactly the same.

[SirGeorge8600]

Nothing was copied...it's called a SEMICONDUCTOR FACTORY....

[Jaegund]

@SirGeorge8600 nothing was copied? lol. have you seen the video? The camera angles and what are being shot are almost identicle.

[K2ACP]

This is not plagiarism, the same director directed both

[Edercoreee]

LMAOOO

[3rkid2]

Oh Apple, stop being so pompous. You will never be able to beat Windows' market majority.

[RussellThePumpkin]

Apple is so gay.

[YouDaveyTube]

plagiarism much?

[NerdGradeA1]

I'm sure that an Intel chip has so much more fun inside a mac. Because after all, Macs are "OMG SHINY!!1!"

[Shoes742]

that tune....where is it from? I know i've heard it from somewheres

[trojanpony]

@Shoes742 Moby - God Moving Over the Face of the World

[TopCityPrince]

LMAO!!!!!!

[plannbskate]

thats actually because apple had them make the video for them.

[plannbskate]

thats actually because apple had them make the video for them.

[augsteyr]

If anything, Ben should have had issues with the directors, not Apple. And if the directors owned the rights to that treatment, and it wasn't exclusively granted to the postal service, then tough cookies Ben.

[M0man]

No one stole anything, And it's not that strange, They both had the same director.

[Sircell77]

From Ben's website...

"It has recently come to our attention that Apple Computers' new television commercial for the Intel chip features a shot-for-shot recreation of our video for 'Such Great Heights' made by the same filmmakers responsible for the original. We did not approve this commercialization and are extremely disappointed with both parties that this was executed without our consultation or consent."

[ZeBrawler123]

This should be on failblog, for commercial fail :P

[0987654a5]

wow that's weird

[thumbsuckerjoe]

Episode 30 of diggnation ftw

[veryz]

The Apple / Intel ad was created & directed by Josh & Xander who also directed the Postal Service Video -- they used similar footage, so no one copied anyone. (Wiki: "Such Great Heights")

[timmmy1994]

stfu apple shit

[treenut22]

mac ftw

[sanches2]

hmm.. one is a music vid' the other's a commercial why not sell it to apple again

they probably said "we want something like this and they gave it to them..." why not

[bluemukaki]

um because that's stealing someone else's ideas

[Beta117]

Shitters..

[vngu2547]

I love the voice actor

[joelstube]

its Kiefer Sutherland

[sk8adio42]

those guys are some lazy pumas.

[bradtwo]

wow, postal service just took video footage from inside an electronic production facility and.. wow apple took footage from inside the intel processor facility.. big f'n deal

[Cristyll]

Tsk tsk tsk.....

[flotsamthespork]

Its funny how mac has to make these pathetic little commercials in a desperate attempt to buy over PC users. Further proof that mac sucks ^_^

[monkie369]

i second that! :D

[CoaltarOverdose]

Well what the hell is the intel chip gonna do in a Mac XD "Super Advanced Architecture Design Pro Edition 2008"? lulz

[EuroCarfan00]

We need PowerPC back...

[rockwizclown]

i don't understand how the intel chip was "set free" if macs can't even use the chips to their full potential. propaganda...

[NeatStar]

HA! Such a shameful copy. It's so similar, it's stupid!

[SocialAsphyxiation]

The main difference between Macs and PCs are that Macs are more user-friendly, as in, PC is for more important, complex tasks that professionals need to do. Of course the majority of any population arguing over the internet would be for Mac because PC users generally have more important work to do.

[djmoon2069]

Well...

Mac's are a rip-off, anyways!

BWAAAA-HA-HAH-HAHHH-HAHAHAAAAA­...

*ahem*

j/k

;@b

[ReyGilliano]

I don't think so. I rather buy a mac than some cheap junk pc

[EuroCarfan00]

umm, you DO know that Mac IS a PC, it is a personal computer, and now IT IS a PC, Intel inside Mac... you pretty much just said that PC sucks...

[djmoon2069]

'Twas a joke, son.

Hence the laughing,

the "j/k" ("just kidding"),

and the "nyah-nyah tongue/wink ;@b

Poking fun at the "battle" itself,

not what is being battled about.

:@) (erm, that was a smile, by the way)

[kailothor]

Except that a mac costs many times more, in all cases, for an equally capable computer..

[treenut22]

@EuroCarfan00

they had to say PC because they cant say dell or acer or somthing cuz itd be illegal smart one

[Jaegund]

what i think is funny is that The Postal Service didn't sue anybody, but if the roles were switched, Apple would sue.

[kittymartone]

FYI ALL YOU SMARTY PANTS...both the video and ad were directed by Josh Melnick and Xander Charity....trust me

[blahehe]

WE KNOW SMARTY PANTS! He just ripped off material he created for another person's project, which is still plagiarism, since he sold the rights to it.

[johhnydamage]

Blahehe is correct. I work for a factory, and just because they hire me to build things, doesn't mean I legally can walk out of the place with their stock.

[hirotoyoto]

it's not really considered plagiarism since it is his own idea, and worked.

[nevermath]

@blahehe

I think you're confusing plagiarism with copyright infringement. It's impossible to plagiarize your own work, whereas you can violate copyright laws about work you've made it you don't have the rights to it. Also, I am pretty sure this was all above board and legal, otherwise postal service (or more likely their label) would have sued.

[murkybluewaters]

Quoted from Wikipedia.

"In January 2006, ...Gibbard stated on the band's website, "It has recently come to our attention that Apple Computers' new television commercial for the Intel chip features a shot-for-shot recreation of our video for 'Such Great Heights' made by the same filmmakers responsible for the original. We did not approve this commercialization and are extremely disappointed with both parties that this was executed without our consultation or consent."

[nevermath]

@Jaegund

How can this be plus 42? Postal Service almost certainly couldn't sue. If this was the same director I would be willing to bet you dollars to doughnuts that Apple paid for the rights to use whatever intellectual property they needed to make this ad.

[Jaegund]

@nevermath The Postal Service has stated that Apple did not pay for the rights to this video. I never said everybody should sue everyone for everything. I just mean that if it were anyone using anything of Apple's they would try to sue the crap out of them. We all know it.

[outlit420]

im not possitive but i belive the postal service was very upset with apple and the company that made the video because nether of them contacted them first. and the postal service could have taken legal action. look more into it if you wish, i think i saw the information on the bands website

[theapehode]

the people who directed the video directed the ad too.

[davidsghost]

Such Great Heights is a fantastic song, but man, the beat to it is so harsh. I know it represents the machinery in the video, but wow, the beat to this song makes my ears bleed it's sooooo sharp and loud. I'm someone who loves a beat and I always turn it up. But this song hurts my ears. So I have a love/hate thing for this song. I think it's one of the best songs ever and yet...well...it's not that I hate the rythm of the beat, I just hate how the beat sounds.

[terrormachine78]

It's no secret that the same design company directed both the video and the commercial. The fucked up thing is, the postal service paid the company, and then Apple paid them again for the same product reworked. I'm not an Apple fangirl, but unless Apple saw the Postal Service video (I doubt) and said I WANT THAT, then it was suggested by the advertising agency to Apple. The bad feedback should go to the design agency that created the videos.

[EvanTribley]

same directors doesnt matter, apple puts on this nice little show of being original and cool but they can't come up with their own ideas

[hoofuk1]

the same directors did both of these vids.

[Aotommo]

It's called parody.

[Rolodextra]

That's rediculous.

[robotg]

that's moby playing in the apple video

[selfdisplaced]

umm...i'm pretty sure the person who did both videos was the same person.

meaning...the person who did the "Intel" ad, which is what it is ; more than an apple commercial. also, made the such great heights video.

[BigDisraeli]

Wow what a dick. Shame Apple had to pull somthing like that although it sounds like it was a scummy director.

[brundlefrog]

typical.. xD!

[furtive01]

The Postal Service threatened to sue Apple and the director of the commercial over what they believed was the commercialisation of their video without their consultation or consent. The same guys directed the music video and the ad

[croe01]

i also think apple is better than windows, but a lot of the programs i use are only for windows... maybe in a few years i'll get a mac tho

[misterchill]

Stupid. Heck, isn;t that even the same girl?

[tobywoo]

And is anyone else just about sick of hearing Keefer Sutherland's voice. Ok, maybe I'm just having a bad Wednesday ;-) The computer kicks ass though, although I may not have bought one if I saw this ad first....just kidding.

[torgosassistant]

yeah, fuck Keefer Sutherland.

[tobywoo]

While the concept is cool. It's only cool once. To be honest, Such Great Heights would have been better suited by a different video anyway so Apple can have it. But to make 6 or 7 figure salaries from both clients for essentially the same thing is just lazy, uncreative, dull and kind of insultingly stupid. Have some pride in your work boys, show us you can do something else. Lame.

[ashlim]

copy. paste. edit. arseholes.

[redrushwtf]

This is such an awesome market tactic

[CiscoMatisse]

wow.  what assholes.

[FryChicken]

"haha apple is not desperate. Its a good commercial. the only reason why apple isnt number one is because people are cheap bastards and they think microsoft is better because thats what they've been using for so long. I am switching. Getting ymself a 17" imac intel. apple is picking up and people are starting ti realize that apple is way ahead of the other companies."

Oh so true.

[dinmeleth2004]

I love it!

[porkypine18]

haha apple is not desperate. Its a good commercial. the only reason why apple isnt number one is because people are cheap bastards and they think microsoft is better because thats what they've been using for so long. I am switching. Getting ymself a 17" imac intel. apple is picking up and people are starting ti realize that apple is way ahead of the other companies.

[elitenights03]

OMG Apple is so desperate that they copy Music Videos

[snapple26665]

OMG Microsoft is so desperate that they copy their competition's Operating System. (Irony Much?)

[TheFallofSaodos]

dude what are you talking about lol

the other one is a music video

haha

2 points for sounding clever

[midimaster]

Apple nor Microsoft copied each other. they both stole from Xerox. For Apple or Mac to claim the other stole is idiotic. They BOTH stole their OS from the same people, XEROX!!!

[hondadrvr3]

Apple did not steal their OS from Xerox, only the idea for the graphical user interface. Later, Bill Gates pirated the software from Mac prototypes and created Windows. This is why I use Linux :P

[HockeyDiane]

There's also the fact that linux is just a better operating system, to hell with smaller details, that's the truth of it. xD

[rockwizclown]

fanboy.

[phobium]

Ridiculous how people think they can get away with this in the INFORMATION AGE.

[MasterPanda475]

hahaha wow

[18andover]

thats cool 

[TheJimReaper]

bastards