1960's Studebaker Lark Commercial

[torpeau]

Please don't forget the Lark convertibles.. No problem for Mr. Ed.

[UberMan5000]

You gotta wonder how Mister Ed was able to fit in a compact Studebaker. A full-size like the Avanti, maybe, but the Lark would have been a stretch.

[tomservo56954]

@UberMan5000 The Avanti was smaller than the Lark, and only seated four. Ed's best chance would have been in the Lark wagon with the sliding roof panel.

[UberMan5000]

@tomservo56954 Sorry, I got it mixed up with the Wagonaire. I'm not big on my Studies.

A Cadillac convertible is probably the best option for a horse, though: watch?v=teHfyby_veU

[tomservo56954]

@UberMan5000 I think the poundage of a full-grown horse exceeds the passenger weight capacity of most standard cars. Studebaker did make pickup trucks then, though.

[TheLizardKing1967]

How many "Horses" under the hood Wilber. LOL

[dahsuerk]

My Dad had a light brown Lark. It was very ugly, but did get a family of seven in it.

[flyinelvis69]

RIP Mr. Ed and Studebaker......:(

[drk2001]

but a horse is a horse of course of course

[tcrownprince]

hahahahahahahahaha AWESOME

[savannhmozee]

i miss mr ed cry :-[

[cchuckalovcak]

i love mr.ed the talking horse he is funny

[savannhmozee]

mr eds dead

[HUGEBRANE]

When Mr. Ed drove his Studebaker, the car had one more horsepower than stated in the specs, right?

[jed6271]

Studebaker sponsored Mr. Ed and provided cars until '64 or so, and then Ford provided cars for the last year of the series.

[tomservo56954]

@jed6271 In fact, it was the dealers who paid for the production of the original syndication run, before CBS picked up the show. I believe it just shows that the company was in trouble and not thinking clearly--how many kids watching were in the market for a car? There have been less fitting matches between show and sponsor...Kent cigarettes were the first sponsor of FATHER KNOWS BEST.

[CrustyConrad]

Any product endorsed by Mr. Ed is obviously a superior product!

[jamzusa]

@CrustyConrad Um, yeh, sure it is.....

[garrisonskunk]

I would have sworn there was going to be a 'horsepower' pun.

[CrudeDude]

I had a buddy who ordered a light blue '64 two door Lark with a blown R2 Avanti engine/4 speed. That puppy ran low 13s on stock rubber. What a sleeper! And the best of all? His name was Delbert! He took a lot of money at the street races in Hayward CA.

[visor109]

At what year did they change the phase "Demonstration Drive" to "Test Drive"?

[MrUniverse13]

Hey Mr Ed, why the long face.

[visor109]

LOL!!

[studebakerempire]

STUDEBAKER IS BACK !!! GOOGLE>>> "PLUNDERHERE" ENTER 'supercar"

[ediehd]

Great commercial about a truly wonderful car. We have an old Lark Wagon from '60, we are driving it throughout Central America this summer! She's a classic.

[tomservo56954]

@ediehd Hope your trek worked out well...

[2sdaysonthefon2me]

Mr. Ed was such an awesome show and the Studebaker was such an awesome car! My father never drove anything except Studebakers. It was my dream to grow up and buy an Avanti.

[frankd1965]

Studebaker was the sponsor of this classic series.

[GenericGene]

Mr Ed knows what he's talking about.

[bongomanfromdalou]

Well, as they would say, you'd have to see Mr. Ed driving the Lark to believe it!

BTW, the car in the commercial is a 1961 Lark; the new Skybolt overhead-valve six replaced the flathead six Studies had used since the first Champion in 1939!

And Studebaker furnished cars to "Mr. Ed" until the 1964-65 season; after that, "automobiles furnished by Ford Motor Company."

[Badgerinmaine]

Great commercial! One question: Just how did Mr. Ed fit into a Studebaker for a test drive? ;*)

[visor109]

They had a special edition long cab Lark for Mr. Ed!

[layuppro]

LOL! Mr. Ed! I haven't watched any of his shows in forever and a day! Very funny!

[torpeau]

I don't remember sponsorship, but I do remember Studebaker supplied cars for the show. I think Nash supplied the Superman TV show and maybe Kaiser-Fraser supplied them one year -- not sure.

[tomservo56954]

@torpeau  By the final year of SUPERMAN, they were using Chrysler products.

[sahajad]

I really liked this show in the 70's. It was popular in my country Sri lanka

[dqq]

if you've ever noticed studebaker sponsored the "Mr ED" television sho it says it during the credits an if you pay attention you'll notce all cars in the show are studes airs on tv land often

[winston5610]

Studebaker also distributed Mercedes-Benz for several years; I remember a gull-wing 300 in the showroom in downtown Atlanta in the early sixties (I was five or six at the time, and yes, I know that body was only produced in the mid-fifties). In one episode of Mr. Ed, a 190SL can be seen in the background in a car-wash scene. In another, a couple (not the posts) park to make out in a 1961 Lark convertible. before the Avanti, the Addisons had a black Hawk.

[awackocrank]

I seem to remember the Addisons with an Avanti in the show.

[tomservo56954]

@awackocrank Lucky dogs...

[tubalsurfer]

Probably just a coincidence, but Studebaker was based in South Bend (Ind.), and the guy who played Mr. Ed's voice is originally from next-door Mishawaka.

[fromthesidelines]

Studebaker was "MR. ED"'s sponsor during its first syndicated season in early 1961, and co-sponsor during its first two CBS seasons (1961-'63). Ed and/or Wilbur usually "pitched" the new Studebaker Lark models in spots like this at the end of the show.

[dominoplayboy]

fantastic memories

[scottys94]

I really like this commercial featuring a Studebaker Lark with Mr. Ed.

[Webins]

This 50's commercials, by show stars, are so great. I wish TVLand would show them.