FIAT Ritmo - Commercial

[FGalaxie]

The cheap Soviet steel that Fiat used then.

Fiat sold their tech and help to the USSR, but got cheap poor quality steel in return.

[viremva]

I still drive a 1982 Fiat Ritmo 75 CL. Exact the same as the one who drives first on the truck, colour 682 (Silver metallic) and with 5 doors.. I live in The Netherlands, the car took me to the Chech Republic and Austria without any problem during my holidays. I love the car, no matter what people say about it!

[215alessio]

@viremva Only british and american steriotypes, dont believe them . Geloof de britten nooit! Zelfs un hun auto revieuws zitten ze nog steeds the alfa's en fiats af te breken. het zijn jaloerze losers

Ik heb de ritmo ook gehad maar mijne was te ver geroest 1987 - 1998

[anassgame]

Fiat Always make Great cars in the world and save a Big Group from -Close the doors- Chrysler

[MrGeller10]

Хе , прикольная реклама , жалко что Фиат не возродит Ритмо !

[215alessio]

@MrGeller10 fiat punto is a revived funky cool car and it doesn't rust for 12 years and even longer

[MrGeller10]

@215alessio I'm talking about the very name Ritmo. revive the Ritmo. beautiful name

[kaiokendo]

i love this car do you know that this car was the first made by computer statistics and digital design????????

[MidlandNinja]

Fiat's answer to the Austin Allegro - only even worse

[FGalaxie]

@MidlandNinja The Italian cae industry survived in Italian hands.

The pom one didnt. suffer England.

[mark17781]

My Grandad drove a red fiat Ritmo-

[1969atam]

They looked so modern in '79! I liked the wheels! 

[iNeuTroiD]

Mine is the Green one :D :D

[MattsMacintoshFan]

1:42 In het nederlands heel vaag Waardeloos als je goed luistert! XD

[pintosnfiats]

I have a 1980 Strada from the US market and a 1986 Ritmo Cabrio Palinuro from Sicily that I imported to the States. I love them both. Wonderful cars.

[Lucazedder]

che bello spot per essere degli anni 80..

[mery883]

e  brutto quest video

[justas73]

ao ritmo da fiat

[lorgra85]

/F/I/A/T/

[msshrednivashtar]

This was from the olden days, when people had longer attention spans and could commit to two minutes of advertising.

[mig189189189]

Awesome video. Keep on with that good work!

[MadisonRvrGurl1]

I'm looking for a dick that can put out the fire in my panties!

[boooooooooogy]

It's /F/I/A/T/ :)

[die4try]

looool

[jonnyhahn]

i heart stradas!

[coccodaco]

tra l'altro i dettagli come maniglie fanali e cerchioni al tempo erano molto futuristici!

[87Pizza87]

fantastica!!!!!! ecco perchè perdevano i pezzi!!! le costruivano in giornata!!!! ahahahahaahahahahah

[coccodaco]

che macchina...ho bei ricordi....io avevo la seat uguale alla ritmo...la ronda...però + somigliante alla 2° serie!

[BeedieMobility]

bloody hell they did rust out !

The rust bucket was born !

[h8u4ever]

Handbuilt by Robots?!? LOL XD

[calabretero]

I like it.

[TURBOG93]

come si chiama la canzone???

[87Pizza87]

il barbiere di siviglia

[Kalasatama]

Cars made by Fiat are consumed so quickly!! You never saw any of these on the roads in the late 90's, although there were loads of other cars from the same era still out there doing just fine.

[elenacardinale]

@Kalasatama

I wish you were right, my father owned one for 20 years, not a problem in all these years. I hoped that it would break down, but nothing. In the end we convinced our father to change car just because it was too old fashioned!!!

I can't say the same for my brand new opel corsa, sigh :(

[ahmadosama]

The manufacturing process looks so damn expensive for a car so damn cheap back in the days.These days are long gone now.

[ganjaborg]

my dad had the 130 TC abarth red, was a cool car!

[cistifelio]

was my father's car, Fiat Ritmo forever!!!!

[josatinho]

GREAT CAR..ONE OF MY DREAMCARS

[eliotclay]

Grande automobile! La mia Ritmo Diesel, prima serie, percorse 500.000 km ed il motore girava ancora bene! (By my Ritmo Diesel, old time ago, 500.000 km! Thanks, Fiat!)

[niswel]

The original Ritmo/Strada was a very nice piece of Italian design. To bad the mid 80s face lift made it look more generic and boring. Strangely and sadly the same is true for the Punto II and the awesome Multipla: both got their unique character destroyed by face lifts aimed to please the masses, afraid of all things different...

[TomozukiII]

We had a newer model bought in 1986. Car ran on diesel fuel once instead of gasoline and before going to mechanic, we made 130km on it. The engine newer died though. Very reliable and good engine.

[Frankster177]

Ah well at least Fiat is making money again today. Still Italian owned and making nice cars again.

The English done own any of their carmakers at all. zilch.

And the American ones are broke.

[niswel]

I would say that Fiat of today is superior in every way to any normal US car. Drove both the new Punto and Brava the summer of 07 - very impressive cars.

[NothingSoStrange]

Wow, please, can you describe differences in driving feeling? because.. well, in Italy, Fiat is a good car, but definately i'll never buy one!

Yes, i drive a Panda, a 1990 model and i'm satified, but i'm not convinced by new models..

Thanks!

[niswel]

What I mean is that you can feel a higher level of quality in today's Fiats. They are more solid, drives really well, more close to the German cars, but without being as boring. Never driven an older Fiat, but I had friends who had them. I'm sure they were nice to drive, but the build quality made them feel "weaker", if you see what I mean. I would by a new Fiat, no hesitation!

[retrocarsboston]

Handbulit by robots but destroyed by rust!

Shame my 130 Abarth was one of the best cars I've had.

[NothingSoStrange]

Rust: Totally agree!

The Ritmo of my father (in Italy the Strada is called Ritmo) went half eated by rust at only 45K miles.. he alwais kept the car in garage but didn't helped either.

When i mean half eated, i mean that when you passed over some water on the road half passenger got their legs wet!!

It was a production problem: the innovative anti-rust treathment was randomly flawed :(

[wizloz]

This commercial is spectacular! And I loved that funny car.

[lizZzie12345]

ugly and totally unreliable

[zniesmaczony]

nice commercial but the car ugly as hell.

[mescal71]

my grandfather worked on this car, he made the static model of this car

[738923]

FIAT 4 EVER!!!

[cthomann]

Yeah, I wanted this, but I was not prepared to give up my 128 Abarth. One of the greatest cars I have driven - ever!!

[Fifer21]

There are still some going around Italy

[KpsaAndres]

El anuncio muy bonito. Pero los coches FIAT son y eran una mierda pinchada con un palo. Lo de los robots de la fábrica, que quieres que te diga, los japoneses y los alemanes ya los tenían años antes.

[Perucho20ie]

Eso es falso.

[Gemlovely]

If there was a better advertisment, I never saw it. Just brilliant in concept and delivery. Unforgettable

[VintageDual]

Forza Fiat. Bravissimo !!!!!!!!

[squirtzonedik]

lets be honest these cars were cockcheese

[agonigg]

fiat the best

[BLAKEYBBLAKEY]

FIAT,

FIX IT AGAIN TOMORROW!

[Batroule]

Une véritable pub d'anthologie!

J'adore la Ritmo I, c'est d'ailleurs ma voiture fétiche.

Elle a un look bien décalé qui ne ressemble à aucune autre voiture; on ne peut mal de la confondre.

Ma préférée est la Targa Oro.

[staktikis]

If i would teach car design i would have a Ritmo/Strada in my classroom as a teacher.

Evverything on that car looks good, nothing is to smal/big, to narrow/wide, it looks good (i am a straight lines fan )it got the X factor.

Its a great car appart from the bad steel they used, the only other thing what was not so good was the gearbox.

Was heavy to shift.

[supergg87]

Però era bella la ritmo!! Mi sa ke la parte finale dello spot l hanno girata sul tetto del Lingotto

[topakkiotto]

Auguri alla Ritmo!!! Compie 30 anni: aprile 1978!!!

[themanmaschine]

Brilliant ad, the cars were OK, would've been still around in the UK if FIAT hadn't built these cars out of crap quality russian steel (part of the deal, ladas were old fiats, so they traded their designs for steel supplies) Which rusted with abandon, most the original strada/ritmos like the ones in the ad (1979/80 models) were scrap by 1987, an appallingly short 8 years, and more often than not it was down to terminal rust!

[jack87nick85]

io ho ancora una ritmo e posseggo anche una duna e una palio berlina.altro che audi e mercedes sono queste le vere auto.w la duna e la palio berlina.ciao

[topakkiotto]

Bravissimo!!! Hai ragione!!! Anke io ho una vekkia Fiat Tipo,... sono ancora validissime, ed e' stato davvero un peccato rottamare tante belle auto degli anni '80 e '90...

[5woktuy]

bhè mo l'hai sparata grossa :D mi paragoni ua fiat con una mercedes:D

[FendtFarm]

Fantastic this "handbuilt by robots",

And she looks much better today that 30 yrs ago!

...maybe was the car of the future?

[pollydriver]

wasn't the fiat strada the first car ever to be built entirely by robots...? I think the robots must have designed it too...

[batiscopa]

la ritmo..azz che tempi..

[HZT965]

Ritmo&Regatta: the Gods of the street ;) Very good video

[silvycer]

nightfire620 fiol de na roea

[ralucagymnast]

Wonderful ad for a seemingly poor quality car. OK forget that the car was crap, and just enjoy the aesthetics and the music of the commercial, which was one of the best ads ever:)

[tiochristopher]

we had a light blue one just like in the advert. It rusted in badly in just a few years.

[alanstarkie2001]

These were Fiat Strada in the UK. Great ad at the time but these popular cars vanished from the UK streets very quickly - must have been rust buckets! The strapline was 'hand built by robots' pretty quickly a competitor advertised 'Handbuilt by humans' which amused me.

[tittu82]

Il più bel spot mai costruito finora per un'automobile!

MITICA FIAT Ritmo!

gbcurrado(punto-dot)it

[princearthur1999]

Wow! What I've heard about this car is not good at all! and what you guys say confirms it!

Too many people cant be wrong about it!!!

[kazimann]

Crap eletrics, dodgy cheap Soviet steel, terrible engineering. The Shitmo was doomed from the beginning.

[kbhilkhj]

The Fiat Ritmo is a true Classic BUT they do rust alot but I just love the design and it as a sold ;)

[nightfire620]

shit car

[ropolo83]

Ostras que guapo el anuncioo!!! Una pasada. Ese Ritmo, el coche para todo..Buenísimo el anuncio!!!:)

[davidhad]

Had one of these as my first car in 87, was 7 years old by then, absolute crap !! rust bucket, rust is the only thing i know that likes these scrappers.

[tiochristopher]

Sold as the Strada in the USA the late 1970's

[kiasso]

italian pride!:D

[marcogatu]

nice example of design ,this car ;)

[markele80]

EL MEJOR PRIMER COCHE PARA TODO

[fridsl]

Ti consiglio anche questo:

w w w altraconsapevolezza it

[agfagaevart]

A true classic!!...The ad not the car.

[plinkplanky]

word has it, music was chosen coz it sounds like he's saying 'Family car family car family car'

[KubikCv]

It is car of my childhood..I have one Ritmo...toy...nice yellow model like this

[france0again]

was really an ugly car

[joh2]

While the car often did not have the good reputation that its Japanese counterparts did, it most certainly had styling incredibly unique for a mass-market hatchback...

[alehatoria]

The ritmo is the best car ever made for fiat factory

[fordkev]

Regardless of the quality of the car in question, this remains one of the finest & most beautifully creative commercials made - thanks for posting it!

[snoopy99990]

We didn't see this one in Australia but We had the Regata which was the same car but with the Boot,Cars like this made us thankful for the Toyota Corolla and the Ford Laser from the same era which were built better and had Japanese Reliability.Best of All With Ford and Toyota's Dealer Network You did not have to know a Mechanic named Tony every time the Car goes in for service.

[ErMejodeRoma66]

Bella publicità e grande macchina la fiat Ritmo eccelente

[RapidAssistant]

The story (whether it is an urban myth or not I don't know) is that in return for building the Lada factory and giving the Russians the design rights for the Fiat 124, Fiat got the cheapo Soviet steel that was so prone to rusting.

[shepshepherd]

It's apparently true. The same thing happened with Lancias and Alfa Romeos...

[joh2]

That was true - Many Fiats and Lancias in the 1970s had INCREDIBLY DODGY metal - In fact, in 1980, Lancia were BUYING Beta models at above market rates FOR wrecking due to the structural rust concerns...

[themanmaschine]

You are spot on, there were Lancias rusting spectacularly as young as 3 years old, trading standards in the UK forced Lancia to buy all the affected cars back, it destroyed Lancia in the UK.

[colin172]

Did'ent these cars rust overnight?

[clamorandi]

The Ritmo was the first car I had an accident in (when I was 7, my mother driving and my sister flying by, no one injured but car scrapped), and years later the first car I drove and used for some time. I still love it!

[chelipechile]

kazimann, not all the ritos are made with soviet steel, the ritmos assemblen in Chile are made with chilean steel...are still roading....lol

[RapidAssistant]

Yes, but in Chile you don't have salt on the roads like we have in Britain....can't remember the last time I saw a Ritmo/Strada here, but it was a long loooooong time ago!

[tiaguarrra]

I have seen one las week hahahahaaaaaaaaaaa

[dreamnumber9]

Those Ritmos/Stradas were eye candy when they came out. Car is so pretty, quirky and unique on the road even today. Bravissimo .. thanks for posting this rarity!

[maraujo1984]

A Great Electronic Dance!!!! Just like KRAFTWERK!!!! :)

[maraujo1984]

Maybe the worst car of Fiat... but much better that the best car of GM and Ford!!!!

[kazimann]

That has to be the most ignorant comment here.

[maraujo1984]

Not so ignorant my good friend! Read The Stactics and you'll see why I said that! :D

[chelipechile]

kazimann...you`re wrong...the worst car ever built is the Yugo....

[kazimann]

I have to disagree with you there, the reason why Yugos were considered bad is becasue many owners never bothered to service them reguarly. The Ritmo on the other hand, they were made from poor quality Soviet steel (they used to rust in the showrooms for God sake) and the electrics were terrible on them.

[plinkplanky]

Yugo's used the old Fiat 126/127 bodies if I remember, just like the lada was the Fiat 124

[Fcelar2374]

F127 = Yugo Koral, F128 = Zastava128 or 5' dors version of F128 = Zastava1100. Trust me ;)

[ducati338]

avevo la Ritmo In NUOVA :D

[iigor808]

bellissimo......

[kazimann]

Undoubtably the worst car ever built was the Ritmo, good ad never the less.