On February 17th 2010 I had the chance to talk to Julian Koenig. I quote him:
The accurate story of the "Lemon" ad goes like this: Rita Selden came into Helmut Krone's office and saw a rough of an ad hanging on the wall. It showed a Beetle with the headline "This Volkswagen missed the boat," the copy explaining that the 3,389 inspectors in Wolfsburg were saying "no" to one Volkswagen out of fifty after final inspection.
"Why don't you write 'Lemon'," Rita said. Helmut liked the line and said: "Go talk to Julian." Rita went straight to my office and told me about "Lemon." I said "terrific!" and "This Volkswagen missed the boat" became the first sentence in the body copy.
On February 17th 2010 I had the chance to talk to Julian Koenig. I quote him:
The accurate story of the "Lemon" ad goes like this: Rita Selden came into Helmut Krone's office and saw a rough of an ad hanging on the wall. It showed a Beetle with the headline "This Volkswagen missed the boat," the copy explaining that the 3,389 inspectors in Wolfsburg were saying "no" to one Volkswagen out of fifty after final inspection.
Imseng 2 years ago
"Why don't you write 'Lemon'," Rita said. Helmut liked the line and said: "Go talk to Julian." Rita went straight to my office and told me about "Lemon." I said "terrific!" and "This Volkswagen missed the boat" became the first sentence in the body copy.
Imseng 2 years ago