Dove - Onslaught

[Cirulus]

I've always wanted to be a plastic surgeon.... but this video just makes me want to cry

[2emma1]

sometines i feel i would like surgery to be prettier, but i could'nt let somebody draw on me, gaz me then cut my body. i just could'nt.

[ringirl777]

im all for dove the bodys in the media are not real

[fatmusiclover]

This company is owned by Unilever, the same people who own Axe (the body spray company). Let's take a look at the marketing campaign of both:

Dove: real women are beautiful, be yourself, etc etc

Axe: woman are used for sex, use our body spray and hundreds of thin yet big breasted women will have sex with you.

Hypocritical?

[0madmadame]

what right does this company have to market themselves with this disingenuous moral cause while they test on animals and destroy rainforrests? I boycotted this company years ago. And btw this camaign is just an underhanded way to slander other beauty products marketing scheme so that everyone buys doves products instead.

[blastprincess]

You are right, I boycotted too. No tiene ningún sentido promover autoestima vendiendo productos de belleza.

[scrapps212]

it's disgusting, a marketing scheme wrapped in a campain.

[DestroBan]

@0madmadame

It is a marketing stunt indeed, but never the less: stunts like this could change the perspective of beauty, which I agree with them, is distorted. Therefor I think its a positive evolution. If this campaign does have effect, other company's could follow, and unrealistic photoshopped pictures could be reduced by this... Now, impersonally... I don't care too much... =)

[RadiationxHazard]

Society is too blinded to see what true beauty is .

Until we can cut back on the lack of realism and overedited photoshopped pictures, life for girls is going to be difficult.

You can get the bodies on the media, if you prefer salad everyday and under 1,000 calories and by a miracle have the time to go to the gym for three hours a day.

Dove is just... I don't know. You know they own Axe, right? Hypocrisy at its best but... oh well. Thumb me down. i dont care.

[esachiko]

I see this video and I don't think about accepting myself, it makes me think I shouldn't eat anything else tonight or I should go and do some exercise now. It's sad what a great thinspo video this is...

[FatherChrismas]

The most chilling moment of this video is where it slips into footage of comedic surgery, with the horrific sounds of the cutting of meat. That brought the hair up on my neck.

[goodsecksyum]

there telling us that your perfect just the way you are.

even if you use beatuty protucts, THEIR beauty products it doesnt mean we have to change and be skinnier or smaller or prettier

[dethbydisco]

The message that Dove are trying to get across is a positive message ... but they should do more to practice what they preach!

[mistressmasquerade]

Their message is contradictory - if we're beautiful as we are, why do we need their products? They're selling the idea of transformation, like every other beauty brand - they're simply putting a different face on it.

[qbadge2]

omg what is this commercial trying to say? women don't have the right to do what they want?

[AnnaIsabella90]

exactly qbadge2. you are one smart little cracker aren't ya?

[JackScheerer]

Rofl... talk to your daughter before the beauty industry does...

...like, I don't know, Dove/Unilever?

[cutemussy]

YoU CAN ACTUALLY LEARN SOMETHING FROM GREENPEACE'S VIDEO

[Sereena111]

While they are a big corporation who are obviously out to make money from this campaign, its soooo refreshing to finally see a corporation in the beauty industry showing it the way it is. It doesn't make me want to buy their stuff, but its great that finally the fakeness and artificiality of the beauty industry that is force fed onto our children every day has been put into a campaign that is in your face, especially for men who buy into this crap and expect this myth for women constantly

[AbraxasLalee]

Dove has very good movies.

[jully323]

mm i guess i got you guys, but you gotta understand that doves still a corporation and corporations need to make money you know

i agree with them about the whole true beauty stuff and i think they just had this amazing idea of doing a campaign for that :)

[6Sh00ter]

I agree...very poignant!

[yelloworangered]

Dove can go to hell -- it's just a corporation that has figured out another angle to use to make money. But we women had better realize that our lives and our daughters' lives are being stolen away, moment by moment, by the drive to be "attractive." We must reclaim ourselves as human beings whose time is better spent than in a race to conform to an ideal that takes hours and hours of each week and is deliberately made unachieveable.

[dynastychick3]

I agree. It's all about money. A brilliant marketing ploy. Fuck Dove. Ill but stuff from Oil of Olay who at least isnt so damn hypocritical.

[catastrophuc]

Man, I got married in March, wandered my way to these vids, and am now terrified of having a daughter. Thanks a lot Dove. LoL - but not really.

[fawffles]

those ads brainwash me into buying shit :) it's fun!!!!

[ladybekkicarrot]

I am not really comfortable with the idea that this is an add campaign but this is the best one of their videos.

[EleventhHourJester]

Sure dove sells beauty products but the message of curing self esteem is only going to work if it's sent out by the industry that killed it in the first place. We believe the beauty industry when they tell us we are ugly, so dove wants us to believe it when they, part of the beauty industry, tell us we are not.

[hottietomalie1]

I understand 100% what your saying but dove is donating money to i think what is called the "true-beauty fund" to teach children not to belivee all of this. also if you look on comercials now days dove does not promote things like being extreemly skinny, ect. they promote "natural" health.

[lives4music07]

o yeah so true! The scary thing is the extremes we go to in order to acheive what ain't even real in the first place. Natural is probably one of the most forgotten words these days. =(

[carmensandiegan]

Does anyone know what song this is?

[lovablelilbunny]

i think that it's "la breeze" by simian.

[acayaa]

yees, that is

[EleventhHourJester]

This is absolutely the most incredible short film I have ever seen. I wish I made it. That's exactly what it's like for us, we are BOMBARDED by the beauty industry. this is just the best. Peace

[xoxpenguinxox]

I agree...actually its quite scary...

I'm 15...I mean.. my parents have always made sure I keep my head on..love myself...

It just annoys me

My friends are obsessed by their looks..

[SpilledSoul16]

I wish I had your parents....

[darkopacity]

Same here. I can't even recall how many times my mom complains about my looks and how they should be.

[erdwe45]

Fuck the beauty indistri brainwashing small children togheter with Mtv etc... all terrorist groups against humanity i say!!!

[zeebird69]

God, I cant believe people are so taken in by this, but then it's not that surprising considering this is a highly contrived marketing campaign that has has millions pumped into it to make us think they're right on! screw the beauty industry, buy dove products, cash back unilever!!!!! well done...

[xkikixx]

thats a great video!

[happydanceflower]

thats powerful.

[CaJeffO]

Brilliant!!!!! THANKS for your gift to humanity. Fantastic understanding of the manipulation problem / Exposing it & leading to resolution.

Please cantact me about my PLAYLIST YouTube(dot)com/cajeffo

[kernythelibretter]

cool vid

[TheCrazyGerman]

rocks!

[Broojo02]

indeed, most cool advert

[polskasekowna]

just so you would know.

the song is called La Breeze By Simian

[FreakSymphony]

Just because Dove is owned by another company, doesn't mean they can't say what they want. Unilever doesn't make ads for Dove and Dove doesn't make ads for Lynx or AXE. They are still separate companies, but just one happens to own the other. Look at Ford Motors and the other companies they own. Or any other large corp. for that matter.

[greatwhitehype27]

...though if enough consumers got angry about this and took action, causing a negative image for Unilever, you think they wouldn't step in? Of course they would.

If the CEO of Dove makes a sharp criticism against the Unilever CEO, you think they wouldn't step in and remove them? Of course they would

[Asinforgiven]

Ford motors owns Lincoln and the customer service calls go to the same center....lol!

[712007]

Dove belongs to Unilever. Unilever also owns LYNX and AXE. Just the opposite. Women as animals. Shame.

[madeeboo]

ilove this vid and that lil gurl is sooooooo cute!

[laureguilbert]

People have been calling it hypocrisy... since Unilever also sells Axe, but honnestly... even if it is, it doesn't mean that I don't agree with the message. I don't see how something trully NEGATIVE can come from this type of ad. Of course Dove wants to sell its products, but at least they are promoting a positive message about women. I can't get myself to see the arm in that.

[Asinforgiven]

It not only sells Axe, but also Slim fast... a weight loss products that also imply you must lose weight to look good...

[knroth]

Actually Slim Fast also supports healthy weight loss and on the cans says that if you are lossing more than two pounds a week after the first week you should stop dieting and see a doctor. They don't show twigs in their commericals just healthy people.

[Asinforgiven]

Most any diet product has a disclaimer- it avoids litigation. Phen-phen had a disclaimer, too- didn't make the damage any less. I don't knock the Slim Fast product, it works. I just think that the company is attaking from both ends and that's marketing, not heartfelt.

The hipocrisy is what I criticize.

Hypocrisy doesn't deserve applause.

[jeremybean]

It's ironical, to be honest.

Here, Dove are telling us that we don't need all these things, like facial creams, slim tablets etc.

And what do they sell? Amongst other toiletries, Anti-wrinkle cream. I fail to see how Dove is putting out a heartfelt message by doing this. True, the point is good, but there is no meaning behind it - all they are doing is telling us to avoid everyone else and buy products only from them.

[xkikixx]

yep, that is true!

[itchiryu]

PER FECT !!!

[drcamdenthemaze]

waaa o_o

excellent. support !

[sakuratoy89]

yup it is simian la breeze

[maustin3595]

I think it's Simian - LA Breeze.

[ted2neux]

I love it !!! What's the music ?