Great presentation! I'd add that this concept of online identity now includes the way machines are responding to our behavior online as well. In cases where a website personalizes content incorrectly, it reinforces a negative identification with that site or service, but when the personalization is spot on, there is a unique chance to bring the user's identity much closer to the brand. I loved your take on facebook connect as an online signature. Brilliant stuff.
A great example of how not to give a presentation. A tech guy should know to test the equipment before starting. He should have taken his own advice and started the talk with the video.
@rosiesiman ~Still if he had started with the video, he would have realized the sound wasn't on & got it going right away - no one would have noticed much. Unfortunately, his ill-preparedness throughout the presentation (backtracking, repeating, making points that were not part of his message) was distracting from what he wanted to say. It sounded like he was up on stage talking to himself rather than engaging his audience. Had he been more prepared, he could have covered more in his short time.
Great presentation! I'd add that this concept of online identity now includes the way machines are responding to our behavior online as well. In cases where a website personalizes content incorrectly, it reinforces a negative identification with that site or service, but when the personalization is spot on, there is a unique chance to bring the user's identity much closer to the brand. I loved your take on facebook connect as an online signature. Brilliant stuff.
bartolson 2 months ago
A great example of how not to give a presentation. A tech guy should know to test the equipment before starting. He should have taken his own advice and started the talk with the video.
MiranUT 2 months ago
@MiranUT Unfortunately they didn't let any speakers test equipment beforehand or even between speakers.
rosiesiman 2 months ago
@rosiesiman ~Still if he had started with the video, he would have realized the sound wasn't on & got it going right away - no one would have noticed much. Unfortunately, his ill-preparedness throughout the presentation (backtracking, repeating, making points that were not part of his message) was distracting from what he wanted to say. It sounded like he was up on stage talking to himself rather than engaging his audience. Had he been more prepared, he could have covered more in his short time.
MiranUT 2 months ago
Comment removed
rosiesiman 2 months ago