A great thought and experiment. I wonder more about how actual interaction occurred between the company and customers. How did they set up the system?
ElasticLab and Delatroy - You're right on. This is, at best, semi-mass customization, and at worst, a gimick.
Think about the reality of this system. JF gets thousands of shoe submissions, many of them weird, insane, even crappy. You still need a number of "creatives" to choose the best designs, but now, these people are merely sifters, where they would have previously been designers.
The majority of customers don't get their ideal shoe. Designers don't get to design. Only management wins :(
Wouldn't "open-source" footwear be a shoe with the pattern available freely online so others could make it? Asking customers to design a shoe is more like crowd-sourcing.
Not good.
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lushaaloma 1 year ago
A great thought and experiment. I wonder more about how actual interaction occurred between the company and customers. How did they set up the system?
kbhambare 2 years ago
More like crowd-sourcing than mass customisation.
coetmor 2 years ago
Maybee some women could comment on the shoes he is showing.
guddaysunshine 2 years ago
:( to this video
leejacob120 2 years ago
ElasticLab and Delatroy - You're right on. This is, at best, semi-mass customization, and at worst, a gimick.
Think about the reality of this system. JF gets thousands of shoe submissions, many of them weird, insane, even crappy. You still need a number of "creatives" to choose the best designs, but now, these people are merely sifters, where they would have previously been designers.
The majority of customers don't get their ideal shoe. Designers don't get to design. Only management wins :(
dmuren 2 years ago
Isn't this just mass-customisation and commercializing the most popular designs?
delatroy 2 years ago
Wouldn't "open-source" footwear be a shoe with the pattern available freely online so others could make it? Asking customers to design a shoe is more like crowd-sourcing.
ElasticLab 2 years ago
please stop making videos when you're drunk
omgavailablename 2 years ago
He's right: Mimes are really buff right now, and I'd love to design my own sneaker....cool.
Tedsuzan 2 years ago
I wear nike (heavy-duty).
NiceTubeAccount 3 years ago