Does Google consider SEO to be spam?

[MrCheapseo]

Spam is spam...seo is not, at least if done properly is not. Seo tools are built with the ability to spam but that does not mean you have to do it. I regularly use Scrapebox to find high quality links and a few of these are worth thousands of weak low quality automated links that probably never get indexed anyway.

[boldendeavoursgr]

We dominate our market sector by doing exactly what this video describes. By dominate I mean we have the first 15 positions on the highest volume key phrase, and the first 10 positions on the second highest. We have position 1 to 6 on many more key phrases.

We achieved this with white hat SEO - great site architecture, regularly updated unique content and high level relevant incoming links from well written articles that we post on good sites around the net. And no expensive PPC.

[jyotibrpt]

Many links good for site and ranking as u said but I am building lot of links but still my keyword is not ranking..can you please tell me what would be the problem..

[awoai]

It's pretty basic what he is saying. If you are honest and work had and know exactly what you are doing you can dominate the searches in your industry. There are thousands of techniques you need to employ on a consistent basis to adequately compete. We have ben doing this for over two decades and are experts in the field. visit us at awoa.com

[DigitalMazeLtd]

Matt mentionss keywords and a good SEO can find the ones that matter, what he didnt mention is that everyone with a google account and is logged in, now searches over an SSL conection, which means we cant track keywords and search habbit. Even though Google say this is only effecting 3% of all searches, one has to ask, yeh that may be now but in a few years then what? Google make it a ball ache to provide white hat methods, no wonder people will bend or break SEO rules.

[Emperoni]

Thanks Matt, but you really don't have a clue how Google search results are generated. If you want to be at the top of your results you have to:

A) have traffic like amazon.com

B) have a million bogus inbound links

I have seen totally legitimate web sites that may have over 100 items for sale that fit a certain keyword and the web site does not come up at ALL, AT ALL, not in the first page nor in the 90th. But yeah, blogs from porn web sites will come up. Get to work, man, you're getting paid!!

[Gimped88]

@Emperoni not true man, I have been doing SEO for 5 years now and been a webmaster for the same, now i know for a fact that a million inbound links are not going to do anything for you, if anything will only hurt you. Now what you really need is a decent amount of solid RELEVANT links not a million random shitty end of the stick links.

[scioccona]

@Gimped88 I wish to be proven wrong! Give me a one or two word keyword that gets 10000 exact match monthly searches or more that supports your point and refutes mine, please.

[dineshverma25]

Superb Video. Thanks Matt.

[JLRAccessories]

White Hat Agency? What a joke. Every niche I compete in is utterly dominated by web owners who spam the backside off everything. THe subtext of what this grinning oaf says though is pretty simple. On site content now rules over links. Unique (ie REAL unique not "copyscape" unique) content, regularly updated and lots of it. This shouldn't be the way it's going - but it is.

[mishraasuresh]

useful for all

[seonorthampton]

nah pretty useless

[karenkouf1]

Nice summary. If your goal is always making a better experience for the user, everyone wins!

[korty07]

beycon.com.tr

[korty07]

thanx

[SeanPSalesCoach]

It's really good to know what Google perceives as good white hat SEO. Great video.

[TopSeattleSEO]

Thanks a lot for this Excellent SEO ranking video.

[italysound]

Matt,

Many thanks for a great definition of Search Engine Optimization and what SEO professionals do. From my own personal experience, just even minimal, basic, SEO has made a remarkable difference in a couple of my own websites. Like everything else, anything that is good can also be used for bad. It can be used as trickery, but only if you choose to use it that way. All the SEO professionals I know earnestly strive to use SEO to help their clients succeed.

[svoloth]

Malonu girdėti :)

[MsDollarplus]

Класс молодцы!

[LastRoseStudios]

I didn't know page speed had an impact on results. Are there any particular elements related to page speed that have a greater effect?

Investing heavily in seo is a waste of money IF you don't have a site that will convert visitors.

[R0SSTav]

Ofcourse Google doesn't think SEO is spam, they sell and recommend SEO services themselves. Plus as a business owner is turned on to SEO they will naturally start with PPC and other forms of online marketing to boost revenue. A google most certainly likes this.

[CrazyPinkoo99]

thanks for sharing.

[tagSeoBlog]

Thanks Matt. This helps a lot!

[uale75]

Thanks for the specification.

Who asked this question maybe could imply that since SEO "steals" work to Adwords ( in same cases at least) it could be seen in a "different way" by google?

[V0S1N0]

Any list or directory of 'good' SEOs would be abused quickly by the 'bad' SEOs.

If Matt made the list he would be hounded by the bad SEOs and branded a villain by anyone who couldn't make it on the list.

I do like his suggestion of asking successful companies who they went for.

[hariskrijestorac]

SEO in the digital marketplace is like market research in the non-digital marketplace. If you want to open a shop, you should research what neighborhood to be it in, what to call it, what you should stock there, what your expenses would be. It's pretty analogous to what people do with paid search and SEO. What keywords should I target, which ones are working well, which ones should I pay to rank for, what sites should I get links from?

[Margaret4612]

Maybe you can create a directory of good ones. I'm afraid to take ANY advice because I am not knowledgable enough to tell white hat from black hat.

[nasht00]

@Margaret4612 yes I agree. If we could have an easy site that lists which techniques are good or bad.

[BadgerGravling]

@Margaret4612 You could try asking companies or people you respect, or alternatively reading up some of the various websites which do offer good advice, e.g. SearchEngineLand, SEOMoz etc, in addition to Google's guidelines.

[benacheson438]

No. SEO is not spam. Thanks Matt for clarifying this. There are some unprofessional spammers out there giving SEO a bad name. Use a professional, white-hat agency.

[getlandersgetpaid]

@benacheson438 I could use a 'professional, white-hat agency' like you suggest, and they could 'optimize my pages for the best user experience'. I could then sit back and watch my competitor aggressively build a mixed link profile and completely dominate the top 5 results. I suppose it really is my choice...