Change-In-CHEER Detergent TV Commercial - 1960's

[bongomanfromdalou]

The late 1950s must have been the golden age of laundry detergent commercials! Martha Wright was a pop singer of some note, and she sang the Cheer jingle (to the tune of "There'll Be Some Changes Made") for several years. Another commercial had the tag line "You'll see the difference for yourself -- for a whiter wash, get CHEER!" I think Cheer began using the phrase "Deeper Fresher WHITE!" on their boxes circa 1958, however...

[DanMan869]

I'd say this ad (featuring Ed McMahon) aired around 1958. Thanks for sharing it!