AB005 IDEO (Patricia Or & Loh Xiang Yun)

[kitakw]

Great job. I'm a theatre student yet I could understand it so that must speak a lot with regards to the presentation's clarity

Some terminology may not be entirely understood by a layman. I felt that terms such as 'IDEO' and 'phase 0' could have been explained better so that anyone can watch this and understand what is being said without having prior knowledge of the subject matter

The video was done well. Excellent choice of music and display of the credits/titles. It was hip

[kitakw]

and funky and would definitely catch the eye of Gen Y-ers. Camera work was good. Panning shots such as the one at 3:33 show variety and deviates from a standard, straight-up presentation. Its not just about what you can do but how you do it

Voice synch a bit off. Equipment fault?

Overall a very succinct presentation. Obviously a lot of effort has gone into this. Oh and if "Presenter's Appearance" is part of the assessment criteria you ladies would score full marks in that section

Keith

[euggiehong33]

Its a very innovative way of presentation.. Its cool and funky.. and i like the musics too.. well done! =)

[barnabaschung]

xiangyun is sooo pretty ... :)

[attitude8z]

i like the prototype idea!

[shicong84]

i think u both spoke v well! v approachable and professional. tho i hv a suggestion - perhaps u might like to move the backdrop to places outside of the design classrooms. corridors (u alr did it) and open spaces etc might juz add tat extra sparkle. an idea for yr future vids. cheers!

[canadianbull17]

the use of examples such as siemen has given more concrete evidence to the presentation...good work gals...

[checkthisoutguys]

This video is very profesionally done. I was able to follow the thinking process closely. I like and agree with some of the recomendations, as they adopt a customer-centric approach.

[orpatricia]

Response to BYZJ:

In phase 0b, we propose that IDEO presents all possible market segments they have gathered from their field research to Simmons. Simmons can then determine the target market that best fits their corporate strategy and product line.

The phase 0b process should also take into consideration complementary marketing propositions from the Simmons team, such that the proposed new product would be in line with the client's strategic direction.

[desmondczy]

Cool...Nice presentation! Informative and to the point.

[BYZJ]

Hi. Could you clarify on your first recommendation regarding the fusion of marketing propositions from Simmons and product design expertise from IDEO? Thank you.

[themattressguys]

Excellent video!! great ideas!

[yuji84]

Highly informative and entertaining. This is a very professional piece of work where it gives viewers the feel of a real documentary. For almost the entire video i thought i was watching a program from channel news asia... no its CNN! 2 Thumbs up!

[orpatricia]

Hi peepz,

Please leave some comments or questions, if any, after viewing this vid! Its a production which we've put in alot of blood, sweat and tears!! Your kind favor will be eternally appreciated!!

:)

[qhs4ever]

Very clear presentation!!