@magpiesareawesome It doesn't. That's the entire point and what makes it brilliant! It's all about establishing an emotional connection; as although we like to think it, on some level, no decisions are truly rational, they're all based on emotions to some extent. So, the next time your in the sweets isle at Tesco's, weather subconsciously or consciously, you'll get a feeling of happiness as you see the Cadbury's brand because this advert made you chuckle. And then your more likely to buy it! :)
@themysteriouscrumpet the point isn't that it has to do with chocolate, it is done in exactly the smae reason as a few of the cadbury adverts have been done i.e. gorilla and eyebrows, it is to get peoples attention and get people talking about the advert and the brand
@1ronweasel Alright, I capitulate. I realize it's futile for me to keep bitching about this. I can see now I'm just like all those guys who said to Picasso, "What the hell is this? This will never catch on! It has to fit the traditional structure etc.", when it should have occurred to me that advertising is clearly in its post-modern stage. (However, I don't think anybody can defend that one scary-as-hell video game console add with the possessed baby doll, that's thing just demonic.)
continued.... It was a FAB moment as she let out a scream of sheer TURKISH DELIGHT! sadly, 3 days later, his SHERBERT FOUNTAIN started to drip. it turned out ms.ROWNTREE had been with BERTIE BASSET who had ALLSORTS!
continued.... It was a FAB moment as she let out a scream of sheer TURKISH DELIGHT! sadly, 3 days later, his SHERBERT FOUNTAIN started to drip. it turned out ms.ROWNTREE had been with BERTIE BASSET who had ALLSORTS!
mr.CADBURY met ms.ROWNTREE on a DOUBLE DECKER, it was just AFTER EIGHT. they got off at QUALITY STREET, infront of the FISHERMANS FRIEND pub. he asked her name. "POLO, im the one with the hole", she said in a quiet wispa. "im MARATHON, im the one with the nuts" he said. Then he touched her CREAM EGGS. they checked into a hotel, he slipped his hand into her SNICKERS and felt her MILKY WAY. he fondled her FLAP JACKS,and she rubbed his TIC TACS... TO BE CONTINUED :D
@stickguy110 continued.... It was a FAB moment as she let out a scream of sheer TURKISH DELIGHT! sadly, 3 days later, his SHERBERT FOUNTAIN started to drip. it turned out ms.ROWNTREE had been with BERTIE BASSET who had ALLSORTS!
So, you know that melamine was added to some foods that were produced in China, and since the Cadbury factory is in China they put melamine in their chocolate? China's a large and diverse place, and Cadbury has been going since the mid 1800s. Plus, Cadbury manufacturing isn't in China. It's in Hereford, which is in Birmingham in England. Where they certainly wouldn't allow people to put plastic in food, so I think you're pulling facts out of your arse.
ino this sounds stupid but the whole point of the advert is the chocolate is ment to be exciting when u taste it thts the whole point of the airport truck race
@ckisawesome , heh heh, that comment made my day. Hadn't the chocolate gone all white and powdery though as old chocolate often does? (I think it's called "the bloom". It's not harmful or anything; it just destroys the texture).
I for one love all the Cadburys adverts, they're so different to the usual boring rubbish, they always get my attention which as far as I can see is the whole point :)
ha da gud thing bout this ad was that its only really properly broad-casted in ireland and britan!! cuz were da best anyway innt dat rite all you irish and british ppl!! comment if you agree!! ;P
@deathkiller999 lol i was going to say that but still like em the best 1 yet is the truck race but wtf the song is wrong it used to be living on a pray by bonjovi
@jg0isback um i don't live in bournville i was merely correcting the other blokes mistake and im certainly not fat if thats what your comment was about
This is brilliant marketing, completely top notch. The purpose of the advert is simple: Make you feel good, with a brilliant soundtrack and a well thought set of images, and then associate that "feel good" with their product. Not made for everyone to understand though, as some of the text comments prove, as such, this line of advertising is a big risk. Brilliant, though.
its abit strange that people buy the product because this advert dosent have anything to do with it. unless there brain washing everyone which i think isunlikely
hey guys where is this advert shown ie what country becuase im supposed to be doing a report on cadburys advertising in different countries so help would be appreciated
Man, people are dense....since when does a conmmercail actually HAVE to be about what its advertising. The simple fact that its a well-made, well thought out original commercial goes a hell af a lot further than someone holding a chocolate bar.
Does it? It's a bit of fun and yeah maybe gets people talking about the adverts themselves. But does it raise people's awareness of the Cadbury brand? This advert, from a business perspective, is a complete waste of money. At least the newer 'head' one advertises the use of Fairtrade chocolate in their products. Good from an entertainment point of view, bad from a financial point of view.
It doesn't advertise the product. Cadbury's profits did not increase at all after these adverts. An advert is supposed to advertise the product or brand. Airport ground vehicles have nothing to do with Cadbury's chocolate.
Well maybe it wasn't their aim to and how do you know Cadburys profit did not increase after this campaign? did you go through Cadburys accounts? Or are you just saying it from hear say.
It seems their aim was to get people talking. But instead of the brand, people talked about the content of the adverts.
I know because I have seen the charts. Can't quite remember where I found them but they showed no increase in sales after this particular advert was aired.
Don't Stop Me Now (to get Cadbury)
NathanaelOctavianus 6 days ago
1:00 i do that on gta iv
MusicManAustralia 1 month ago
2:08 so thats where all the lost baggage at heathrow went a few years back...
TheWollopp 2 months ago
The night shifts at an airport must be so fun
Damien3210 2 months ago
Shotgun the little truck
theminnow100 3 months ago
They did this once on Top Gear, didn't they?
DarkGodCthulhu 5 months ago
@DarkGodCthulhu something like this i think
thejack1594 5 months ago
@DarkGodCthulhu Top Gear did the race after this commercial aired. One of the funniest of all their "races".
dano670 4 months ago
id love to do that
arnz5050 5 months ago
looks like 42 people, wont be defying the laws of gravity = losers.
balamorysquad 6 months ago
looks like 42 people, wont be defying the laws of gravity = losers.
balamorysquad 6 months ago
Eh, Top Gear already did this. Color me unimpressed.
Enigma3588 6 months ago in playlist CADBURY ADS
@Enigma3588 Color you incorrect. This advert came first. This was from 2008, the Top Gear Episode was from Dec 2009.
dano670 4 months ago
I love how the blue lights go past with the beat of the drum.
JamspongeVideo 6 months ago
This happens at stanstead every day.
kattowitz4 6 months ago
Who likes the cute little orange car?
Stickicide90 7 months ago
not quite sure what this has to do with cadburys chocolate...but nevermind ey....
UCunningRunt 7 months ago
thumbs up if you were watching this and eating a cadbury choco bar xD
brandonashplant 7 months ago
Vote up on who else thinks Cadburys makes the best averts ever!!
MrOlivertucker 8 months ago 67
@MrOlivertucker Sorry, its always gonna be Toyota (in NZ anyway)
07kattho 1 month ago
@MrOlivertucker they used to not no more its all about keep team gb pumped >.>
xatjames 4 weeks ago
aww Cadburys in the good old days ^^
NightmaresRegin 8 months ago 2
I want to do that :(
Thefailerify 8 months ago
what does this have to do with cadbury?
magpiesareawesome 8 months ago
@magpiesareawesome It doesn't. That's the entire point and what makes it brilliant! It's all about establishing an emotional connection; as although we like to think it, on some level, no decisions are truly rational, they're all based on emotions to some extent. So, the next time your in the sweets isle at Tesco's, weather subconsciously or consciously, you'll get a feeling of happiness as you see the Cadbury's brand because this advert made you chuckle. And then your more likely to buy it! :)
HenceOrOtherwise 8 months ago 3
wtf
KIKZUMBUTXBOX360 8 months ago
Does anyone know where to find the latest cadbury advert, the one with the scientist guy making the chocolate fly into balls?
Kabinator100 9 months ago
I LOVE the orange car.
40 people lost their bags on the runway
Kabinator100 9 months ago
when u cant fight fight that feling anymore uv frogotin what u started fighting for
Mrcokecan45 9 months ago
what?
rammstein1fan 9 months ago
This has been flagged as spam show
Cool video thanks - have favourited on our channel here - we favourite the best brand videos on youtube. Cheers
MarktgInnovation2Day 9 months ago
so thats why my baggage always gets lost... hmpf
fathead431 10 months ago
dont matter now i know what its called
its called Queen: Don't Stop Me Now
Kamilekbak 10 months ago
whats the song called?
Kamilekbak 10 months ago
...Didn't they do this in Top Gear before?
Girder3 10 months ago
I still find it funny how coincidental that this was released the day after Heathrow airport lost tonnes of luggage lol
jacksite2007 11 months ago 3
1:08 at least now i know what happened to my luggage
daniel1100ify 11 months ago
fuck me was this really 2008 :o
600145 11 months ago
@MRHARMFUL83 more like thats wut happens when a cat wanders onto the runway of an asian airport
lodawg333 11 months ago
has to be my favourite cadburys advert
9989126 11 months ago 2
Lol I love Cadbury Commercials
TheSingingChristian 11 months ago
@stickguy110 lol im subbing to your channel for that joke
reuben0708 11 months ago
no wonder my luggage had tire tracks on it oh well at least it was full of chocolate....
1ronweasel 11 months ago
no idea what it has to do with dairy milk but u have to want to true that
drumingking07 11 months ago
lol at 1:13. who would take a rubber duck on holiday
outofcontrolmotion 1 year ago
@outofcontrolmotion maybe its a little kids bag or ernnie
saliormoony 1 year ago
i wonder who actually one that race
picklesocks7865 1 year ago
lmao what, gotta love Cadbury though...
iwalkalone92 1 year ago
@themysteriouscrumpet the point isn't that it has to do with chocolate, it is done in exactly the smae reason as a few of the cadbury adverts have been done i.e. gorilla and eyebrows, it is to get peoples attention and get people talking about the advert and the brand
Laser183954 1 year ago
@Laser183954 that actually is so clever! lol but it isn't going to make me go into tesco and buy the damn product
MrReckzz 1 year ago
Rubber Duck at 1:12!
Mattz96 1 year ago
Comment removed
themysteriouscrumpet 1 year ago 2
@themysteriouscrumpet
doesn't have to have a point it's a cadbury's ad remember?
1ronweasel 11 months ago
@1ronweasel Alright, I capitulate. I realize it's futile for me to keep bitching about this. I can see now I'm just like all those guys who said to Picasso, "What the hell is this? This will never catch on! It has to fit the traditional structure etc.", when it should have occurred to me that advertising is clearly in its post-modern stage. (However, I don't think anybody can defend that one scary-as-hell video game console add with the possessed baby doll, that's thing just demonic.)
themysteriouscrumpet 11 months ago
you live for adverts like this
T800System 1 year ago
heh... who cares what they're selling? i'll buy anything after this advert :D
trainlover658 1 year ago 3
This has been flagged as spam show
continued.... It was a FAB moment as she let out a scream of sheer TURKISH DELIGHT! sadly, 3 days later, his SHERBERT FOUNTAIN started to drip. it turned out ms.ROWNTREE had been with BERTIE BASSET who had ALLSORTS!
stickguy110 1 year ago
This has been flagged as spam show
continued.... It was a FAB moment as she let out a scream of sheer TURKISH DELIGHT! sadly, 3 days later, his SHERBERT FOUNTAIN started to drip. it turned out ms.ROWNTREE had been with BERTIE BASSET who had ALLSORTS!
stickguy110 1 year ago
mr.CADBURY met ms.ROWNTREE on a DOUBLE DECKER, it was just AFTER EIGHT. they got off at QUALITY STREET, infront of the FISHERMANS FRIEND pub. he asked her name. "POLO, im the one with the hole", she said in a quiet wispa. "im MARATHON, im the one with the nuts" he said. Then he touched her CREAM EGGS. they checked into a hotel, he slipped his hand into her SNICKERS and felt her MILKY WAY. he fondled her FLAP JACKS,and she rubbed his TIC TACS... TO BE CONTINUED :D
stickguy110 1 year ago 29
This has been flagged as spam show
@stickguy110 continued.... It was a FAB moment as she let out a scream of sheer TURKISH DELIGHT! sadly, 3 days later, his SHERBERT FOUNTAIN started to drip. it turned out ms.ROWNTREE had been with BERTIE BASSET who had ALLSORTS!
stickguy110 1 year ago
@stickguy110
All Nestles water comes from USA Great Lakes
Nestles Perrier Water is from USA Great Lakes
Cadbury / Nestles use melamine plastics (resin) as a filler in their products
CHINA factories adding melamine plastics to Dog Food & baby foods accountable for 1000's of
ANIMAL Deaths and Human Deaths
INCREASING the production of Plastic, With BILLIONS of Human Consumers
It's all COMMERCE nothing else
Genocide via GREED
Xquire 7 months ago
@Xquire
Um, where exactly did you get this information from?
JamspongeVideo 6 months ago
@JamspongeVideo
Remember when all the Pets were dying account of Melamine Added to foods in China ?
Do you know what Melamine is ? Not BIO DEGRADABLE let alone edible, consumable by anything living.
Dogs Cats Babies were all dying.
Cadbury Manufacturing is in China.
Melamine is worse than any INERT FILLINGS.
Surely you haven't forgotten? Henkel & IG Farben created Melamine 1930
Xquire 6 months ago
@Xquire
So, you know that melamine was added to some foods that were produced in China, and since the Cadbury factory is in China they put melamine in their chocolate? China's a large and diverse place, and Cadbury has been going since the mid 1800s. Plus, Cadbury manufacturing isn't in China. It's in Hereford, which is in Birmingham in England. Where they certainly wouldn't allow people to put plastic in food, so I think you're pulling facts out of your arse.
JamspongeVideo 6 months ago
@JamspongeVideo
Ya just like YOUR MAD cow disease farmers WERE putting on the MKT in UK, ooo yess so absurd.
SURE IS...
FACT Nestles and Cadbury were involved in adding melamine to many foods
ALL Nestles Perrier Water comes from the Great Lakes
Xquire 6 months ago
@stickguy110
i like this i thought it was really funny so i had to nick it and put it as a facebook status
lildevilalex123 3 months ago
@stickguy110 what's with the random capitalized words?
MrSquid21 2 months ago
@MrSquid21
Names of chocolate bars/sweets they sell here, he (or whoever he pasted it from) forgot to capitalize "WISPA" though! ;-)
cl998 2 months ago
So that's why my brother's luggage was broken last year.
AlexGTAgamer 1 year ago
MY LUGGAGE! 0.0
PeaceLoveMonika 1 year ago
Loving the Stig driving the white stairs at 0:39 Great advert. Laugh my arse off watching it.
N449S 1 year ago
That has NOTHING to do with cadbury its just cars racing!
nawaf19991 1 year ago
@nawaf19991 that's the point it's just supposed to be random!
Starlesswolf001 1 year ago
who thinks that ALL airport vehicles should look like this? XD
mattjamco 1 year ago
my favourite out of the cadburys adverts!
Bozo660 1 year ago
either top gear copyed this or cadbury copyed this from topgear
/watch?v=IHD6f_XrYNk
IIGrayfoxII 1 year ago
Hahahaa i love this! It's one of them "WTF?" adverts, but i just love the randomness of it, brilliant!
xashleykamix 1 year ago 2
i was expecting them to transform into one badass constructicon or sth...
arkofmiracles 1 year ago
Queen music has always got to be on! Epic
ambie6664 1 year ago
im sure you mood changes if you eat a chocolate after know your luggage are lost or damaged...
MarcoTUV 1 year ago
omfg that is f****ng funny as hell.
I was wondering what happened to my bags hahahahahaha.
GO CADBURY!!!!
sainenko 1 year ago
I'd be so pissed if that were my luggage.
Chernobog2 1 year ago
ino this sounds stupid but the whole point of the advert is the chocolate is ment to be exciting when u taste it thts the whole point of the airport truck race
terminater996 1 year ago
This has been flagged as spam show
this has everything to do with chocolate
Hutcarlingos 1 year ago
What the fuck does this have to do with chocolate/milk.
BlockisticStudios 1 year ago 2
For all the people who have "lost" their baggage at the airport before. I think I found out what happened to them...
UnrealRecordings 1 year ago
Cadbury have good taste in music. : )
SuperLexica 1 year ago
stupid ad. nothing related to cadbury or milk. wasted 2 minutes of my life here
aningbo 1 year ago
@aningbo Would you rather them telling you how delicious there chocolate is for 2 minutes then??
This is fun.
Paxobo 1 year ago
1:13 Rubberduckyzilla!!! :O
Bowsersshell 1 year ago
cadburys do awsome ads
Bowsersshell 1 year ago
im eating some of this that expired in 2002 right now. (it was frozen)
ckisawesome 1 year ago
@ckisawesome , heh heh, that comment made my day. Hadn't the chocolate gone all white and powdery though as old chocolate often does? (I think it's called "the bloom". It's not harmful or anything; it just destroys the texture).
BartTempleton 1 year ago
@BartTempleton nope its like new
ckisawesome 1 year ago
@ckisawesome Glad to hear it ;)
BartTempleton 1 year ago
everyone who has lost there lggage u now no where and how they get rid of them
TheHally2795 1 year ago
i preferd the Livin on a Prayer One :)
GlamorHair 1 year ago
I for one love all the Cadburys adverts, they're so different to the usual boring rubbish, they always get my attention which as far as I can see is the whole point :)
flyingpenguin456 1 year ago
Why do cadbury adverts have nothing to do with chocolate? I wish they were still british, their adverts are tripe now.
fabregassed 1 year ago
Top Gear taken to a whole new level.......
FederalPolice620 1 year ago
Cadbury don't make these ads... like almost all companies...they hire Ad Agencies to do it for them.
Polypoly06 1 year ago
FUCKING shit
hod05 1 year ago
so theres where my bags went...
bunrboy 1 year ago
ha da gud thing bout this ad was that its only really properly broad-casted in ireland and britan!! cuz were da best anyway innt dat rite all you irish and british ppl!! comment if you agree!! ;P
CathanTimmons 1 year ago
This is much more amusing than their Gorilla advert.
superbutter 1 year ago
baggage carrier with purple neon FTW
MrJengem100 1 year ago
cadbury are known for their great adverts. Lets hope craft dont muck it up
stuvwert909 1 year ago
one of the top 3 ads
since 2007
gorilla ones good
some others are good
americans made rubbish ones though
i aggree cadburys are british
kraft are cheap brains
smartkid63 1 year ago
i love that advert but cabreys is making bad adverts now :(
xX1Richard2Xx 1 year ago
WHO WON?!
gnashalot 1 year ago
FLASH GORDEN ..
Hunternet7 1 year ago
i love it i love it i love it i love it!!!
bYeonios 1 year ago
jgoisback you don't know anything it is not the fattest thing
evilbassethound 1 year ago
lol this has nothin to do with chocolate lol but its still way better than the american cadburys advert!
scott121197 1 year ago
Does anyone know what's the meaning of the small orange car in the whole story? I can't also figure out what is the metal figure on its front
Scyllo 1 year ago
This is what airport staff do when volcanoes erupt.
CalciumCD 1 year ago 38
@CalciumCD no this is just what airport staff do
ReTrOzRoCkEr 11 months ago
1:17 just makes me happy dno why XD
mottsta 1 year ago
a bit random
JackAnderson94 1 year ago
The man behind this is a genius
editedbyfailure 1 year ago
lol, rubber duck falls out of someones case at 1:13 :D
Dragonsrule89 1 year ago 2
is it just me or dose cadbury have the best ads ever?
jg0isback 1 year ago 3
@jg0isback Cokes christmas lorry add is the best one ever made
ViDeOMaStErPaUl 1 year ago
Oh My! It's Cadbury Cart: Dairy Dash!!
MidgetmaniaRIP 1 year ago 4
wheres my luggage?!
darksam1st 1 year ago
There ads have nothing to o with chocolate but there awesome
deathkiller999 1 year ago
@deathkiller999 lol i was going to say that but still like em the best 1 yet is the truck race but wtf the song is wrong it used to be living on a pray by bonjovi
14jackthelad 1 year ago
what queen song is this again?
cookiesbiscuits 1 year ago
@cookiesbiscuits dont stop me now - queen
ClockTowerManager 1 year ago
yes, this airport is in queretaro, mexico
gallocorregidor 1 year ago
I now this control tower, this airport is located in Queretaro, Mexico
ligionner 1 year ago
herbie
stupidcbed1 1 year ago
жуть какая блять ничо не понял пидарги атакуют рассия чемпион
pepelaz55555 2 years ago
my most favorited advert from the UK :)
CHRIS90ANDES 2 years ago 2
@CHRIS90ANDES Cadburys is from Ireland.
TheUltan 1 year ago
@TheUltan I think you will find cadburys is from the town of bournville in England!
mahoca 1 year ago
@mahoca are you proud that your town make the most fattiest thing in the world ? wonder what u look like?
jg0isback 1 year ago
@jg0isback um i don't live in bournville i was merely correcting the other blokes mistake and im certainly not fat if thats what your comment was about
mahoca 1 year ago
@mahoca Yes put the Cadbury HQ is in Ireland.
TheUltan 1 year ago
i want 0:17 / 1:31 that truck to win :)
shoeface121 2 years ago
this advert was made when it was ment to move to poland then they decided to stay in england
darkroge 2 years ago
well done mr todd stitzer (cadbury chief exec') £20 million in your arse pocket- greedy fuckin fat cats...
19stretch72 2 years ago
reminds me of top gear when richard hammond races those drivers
mugger883 2 years ago 2
Indeed, did anyone else see the black Stig in that little truck? Or am I just seeing things?
jsw11984 2 years ago
No, we just burned all the bags. You know, just clutter.
:-)
sijxn 2 years ago
Thats where all the bags in terminal 5 went
traintimmy 2 years ago 71
so thats where my bags went
SillyMonkeyProd 1 year ago
Still my favourite advert. I totally remember seeing it after Top Gear lol
KrazyAnimeKitten 2 years ago
Excellent ad, wonder if this happens at Heathrow terminal 5, would explain why it took so long to open.
peteschofielduk 2 years ago
test
peteschofielduk 2 years ago
This is brilliant marketing, completely top notch. The purpose of the advert is simple: Make you feel good, with a brilliant soundtrack and a well thought set of images, and then associate that "feel good" with their product. Not made for everyone to understand though, as some of the text comments prove, as such, this line of advertising is a big risk. Brilliant, though.
arg0nauta 2 years ago
I got this as a 400g chocolate bar sitting right next to me. xD
MetaCrossing 2 years ago
top gear did this the other week lol :)
nufcben94 2 years ago
And some get surprised when their wallets are lost...
ricardopickman 2 years ago 22
thats cool
MrAlexb25 2 years ago
That. Was. Awesome.
BuddyCorp 2 years ago
This is badass!
darkcarnage1234 2 years ago
i thought it was a mad transformers robot race
coolnerd520 2 years ago
1:12. i wondered where i put my rubber duck
famojuro2k8 2 years ago 3
lol
igalog10 2 years ago
Actually after the gorilla they saw a sales increase
Of over ten percent and this one they also saw a definate increase. I don't know what y'all are talking about.
mrmartin3s 2 years ago 3
its abit strange that people buy the product because this advert dosent have anything to do with it. unless there brain washing everyone which i think isunlikely
famojuro2k8 2 years ago
It includes awesome music and cars, it's going to attract someone's attention :P
TheGingerdinosaur 2 years ago
In NZ we didn't get this one. We got the gorilla, eyebrows and balloons though.
W00Pg 2 years ago
Thats why i love being in the UK....we got all of them
Gorrila one
Eyebrows
Balloons
The Bunny one
The Tennis thing
sgtmact 2 years ago
Maybe we're going to get them, just later.
W00Pg 2 years ago
I hope you will as they are really funny
sgtmact 2 years ago
hey guys where is this advert shown ie what country becuase im supposed to be doing a report on cadburys advertising in different countries so help would be appreciated
T4llwood 2 years ago
lol,lets fight for chocolates
muahahahhaaa
kamikazeboy123 2 years ago
Man, people are dense....since when does a conmmercail actually HAVE to be about what its advertising. The simple fact that its a well-made, well thought out original commercial goes a hell af a lot further than someone holding a chocolate bar.
bigkim100 2 years ago
its a glass and a half full of joy
PlayingWithDeath2009 2 years ago
perhaps this is the side effect of eating too much chocolate??
very well made thou.
fussypot 2 years ago
cool commercial, but what the FUCK does it have to do with chocolate?
miiwiiman 2 years ago
they are trying to relate the feeling of racing cars with eating their chocalate, LOl
kimruletheworld 2 years ago
Nothing about chocolate, but makes us all take about it - so does it's job.
Cade57 2 years ago
Does it? It's a bit of fun and yeah maybe gets people talking about the adverts themselves. But does it raise people's awareness of the Cadbury brand? This advert, from a business perspective, is a complete waste of money. At least the newer 'head' one advertises the use of Fairtrade chocolate in their products. Good from an entertainment point of view, bad from a financial point of view.
chimpyjet 2 years ago
why is it bad from a financial perspective? please explain?
eXodusVV 2 years ago 2
It doesn't advertise the product. Cadbury's profits did not increase at all after these adverts. An advert is supposed to advertise the product or brand. Airport ground vehicles have nothing to do with Cadbury's chocolate.
chimpyjet 2 years ago
Well maybe it wasn't their aim to and how do you know Cadburys profit did not increase after this campaign? did you go through Cadburys accounts? Or are you just saying it from hear say.
eXodusVV 2 years ago 2
It seems their aim was to get people talking. But instead of the brand, people talked about the content of the adverts.
I know because I have seen the charts. Can't quite remember where I found them but they showed no increase in sales after this particular advert was aired.
chimpyjet 2 years ago
Im just argueing because im doing A2 business and I just had to question it. Analysing this campaign would be interesting.
eXodusVV 2 years ago