Royal Enfield Commercial: Handcrafted In Chennai

[crombajaa]

ok.. i have crossed out 9 names in my hit list ..so who is nxt..!! : )

[skoogmen]

Great commercial. I drive GSXR 1100 streetfighter but I have a great fondness for these machines. Looking forward to touring India on a 500cc Bullet later this year. Plan to take on the Leh to Malia highway and the infamous Rohtang Pass.

[saumyavish]

the ad is over emotional. Doesnt make me go out and buy the bike. seems more like a tribute to the popular culture of Southern India. If I watch this ad, and see a Harley Davidson or Ducati on the road, I would choose the Harley/Ducati. Ad fails.

[oshcelt]

This is really beautiful. Everyday workers at the factory , riding the machines that they lovingly and skilfully build with real craftsmanship. I would happily swap my old Vespa and 77 BMW R100RS for one of these fine machines. Thanks for a brilliant film :)

[taurusbig]

they are speaking punjabi (where u got )

[anjallirk]

Nice tribute to Chennai

[ShakulJugran]

One decision that I never regret in my life :)

[richardladieslove]

standard's production has been ceased :( u will b missed Standard 350:(

[loki1066]

@richardladieslove

I've still got one for sale...

All I do is polish it nowadays, it's looking for a new owner and new adventures.

[maqmanu2]

Oru O podu!!!!

[JVallapurackal]

Salute to you the England born, Indian bred maestro... The KING of Indian roads...

[arvindcool21]

Family, Love, Dance, Emotion, Death - Life. This video captures it all, with a soulful music.

[TheDolcavita]

WHAT A AMAZING FILM PRODUCTION VERY INSPIRING WORK BY THE DP AND PRODUCER WELL DONE TOP MARKS TO BOTH OF THEM FOR GREAT AD

[TheDolcavita]

WHAT A AMAZING FILM PRODUCTION VERY INSPIRING WORK BY THE DP AND PRODUCER WELL DONE  TOP MARKS TO BOTH

[Vilas30]

Great Job.. Really is an unique type of motorcycle

[KnightDilipJay]

This is classic advertising. And it's only possible with a classic product.

I can NEVER understand what goes on in the minds of all those people (though handful) who dislike this. No matter what they pretend out here, I am sure even their heads make a turn & lips form a smile - involuntarily - when they see the Royal Enfield pass by them on the streets.

Give up the ego, fellows! Respect the Royal.

[kenzoyur]

i wish it could be deal in brazil too

[Donlyification]

Respect for the Royal Enfield..! Nice video..!

[kanishkkabiraj]

Stellar film. Reminds me so much of the Kerala tourism ad. Haunting music. Beautifully edited. And India in every frame.

[pratik99beri]

The 6 dislikes are from Yamaha, Honda, Bajaj, Hero Honda, TVS and Suzuki :)

[someuploader]

Amazing ad for an awesome machine...

[bzchef]

The best motorcycle of all time...

Truly world-class.

[nitinnayakster]

God bless Royal Enfield

[theimacduderox]

6 haters r pulsar owners

[grasshoppersunited]

god of small things

[grasshoppersunited]

god of small things

[prathmesh80]

royal means royal bike

i like it



[anand10987]

5 people suck for life!!

[indian21r]

Classic 500 was my old ride.  Miss it :(

[49majnoon]

This video captures the soul of motorcycle and the people that builds the machine. It is truly a masterpiece of film and music, and it is enough to compel one to go out and buy the Bullet. Good work.

[hackatac]

The Royal Enfield Bullet. Everything else, is just a bike!

Keep Thumping, Ride Safe.

[hackatac]

The Royal Enfield Bullet. Everything else, is just a bike!

Keep Thumping, Ride Safe.

[pitviper872]

Great commercial, good visuals and music. Although I think the basic premise is stolen from Chrysler's "Imported from Detroit" commercial.

[smalasussie]

@pitviper872 I can tell by the "Robot" movie ad billboard within the film that this was shot a few months ago, well before the "Imported from Detroit" commercial was released - it's likely just a coincidental overlap of styles.

[bonoslack1]

@pitviper872 this and the detroit ad are from the same firm.

[akhilalmeida]

Finally a film that captures the essence of the RE brand. Long live RE - Great stuff!

[whattothink]

this is a different kind of beautiful. pride,passion,love,respect,hon­or,tradition.............our country dwells in this form of art called the bullet.

[minicoye]

A nostalgic trip for me...the factory premises, the people and the way the machine is made, I think the passion has been captured to a good extend in this...Good job people...

[agrawalsanjeev]

it may be a good looking commercial, but it is niche in its appeal. unless objectives are to reassure the existing users, this is not a business building idea!

[seeseegetget]

no chest beating, just pure class! makes me proud as an advertising professional!

[sureshchandranv]

The Commercial to the MANLIEST BIKE in the World... And somehow it makes MEN CRY :(

[vinitjat]

kitni bachodi hai

[anoopkn]

Beautiful.

[matred76]

Extreeeeeeeeeeeeeeeeemely Proud to own this handcrafted marvel :-)

[furiousgtz]

I was just in India and had chance to ride friends the 2005 bullet. Ohh the sound!

[harisymphony84]

Please keep it in mind that Royal enfield has fans across India...the add is more focusing on a particular city rather than the bike.Anyway nice to see this..... and my hearty congratulation to makers of this add!!!

[2wheelsteve]

Ive always wanted one and so far never had but one day, leak oil, lack power but a bike with real character. yep one day

[v8power351]

SNIF!... BEAUTYFUL, EXCELLENT, I LOVE IT.

[bkpoorna]

actually there were two royal classics..one being Enfield and the other ?? Ambassador! did anyone notice?

[sumodh000]

wow wonderful video. THE ROYAL ENFIELD "MADE LIKE A GUN"...on its royal path..

[acsmichael]

Does anyone know the name of the model appearing from 0.13 to 0.16. We are producing a UN funded documentary and she has the face that we are looking for. Any help is greatly appreciated.

[rammstein737]

@acsmichael you can contact the office of wieden+kennedy, delhi. They are the makers of this ad and have the details.

[agnelkurian]

This is all about Chennai and very little about the bike. Regardless of the camera work, this is quite pointless. And what's with censoring the comments? Is that part of the Chennai spirit as well?

[MrThoughtbug]

@agnelkurian As the video states its "is a tribute to the wonderful people who build, sell, ride and maintain these beloved machines, and is a heartfelt tribute to the city that Royal Enfield calls home." SO YES its about CHENNAI and not the bike ..

Gosh these ....

[agnelkurian]

@MrThoughtbug Yes. It is about Chennai and quite pointless. You were saying?

[MrThoughtbug]

@agnelkurian If the video desc says its a 'Tribute to a city' .. what else do you expect? LOL .. For me i enjoyed and shared the video completely and so are others.. why you whining? You dont have any video on "indi comandos?" LOL

[agnelkurian]

@MrThoughtbug So a 'Tribute to a city' need not have a point? Is that how it is in Chennai? And as for "indi commandos", I'm hardly aware of them. Try not to read the story of my life from my surname.

[MrMalefactor]

This Video is magnificent.. i am really proud to be a chennaite.. and also i thought buying a bajaj avenger... this video has made me to think about goin for a bullet.........

[ali900]

does anyone know the cam used for this? would really wanna know how to make a video like this!

[sam4san]

@ali900 I'm guessing its one of those RED cameras .. headover to red dot com.. and cam definitely has a very high frame rate..plus post processing has been done for those lens flares. Nothing more than that I guess, other than great cinematography skills

[60spastlife]

This is nice,works in a lot about culture and tradition of India and pride in the machine by the workers.I am just now coming around to respect for the folks who made my 1999 Bullet Deluxe,bought new.In spite of all the ridiculous failures and problems,it is one of my favorite rides.These were something to master,but basically good,with real ties to the very beginnings of motorcycling.

[arant737]

Class is written on every frame of this wonderful creative

[sanjgrace]

outstanding work!

[rajamec1]

Rajini kanth, AR Rahman, carnatic, Barathanatiyam, beach, traffic, Tanned girl in sarries, multi religion, Tea shop, auto, death dancers all the uniqueness of chennai!!!

[papilon975]

@rajamec1 u crazy people why cant you idiots think Indians even after 65 years of independence? maggots! better go back to your british presidency rule u silly mongrels

[mudasarm]

Can someone please find out who composed the music to this ad?? its AMAZING. Is it available somewhere? It sounds like Illayraja's work

[audioaashram]

@mudasarm

Music by Nikhel Kumar Mahajan aka SATTYANANDA from Audio Aashram

[mudasarm]

@audioaashram

Thank you, is it available for download somewhere?

[BawaMohitSingh]

@audioaashram

magnifique :)

[mudasarm]

Can someone please find out who composed the music to this ad?? its AMAZING. Is it available somewhere? It sounds like Illayraja's work

[gurminder2005]

ROYAL ENFIELD FOREVER!!!!!!!

[TheNirmesh]

Amazing.

[vibhuwalia]

Nice video. Unfortunately - romantic copy does not excuse poor quality in manufacturing.

[bramhac]

Enfield is not a modern machine, you treat it well, it'll serve you well. as simple as that!

[vibhuwalia]

Nice video. Unfortunately - romantic copy does not excuse poor quality in manufacturing.

[drsharadshamra]

dumb as chennai



[rajamec1]

@drsharadshamra Dear Sarma we might not be from the cleanest city or the beautiful city...but we have some thing special here the true spirit of chennaiates is coming out from the ashes...

[rajgokulraj]

this video makes me want to come back to chennai ASAP

[pingmagesh]

This video reminds me of my bullet (bike) that i was driving a year ago #nostalgic. I will get another bullet soon :)

[sriharisriragam]

Unnecessarily sentimental. Violin was only to evoke it.

[prit0sidd]

gud but very similar to this chrysler ad

watch?v=0bZjC313HKs

[rectian]

@prit0sidd Not sure if you are insinuating a plagiarism. That ad. came out during the superbowl. Don't think anybody could plan such an advt. in a short duration.

[koushikrulz]

@prit0sidd are u retarded or do u hate india and its products or is it both

[prit0sidd]

@koushikrulz sorry didnt get the logic behind this hypothesis

[PickledDragon]

Thanks for posting this. Loved it.

[vnvivek]

Ectra 2009

[arunkumarthangavel]

one of the best bikes i hav ever seen !!!

[angel53c]

Increible trabajo. Gran tributo a Royal Enfield y a la humilde gente que la fabrica.

Una motocicleta sin contaminar por el paso del tiempo.

Congratulations.

[audioaashram]

Music by SATTYANANDA From Audio Aashram

[feebbackuser28]

Lets not worry about the people who dislike this video. Happy about 99 people liked it. Love to click LIKE and mark 100 :). Typical south indian video. BG music is just awesome... :) My next machine is going to be ROYAL ENFIELD for sure.. :)

[EDDEREGIBUS]

We I loved it! I am waiting for my new G5 deluxe to be ready for pick up. It's great that they are made by hand (to some extent) and at a great price. Mr. Tato would be proud.

[pristjacob]

lovely music too....

[abhiwap4]

Lovely ad! Only thing is that all the video suggestions at the right talk about Royal Enfield troubleshooting! Not a good thing...;-)

[meharidude]

@abhiwap4

Hmmm, my Bullet still runs on its original tyres, the rest has been changed due to failure...Its 10 years old with 13500kms on the clock..Now broken again..

[abhiwap4]

Lovely ad!

[monkuashu]

WHO THE FUCK DISLIKED THIS VIDEO???????

[gauravnawani]

Thanks for taking out the 'Built in Defects' ;)

[gauravnawani]

RE media please grow up a little, there was no need of moderating comments, to look like there is only positive feeling about this ad.

It still is drab, and creepy and you can choose again not to publish this comment as well.

Oh BTW still am a proud owner of C500 Maroon.

[kalyansury]

awesome, beautifully done. love the royal enfield bullet and chennai of course!

[PRADIP925]

I WANT ROYAL 500 CLASSIC

[isthatharsha]

Brilliant tribute to both Bullet and Chennai...things like these separate cult brands from normal brands. Even the type, "Handcrafted in Chennai" is perfect.

[axhish007]

Beautifully Filmed...

Not A Single Word Spoken, No Shitty Liners, No Hot Models, No Catchy Phrase....

Nothing... Its Simply the Product Here that Matters...

Truly the Legend Speaks For Itself In This Ad....

[simonsonsin]

@axhish007  well said !!

[r800rt]

Very nice, I like the see the birth place of my C5! Thanks!

[tubesuf]

poignant, excellent direction, exquisite photography/cinematography and beautiful music.. its a winner people! Just like the bike!

[mjkendalltube]

Got tingles from this...made me miss India bad, then reminded me I have a little of it with me when I ride to work every morning (ride an EFI G5 Bulllet here in Australia). A profound concept, beautifully shot that captures the pride Indian's take in this machine and the land from where it's fashioned. Has W+K Delhi written all over it. Perfect.

[vnayak098]

Love this machine... A proud owner of a thunderbird...

[markokon83]

Nice to know there is still beauty in this world.

[singh5g]

Wow ! It is beautiful. There is nothing like Royal Enfield heritage. So lucky to be a part of that RE family - own a EFI G5 (US model).

[harryom123]

very beautifully done. yummy i must say.

[sainathkm]

Just loved this :) Unique ad.

[ramnatarajan]

WOW~Excellent work!!!! I love it! at 2:07 i had few tear drops in my eyes!

I am one of the proud owner of this cultural DNA machine.