Product Placement: Reese's Pieces on E.T.

[TheFatKidPresents]

Honestly, if a fucking alien came up to me at night I would shit my teeth out through my fucking ears.

[wallacedavidsears]

Even silent films had product placements. For example, in the 1927 film Wings (winner of the first Oscar for Best Picture) there is a placement of a Hershey's bar. Later, even Godard used Coca-Cola in Band of Outsiders (1964). E.T. is really just the jumping-off point for contemporary product placement and the realization that using the technique can completely transform a company's market position. Thanks for posting the video.

[DJJordan4life]

i think this is realistic. hes throwing the reese pieces on the floor

[Nytstalker7]

ha jokes on Hershey i thought they were M&M's...but i still like Reese's pieces. 

[MovieReviewer1697]

hes a fucking scary ass bastard

[MovieReviewer1697]

E.T can suck my big black dick!

[FallofDarkness55]

I just got a lot of reeses candy from last night--->halloween. and i'm eating some reeses pieces as i watch this. and i will watch my 1982 dvd right after watching this.

[FallofDarkness55]

ET PHONE HOME. FUCK THIS VERSION. i noticed it said 2002. 1982 is the best.

[dschoneberg]

What's funny is the novelization was written before they changed from M&Ms to Reeses Pieces and for some reason they didn't go back in and change it. When I read it as a kid, I thought that the movie must have been based on the book because of this.

[ffreeffalling]

thanks for uploading

[jayda3]

I love reeses Pieces and ET! Its my all time favortie movie. I just read an et storybook and the author obviously knows nothing of et because she wrote about M&Ms instead.. silly ppl.

[henf5671]

@jayda3 M&M's were originally supposed to be in the movie but the company turned it down because they didn't think it would be successful. soon after the movie was released, the reeses pieces sells practically sky-rocketed overnight.

[buddyjeebus]

And someone at Mars Inc. was probably fired.

[deyoungparker]

Reese's Pieces were a joke before this movie came out. No one ate them...at least no kids that I knew ate them.

I ever remember watching ET when it came out and thinking, "How clueless is this movie? No one eats those nasty candies. If this was realistic, he'd be using M&Ms."

Turns out M&Ms were actually the first choice, but Mars turned it down. Hershey stepped up, got their product in the movie, and Resse's Pieces suddenly became popular practically overnight.

Somebody got promoted!

[nowhereman012]

Really? But resse's pieces are SOOOO good

[alexanderdevery1]

@deyoungparker I was a kid in 1978 - 1980 (didn't turn 11 until 1982 when et was released). I ate reese's pieces between 78 & 80. My family lived in New Mexico but my dad worked in Indiana during this time where they were available. He brought them home. Our friends wanted them. They were a new & unexplored candy. of course we didn't share. I do prefer M&Ms (who doesn't). They made a mistake. By turning Spielberg down they essentially created their own competition.

[Yu7Yu7Me7Yume7]

@deyoungparker yeah Mars said that E.T. was so ugly it would be an "insult" to have him eat them its true

[ConfederateWolf3]

mmmm, i like Reese's Pieces

[SubImpactt]

I watched this movie when I was about 5 and it caused me years and years of night terrors and therapy...

[Slurv3]

That's where pedophiles got the idea of luring kids with candy...

[djmdmausa]

he wears a northface backpack if you look closely. This was my favorite childhood movie

[SammySomebody]

Omg. when my dog growles, he sounds like E.T

[sweetcindyk8]

elleit is so cute

[fyberdude]

You can download it using the Download Helper plugin in Firefox. This gives you the FLV-file. If you convert this to mpeg, you may be able to insert into PPT. Good luck.

[mitta258]

i hav a project on product placement and i can really use this vid.. how can i get it onto a power point presentation or save it as a file? thanks

[jefrona]

If you are interested in a real nice product placement exemple, search for sea-doo fanta and 1970 in Youtube. That Fanta ad was shown in 25 metropolitan markets from Boston to San Diego for the summer of 1970. I was product manager for Sea-Doo (by Bombardier)and it cost us nothing for that product placement. We provided Coca-Cola Company with the Sea-Doos in Key Biscayne, Florida for the week it took to produce the commercial. Imagine the value of this campaign for us at Bombardier.

[schuylerwatson]

ditto

[priceandpride]

i do love reese's pieces

[ChickenCoop101]

This is the only reason I like reeses pieces

[herozero223]

thanks for makin this vidm it helpe me do a project