"All Marketers are Liars" - Seth Godin speaks at Google

[Silvermine7]

No, tap water sucks...bottled water tastes better (no chlorine aftertaste, for one) and the pricier bottled waters - evian, voss - are better than Poland Springs, Dasani.

Everything is NOT psychology!

[makeiteasyable]

well thats marketing..they're all care about ur about.

[misschristaljoy]

#1 Rule In Marketing: No One Cares About You.

[MrPrankmastergeneral]

@misschristaljoy #2 Rule In Marketing: No One cares about you!

[arilestariono]

What kind of success has he developed for his, students, if his really good, then he must have developed many entrepeneurs.If not,,,,,,

[whattokyo]

Crimen Sollicitationis

[evilclown99]

Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah.

[ralphiealfie]

As a business owner, I owe a lot of my success to google, and often say that "google is my boyfriend." :)

[ThePureFormanceZone]

All of you are welcomed to my channel!

[cromicus]

at 13:00 when he's talking about bottled water, dude in the front row takes a swig of bottled water...

[NetworkWaves]

''Great video/channel you have there! Keep the good work coming. I've just launched a video sharing platform and it's free to use. Check out my channel to know more. Please subscribe to have exclusive news.''

[TheSeaMyst]

No threw ground dreams for California no un patrolled roads whee police lie in wait to 'Entrap even there own children, and you for there own security plan 'No more freedom and they can take your last gun 'OK 'I will give up if you don't listen now I am dune please get a think tank and decide now I will call saint peter and end this now.

[TheSeaMyst]

An internal error has occurred yahoo posted was removed hackers are here taking your posts if they say to much all of them. 1. Please Enter a Comment Posts are blocked but you will not block the witness that delvers gods people from sin. 'Or you can just all pave paradise and forget my plan and give everything away on our above ground of hate if that's your choice than I will call this a defeat and say enough!

[sirmarkthomas]

For the guy that asked "Do you know what we have done wrong with Google maps?", I would say try building an application that works and doesn't just look pretty. There currently is a viral message of "don't use Google maps, it sucks" going around. Maybe if google better tested this product and made the necessary corrections, Seth wouldn't have to candy coat his answer with non-offensive rhetoric. Seth is the man nevertheless.

[MoreCleanFun]

34:30 - If you've ever seen anyone on YouTube promoting a product ...

[ballsotong]

china doesnt give a fuck abt google. suck it man google ;) baidu and tudou pawned google and youtube. COS THEY HAVE NO LAW BABY.

[badda71]

@ballsotong what's a law baby?

[maxgunn555]

@ballsotong what do you mean by they have no law? how does google have law?

[Slammerooni]

Norwegian water is the best in the world. American water tastes of antiseptic additives. Having said that it sstill lame to buy bottled water even in the US

[richardsaupe]

seth is a great speaker and marketer.

studied and use his and other top marketers to help promote my clients!

[Tecolotito]

@richardsaupe and what was the result of use Godin and other marketers to promote to your clients?

[GualiMexico]

Seth Godin, just amazing as always.

[nvmonkey]

alot of negative comments ! do u guys even know who seth (the speaker) is??? if ur into business , hes a very knowledgeable guy , sum of the biggest companies in the world pay him money for his opinion. and for good reason he make u money and give alot of his info away for free on his blog..... why all the hate

[BeeyondNeptoon]

who does this stupid little jew think he is, telling everyone that his ideas are always right and you should listen to him.

Why don't jews ever produce anything of real tangible value? Always trying to tell you how to think , and charging you money for it. If anything he should pay me to listen to his stupid ideas.

[GualiMexico]

Well, actually that "little jew" its the most successful social media marketer on world, hes blog, i thing he actually gets some millions just for his opinion.

[mojo972]

@BeeyondNeptoon er... Einstein, Spinoza, Jesus, Niels Bohr... most of the worlds greatest film-makers, comedians... ok there's also Steve Ballmer, Sarah Silverman, Benjamin Netannyahu...

[mojo972]

@BeeyondNeptoon hmmmm, google "famous jews" and test your own theory...

[Remikarlos]

Great presentation, fantastic message

[astormboy]

Gotta love YouTube commenters. Motivational speaker... huh? haha.... Seth and Tony Robbins... LOL...

[bluelightproductions]

he is so full of shit, all marketers are not liars, what fuck head

[12GaugeLosAngeles]

funny how the motivational speaker, is just there to hustle them.. i'm fucking loving it.

[legendsofbatman]

My biggest problem is, yeah, you ask my permission, but, what if I say no?

[bastardcrunch]

@legendsofbatman

duh, you don't worry about the one's who say no and worry about finding the one's who say yes.

[asittingducktv]

Great talker!...

[twistyken]

1 - word of mouth

2- no one cares about you

[spokenwordtour]

Awesome Message

[BeyondNeptoon]

seth godin is a vile, hateful little turd. Stop listening to this demon.

[chauz85]

people who blast seth godin are people who know nothing about marketing

if you appreciate the beauty of marketing then i believe you would have enjoyed this video as much as i did

[jrzy8980]

im eint a marketer but i can tel he just want a talks about his book for sales to come up for him thats why its title is marketers are lier... as you can see what his doing is marketing aswell... very nice strategy...

[takewhole]

So when will Google fail? When they become overtly commercialised whic h is slowly happening, the ads are coming in and Google is monopolising, when the ads get too much ppl will latch onto the next simple easy to use non commercialised well presented search engine.

[takewhole]

Hmmm, so much bullshit

1. Google -a very simple web page with a box for your search. No advertisment no extra news no nothing.

2. The search results are usually very good from the search so the technology is very good and the presentation is excellent

3.Google started at a time when few true search engines were on the market

Thats the end of it simples. You dont need Seth Godin to tell you that. Its a good product that the whole world hooked onto and is happy with. Thats why Google grew.

[RCRonCarr]

Wow, how did you manage to upload a 48 minute video? Please respond!

[cschopf]

Its google....

[alanbrit]

It has to do with video compression. Google it for details

[thepumpkin1979]

Google is the uploader..

[francoisvandermerwe]

great vid! thanks

[margiedeymann]

mmmmm,love you tube !!!

[dotcomsecretstour]

Thanks, Seth!

Jenn from DotComSecretsTour

[funkboybilly]

He's an energetic speaker, but complicates topics and at times appears to speak confidently about things he knows nothing about. His Google Maps response was completely unhelpful and provided absolutely no insight. Very uninspiring speaker.

[nahemia]

I disagree. He's talking about simple concepts that hold a lot of power. The majority of Google's power comes from a few simple things. Additionally, his concept "technology gives you a shot at marketing" is DEAD on! Most developers (and I am one) completely miss this.

Having read "Tribes", I can say that this guy has greatly inspired me!

[m1969x9]

He is a good speaker, but does he just comment on things that have happened, yet provide no real insight for future strategy ? e.g. hey look isnt google great, look what is has done, it achieved this because of x, y and z - well yeah ??

[ancalites]

yeah he kind of just states the obvious really

[gotvipvip]

quite incredible, clean fresh and candid...i loved it..back to grassroots..The people...what is this resolving...telling a story...love woman leg poker story!

madeline correia

[1schwererziehbar1]

03:18 "you guys have jews. lots and lots of jews. the challenge isn't 'do you have enough jews?'cause you do. the challenge is 'what are you going to do with it?'. because if you market the jews properly you won't end up like digital."

[YULitle]

Juice... fool

[AmericanPlatinum]

One of the keys to successful marketing is partnerships that are unique. Its easy to forget that marketing isn't simply competitive, but synergistic - ie the IPOD and music industry. Everyone wants to consume music (old or new) but the challenge is to find out how something everyone wants, like music, with your fashion, your drink, your food, your water, and the tie in gives you attention an otherwise boring product wouldn't have. Just one example of buzz marketing.

[magicbibledotcom]

Seth Godin is awesome.

[sksinne]

Seth Godin is amazing. This was an amazing video.

Thank you Seth for sharing and I can't wait to read your books

[LasPlagas54]

I'm a marketing intern at Fat Atom Internet Marketing, and even in my first few weeks as a marketer Seth Godin has taught me a lot about how people think, and the best ways to talk with people about products. Actually we have a page called Authentic Marketing that is basically dedicated to Seth Godin.

[jaremyrich]

Really great talk. Some really cool Q&A too. Fun to look at it with 20/20 hindsight re: Google Maps, Mini, etc.

[imohax]

1) make something worth talking about

2) tell it to people who want to hear from you

3) they do the marketing

4) get permission from them to tell them next time

"you end up not trying to find customers for your products, but products for your customers"

I love that part.

[edimk25]

brilliant if u get it .... it can make u rich!

[rwgain02]

How would permission marketing be implemented for a small taxi company with 250 independent drivers?

You can message me if you have any thoughts on it. Thank you.

[michaelstum]

I wonder what Google cut out around 44:30 when the Google Maps question started to become really interesting :)

[dereksmcclain]

Seth Godin has truly become THE industry leader. He really gets it when it comes to all things marketing. I love all of his books and can't wait to read Tribes!

[tehmushroom]

I agree, it's shocking though how so many companies don't bother with any of this though, 'traditional marketing' still has some juice left i'd say.

(i live in the UK)

[rober7as]

Seth Godin is a genius marketer and his speeches are so valuable and inspirational. Every time I listen to his speech or read his book it makes me want to sell something ;D

I don't understand some people like the dude who wrote a comment "He keeps talking without saying anything, really. Hope they didn't pay for that! :-/"... :)

Anyway. Thank you Google for sharing this with us :)

[Phlexxon]

Who happens to say the best things in a practical way. Good call on Google + Godin.

There should be a Gooogle+Godin 2 some time.

[kayupfus]

is true. i heard of gmail from a friend first before finding it myself

[smallbizonlinecoach]

Seth & Google - wow! Gotta love it! Well only if your are an internet junkie! If your not, you probably don't care - thanks for the very insightful video!

[brnoamik]

He keeps talking without saying anything, really. Hope they didn't pay for that! :-/

[Dollars2YourDoor]

What And Your'e Not !!!!!!

[xpcmedia]

the purple cow reference was awesome. That right there made this whole thing worth watching! Good speech.

[sogoli1718]

This man is a marketing Guru.

[coreyrudl]

no all marketers aren't liars, only scammers are liars. It's amazing how many "online marketers" claim to know something about business, when their only business is spamming Google with bogus reviews about every product online only to sell their OWN internet marketing products by hyjacking traffic from others. That's what I call marketers "lying."

[TalkMusicBiz]

This is the full-on program that i have been using in the new biz model of the music industry!!

[motorman747]

Anyone know any other good ones like this?

[JOEMAMA5905]

Powerful vid.

[liberatr]

My fav quote from this talk, on the Mythical Man-Month: "9 women working in perfect harmony can't have a baby in a month"

[tylerwillis]

You are surfing if you're on StumbleUpon :) otherwise I agree.