Friday Feminist Fuck You: Super Bowl Commercials

[ChrrristianGP1981]

Thank you so much for posting your points, especially your third one regarding the Pepsi commercial. MANY people mistake this kind of portrayal of males as brutish, unintelligent, and clumsy as a feminist attack on men. The so-called "Men's Movement" seeks to blame feminists for portraylas like these, when of course this is exactly the kind of thing feminists oppose. Their unwillingness to recognize the truth leads me to believe their main goal may just be to discredit feminism.

[millsaj8]

Great video, well said!

[lightsinparis]

Right on! I'm sick of advertisement that furthers gender stereotypes. I'm really glad that you point out not only feminist issues, but gender stereotypes as a whole :)

[SamuraiGirl02]

You'd think with all this knowledge of women's issues, and all the sexism and problems in the world, ppl would stop making these sexist ads.

This is why everyone should take at least one women's/gender studies class in college!

Thanks for putting up these ads

[ellenloveseverything]

love your commentary.

[Gannok130]

The main problem here is called capitalism which is a system entirely based on inequality in every aspect (race, sex, and mainly the entire purpose of class structure we have in the first place, etc). These commercials portrayal of women are just one example of the bourgeoisie (wealthy white males precisely) sick ideal society.

[VenusTheGoddess1]

You make a very good point on all of those televised commercials.

[mycagedbird]

Well I'm a guy and these commercials don't offend me. While I don't particularly care for commercials in general (99.9% of them are dumb if you ask me) they certainly don't offend me. Even if these sterotypes are offensive to some, I can understand where they come from and I know they don't represent me. So why get angry? People typically only get angry when they feel there is some truth involved. If someone called you fat and you knew you weren't fat, would you get upset? I wouldn't.

[ickiXvicky]

thanks a bunch for posting!

[thedarkspy2]

I'm not too supportive of Feminism as a whole, as the Modern Feminist movement seems to have a concerning amount of 'man-hate', amongst other things. You seem to actually know what you're talking about and mentioned the stereotypes of men and women though, so bravo. First feminist that I've seen that I could remotely respect in a while. I think you take the latter two commercials a bit too seriously, as they seemed to me to be meant as a joke. The former was the only one I raised an eyebrow at.

[TheSchmuckLook]

Those CEO's signed off on $3 million for 30 seconds of this crap? No wonder the economy is the way it is. Great video. Thank you. Peace.

[SirFoggy2Doped]

God yes those commercials were utter CRAP!

Loved watching the Steelers win though ^_^

[kateslateforever2]

Thanks for posting this... I was thinking about the same... Some of these sponsors should realize that a lot of women are into football too now-a-days. Also I thought that the Superbowl was a family event where children are present. So instead of flipping their lids over things like lets say a breast (Janet Jackson) they should be more concerned with this trash. P.S you forgot to mention the Potato head ad. That was pretty degrading too.

[wwwwideawake]

right on

[RyeItGrrl]

Word. Turns out men DO have feelings and ARE more than walking penises waiting for action.

[ttwnrancon]

Great video. Keep up the good work.

[mmanoob]

the media wants to enslave our minds. gender at extreme polarity's. I live in Las Vegas(where sex seems like everything) and i totally agree with you.

[summzzxoxo]

Great vid!

[fairyrings]

Great points. I would like to add Coke to this list. I actually stopped drinking Coke due to the last couple of Coke zero ad campaigns marketed towards men by having women swing on stripper poles while the main guy breaks up with his girlfriend and she understandingly says, 'one woman is not enough for you. I understand. Call me when you want to have fun' .

[Forshman]

...the world we live in...wow.

[brokennarcissist]

I thought Super Bowl week was supposed to be chauvenist pride week.

[dalsgaard12]

How so?

[flavoredcorpsebloppo]

I agree that these commercials were stupid. Whats the point of them?- they don't even make you want to buy the product advertised so they pretty much defeat their "purpose".

[RadioLaPrincess]

I'd also say the one (GoDaddy I think) with Danica Parick was demeaning also.

[AngelsBrokenWings]

I think this is an amazing "speech." Really. Not only are you standing up for women, but you're doing it while standing up for men, too!

As a fellow feminist, and one who doesn't believe in bashing men, I say RIGHT ON!

[dalsgaard12]

As a mens rights activist, I agree a hundred percent! And if only people agreed with this sentiment, and the views held by the creator of this video - gender issues would cease to be a battle, and begin to become what it should be - cooperation between equal parties.

I want more videos like this.

[juliagoolia79]

I am writing a letter to teleflora, and the letters to all my local news media about that add and others, I encourage you to do the same, and as you I mean all of thoes who read this and agree! Shame on telaflora!!

[eddusfledermaus]

I can't believe how offensive those adverts were. Really shocking. The Superbowl is shown on a non-commercial channel over here and I didn't watch it anyway, so us Brits didn't have to suffer through all of the tired sexism.

Pepsi's has had some pretty offesensive adverts lately, so that's it, no more Pepsi for me.

[munkymp3]

Wow, these commercials are so ridiculously cliche and redundant, they're not even funny anymore. I hate Pepsi to begin with. Not really a fan of soda anyway but always hated Pepsi. Was more of a Cola fan.

[DarkPhantomMelody]

5 Stars!

[EclecticNerd]

It seems like every commercial fits into the same line of thought. Why do they feel the need to demean everyone? Guys are capable of thought, shocking as that is to advertisers and women, well you pretty well covered that.

[StewartLucrative]

I think its part of the marketing. Make the American public feel like they are nothing, then the companies can produce products to make people feel better about themselves, i.e. clothes, make up, sports cars, hair dye, etc.

[beetjuice]

Stewart, it sounds like you may be more feminist than you realize. :)

Good to see someone speaking out about this.

[ciplexian]

Great video, Courtney! I saw the Pepsi commercial too and thought the exact same thing. Men are routinely portrayed as indestructible, not just here, but in comedies and animated films where male characters are routinely knocked around without a scratch. Women are portrayed as delicate flowers that need rescuing.

Also, do you ever notice how the male voices in these commercials are all the same?

[CarmenGCMD]

Why did you favorite this video then?

[eliza9b]

never saw any of the commercials,

but nicely done courtney!

[CosmoHunter24]

Another Dishonerable Mention: Bridgestone.

Terrible.

[Desovamed]

Haha for real

[onlyAerik]

amen! All hail feministing

[StewartLucrative]

I would never call myself a feminist and I'm not easily offended but even I thought that superbowl commercial with the flowers was mean spirited and demeaning. The pepsi commercial was also insulting.

[dizzyink85]

Aw Stewart, don't be embarrassed to call yourself a Feminist or a Feminist-allie. It sounds like you are and that's really cool.