In many ways, we are like memory banks being programmed. Bad input = Bad output! About 80% of our input is through the visual cortex. The blind rely more on hearing and touch, and are more judgmental of the input, questioning it more. Those that can see, interpret what they see as factual, when it has been proven that optical illusions occur all the time. The worst type of evidence is eye witness testimony. Hollywood and mainstream media are the major programmers influencing our perception.
both, because the mind is a very general category which would include our 'seeing'. all of this takes place within the mind. it's more precise to say that it is an extension of the eye, I would submit. I dunno what do you think, is alliant just bullshitting us once again?
Dude! - RE-UP this excellent vid once and for all with proper soundn settings! embed not working. need to be referenced to from HpyerDemocracy Movement. #wikileaks
I wonder what MM would say about 911/WTC and complete load of lie laid on us; And how we swallowed it whole. Architects, physicists, me, you, are waking up recently and most not at all. And nano-thermite is a provable reality, it's found with a scanning tunneling electron microscope in all the dust samples.The clash of technologies is still happening
This clearly has to be some kind of joke! How the heck can someone assign this to students if it has no sound? Professors: Please complete the assignments before you pass them off to students! It kinda makes you look bad if you dont.....
Understanding media and technologies as extensions of humans! We've gone too far, there's no turning point...Reality has become something intriguing as media and technologies inoculate our senses and transform our perceptions.
The content of the new media is always the old media. Plato is the first to write, so he writes dialogues (speech). The content of the first printed works is medieval written literature. So, the raw material of YouTube is clips from TV and movies. The Antoine Dodson meme, "Bed Intruder." That was a news story, which is important. YouTube memes are parasitic on the "reality" of the show. "The Show" is a dead *medium*, which is to say that it is invaluable as the *content* of YouTube.
I don't think he'd be surprised at all by Youtube or even the internet dominating our lives. Indeed, he seems to have a deep understanding of how technology has shaped and continues to shape our culture.
I am in a class that was asked to watch this video, however with the sound not working, it's kinda impossible. I was then told to get a copy of the text. I was wondering if anyone knew where I could get a copy of the text. Thanks :)
@TheGreatGAMER1855 To play the video, change the video quality (lower right corner) from 360p to 240p. This is yet another YouTube glitch that after three years and thousands of plays the file gets corrupted.
So now technology and the the internet, aka the digital age allows us to know about something that happens anywhere on the planet literally within minutes of it happening. There are many more people who can live in "the now" yet we choose not to. I believe this is because we need time to process what we experience and then we need time to reflect upon it.
@sweiland75, In fact, I recently gave a quote about Government to another YouTube user that I was responding to. The quote is from George Washington: ''Government is not reason, it is not eloquence, it is force; like fire, a troublesome servant and a fearful master. Never for a moment should it be left to irresponsible action.
@sweiland75, I mean no disrespect, but plagiarism isn't just limited to "Americans." It's done everyday, All Around The World! Hell, I'm even guilty of it sometimes, but when I do it I have the courtesy of admitting that I've "borrowed it" from someone. When I am writing a letter and/or posting, I will look up the quote on the Internet & give credit where credit is do. If fact, I recently gave a quote about Government to another YouTube user that I was responding to.
Obama = the medium. His image, his role, his character, his responsibilities, his speaking style, his cavalcade of social behavior in conferences, in interviews, in debates... is all medium.
An economic disaster has been temporarily averted. Health insurance reform will be bringing help to millions of Americans. It is Glenn Beck that is all medium
class. i pulled out my 1992-published MONDO2000 Users Guide To The New Edge (thank fuck for stores like Forbidden Planet and Tower Records, Glasgow, or i'd never have been able to get any proper information about anything) last night, and - they used to champion this guy all the time. and here we are in cyberspace. take this concept, along with permaculture and things like that (Planet Art Network), and that is the future. it should be the all-along, of course, but for the sabotage.
This is for quoting purposes. Many people don't know about this great man and I'm currently working on a documentary about him. I don't like seeing great people's quotes thrown about without offering people the resources and context.
Thanks for the video. I can't find this anywhere else.
The shock of recognition! In an electric information environment, minority groups can no longer be contained-ignored. Too many people know too much about each-other. Our new environment compels commitment and participation. We have become irrevocably involved with, and responsible for, each other.
I don't understand why some of you people are leaving comments that say " go ride a bike" just like technology which has evolved over the years so has a bike which pretty much started as a wheel and some clever person put a seat on it, so telling others to ride a bike and telling them they are a baby isn't the case, because just like us who are using evolved technolgy so are these so called babies.
Are you kidding me? Marshal Mcluhan spent his whole life researching the effects of media. I trust his opinions over whatever garbage you obviously talk.
You don't like ignorant? Okay, how about naive? shallow? unenlightened?
Any of those will do when describing someone who can't put aside two minutes of his busy* day to understand the workings the media you're using right now.
Ignorance is relative? Yes laziness is relative to you. It's directly proportional to the way you choose not to understand something right in front of you. I challenge you to spend one hour looking at Marshall Mcluhan's work, rather than making another dumb comment.
This comment has received too many negative votesshow
OK , i just wasted an hour of my life listening to this boring old child molester...now what???...he's still the jackass i originally thought he was.
As for being ''naive, shallow, and unenlightened''....they are all relative terms as well douchebag...dont expect other folk to be interested in what makes your boring life tick. I chose to educate myself in other ways.....now get back in the kitchen and bake me a cake shit-4-brains.
You are a slave to media because you have no effort to understand it. In fact, i believe your ignorance is directly related your slavery to media, Mcluhan's just trying to warn you of this.
Now i'm assuming that your one of these guys that likes to 'shock' people by acting like a prick, it`s not going to work. The only way you`re going to `educate` yourself is knowing what is going on around you.
Look here egghead....If anyone is ignorant it's you, by the sounds of it, you have your fat head jammed fair up your ass. I dont give a flying fuck what McLuhan has to say, I've heard it and its not relevant in my life...so shove your cockeyed opinion up your ass along with your head.
You're either ten years old or have anger issues, but you prove McLuhan's points perfectly. Thank You.
Now if you don't mind, get off the channel since you don't care and go play with your bikes or something. What are you doing here anyway? Leave the logical argument to those who actually think.
@TheEgger A very beautiful response, Well said because this applies to every person in the 1st world countries.
Sometimes i wish that this world me made did not exist and we can live as humans in nature, with nature, working the land and living a very simple, conflict free, peace life. Coexisting with each others without a race, gender, age, religious, ethnicity barrier. We are work towards it, even in our difficult times.
clearly you have not even heard of the idea of say, the Hi-Tech Nomad.
why say 'baby' anyway? you are refering to the AI at the end of The Matrix trilogy?! or you are claiming to be able to say, travel the globe naked using only your psychic powers? cause otherwise, by your definition of baby - you are also a baby then, as you require things beyond your naked body to get anything done. shoes, glasses, chopsticks, forks, wheels, nail files, containers, they are all technology.
@kenrg Funny how you "nod" to McaLuhan in a totally wrong way.
Man who is not involved is an industrial era engineer, a 50's corporate clerk, a Victorian gentleman.
A man who is involved is a teenager playing MMORPG, an 80's era MTV watcher, emo guy, steampunk enthusiast, a housewife trying to lose weight.
You misunderstand involvement and substitute "good" for involved and "bad" for not involved (as many try to substitute good and bad to hot and cold media).
The truth of 911 is controlled by the Media. 911 was an inside job and was "covered" by the Media. The truth is available. Media is information control and information flow
McLuhan's GUTENBERG GALAXY is one of the intellectual milestones of the past 100 years. To appreciate it you must outside conventional philosophy to science fiction writers who were also thinkers, like Heinlein and Asimov. His central role is acknowledged in philosopher N.J. Slabbert's intellectual biography article which shows how McLuhan differed from people like Lewis Mumford. (MARSHALL MCLUHAN: GLOBAL VILLAGE PROPHET, Nicholas J. Slabbert)
how is it that there are still people living off the land, and in tribal communities? anybody who can read this is top notch in the global caste system, which makes things boring because we can't climb any higher. i almost wish i could go back a step and live like, with the amish or something. screw you guys, i'm going home.
It's not a difficult time that we're living on, it's a confusing, complicated era full of distractions that help quench a man's selfish thirst for intellectual success for power, pride, status, fame and deviant pleasure, etc. I'm sure the Devil's time is short and he wants you to forget everything about God.
The predominant content, sure. But I'm more interested in the power of the medium as whole, even if it's the less popular uses. I'm fairly certain McLuhan would agree, as he wrote his works in days of TV dominated by the Beverly Hillbillies, but still recognized the power of the medium to be much more important than that.
To change track - & this is intended as a comment on the nature of the overall discussion, rather than on your specific observations (there's plenty of merit in your statement!) - we need to keep in mind that although McLuhan is hard to pin down, his theories are almost never *evaluative* in nature. He identifies (& often fails to id) structural shifts in how we perceive & construct meanings. In other words, he's not saying it's good or bad, just that it is.
Very cogent analysis, sir. One point I'd like to share, as the medium is indeed what it is... having allowed man to transcend material boundaries, even and and space virtually, if you will, one reality is that the universal access to such powerful tools as YouTube is used for the good, and bad as in the political propaganda wars and the spread of immorality. Such is life indeed.
That's my thinking, yes. It's my biggest intellectual obstacle with McLuhan in fact, my inability to discern his critical position. I feel sometimes like he leans one way, then he says something else which occupies me otherwise, but not always to the contrary.
I have a surplus of trouble with him being asked the wrong questions, but I feel like if I had the chance to ask him my own, he might not give me answers that are any more digestible anyway. Perceptive habits, Mcluhan trains mine up.
Yeah, your final sentence I think is right on the money. In Lewis Lapham's introduction to MM's 'Understanding Media' he points out a number of MM's weaknesses--MM's terms & typologies often become muddled/indecipherable, his aphorisms impenetrable. & yet MM's provocations themselves, in the context in which he presents them that are occasionally striking. I think you're right: MM is like training for the mind. Not to be taken too seriously all of the time, but there are many moments of genius.
I'm non visual (kino) and have read the book 5 times. There's nothing muddled or indecipherable about it at all..unless you are visual.
The book that got him fired up in the first place was "Empire and Communication" if you read that one you'll understand why he rejected the classic academic approach and used rhetoric instead.
Academics is the idiot child of genuine inquiry.
McLuhan statement about his own academic laurels was "It's all wrong! And, in any case, quite unnecessary."
@nationaltryst Many times I just though "OK, that analogy didn't go well" or "That's questionable but nice" and continued reading. But the second time trough Understanding Media, suddenly a lot more examples and metaphors and definitions started to make sense in a little more subtle way.
There's a good reason for this...he doesn't present one. He actually talks about the rejection of classical (visual) academics. He even complained that people were assuming he was in favor of these changes..he was merely observing.
@VariedInterest That's the problem, he doesn't EVER say "this stuff is fragmenting, detaching, compartmentalizing therefore it's BAD". Or the opposite.
He lays out concepts, then put some meat on them randomly in various parts of the book (so to put it all together it may take some notes to do). And he doesn't have an agenda against "industrial" culture or even FOR electric culture. It's not a conspiracy theory YouTube flick. It's a high octane, hard to digest fuel for your own perception.
McLuhan could be the Youtube channel with more visits ever: his puzzled curiosity could cover every social aspect with hirony... just imagine 'Cliché and Archetypes' rendered on Videos here on Youtube...
Self-broadcasting is not a breakthrough, it's only the latest chapter in postliterate man's deeper absorption into phenomena, greater self-subjection to phenomena, and his continued disinclination/inability to comprehend what is happening to him. He is but an interchangeable hailstone in a hailstorm of information. He himself is the information. The messenger is the message, and he gets what he (de)serves: confusion.
Though we still use the new technology that mimics our nervous system, we dub, remix, re-edit, reframe, recontextualize all the footage to the point where we are now civilized in our jadedness and distance from the media. Remixes of 'bus uncle' and x-men clips; reworking our perceptions of the theme to 'mortal kombat' whether by lip-synching or by posting our own recitals of it; animutation and parody to the nth degree all evidence this.
Zengotita doesn't hold a candle to McLuhan in terms of media understanding and insight. McLuhan's rightful successor, who actually just died this past March, is Jean Baudrillard. Those serious about McLuhan should go find Baudrillard's "Simulacra and Simulation."
nice post... we definitely live in a visually sophisticated culture.... and i think we would do well to emphasise the audio... which leads me to an irony if i plan to use youtube to communicate these ideas....
Actually our culture should move next to a tactile mode.The native mode of computers. It is collapsing the sense of WE and will eventually lead to retribalization and audile shift then back to visual. We haven't experienced the computer age yet. We are repackaging the content of old media now and are just moving into original media.
You are in a Tactile/ Kinesthetic medium right now. It's electronic, it's low res, and participatory.
If I can find any more good clips, I'll be happy to share them. Meanwhile, check a library for his books. It's no illusion, in the 60's when he was teaching and writing he was ahead of his time. The "Global Village" he was always talking about has come true with the Internet.
Good thing to think of. Looking at myself, the thought of being here and now terrifies me. i look at what I did yasterday, or what I will be doing in a few hours or tomorrow. But not... now.
Now is that positive or negative? For me, youtube has only shown me that the exact same shit happens all over the globe. Back in the days, people could at least say "Damn, in X everything is much better" and dream. Nowadays, only one click is enough to show you: nope, the same shit, the same idiots, the same problems, the same ... all over. Depressing. Let's celebrate!
Hey isn't that Number 6!? "I am not a number! I am a free man!" Did he ever get off of that island? Huh? McGoohan? Oh, yeah, Patrick McGoohan...okay, nevermind.
In many ways, we are like memory banks being programmed. Bad input = Bad output! About 80% of our input is through the visual cortex. The blind rely more on hearing and touch, and are more judgmental of the input, questioning it more. Those that can see, interpret what they see as factual, when it has been proven that optical illusions occur all the time. The worst type of evidence is eye witness testimony. Hollywood and mainstream media are the major programmers influencing our perception.
FalseFlag369 1 month ago
aint sayin nuthin
ChairmanMauMau 7 months ago in playlist McLuhan
Is a book the extension of the eye, as McLuhan states? or rather an extension of the mind, as DameEdithDivine believes?
DameEdithDivine 7 months ago
@DameEdithDivine
both, because the mind is a very general category which would include our 'seeing'. all of this takes place within the mind. it's more precise to say that it is an extension of the eye, I would submit. I dunno what do you think, is alliant just bullshitting us once again?
alliant 1 month ago
wow very interesting. Great points made..to live right on the frontier is very terrifying.
taheerah79 7 months ago
turn off
tune out
drop dead
watch?v=FmgKwJhodZw
psycomedia 10 months ago
Who is the voice at the beginning? Thank you!
QD503 1 year ago
What's that subliminally inserted image of a man's face @1:11? it's freaking me out
carlosvg1986 1 year ago
Dude! - RE-UP this excellent vid once and for all with proper soundn settings! embed not working. need to be referenced to from HpyerDemocracy Movement. #wikileaks
lakshmere 1 year ago
I wonder what MM would say about 911/WTC and complete load of lie laid on us; And how we swallowed it whole. Architects, physicists, me, you, are waking up recently and most not at all. And nano-thermite is a provable reality, it's found with a scanning tunneling electron microscope in all the dust samples.The clash of technologies is still happening
IExposeMormonism 1 year ago
This clearly has to be some kind of joke! How the heck can someone assign this to students if it has no sound? Professors: Please complete the assignments before you pass them off to students! It kinda makes you look bad if you dont.....
CommunicationWillis 1 year ago
Understanding media and technologies as extensions of humans! We've gone too far, there's no turning point...Reality has become something intriguing as media and technologies inoculate our senses and transform our perceptions.
epitomizelogos 1 year ago
The content of the new media is always the old media. Plato is the first to write, so he writes dialogues (speech). The content of the first printed works is medieval written literature. So, the raw material of YouTube is clips from TV and movies. The Antoine Dodson meme, "Bed Intruder." That was a news story, which is important. YouTube memes are parasitic on the "reality" of the show. "The Show" is a dead *medium*, which is to say that it is invaluable as the *content* of YouTube.
TopSecretPowderX 1 year ago
Check out Eric McLuhan's interview with Figure/Ground Communication:
figureground dot ca/interviews
lralon 1 year ago
I don't think he'd be surprised at all by Youtube or even the internet dominating our lives. Indeed, he seems to have a deep understanding of how technology has shaped and continues to shape our culture.
Clyaton 1 year ago
I am in a class that was asked to watch this video, however with the sound not working, it's kinda impossible. I was then told to get a copy of the text. I was wondering if anyone knew where I could get a copy of the text. Thanks :)
TheRachelYork 1 year ago
@TheRachelYork To play the audio, change the video quality (lower right corner) from 360p to 240p.
kenrg 1 year ago 18
@kenrg thats pretty shitty...
pmgamewinner 1 year ago
So theres no audio and one picture? this video aint that good =/
TheGreatGAMER1855 1 year ago
@TheGreatGAMER1855 To play the video, change the video quality (lower right corner) from 360p to 240p. This is yet another YouTube glitch that after three years and thousands of plays the file gets corrupted.
kenrg 1 year ago 3
It's finally happened - YouTube has made me go DEEF!
OhCurt 1 year ago 2
@OhCurt I'm sorry, what did you say?
kenrg 1 year ago 5
Has all audio been removed from this?
carnyasada 1 year ago
@carnyasada ??? Damn! This is the second video of mine that has had the audio vanish in the past few weeks. I don't know what's going on. Sorry!
kenrg 1 year ago
@kenrg sometimes the medium needs a massage. xD
simonorman 1 year ago
It's pretty cool when you click on a vid while doing some research and you find that it was created by someone you're familiar with. Hehe
I'm seaching fpr resources to teach high-schoolers about McLuhan's idaes.
Hope your summer's shapin' up to be all wine and roses ;o)
SydTheSkeptic 1 year ago
@SydTheSkeptic lol- mistakes...I be an englush teecher.
SydTheSkeptic 1 year ago
@SydTheSkeptic Hi Syd! Don't you have the summer off?
My summer's had plenty of wine so far, but the roses make me sneeze.
kenrg 1 year ago
@kenrg Summer's off...? pft- a commonly-held misconception ;o)
SydTheSkeptic 1 year ago
So now technology and the the internet, aka the digital age allows us to know about something that happens anywhere on the planet literally within minutes of it happening. There are many more people who can live in "the now" yet we choose not to. I believe this is because we need time to process what we experience and then we need time to reflect upon it.
hcgazoo 1 year ago
@sweiland75, Thank You For Your Response & Comment! Raymond
colliertng 1 year ago
@sweiland75, In fact, I recently gave a quote about Government to another YouTube user that I was responding to. The quote is from George Washington: ''Government is not reason, it is not eloquence, it is force; like fire, a troublesome servant and a fearful master. Never for a moment should it be left to irresponsible action.
colliertng 1 year ago
@sweiland75, I mean no disrespect, but plagiarism isn't just limited to "Americans." It's done everyday, All Around The World! Hell, I'm even guilty of it sometimes, but when I do it I have the courtesy of admitting that I've "borrowed it" from someone. When I am writing a letter and/or posting, I will look up the quote on the Internet & give credit where credit is do. If fact, I recently gave a quote about Government to another YouTube user that I was responding to.
colliertng 1 year ago
Excellent adaptation!
omunhvilag 1 year ago
..."information becomes culture."
twocentsCanada 1 year ago
marshall here, and i've read all your comments, you all know nothing of my work.
turquoise770 1 year ago 8
Now, we know where Hillary Clinton got her term, "A Global Village." She plagiarized it without giving credit for it!
colliertng 1 year ago
im reladed to him, he's my cousin.i get my smarts from him.
kktvids 1 year ago
Obama = the medium. His image, his role, his character, his responsibilities, his speaking style, his cavalcade of social behavior in conferences, in interviews, in debates... is all medium.
EyeReckon 2 years ago
An economic disaster has been temporarily averted. Health insurance reform will be bringing help to millions of Americans. It is Glenn Beck that is all medium
Thaxton 2 years ago
Nice to see this again.
periurban 2 years ago
What a brilliant video and he is so correct in what he is saying. Thanks for posting this.
DoctorFeelGood657 2 years ago
class. i pulled out my 1992-published MONDO2000 Users Guide To The New Edge (thank fuck for stores like Forbidden Planet and Tower Records, Glasgow, or i'd never have been able to get any proper information about anything) last night, and - they used to champion this guy all the time. and here we are in cyberspace. take this concept, along with permaculture and things like that (Planet Art Network), and that is the future. it should be the all-along, of course, but for the sabotage.
randomlaughingman 2 years ago
Comment removed
JYorcliffe 2 years ago
Can someone tell me the year of this clip, specifically--should they all be from different dates--the part @ 1:19.
I'm guessing 67...
vesputine22 2 years ago
This is for quoting purposes. Many people don't know about this great man and I'm currently working on a documentary about him. I don't like seeing great people's quotes thrown about without offering people the resources and context.
Thanks for the video. I can't find this anywhere else.
vesputine22 2 years ago
please let us know when it is complete
drkthms1 2 years ago
hi
you said you would make a documentary about mcluhan... did you?
(when i entered your channel everything was fucked up... so i couldn't look for it. tried several times btw)
BeyondOrwell 2 years ago
Hi there,
There is a doc about McLuhan. It's called "McLuhan's Wake."
THISUTUBESUCKS 2 years ago
Man...some of these commenters have the intelligence of a gnat.
Taors 2 years ago
And gnats a fact !
flammesombres 2 years ago 3
This has been flagged as spam show
obviously spookstr is the shallow kind. oh well, father forgive the idiot for he does not know what he is thinking...
blaximperia 2 years ago
obviously spookstr is the shallow kind. oh well, father forgive the idiot for he does not know what he is thinking...
blaximperia 2 years ago
The shock of recognition! In an electric information environment, minority groups can no longer be contained-ignored. Too many people know too much about each-other. Our new environment compels commitment and participation. We have become irrevocably involved with, and responsible for, each other.
bethpv 2 years ago
I don't understand why some of you people are leaving comments that say " go ride a bike" just like technology which has evolved over the years so has a bike which pretty much started as a wheel and some clever person put a seat on it, so telling others to ride a bike and telling them they are a baby isn't the case, because just like us who are using evolved technolgy so are these so called babies.
loveyourhate24 2 years ago
Interesting how he describes the disconnection of the detribalized man leading to total dependency on certain mediums
TheEgger 2 years ago 2
st lucas de fakking skit yeaa
bastarddonthemove 2 years ago
This comment has received too many negative votes show
What the fuck is this Jack ass on about?
SPOOKSTR 2 years ago
he's talking about how you've become so ignorant
TheEgger 2 years ago
This comment has received too many negative votes show
Ignorance is a relative term numbnutts...this boofhead is talking shit...usless boring trivial shit....now FUCK OFF.
SPOOKSTR 2 years ago
Are you kidding me? Marshal Mcluhan spent his whole life researching the effects of media. I trust his opinions over whatever garbage you obviously talk.
dude420face 2 years ago
You don't like ignorant? Okay, how about naive? shallow? unenlightened?
Any of those will do when describing someone who can't put aside two minutes of his busy* day to understand the workings the media you're using right now.
Ignorance is relative? Yes laziness is relative to you. It's directly proportional to the way you choose not to understand something right in front of you. I challenge you to spend one hour looking at Marshall Mcluhan's work, rather than making another dumb comment.
TheEgger 2 years ago
This comment has received too many negative votes show
OK , i just wasted an hour of my life listening to this boring old child molester...now what???...he's still the jackass i originally thought he was.
As for being ''naive, shallow, and unenlightened''....they are all relative terms as well douchebag...dont expect other folk to be interested in what makes your boring life tick. I chose to educate myself in other ways.....now get back in the kitchen and bake me a cake shit-4-brains.
SPOOKSTR 2 years ago
You are a slave to media because you have no effort to understand it. In fact, i believe your ignorance is directly related your slavery to media, Mcluhan's just trying to warn you of this.
Now i'm assuming that your one of these guys that likes to 'shock' people by acting like a prick, it`s not going to work. The only way you`re going to `educate` yourself is knowing what is going on around you.
TheEgger 2 years ago 13
Look here egghead....If anyone is ignorant it's you, by the sounds of it, you have your fat head jammed fair up your ass. I dont give a flying fuck what McLuhan has to say, I've heard it and its not relevant in my life...so shove your cockeyed opinion up your ass along with your head.
SPOOKSTR 2 years ago
Okay, so media has no relevance in your life!?!
L M F A O
You're either ten years old or have anger issues, but you prove McLuhan's points perfectly. Thank You.
Now if you don't mind, get off the channel since you don't care and go play with your bikes or something. What are you doing here anyway? Leave the logical argument to those who actually think.
TheEgger 2 years ago
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lol....FUCK YOU BALLBAG....wheres my damn cake fool?
SPOOKSTR 2 years ago
@TheEgger A very beautiful response, Well said because this applies to every person in the 1st world countries.
Sometimes i wish that this world me made did not exist and we can live as humans in nature, with nature, working the land and living a very simple, conflict free, peace life. Coexisting with each others without a race, gender, age, religious, ethnicity barrier. We are work towards it, even in our difficult times.
FurryFM 1 year ago
@TheEgger yes its all on fox news
rscamardo 10 months ago
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@TheEgger yes its all on fox news
rscamardo 10 months ago
go ride bikes little baby
mebbmebbmibbmibb 2 years ago
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The wheel is an extension of the foot.....and your brain is an extension of a length of shit. Ponder that shit-for-brains.
SPOOKSTR 2 years ago
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i dont have time
go ride bikes
mebbmebbmibbmibb 2 years ago
clearly you have not even heard of the idea of say, the Hi-Tech Nomad.
why say 'baby' anyway? you are refering to the AI at the end of The Matrix trilogy?! or you are claiming to be able to say, travel the globe naked using only your psychic powers? cause otherwise, by your definition of baby - you are also a baby then, as you require things beyond your naked body to get anything done. shoes, glasses, chopsticks, forks, wheels, nail files, containers, they are all technology.
randomlaughingman 2 years ago
I just saw some of a Bravo feature on McLuhan. Apparently he died thinking that all his work would be forgotten. What a sad way to die.
ModernModr 2 years ago
Psychedelic Salon Podcasts Check em out!
adimeshort 2 years ago
Thank god for cyberdelic space
adimeshort 2 years ago
Thanks for posting this.
mrfasto 3 years ago
Great Catholic!
Breedoe 3 years ago
Wow! Thanx for posting this. Deep.
woozlbug 3 years ago
superb !!
its only strange that only 41.816 people have watched this at this moment, so little....
PatrickSchabus 3 years ago
THE ideas of this man were not taken seriously.
and i feel bad.
Infolkus19 3 years ago
"the man who is not involved."
if that doesn't describe Western man, I don't know what does.
jack7474 3 years ago
At least about half of the electorate... very sad.
kenrg 3 years ago
@kenrg Funny how you "nod" to McaLuhan in a totally wrong way.
Man who is not involved is an industrial era engineer, a 50's corporate clerk, a Victorian gentleman.
A man who is involved is a teenager playing MMORPG, an 80's era MTV watcher, emo guy, steampunk enthusiast, a housewife trying to lose weight.
You misunderstand involvement and substitute "good" for involved and "bad" for not involved (as many try to substitute good and bad to hot and cold media).
ayebraine 1 year ago
The truth of 911 is controlled by the Media. 911 was an inside job and was "covered" by the Media. The truth is available. Media is information control and information flow
hypnotstcollector 3 years ago
yea cuz it's all that simple...dumbass!!!
honeywheats 3 years ago
Very nice. Thanks for putting this up.
cypherks 3 years ago
Thanks!
kenrg 3 years ago
McLuhan's GUTENBERG GALAXY is one of the intellectual milestones of the past 100 years. To appreciate it you must outside conventional philosophy to science fiction writers who were also thinkers, like Heinlein and Asimov. His central role is acknowledged in philosopher N.J. Slabbert's intellectual biography article which shows how McLuhan differed from people like Lewis Mumford. (MARSHALL MCLUHAN: GLOBAL VILLAGE PROPHET, Nicholas J. Slabbert)
MARCREDDY 3 years ago 2
So, you like the guy, right? ;^)
Thank you for your enthusiastic response.
kenrg 3 years ago
This has been flagged as spam show
i piss with my pants down
feels good man
Georgie2500 3 years ago
as I am watching this, people are shooting each other outside my bedroom window in Bed-Stuy, Brooklyn (Crook-lyn)...no shit
varickwt 3 years ago
There's shooting outside and you're watching YouTube? Damn, that's dedication!
kenrg 3 years ago
If you read "War and Peace in the Global Village" you'll understand WHY they are shooting.
etlin666 3 years ago
how is it that there are still people living off the land, and in tribal communities? anybody who can read this is top notch in the global caste system, which makes things boring because we can't climb any higher. i almost wish i could go back a step and live like, with the amish or something. screw you guys, i'm going home.
nextandykaufman 3 years ago
"Screw you guys, i'm going home." Ah, yes, quoting the great Eric Cartman. I really appreciate that ;^)
kenrg 3 years ago
Thanks for posting this Ken. It was excellent!
KobyBrandt 4 years ago 3
Thank you!
kenrg 4 years ago
It's not a difficult time that we're living on, it's a confusing, complicated era full of distractions that help quench a man's selfish thirst for intellectual success for power, pride, status, fame and deviant pleasure, etc. I'm sure the Devil's time is short and he wants you to forget everything about God.
dontclickonmyname 4 years ago
"These are difficult times"
How many people have said that over the ages? I guess all times are difficult.
WurdBendur 4 years ago
does not include ez times.
REthinkEReLiztiKator 4 years ago
SZAMPLE MATERIALES!
I agree with him on the cultural clash caused by the digital revolution.
However, I believe that there are far more suited kinds of communication, and I think that the best way is present with us the whole time :)
AppA 4 years ago
the medium is the message...
licoszen 4 years ago
before we all wax lyrically about the wonders of you tube;Look at the most popular vids;The medium is masturbation(literaly and metaphorically!)
DFORCE1969 4 years ago
The predominant content, sure. But I'm more interested in the power of the medium as whole, even if it's the less popular uses. I'm fairly certain McLuhan would agree, as he wrote his works in days of TV dominated by the Beverly Hillbillies, but still recognized the power of the medium to be much more important than that.
kenrg 4 years ago
"The medium is masturbation ... metaphorically!"
Maybe, but,
"The medium is masturbation ... literaly ..."
I'm afraid to say that this is impossible. :)
idealtypical 3 years ago
The medium as a masturbation aid and in a literal sense;as a load of wank for wankers
McCluhanesque word play;Ho Ho! don't be so pedantic idealtypical!
DFORCE1969 3 years ago
Fair enough; no pedantry intended.
To change track - & this is intended as a comment on the nature of the overall discussion, rather than on your specific observations (there's plenty of merit in your statement!) - we need to keep in mind that although McLuhan is hard to pin down, his theories are almost never *evaluative* in nature. He identifies (& often fails to id) structural shifts in how we perceive & construct meanings. In other words, he's not saying it's good or bad, just that it is.
idealtypical 3 years ago
Very cogent analysis, sir. One point I'd like to share, as the medium is indeed what it is... having allowed man to transcend material boundaries, even and and space virtually, if you will, one reality is that the universal access to such powerful tools as YouTube is used for the good, and bad as in the political propaganda wars and the spread of immorality. Such is life indeed.
dingg458 3 years ago
That's my thinking, yes. It's my biggest intellectual obstacle with McLuhan in fact, my inability to discern his critical position. I feel sometimes like he leans one way, then he says something else which occupies me otherwise, but not always to the contrary.
I have a surplus of trouble with him being asked the wrong questions, but I feel like if I had the chance to ask him my own, he might not give me answers that are any more digestible anyway. Perceptive habits, Mcluhan trains mine up.
VariedInterest 3 years ago
Yeah, your final sentence I think is right on the money. In Lewis Lapham's introduction to MM's 'Understanding Media' he points out a number of MM's weaknesses--MM's terms & typologies often become muddled/indecipherable, his aphorisms impenetrable. & yet MM's provocations themselves, in the context in which he presents them that are occasionally striking. I think you're right: MM is like training for the mind. Not to be taken too seriously all of the time, but there are many moments of genius.
nationaltryst 3 years ago
I'm non visual (kino) and have read the book 5 times. There's nothing muddled or indecipherable about it at all..unless you are visual.
The book that got him fired up in the first place was "Empire and Communication" if you read that one you'll understand why he rejected the classic academic approach and used rhetoric instead.
Academics is the idiot child of genuine inquiry.
McLuhan statement about his own academic laurels was "It's all wrong! And, in any case, quite unnecessary."
etlin666 3 years ago
@nationaltryst Many times I just though "OK, that analogy didn't go well" or "That's questionable but nice" and continued reading. But the second time trough Understanding Media, suddenly a lot more examples and metaphors and definitions started to make sense in a little more subtle way.
ayebraine 1 year ago
@ayebraine Thanks for the tip. I'll have to sit down with that book again one of these days.
nationaltryst 1 year ago
There's a good reason for this...he doesn't present one. He actually talks about the rejection of classical (visual) academics. He even complained that people were assuming he was in favor of these changes..he was merely observing.
etlin666 3 years ago
@VariedInterest That's the problem, he doesn't EVER say "this stuff is fragmenting, detaching, compartmentalizing therefore it's BAD". Or the opposite.
He lays out concepts, then put some meat on them randomly in various parts of the book (so to put it all together it may take some notes to do). And he doesn't have an agenda against "industrial" culture or even FOR electric culture. It's not a conspiracy theory YouTube flick. It's a high octane, hard to digest fuel for your own perception.
ayebraine 1 year ago
I think McLuhan would have agreed with this.
The Medium is the Message so the content is the audience. What could explain things like the power of YouTube and Facebook except this?
All media is therefore self stimulus and a masturbation analog.
etlin666 3 years ago
The content is irrelevant. That I can reply is what is important, not what I'm saying.
Simianrusselli 2 years ago
McLuhan could be the Youtube channel with more visits ever: his puzzled curiosity could cover every social aspect with hirony... just imagine 'Cliché and Archetypes' rendered on Videos here on Youtube...
Thanks to Mc Luhan for his views into our
present: may the rear view syndrome disappear,
if we are smart enough... (reverb, black screen)
LucidQuest 4 years ago
McLuhan would rejoice youtube as the almost perfect extension of man. Let's try not to regulate too much.
bevnjohn 4 years ago
there needs to be more mcluhan on youtube.
gu88766 4 years ago 10
I have to admit of all videos I have seen on YouTube, this is the one I think about most.
daviddosborn 4 years ago
thanks
mickalene 4 years ago
Le Message est le massage" I think that's what he said....
LeCanadienerrant 5 years ago
Self-broadcasting is not a breakthrough, it's only the latest chapter in postliterate man's deeper absorption into phenomena, greater self-subjection to phenomena, and his continued disinclination/inability to comprehend what is happening to him. He is but an interchangeable hailstone in a hailstorm of information. He himself is the information. The messenger is the message, and he gets what he (de)serves: confusion.
haupper 5 years ago
The medium is the mastodon.
haupper 5 years ago
Though we still use the new technology that mimics our nervous system, we dub, remix, re-edit, reframe, recontextualize all the footage to the point where we are now civilized in our jadedness and distance from the media. Remixes of 'bus uncle' and x-men clips; reworking our perceptions of the theme to 'mortal kombat' whether by lip-synching or by posting our own recitals of it; animutation and parody to the nth degree all evidence this.
cultusstultus 5 years ago 3
he was a brilliant educator. i recommend the book "Mediated" by Thomas de Zengotita, which picks up where McLuhan left off.
anticonsumer 5 years ago
Zengotita doesn't hold a candle to McLuhan in terms of media understanding and insight. McLuhan's rightful successor, who actually just died this past March, is Jean Baudrillard. Those serious about McLuhan should go find Baudrillard's "Simulacra and Simulation."
tomnunn07 4 years ago 3
That Baudrillard book was interesting, but for me, it was too abstract and poetic.
Call me a simpleton, but I love the Playboy magazine interview...very accessible.
RhythmDroid 4 years ago 2
Thank you...please post more of this man's work.
1gregmichael 5 years ago
nice post... we definitely live in a visually sophisticated culture.... and i think we would do well to emphasise the audio... which leads me to an irony if i plan to use youtube to communicate these ideas....
happyseaurchin 5 years ago
Actually our culture should move next to a tactile mode.The native mode of computers. It is collapsing the sense of WE and will eventually lead to retribalization and audile shift then back to visual. We haven't experienced the computer age yet. We are repackaging the content of old media now and are just moving into original media.
You are in a Tactile/ Kinesthetic medium right now. It's electronic, it's low res, and participatory.
etlin666 3 years ago 3
Bright~
IVYU89 3 years ago
Thank you for this post.
bigrocco 5 years ago
Awesome!
grzym 5 years ago
A great Canadian!
Cadmium77 5 years ago
kenrg... . . keep this stuff coming
grobmark 5 years ago
Are you going to be putting more clips on youtube from this guy?? Is it an illusion or is it cutting edge?
blewEAGLE 5 years ago
If I can find any more good clips, I'll be happy to share them. Meanwhile, check a library for his books. It's no illusion, in the 60's when he was teaching and writing he was ahead of his time. The "Global Village" he was always talking about has come true with the Internet.
kenrg 5 years ago
Good thing to think of. Looking at myself, the thought of being here and now terrifies me. i look at what I did yasterday, or what I will be doing in a few hours or tomorrow. But not... now.
omegasama 5 years ago
Spooky.
periurban 5 years ago
Now is that positive or negative? For me, youtube has only shown me that the exact same shit happens all over the globe. Back in the days, people could at least say "Damn, in X everything is much better" and dream. Nowadays, only one click is enough to show you: nope, the same shit, the same idiots, the same problems, the same ... all over. Depressing. Let's celebrate!
MisterMillerEXP 5 years ago
Thanks!
geezerart 5 years ago
Interesting. Thank you.
TheBashar99 5 years ago
Hey isn't that Number 6!? "I am not a number! I am a free man!" Did he ever get off of that island? Huh? McGoohan? Oh, yeah, Patrick McGoohan...okay, nevermind.
thefrozenghost 5 years ago
I wonder what he would have thought of the internet.
PabloHungry 5 years ago
I read an article of his from 1959 that more or less predicted the internet.
resumedsr 5 years ago
Ya Google and news aggrigators as well.
etlin666 3 years ago
Very thought provoking. Ahead of his time.
kencamp214 5 years ago