Annie Hall (1977) scene with Marshall McLuhan

[rhizomicomm]

I found the script online {search terms: annie hall script} and here's the quote:

I hear-I heard what you were saying. You-you know nothing of my work. You mean my whole fallacy is wrong. How you ever got to teach a course in anything is totally amazing.

From what i recall, it's Woody Allen being clever, as McLuhan uses the term fallacy in his later works, but I wonder if "phallacy" was indeed part of the joke. Cheers!

[smartalek1]

My hearing isn't so good; did Mr McLuhan say "My whole fallacy is wrong," or did he say "My whole phallacy is wrong"?

(I mean, it is a Woody Allen movie.)